Product Launch

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Contents

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1 Sales

1.1 Set up training program for sales reps

1.2 Create sales guide

1.3 Set revenue targets for launch period

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2 Website

2.1 Create product video

2.2 Design pricing page

2.3 Design landing pages

2.4 Design homepage

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3 Marketing

3.1 Create promotional material

3.2 Create social media launch campaign

3.3 Set up a blog

http://www.product.com/blog

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4 PR

4.1 Brainstorm press story

4.2 Identify key influencers

4.3 Invite influencers to test product

4.4 Send press release

http://www.pr.com

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5 Support

5.1 Set up help desk on Zendesk

http://www.zendesk.com

5.2 Train support staff

5.3 Create a user forum

5.4 Write scripts for tutorial videos

COMMENTS

Raphaela Brandner (21/11/2016, 13:43):

I know a good voice artist we could hire for the voice-overs - let me know if you want me to
contact him!

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