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Department of
BUSINESSMANAGEMENT
Syllabus for
Bachelor of Business Administration
Academic Year (2019)
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BBA261G EUROPEAN CUISINE 4 3 100
BBA281 SOCIAL RESPONSIBILITY PROJECT 2 1 50
BECH231N INTRODUCTION TO MACROECONOMICS 5 5 50
BECH232N MATHEMATICAL ECONOMICS-II 5 5 100
BECH233N STATISTICS FOR ECONOMICS - I 5 5 100
BECH241N GENDER ECONOMICS 3 3 100
BECH242N INTRODUCTION TO THE PHILOSOPHY OF ECONOMICS 3 3 100
BENG221N ENGLISH LANGUAGE AND COMPOSITION II 3 3 100
ENG221 ENGLISH 3 2 100
FRN221 FRENCH 3 3 100
HIN222 HINDI 3 3 50
KAN222 KANNADA 3 03 50
SAN222 SANSKRIT 3 2 100
SDEC 112N SOCIAL SENSITIVITY SKILLS 2 0 100
SDEC212N EXPRESSIVE SKILLS 2 0 100
TAM221 TAMIL 3 3 100
3 Semester - 2018 - Batch
Hours Per
Paper Code Paper Credits Marks
Week
BBA311 EXCEL : BASICS AND INTERMEDIATE 2 1 100
BBA331 FINANCIAL MANAGEMENT 5 4 100
BBA332 CORPORATE LAW 4 4 100
BBA333 INNOVATION AND CREATIVITY IN BUSINESS 4 4 100
BBA334 SERVICE MANAGEMENT 4 4 100
BBA335 BUSINESS INFORMATION SYSTEM 4 4 100
BBA336 BUSINESS ENVIRONMENT 4 4 100
BBA351 RESEARCH METHODOLOGY 5 3 100
BBA361 MANAGERIAL ECONOMICS 4 4 100
BBA381 INDUSTRY REVIEW PROJECT 2 1 50
4 Semester - 2018 - Batch
Hours Per
Paper Code Paper Credits Marks
Week
BBA411A ADVANCED EXCEL AND DATA VISUALIZATION 2 1 100
BBA411F PROJECT MANAGEMENT SKILLS 2 1 100
BBA431 COST AND MANAGEMENT ACCOUNTING 5 4 100
BBA432 ENTREPRENEURSHIP DEVELOPMENT 5 4 100
BBA434 INDIAN FINANCIAL SYSTEM 4 4 100
BBA435 INTERNATIONAL BUSINESS 4 4 100
BBA436 EVENT MANAGEMENT 4 4 100
BBA451 BUSINESS ANALYTICS 4 4 100
BBA461 MACRO ECONOMICS 4 4 100
BBA481 ENTREPRENEURSHIP DEVELOPMENT PROJECT 1 0 50
5 Semester - 2017 - Batch
Hours Per
Paper Code Paper Credits Marks
Week
BBA511A BASIC FINANCIAL SKILLS 6 1 100
BBA511B BASIC MARKETING SKILLS 2 1 100
BBA511C BASIC HRM SKILLS 2 1 100
BBA511D BASIC ENTREPRENEURIAL SKILLS 2 1 100
BBA531 BANK MANAGEMENT 5 4 100
BBA532 TAXATION MANAGEMENT 5 5 100
BBA533 STRATEGIC MANAGEMENT 4 4 100
BBA541A SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT 4 4 100
BBA542B BRAND MANAGEMENT 4 4 100
BBA542C COMPENSATION MANAGEMENT 4 4 100
BBA543A STRATEGIC FINANCIAL MANAGEMENT 4 4 100
BBA543B RETAIL MANAGEMENT 4 4 100
BBA543C INTERNATIONAL HUMAN RESOURCE MANAGEMENT 4 4 100
BBA543D FAMILY BUSINESS MANAGEMENT 4 4 100
BBA544A BUSINESS VALUATION 4 4 100
BBA544C HUMAN RESOURCE DEVELOPMENT 4 4 100
BBA544D WORKING CAPITAL MANAGEMENT 4 4 100
BBA545B INTERNATIONAL MARKETING 4 4 100
BBA545D ENTERPRISE PLANNING AND PRODUCT DEVELOPMENT 4 4 100
BBA551E DATA MANAGEMENT FOR BUSINESS ANALYTICS 4 3 100
BBA552E DATA VISUALIZATION USING TABLEAU 4 4 100
BBA553E BASIC R PROGRAMMING FOR ANALYTICS 4 4 100
BBA581 INTERNSHIP PROJECT 3 4 100
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6 Semester - 2017 - Batch
Hours Per
Paper Code Paper Credits Marks
Week
BBA611A ADVANCED FINANCIAL SKILLS 2 1 100
BBA611B ADVANCED MARKETING SKILLS 2 1 100
BBA611C ADVANCED HRM SKILLS 2 1 100
BBA611D ADVANCED ENTREPRENEURIAL SKILLS 2 1 100
BBA631 INSURANCE AND RISK MANAGEMENT 5 4 100
BBA632 OPERATIONS MANAGEMENT 5 4 100
BBA633 BUSINESS LAW 5 4 100
BBA641B INTEGRATED MARKETING COMMUNICATION 4 4 100
BBA641D INDUSTRIAL MARKETING 4 4 100
BBA642A MERGERS AND ACQUISITION 4 4 100
BBA643C STRATEGIC HUMAN RESOURCE MANAGEMENT 4 4 100
BBA643D TECHNOLOGY AND ENTREPRENEURSHIP 4 4 100
BBA644B DIGITAL MARKETING 4 4 100
BBA644C PERFORMANCE MANAGEMENT 4 4 100
BBA645A DEBT MARKETS AND MUTUAL FUNDS 4 4 100
BBA645B NEURO MARKETING 4 4 100
BBA645C HUMAN RESOURCE SCORECARD 4 4 100
BBA645D ENTREPRENEURIAL FINANCE 4 4 100
BBA651E ADVANCED R PROGRAMMING FOR ANALYTICS 4 4 100
BBA652E DATA WAREHOUSING AND DATA MINING 4 4 100
BBA653E ARTIFICIAL INTELLIGENCE FOR BUSINESS AND SOCIETY 4 4 100
BBA654A FINANCIAL MODELLING 4 4 100
BBA681 PROJECT 2 3 100
Assesment Pattern
Mission Statement:
Vision is to establish an identity of a high standard in teaching and research in Economics. Mission is
to equip students with advanced knowledge and skill sets to address real-world socio-economic and
political problems and undertake cutting edge research on contemporary issues related to the same.
Introduction to Program:
The BA Economics Honours Programme is designed to produce graduates trained in the application of
knowledge in economics to real-life economic, financial, ethical and analytical problems encountered
in the economy. It is structured to provide the students with the skills and professional acumen to
become key players in the economy irrespective of their future job places and task diversification they
would take up. The programme may enable the students to effectively apply their knowledge and skills
to situations of economic, institutional and policy making both in governance and industry. The
programme has a rigorous focus on quantitative techniques and research methods which will orient the
students in dealing with economic problems with a practical and analytical approach.
Program Objective:
Programme Objectives: - To train the students in the fundamental theories in economics - To provide
skills in academic research and economic analysis - To expose the students to the real world economic
experiences through service learning - To develop the competency to design economic policies - To
become holistically developed individuals Programme Outcomes: On completion of the BA Honours
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programme in Economics: - The students will gain familiarity with historical and contemporary
developments in the discipline of Economics. - The students will have the necessary knowledge of
interdisciplinary areas. - Students will be able to analyse and evaluate economic policies. - Students
will gain problem-solving, interpretative and decision-making skills. - Students will attain the
competency to understand regional, national and global issues from the economic perspective. - The
students will have advanced knowledge of discipline-specific areas of Economics. - Students will be
trained in advanced practical areas of data analysis, report generation and critical thinking. - Students
will be eligible for higher education at leading institutions in the world. - The students will be
professionally equipped to take up careers in the corporate and public sector.
The first year syllabus is an attempt by the Department of English, Christ University to recognize and bring together
the polyphonic Indian and Indian sub-continental voices in English in English translation for the Additional English
students of the first year. This effort aims to familiarize the students with regional literatures in translation, Indian
Writing in English (IWE) and literatures from Pakistan, Nepal and Srilanka, thereby, enabling the students to learn
more about Indian culture and ethos through writings from different regions of the country. We have tried to
represent in some way or the other the corners of India and the Indian sub-continent in this microcosmic world of
short stories, poems and essays
There is a prescribed text bookfor the first year students, compiled by the Department of English, Christ University
and intended for private circulation.
The first semester has a variety of writing from India, Pakistan and Nepal. The various essays, short stories and
poems deal with various socio-economic, cultural and political issues that are relevant to modern day India and the
Indian sub-continent and will enable students to comprehend issues of identity-politics, caste, religion, class, and
gender. All of the selections either in the manner of their writing, the themes they deal with or the ideologies that
govern them are contemporary in relevance and sensibility, whether written by contemporary writers or earlier
writers. An important addition to this syllabus is the preponderance of North-Eastern writing which was hitherto not
well represented. Excerpts from interviews, autobiographical writings, sports and city narratives are added to this
section to introduce students to the varied genres of literature.
to expose students to the rich literary and cultural diversity of Indian literatures
to sensitise students on the social, political, historical and cultural ethos that has shaped the
nation- INDIA
to enable to grasp and appreciate the variety and abundance of Indian writing, of which this
compilation is just a passing glance
to learn and appreciate India through association of ideas in the texts and the external contexts
(BhashaUtsav will be an intrinsic help in this endeavour)
Learning Outcome
Learning Outcome
it will also enable them through the activities conducted to become more proactive
citizens/participants in society.
aware of the dynamics of gender, identity, communalism and politics of this vast nation through
its literature.
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2. Kamala Das “Forest Fire”
3. Sitakant Mahapatra “Beyond the Ego: New Values for a Global Neighborhood
CIA 3: Collage, tableaus, skits, talk shows, documentaries, Quizzes or any proactive creative assignments
that might help students engage with India as a cultural space. This is to be done keeping in mind the objectives and
learning outcomes of the course.
Section A: 4x5= 20
Section B: 2x15=30
Total 50
Section A: 4 x 5 = 20
Section B: 2 x 15= 30
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Total 50
BBA111 - FOUNDATIONS OF MANAGERIAL EFFECTIVENESS (2019
Batch)
4. To analyze and interpret the techniques and tools that will promote efficient utilization of time.
https://www.merriam-webster.com/dictionary/professionalism
https://www.linkedin.com/pulse/20140831053426-77080879-10-golden-rules-to-professional-
ethics-in-the-workplac
· http://www.harryhiker.com/et/et-08-00.htm
· https://ethicsinpr.wikispaces.com/Golden+Rule
https://www.youtube.com/watch?v=vj4hvpLYZ6M
Evaluation Pattern
EVALUATION PATTERN
Participation Creativity of ideas Presentation
Total marks
4 3 3 10 marks
BBA131 - FINANCIAL ACCOUNTING (2019 Batch)
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BBA131 - FINANCIAL ACCOUNTING (2019 Batch)
This course is intended to provide basic knowledge about the principles and practices of accounting
and equip the students to maintain the books of accounts of business firms leading to the preparation of
financial statements.
Course Objectives
· To equip the students to maintain Books of Accounts and to prepare Final Accounts
independently.
· To provide basic knowledge about Accounting and Financial Reporting in the global scenario.
Learning Outcome
· Proper knowledge about fundamental principles of Accounting
Accounting equation –Double entry system of Accounting, types of Accounts, Rules of Accounting.
Accounting cycle- Journal - Meaning, features, simple and compound entries, Preparation of ledger
accounts and trial balance.
Unit-2 Teaching Hours:10
Subsidiary books
Sales book, Sales return book, Purchases book, Purchase returns book, Cash Book- three column cash
book, and journal proper.
Unit-3 Teaching Hours:16
Final Accounts
Rectification of errors, Preparation of Trading and Profit and Loss account and Balance Sheet of sole
proprietorship business.
5. Raman, B. S. (2014). Financial Accounting (1stedi).I & II, New Dehli:United Publishers.
6. Porter, G.A., & Norton, C.L. (2013). Financial Accounting (IFRS update)( 6thedi), Cengage
Learning.
7. Jawahar Lal & Seema Srivastava (2013). Financial Accounting New Delhi:Himalaya Publishing
House.
Evaluation Pattern
The course provides the foundation to the principles of management and the major managerial
functional areas. It covers the basic principles of planning, organizing, staffing, motivation, leadership,
communication and controlling. It traces the historical evolution of management thought and also
focusses on the contemporary challenges faced by managers.
Course Objectives:
Learning Outcome
Learning Outcome:
Students will be able to apply the knowledge about management in the real life business situation.
This subject will enable them to enhance their managerial ability and professional skills.
Unit-1
Introduction toManagement
Nature of Management – Definition of Management, Nature of Management- Management as a Science or Art- Management as a profession- Ad
Unit-2
Evolution of Management Thought
Evolution of Management Thought- Scientific Management, Contributions of Henry Fayol, Hawthorne Experiments and Human Relations, Cont
Unit-3
Functions of Management
Functions of Management-Nature of Management functions; Principles of Management, Management of Change.
Unit-4
Planning
Planning- Nature and Definition of Planning- Importance and Steps in planning- Types of Plans- Objectives and MBO- Policy and Strategy- Fore
Unit-5
Organizing
Organizing- Nature and purpose- Principles of Organization- Types of Organization- Departmentation- Committees- Authority and Responsibility
Unit-6
Directing & Staffing
Directing-Principles, objectives, functions, Motivation-concept of motivation, process, objectives , importance Maslow’s theory & Herzberg’s the
Unit-7
Control and Co-ordination
Co-ordination- Cooperation, Techniques of Coordination- Control- Essentials of Control- Control Techniques
Unit-8
Ethics in the Contemporary Management & Corporate Social Responsibility
Ethics in the contemporary management and corporate social responsibility and sustainability, social responsibility activities and management, cr
Unit-9
Service Learning
Service Learning- Introduction to service learning concepts, Types of Service learning, Significance of Service Learning, Phases of service learni
Stoner, Freeman, Gilbert Jr. (2014).Management (6th edition), New Delhi: Prentice Hall India.
Essential Reading / Recommended Reading
Recommended Readings
2. Gupta, R.S., Sharma, B.D., &Bhalla. N.S. (2011). Principles & Practices of Management (11th edition). New Delhi: Kalyani Publis
6. Ramadorai, S. (2011). The TCS Story and Beyond. India: Penguin Books
8. Rao, V.S.P. & Krishna, V. H. (2009). Management: Text and Cases, Excel Books
9. Sharma, R.K & Gupta, S.K. (2009). Business Management (3rd edition), New Delhi: Kalyani Publishers.
Assessment outline
This section includes details about the method of assessment (distribution of marks between internal (CIA) and end term asse
The course focuses on the basic elements that determine human behavior in an organisation. It provides the fundamentals of organisational behaviours by understan
Course Objective
Learning Outcome
At the end of the course, students will learn:
To demonstrate understanding of the dynamics of individual and group behavior in organisational work-life.
To analyse the implication of human behavior in the functioning of an organisation.
To develop strategies to enable behaviour to modification in the workplace by using various theories of OB.
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Reinforcement,
Unit-4 Teaching Hours:8
Attitudes & Values
Meaning, Formation of attitudes, ABC model, Function of Attitude, Cognitive Dissonance, Changing
attitudes; Work Attitudes- Job Satisfaction and Organisation Commitment.Values- Relationship
between Attitudes and Values.
Unit-5 Teaching Hours:6
Perception
Meaning and definition. Basic stages of Perceptual Process, Perceptual Selection, Perceptual
Organisation, Perceptual Interpretation, Attribution Process; Organisational Applications.
Unit-6 Teaching Hours:6
Group Dynamics
Meaning – Types of groups – Functions of groups, Stages of Group formation, Group Processes-
Group Norms, Group Roles, Group Cohesiveness, Group Size; Threats to group effectiveness;
Evolution of groups into teams.
Unit-7 Teaching Hours:7
Leadership
Behavioural Perspective of leadership - Ohio & Michigan Studies - Managerial Grid;
Contingency Perspective of Leadership - Situational Leadership and Path & Goal of leadership,
Transformational, Transactional, Charismatic leaders, Leaders as mentors and Ethical Leadership.
Unit-8 Teaching Hours:7
Motivation
Content Model of Motivation – David McClelland model, Alderfer ERG Theory;
Aswathappa, K. (2016). Organisational Behaviour(Text, Cases and Games), 12th Ed. Bangalore:
Himalaya Publication.
Essential Reading / Recommended Reading
· Singh, K. (2014). Organizational Behaviour: Text and Case. New Dehli: Pearson Education.
· Robbins, S. P., Judge, T. A., & Vohra, N. (2011). Organizational Behaviour. Pearson Education
Asia.
Learning Outcome
By the end of the course the learner will be able to:
CO1. interpret concepts of Matrices and Determinants and apply in the applications of business.
CO2. solve problems on simple interest, compound interest, annuities, sinking funds, etc.,
CO3. make use of concept of ratios to calculate continued ratio, divide a quantity in a given ratio, illustrate
proportion, describe direct, inverse and compound proportion and to solve common business problems.
CO4. formulate a linear programming problem and solve it graphically; solve problems based on transportation and
assignment of jobs.
CO5. inspect concepts of limits and differentiation and apply them to solve problems in business.
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Unit-1 Teaching Hours:13
MATRICES AND DETERMINANTS
Matrices and Determinants - addition of matrices – Multiplication of Matrices by a scalar – some special types of matrices –
Multiplication of two matrices – Properties of Matrix Multiplication – determinants – Minors and co-factors – properties of
determinants (statement only ) – product of two determinants – inverse of Matrix (Simple Problems only)
Applications of Matrices and Determinants – Matrix representation of data – Addition of matrices – Scalar multiple of a
matrix – Applications – Multiplications of matrices – Applications – System of linear equations – Matrix inverse method –
Cramer’s Rule – Leontief’s input and output model.
Unit-2 Teaching Hours:12
COMMERCIAL ARITHMETIC
Simple interest – Compound interest – Equivalent rate – Depreciation – Present value – Annuity – Sinking Fund.
Unit-3 Teaching Hours:10
LINEAR PROGRAMMING
Definition – Linear Programming Problem – Formulation – Solution by Graphical method – simplex method –
minimization and maximization problems.
Unit-4 Teaching Hours:10
TRANSPORTATION AND ASSIGNMENT PROBLEMS
Nature and scope of transportation and allocation models, different methods for finding initial solution - N-W
Corner Rule, Least Cost Method and VAM. Unbalanced TP, Test for optimality – MODI method, AP a variant of
Transportation model, Hungarian method, Restricted Assignment problems.
Unit-5 Teaching Hours:15
CALCULUS
Limits – Differentiation – Methods of differentiation – Second order derivative – Maxima and Minima –
Application to commerce and Economics – Revenue Function – Cost function – profit function – Elasticity of
demand – Breakeven point.
1. D.C. Sancheti and V.K.Kapoor, Business Mathematics, 11th ed., Sultan Chand and Sons, 2012.
2. U.K. Srivatsava, G.V.Shenoy and S.C.Sharma, Quantitative Techniques for Managerial Decisions, 3rd ed.,
New Age International Publishers, 2012.
1. E. Don and J. J. Lerner, Schaum’s outlines of Basic Business Mathematics, 2nd ed., McGraw-Hill, 2010.
2. J D Gupta, P K Gupta and M. Mohan, Mathematics for Business and Economics, Tata Mc Graw Hill
Publishing Company Limited, 1987.
3. A.H. Mouhammed, Quantitative methods for Business and Economics, 3rd ed., Routledge, 2015.
4. D. R. Anderson, D. J. Sweeney, T. A. Williams, J. D. Camm, J. J. Cochran, M. J. Fry and J. W. Ohlmann,
Quantitative Methods for Business, 12th ed., South-Western Cengage Learning, 2013.
Evaluation Pattern
To apply the principles of psychology in day-to-day life for a better understanding of themselves and others.
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Unit-1 Teaching Hours:12
Introduction
Definition and goals of Psychology, Role of a psychologist in society, Modern perspectives-Biological,
Psychodynamic, Behaviouristic, Gestalt, Cognitive, Cross cultural, Humanistic and Evolutionary perspective.
Methods: Experimental, Observation, Survey Method, Archival method, Interview and case study.
Unit-2 Teaching Hours:12
Sensory and Perceptual processes
Sensation: Basic concepts. Sensory adaptation-advantages and disadvantages, Integration of senses. Perception:
Understanding perception, Gestalt laws of organization, Correlates of perception-awareness, set, motives, needs,
learning and attention. Illusion, Subliminal perception, Extrasensory perception (Telepathy, Clairvoyance,
Precognition, Forecasting dreams and memories of the past birth)
Unit-3 Teaching Hours:12
Memory and Forgetting
Basic processes- Encoding, Storage, Retrieval. Sensory storage -Iconic memory and Echoic memory. STM-Working
memory, Serial position curve, Rehearsal, Chunking; LTM-Units of
memory-Declarative, Procedural, Semantic, Episodic memory. Associative models-Explicit and Implicit memory,
Retrieval cues, State dependent and Context dependent memory, Tip of the tongue phenomena, Flash bulb
memory. Forgetting- Decay, Interference, Amnesia Retrieval problems, Motivated forgetting.
Unit-4 Teaching Hours:12
Personality
Definition, Approaches – Psychodynamic, Humanistic, Dispositional (Type and Trait) and Social-Cognitive
approach, Assessment of Personality – Questionnaire, Rating Scales and Projective tests – Characteristics,
Advantages and disadvantages. Body language
Unit-5 Teaching Hours:12
Cognitive Processes
Cognition-definition. Attention: definition, Characteristics, Selective attention, Divided
attention. Thinking- Process of thinking, Image and thinking, Language and thought. Types
of Thinking- Concept formation, Reasoning, Problem solving, Decision Making, Creative
thinking, Meditation: Meaning, Short term and long-term effects of meditation
Text Books And Reference Books:
Essential Reading / Recommended Reading
1. Feldman R.S (2011 ).Understanding Psychology, 10th edition. Delhi : Tata- McGraw Hill.
2. Morgan, C.T, King, R.A., Weisz, J.R., and Schopler, J. (2004). Introduction to Psychology, 7th ed, 24th reprint.
New Delhi: Tata McGraw-Hill.
Evaluation Pattern
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The students are expected to get an overview about the important aspects of Indian society and some of the major
social problems.
Unit-1 Teaching Hours:8
Introduction to Indian Society
1. Understanding Indian society
2. Unity in Diversity
2. Functions of Family
3. Types of Family
2. Categorization
Communal Disharmony
Text Books And Reference Books:
1. Das, Veena Ed. 2003.The Oxforxd India Companion to Sociology and Social Anthropology, New Delhi:
Oxford University Press. (Selected Essays)
2. M.N.Srinivas (Ed.). 1997. Caste: Its Twentieth Century Avtar, Penguin Books India (P) Ltd.
3. Verma R.C. 1995. Indian Tribes through the Ages, Government of India Publication.
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Activity based teaching and learning. The final output and evaluation will be the newspaper, radio programme,
television programme and website.
Learning Outcome
To be well-versed with the etiquettes of media profession
Unit-1 Teaching Hours:15
Presentation techniques for business
Basic understanding and usage of different softwares for presentations in public especially in
a business sector.
● Word processor: (Word/ open office): Introduction to word processor, Page setup,
Page layout, Tools, Text and properties, Paragraph and properties, Table of Content,
Mail merge,
Practical: Prepare an assignment,
● Presentation: (Power Point): Introduction, Layout design, Tools and techniques, Rules
in presentation, Colour schemes for different situations, Integration of Tables,
Integration of images and its properties, Integration of Audio and its properties,
Integration of Video and its properties, Animations, Printing of handouts, Packaging of
Presentation
Practical: Preparation of Slides and presentation based on themes, Creation of slides
from Word processor, Packaging of Presentation
● Excel: Fundamentals of Excel, Data formatting and custom settings, Basic Calculations,
Conditional formatting, Creation of Tables, Creation of Graphs and Charts, Properties
of Graphs and Charts,
Practical: Presentation based on a topic that includes Data collection and analysis
● Handling of simple equipments for recording sound, Usage and awareness of softwares
for audio editing, Techniques in audio editing.
Practical: Write script for - Talk show, TV News, News feature, Drama
Unit-3 Teaching Hours:15
Over view of Video Production
Television production- writing the script, shooting the programmes and editing it.
Open source learning and application based learning through individual and group exercises
Essential Reading / Recommended Reading
Open source learning and application based learning through individual and group
exercises. Handouts will be provided to the students on the topics
Evaluation Pattern
CIA – 1 (30 Marks) CIA – 2 (30 Marks) CIA – 3 (40 Marks)
Written Seminar/Debate/Extempore Case Study/Role Minor Exam/Quiz Exam
Assignment Play/Class Project/Skill
Participation/GD Based
Activity/Case
(15 Marks) Study
(15 Marks) (15 Marks) (20 Marks) (20 Marks)
(15 Marks)
BBA161D - HUMAN RIGHTS LAW (2019 Batch)
Total Teaching Hours for Semester:60 No of Lecture Hours/Week:4
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Max Marks:100 Credits:3
Course Objectives/Course Description
· To understand the meaning, nature and scope of the concept of Human Rights and its relation to rule of law
and constitutional governance;
· To understand and appreciate the role of democratic process in the protection of human rights. To
understand and appreciate the historical trajectories of the idea of Human Rights; and,
To understand and appreciate the "dimensions of human rights" like individual and group rights and also
the interface among the social, economic, cultural and civil and political rights.
Learning Outcome
To inculcate the basic human rights awareness among management students.
Unit-1 Teaching Hours:10
Introduction
Concept of human right
Historical background
Marriage
Reservation SC/ST
Unit-3 Teaching Hours:10
Human rights and crime
Crime against women and children
Terrorized areas
Communal riots
Role of Police
PIL
Prisoners
Writ jurisdiction
Pre-censorship
Judiciary
Unit-5 Teaching Hours:8
Labour and Health
Child labour
Bonded labour
Access to medicine
Right of hawkers
Freedom of movement
Unit-6 Teaching Hours:12
International conventions on Human Rights
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Human rights committee
1. Awasthi, S.K., & Kataria, R.P. (2006). Law relating to Protection of Human Rights (2nd edi). Orient
Publishing Company
Evaluation Pattern
CIA – 1 (30 Marks) CIA – 2 (30 Marks) CIA – 3 (40 Marks)
Written Seminar/Debate/Extempore Case Study/Role Minor Exam/Quiz Exam
Assignment Play/Class Project/Skill
Participation/GD Based
Activity/Case
(15 Marks) Study
(15 Marks) (15 Marks) (20 Marks) (20 Marks)
(15 Marks)
BBA161E - GRAPHIC DESIGNING (2019 Batch)
Total Teaching Hours for Semester:60 No of Lecture Hours/Week:4
Max Marks:100 Credits:3
Course Objectives/Course Description
A strong presence on the internet is the key success factor for all businesses today. The webpage of a company is usually the
first touch point in the consumer experience. Designing and maintaining an attractive and user friendly page is of paramount
importance. This course provides a platform to learn the basic principles of graphic designing.
Course Objective:
To enable students with practical knowledge and experience of Digital Designing for both Print and Web
To equip students to design an attractive and user friendly page.
Learning Outcome
Students will be able to design appropriate graphics for different purposes.
Students will be able to launch web pages that are attractive and user friendly.
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Masks , Channel , Painting and editing
Working with quick masks ,Painting ( Brush, and its effects ), Blending Modes, Color palettes ,Editing(
Background , Color, Touchup , Cleanup), Gradient tools , layer blending modes, all types of text tools , shape tools
Exercise : Designing Magazine cover , Poster , Brochure
Unit-4 Teaching Hours:6
Layers
The layer Palette, Changing and controlling layer order, Editing layers, Adjustment layers, Layer Effects Filters ,
Actions , Automation ,Extract , Filter Gallery , Liquefy , Pattern making , Vanishing point , Built in Bitmap Filters ,
3rd party Plug-ins, Using predefined Actions, Creating and Recording Actions. Using built in automation .
Learning Filter effects , managing the files with layers and layer effects , plugins Manipulation tools , Image
control options , HUE , Levels , brightness control Using images , modifying , changing color Exercise : Converting
black and white photo to color , designing a photo album
Unit-5 Teaching Hours:6
Animation & Panoramic Picture creation
Creating product Packaging designs , CD cover , Book and magazine front cover , Envelope , Visiting card , Color
correction and color channel management , Design automation theory and Practical’s Samples and demos ,
guidelines for freelance work , website links , resource sharing
Calculating Image size and Resolution , Changing Image Dimensions, Layout Preview, Color Separation ,
Optimizing Images for Web, File Formats. Creating WebPages , web photo galleries
Unit-6 Teaching Hours:30
LAB
Exercise 1: Design a Business card and Letter head for a given company
Evaluation Pattern
CIA – 1 (30 Marks) CIA – 2 (30 Marks) CIA – 3 (40 Marks)
Written Seminar/Debate/Extempore Case Study/Role Minor Exam/Quiz Exam
Assignment Play/Class Project/Skill
Participation/GD Based
Activity/Case
(15 Marks) Study
(15 Marks) (15 Marks) (20 Marks) (20 Marks)
(15 Marks)
BBA161F - ECLECTIC THOUGHTS (2019 Batch)
Total Teaching Hours for Semester:60 No of Lecture Hours/Week:4
Max Marks:100 Credits:4
Course Objectives/Course Description
Course Description
Eclectic Thoughts is one among the six generic electives offered to the first year students of the BBA Programme.
The paper is designed with the intention of introducing the students to literature and its influence on their past,
present and future life spaces. The modules are designed to cover a wide array of topics ranging from history,
politics, social issues, current affairs and so on, with India as the most frequent focal point (across the modules).
Consequently, the paper helps the student widen their perspective and formulate an eclectic approach to
understanding the nuances of being in India in the 21st century. (Another elective will be offered in the even
semester that would focus on a more global perspective).
Pedagogy
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The pedagogy will include an eclectic methodology to introduce the texts. Other than the more conventional texts
(such as short stories, essays, poetry), the student would be introduced to cinema, songs and the emerging field of
graphic books as texts, while also looking at these texts as a means to study history. Most of the classes would be
discussion-based and the students would be encouraged to share their viewpoints and substantiate them in their
writing and thereby improve their (essay) writing skills.
Course Objectives
· to introduce the students to India (before and after Independence) and Nationalism
· to appreciate the literary value of texts around them (thereby redefining what a text could be)
· to be aware of the global threats such as terrorism and war that influences the Indian society as well
· to help them redefine and/or question conventional ideas with regard to the topics being discussed
Learning Outcome
Course Pre-requisites
The students should possess a basic knowledge of the English language and a rudimentary understanding/exposure
of the Indian society and culture.
Learning Outcome
· The student will be made aware of the importance of opinions and how it affects a democracy
· The ability to appreciate cultural/religious diversity in a secular state and its importance in a global world
· The ability to organize ideas and frame sentences in an essay (long and short)
· The ability to perceive the world through more than one frame of reference (and the importance of the ‘other
story’)
Unit-1 Teaching Hours:12
Introduction
The students will be introduced to the course and the need to be aware of the topics being covered.
Unit-1 Teaching Hours:12
The Partition
· Excerpts from Urvashi Bhutalia’s “The Other Side of Silence”
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CIA 2 (Mid Semester exam): 2 sets of question papers would be sent to the programme coordinator based on the
first two modules.
CIA 3: A group presentation on any of the topics discussed in modules 3 and 4. The students are free to use audio-
visual texts within the time limit of 20 minutes.
ESE: 2 sets of question papers would be sent to the programme coordinator based on all the modules.
BBA161G - RESTAURANT OPERATIONS (2019 Batch)
No of Lecture
Total Teaching Hours for Semester:60
Hours/Week:4
Max Marks:100 Credits:3
Course Objectives/Course Description
To enable the students to have good insight and understanding in hotel- and restaurant operation and
management.
Gain knowledge in how sales affect the hotel and restaurant business. Knowledge and understanding of the
relationship between customer satisfaction and customer’s loyalty and how this influence managing the
hotel and restaurant business
Learning Outcome
At the end of the course the students will have a fair idea of what goes into planning a restaurant or a café.
The course will have discussions on the brief operations of other catering establishments also. Menu
planning, types of catering establishments, licences, concept, design, kitchen layout and equipment are some
of the areas that will be covered.
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Types of catering establishments an overview
Menu Planning
Equipment planning
Unit-3 Teaching Hours:26
Facility Management & Costing
DDesign, light and colour
Ø Beverages
Unit-4 Teaching Hours:14
Other Related Areas
Handling social media and PR
1
Essential Reading / Recommended Reading
1
Evaluation Pattern
CIA – 1 (30 Marks) CIA – 2 (30 Marks) CIA – 3 (40 Marks)
Written Seminar/Debate/Extempore Case Study/Role Minor Exam/Quiz Exam
Assignment Play/Class Project/Skill
Participation/GD Based
Activity/Case
(15 Marks) Study
Understand that economics is about the allocation of scarce resources and how that results in trade-offs.
Understand the role of prices in allocating scarce resources in market economies and explain the
consequences of government policies in the form of price controls.
Appreciate positive as well as normative view points on concepts of market failure and the need for
government intervention.
Learning Outcome
The students will acquainted with the basic principles of microeconomic theory.
They will be able to think like economists.
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Unit-1 Teaching Hours:9
Exploring the subject matter of Economics
Why study economics? Scope and method of economics; the economic problem: scarcity and choice; the question
of what to produce, how to produce and how to distribute output; science of economics; the basic competitive
model; prices, property rights and profits; incentives and information; rationing; opportunity sets; economic
systems; reading and working with graphs.
Unit-2 Teaching Hours:15
Supply and Demand: How Markets Work, Markets and Welfare
Markets and competition; determinants of individual demand/supply; demand/supply schedule and demand/supply
curve; market versus individual demand/supply; shifts in the demand/supply curve, demand and supply together;
how prices allocate resources; elasticity and its application; controls on prices; taxes and the costs of taxation;
consumer surplus; producer surplus and the efficiency of the markets.
Unit-3 Teaching Hours:15
The Households
The consumption decision - budget constraint, consumption and income/price changes, demand for all other goods
and price changes; description of preferences (representing preferences with indifference curves); properties of
indifference curves; consumer‘s optimum choice; income and substitution effects; labour supply and savings
decision - choice between leisure and consumption.
Unit-4 Teaching Hours:12
The Firm and Perfect Market Structure
Behaviour of profit maximizing firms and the production process; short run costs and output decisions; costs and
output in the long run.
Stiglitz, J. E., & Walsh, C. E. (2006). Principles of Microeconomics (4th ed.). W.W. Norton & Company, Inc., New
York, International Student Edition.
Essential Reading / Recommended Reading
Lipsey, R. G., & Chrystal, K. A. (1999). Principles of Economics (9th ed.). Oxford University Press, Oxford.
Mankiw, N. G. (2011). Economics: Principles and Applications (10th ed.). Cengage Learning.
Pindyck, R. S., & Rubinfeld, D. L. (2013). Micro Economics (8th ed.). Pearson Education, USA.
Ramsfield, E. (1997). Micro Economics (9th ed.). W. W. Norton and company, New York.
Ray, N.C. (1975). An Introduction to Microeconomics. Macmillan Company of India Ltd., New Delhi.
Salvatore, D. (2011). Managerial Economics in a Global Economy (7th ed.). Oxford University Press.
Samuelson, P. A., & Nordhaus, W.D. (2010). Economics (19th ed.). McGraw-Hill Companies.
Evaluation Pattern
Evaluation Pattern CIA1 MSE* CIA2 ESE** Attendance
Weightage 20 25 20 30 05
*MSE – Mid Semester Exam **ESE – End Semester Exam
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To introduce the students to the basic concepts, procedures and techniques of mathematical economics
To enable the students to apply mathematical techniques to economic theory in general.
To create analytical ability among students by using Mathematical techniques and decision making ability.
Learning Outcome
The students will be able to apply mathematical techniques and models for the deeper understanding of economics,
especially the branches of microeconomics, macroeconomics and econometrics.
Unit-1 Teaching Hours:15
Preliminaries
Elements of logic and proof; Sets and Set operations; Relations; Equations: Linear and Quadratic; Simultaneous
Equations; Functions: quadratic, polynomial, exponential, logarithmic; Graphs, Slopes and Intercept; Economic
Application of Graphs and Equations: Iso-cost Lines, Supply and Demand Analysis, Income determination models.
Unit-2 Teaching Hours:20
Differential Calculus: Single Independent Variable Functions
Limits; Continuity; Curvilinear Functions; the Derivative; Rules of Differentiation; Higher-order Derivatives;
Optimisation; Uses of the Derivatives in Economics: Increasing and Decreasing Functions, Concavity and
Convexity, Inflection points, Optimisation of Economic Functions, Relationship among Total, Marginal and
Average Concepts.
Unit-3 Teaching Hours:20
Differential Calculus: Multi-variable Functions
Multivariable Functions and Partial Derivatives; Rules of Partial Differentiation; Second and Higher-order
differentials; Optimisation; Constrained optimisation with Lagrange Multipliers; Implicit functions; Application of
Partial Derivatives in Economics: Utility Maximisation, Marginal Productivity, Elasticity, Producers Equilibrium,
Optimisation of Cobb Douglas and CES Production Function.
Unit-4 Teaching Hours:20
Differential Calculus: Exponential and Logarithmic Functions
Exponential and Logarithmic Functions; Solving Natural Exponential and Logarithmic Functions; Logarithmic
transformation of Nonlinear Functions; Rules of Differentiation; Higher-order Derivatives, Partial Derivatives;
Optimisation of Exponential and Logarithmic Functions; Logarithmic differentiation; Application in Economics:
Elasticity, Alternative measures of growth, Optimal Timing, Derivation of Cobb Douglas Production Function.
Text Books And Reference Books:
Chiang, A.C. & Wainwright, K. (2013). Fundamental Methods of Mathematical Economics. (4th ed.). McGraw
Hill Education (India) Private Limited.
Sydsaeter, K. & Hammond, P. (2016). Mathematics for Economic Analysis. New Delhi: Pearson Education Inc.
Essential Reading / Recommended Reading
Bradley, T. (2013). Essential Mathematics for Economics and Business. London: John Wiley & Sons.
Dowling, E. T. (2012). Schaum’s Outlines-Introduction to Mathematical Economics. (3rd ed.). New York: McGraw
Hill.
Renshaw, G. (2011). Maths for Economics. (4th ed.). Oxford: Oxford University Press.
Roser, M. (2003). Basic Mathematics for Economists. (2nd ed.). New York: Routledge.
Evaluation Pattern
EvaluationPattern CIA1 MSE* (CIA2) CIA3 ESE** Attendance
Weightage 20 25 20 30 05
* Mid Semester Exam ** End Semester Exam
BECH133N - ECONOMIC HISTORY OF INDIA FROM 1750 TO 1947 (2019
Batch)
Analyze the economic conditions of India, before and during the British rule and how it might have
contributed to changing the patterns of production and consumption in the region.
Emphasize the role of historical factors that led to the changing distribution of the gains and losses associated
with economic growth.
Learning Outcome
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Students will be able to understand and examine the importance of studying Economic History to gain a
deeper understanding of the interplay between institutional change and economic growth.
Students will be able to analyse and argue how certain historical events from before and during the British
colonial rule in India may have given rise to the patterns of economic choices that followed in the long run.
Students will be able to examine and evaluate if the explanation for increasing economic inequality can be
found in the specific manner in which these forces of imperialism and globalisation acted in South Asia or if
the explanation lies in how other factors (geographical constraints or social institutions) interacted with these
forces.
Roy, T. (2011). The Economic History of India. (3rd ed.).New Delhi: Oxford University Press.
Essential Reading / Recommended Reading
Bandyopadhyay, S. (2004). From Plassey to Partition: A History of Modern India. New Delhi: Orient Longman
Private Limited.
Habib, I. (2006). Indian Economy: 1858 – 1914. New Delhi: Tulika Books.
Tomlinson, B. R. (1993). The Economy of Modern India: 1860 – 1970. Cambridge: Cambridge University Press.
Evaluation Pattern
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English Language and Composition is an intensive program for two semesters for all the students of
the BA/BSc programmes (ENGH, EPH, ECOH, JOUH, PSYH, MEP) that introduces students to a
wide range of expository works in order to develop their knowledge of rhetoric and make them aware
of the power of language. The course is designed to meet the rigorous requirements of a graduate level
courses and therefore includes expository, analytical, personal, and argumentative texts from a variety
of authors and historical contexts. It would provide students with the opportunity to work with the
rhetorical situation, examining the authors’ purposes as well as the audiences and the subjects in texts.
The purpose of the course is to enable students to read analytically, formulate arguments based on the
readings, and respond by composing articulate essays that utilise advanced elements of sentence
structure, syntax, style, purpose, and tone. Thus, by the use of rhetorical principles, students will learn
how to become critical thinkers, and apply that knowledge to their writing by revising and improving
their essays, as well as critiquing and editing peer essays. In addition, students will be required to
thoroughly research relevant topics, synthesise information from a variety of sources, and document
their knowledge in a cogent well written report. Also, as the course is designed to engage students with
rhetoric in multiple mediums, including visual media such as photographs, films, advertisements,
comic strips, music videos, and TED talks; students would develop a sense to comprehend how
resource of language operates in any given text.
While the first semester focusses on understanding principles of rhetoric through multiple texts, the
second semester is more thematic in nature familiarising students with texts from multiple disciplines,
especially in the context of India. The skills acquired in the first semester would help students to
critically engage with rhetoric within the context of contemporary India and critically respond to the
same.
As part of the course students are expected to maintain a writing journal to monitor their progress in
writing.
Course Objectives
• To critically engage with a variety of text on multiple themes from different disciplines.
• Familiarise students with different kinds of rhetoric produced in Indian context.
• Apply the Rhetoric techniques learned in the first semester while engage with thematic texts.
• Demonstrate understanding and mastery of English Language as well as stylistic maturity in their
own writings
• Create and sustain arguments based on reading, research, and/or personal experience;
• Demonstrate understanding and mastery of English Language as well as stylistic maturity in their
own writings
• Produce expository, analytical, and argumentative compositions that introduce a complex central
idea and develop it with appropriate evidence drawn from primary and/or secondary source
material, cogent explanations, and clear transitions;
• Move effectively through the stages of the writing process with careful attention to inquiry and
research, drafting, revising, editing, and review;
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• Communicate effectively in different media by developing their LSRW skills.
Unit-1 Teaching Hours:10
Language of Composition
The unit will focus on understanding Rhetoric and Various Rhetoric situation. The aim is to assert the
idea that rhetoric is always contextual and there is a link between the speaker, audience and what the
content of the text is. This will enable students to understand the significance of context while
analysing and composing a text.
2. SOAP Analysis: Through the analysis of the text the aim to look at the mode in which various
factors like subject, occasion, audience and purpose impacts rhetoric.
http://www.americanrhetoric.com/speeches/jawaharlalnehrutrystwithdestiny.htm
3. Ethos, Pathos and Logos: Understanding Aristotle’s concept of Ethos, Pathos and Logos is
significant in understanding an effective rhetoric. By looking at some of the famous rhetorical
works the aim is to understand how the writer’s/ orators of some of the famous rhetorical pieces
have used these elements to persuade the reader/ audience.
Ethos
Logos
Pathos
b) https://www.whatsoproudlywehail.org/curriculum/the-american-calendar/order-of-the-day-6-
june-1944
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Can? https://www.washingtonpost.com/opinions/if-the-japanese-cant-build-a-safe-reactor-who-
can/2011/03/14/ABCJvuV_story.html?utm_term=.8
disaster-white-house-speech-worst-case-scenario
2. http://www.nytimes.com/2004/07/11/opinion/felons-and-the-right-to-vote.html
3. Using Visual text for Argument
https://www.youtube.com/watch?v=mjjV_X5re4g
The course is based on the work Language of Composition: Reading, Writing and Rhetoric by Renee
H. Shea, Lawrence Sanclon and Robin Dissin Aufses.
Essential Reading / Recommended Reading
Compilation
Evaluation Pattern
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Enhancement of linguistic competencies and sharpening of written and oral communicative skills.
Unit-1 Teaching Hours:8
Dossier 0- Discovery
1. First and Last Names of French Families
2. Few French and International personalities
Course Objectives:
Learning Outcome
Students will be exposed to the world of poetry and Music. Through translation, students can
understand different languages, literatures and cultures. Business correspondence helps the students to
understand the functional aspects of the language.
Unit-1 Teaching Hours:20
Hindustani Music
Gazal Ki Parampara and Pramukh kalakar
Unit-1 Teaching Hours:20
Kavya Sankalan - Samakaleen Hindi Kavitha. (An anthology of contemporary
Hindi poems), Kabir ke Dohe and Sur Ke Pad
‘Samakaleen Hindi Kavitha’ (Collection of Poems) Ed by Dr N Mohanan, Rajpal and son's, New Delhi
Level of knowledge:Basic
Unit-3 Teaching Hours:5
Patra Lekhan --Vyavasaik Patra Vyavhar (Business letters)
Vyavasaik Patra Vyavhar (Business letters)
1. Mulya Suchi
2. Adesh
3. Shikayathi
4. Bhugtan
2. Vanijya Hindi By A.R.Narti1.A Hand Book of Translation Studies By Das Bijay Kumar
3. Anuvad Evam Sanchar – Dr Pooranchand Tantan, Rajpal and Son’s, Kashmiri Gate, New Delhi –
110006
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Select Old Kannada, Medieval Kannada and Modern Kannada Literatures are introduced for I
Semester B.Com-Regular /B.Com Hon./ B.Com F&A/ BBA & BBA-Hons.courses in the syllabus.
This will enrich the Language and Communication skills, Critical and analytical thinking of the
students. this will help them to enhance their social sensitivity.
Course Objectives
Learning Outcome
Develop an analytical and critical bent of mind to compare and analize the various literature they read and
discuss in class
Develop a more humane and service orented aproach to all forms of life around them
Ability to communicate effectively in speech and in writing
Ability to use better language to communicate effectively
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1. Adipurana- Pampa
Evaluation Pattern
strothra sahitya
Learning Outcome
Exposing the students to learn the morals and ethics of chanakya' work
Unit-1 Teaching Hours:30
Chanakya niti
Chanakya niti selected shlokas
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Comprehension in Sanskrit
1) Chanakya niti
Evaluation Pattern
Evaluation Pattern
With a total of 100 marks, 50 marks will come from Continuous Internal Assessment (CIA) and the
remaining 50 marks will come from end semester exanination. While the end semester examination
will be fully theory based the CIA will consist of Wikipedia entries, assignments, theatre production,
book review and other activities
AEN221 - ADDITIONAL ENGLISH (2019 Batch)
Total Teaching Hours for Semester:45 No of Lecture Hours/Week:3
Max Marks:100 Credits:3
Course Objectives/Course Description
The second semester has a variety of writing from India, Pakistan and Srilanka. The various essays, short stories
and poems deal with various socio-economic, cultural and political issues that are relevant to modern day India and
the Indian sub-continent and will enable students to comprehend issues of identity-politics, caste, religion, class,
and gender. All of the selections either in the manner of their writing, the themes they deal with or the ideologies
that govern them are contemporary in relevance and sensibility, whether written by contemporary writers or earlier
writers. Excerpts from interviews, autobiographical writings, sports and city narratives are added to this section to
introduce students to the varied genres of literature.
to expose students to the rich literary and cultural diversity of Indian literatures
to sensitise students on the social, political, historical and cultural ethos that has shaped the
nation- INDIA
to enable to grasp and appreciate the variety and abundance of Indian writing, of which this
compilation is just a passing glance
to learn and appreciate India through association of ideas in the texts and the external contexts
(BhashaUtsav will be an intrinsic help in this endeavour)
Learning Outcome
The students will become
more aware culturally, ethically, socially and politically as citizens
the course will sensitize students towards cultural, social, religious and ethnic diversities and help
them engage with their peers and all around them in a more understanding and ‘educated’ manner.
it will also enable them through the activities conducted to become more proactive
citizens/participants in society.
aware of the dynamics of gender, identity, communalism and politics of this vast nation through
its literature.
3. K.Satchidanandan “Cactus”
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CIA 1: Classroom assignment/test for 20 marks keeping in tune with the course objectives and learning outcomes.
CIA 3: Collage, tableaus, skits, talk shows, documentaries, Quizzes or any proactive creative assignments
that might help students engage with India as a cultural space. This is to be done keeping in tune with the course
objectives and learning outcomes.
Section A: 4x5= 20
Section B: 2x15=30
Total 50
Section A: 5 x 5 = 25
Section B: 5 x 15= 75
Total 100
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Course Objectives
1. To test and evaluate principles important for effective oral and written communication.
2. To construct strategies to adopt and develop communication skills in various models of work
place.
3. To build skills relating to speaking, writing, and listening in order to maximize confidence and core
strengths.
4. To improve leadership skills and make use of opportunities for career growth.
Learning Outcome
1. Students are able to demonstrate their competence in oral, written, and visual communication.
2. Students are able to interpret and relate the current technology related to the communication field.
3. Students are able to value and effectively adapt to cultural differences.
4. Students are able to determine and elaborate on positive group communication exchanges.
Meaning, objectives, Types of business letters, Layout of a business letter and styles of layout, Practice letter – Resume,
Practice letter-Enquiries and replies, Practice letter - Orders and Replies, Practice letter - Complaints, claim and Adjustment
Unit-2 Teaching Hours:6
Academic Writing
The Reading–Research–Continuum, Writing Continuum
This module will help you acquire critical reading skills so that you will develop as a self-critical writer. The module covers
issues related to reading discipline-specific literature, which is indispensable from developing professional expertise in writing
academic texts. The focus is on fundamental concepts of scientific writing, such as logical organization and argumentation.
Unit-3 Teaching Hours:6
Resume Writing
In this module, they will learn to how position your resume to a specific marketing purpose, how to align your resume with the
specific needs of the hiring organization, and how to ensure your resume ranks high on the relevancy scales used by top-notch
organizations today.
Unit-4 Teaching Hours:6
Public Speaking
Public speaking is the process of communicating information to an audience. It is usually done before a
large audience, like in school, the workplace and even in our personal lives. The benefits of knowing
how to communicate to an audience include sharpening critical thinking and verbal/non-verbal
communication skills.
Week 1: Understanding speech, Making ideas compelling and memorable, Illustrating and delivering
your ideas
Week 2: Overcoming your fear of public speaking and developing great delivery, Course conclusion and your final speech
Unit-5 Teaching Hours:4
Non Verbal Communication
Basic / Conceptual / Analytical Nonverbal communication –
Week 1:
Nature, types, Functions of bodylanguage, facial expression, Effective use of face to face telephonic
conversation, Recent trends in communication
Week 2:
E-mail , MMS, Video conferencing ,Understanding cultural effects on communication , Cultural sensitiveness andcultural
context; Inter-cultural factors in interactions; Adapting to global business
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Unit-6 Teaching Hours:2
Active Listening & Effective Communication
The way to improve your listening skills is to practice "active listening." This is where you make a
conscious effort to hear not only the words that another person is saying but, more importantly, try to
understand the complete message being sent.
Active Listening:
· Pay Attention
· Provide Feedback
· Defer Judgment
· Respond Appropriately
Effective Communication:
· Stress and out-of-control emotion.
· Lack of focus.
· Inconsistent body language.
· Negative body language.
Text Books And Reference Books:
https://www.sanfoundry.com/best-reference-books-professional-communication-skills/
Essential Reading / Recommended Reading
http://libguides.wwu.edu/comm_318
Evaluation Pattern
EVALUATION PATTERN
Participation Creativity of ideas Presentation Total marks
4 3 3 10 marks
BBA231 - CORPORATE ACCOUNTING (2019 Batch)
Total Teaching Hours for Semester:75 No of Lecture Hours/Week:5
Max Marks:100 Credits:4
Course Objectives/Course Description
This course is introduced to familiarize the students with accounting practices in relation to various
business situations of Corporate business houses. The course also provides practical knowledge on
preparing annual financial statements of Corporate houses.
Learning Outcome
Ability to prepare Annual financial statements of corporate business houses
Proper Understanding about the Accounting procedures with reference to Corporate merger and
acquisitions
Practical knowledge about Internal Reconstruction of companies.
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Valuation of shares : Intrinsic value method, Yield method and Earning capacity method.(theory and
Basic problems)
Unit-3 Teaching Hours:20
Amalgamation, Absorption and External reconstruction Level of
Knowledge: Analytical
Amalgamation in the nature of Merger and purchase, Difference between Amalgamation and Absorption -
Calculation of purchase Consideration under Different methods, Settlement of Purchase Consideration – Practical
Problems on Amalgamation, Absorption and external restructuring. Closing the Books of Vendor company and
opening of books of purchasing company
Unit-4 Teaching Hours:10
Internal Reconstruction
Meaning, Forms of Reconstruction, Alteration of Capital and Capital Reduction - Internal
Reconstruction Vs External reconstruction, Practical Problems
Unit-5 Teaching Hours:7
Accounting Standards and IFRS Level of Knowledge: Conceptual
IFRS and Indian Accounting Standards
Unit-6 Teaching Hours:10
Insurance claims
Estimation of loss and submission of insurance claims.
Unit-7 Teaching Hours:5
Accounting for price level changes
Accounting for price level changes
Text Books And Reference Books:
Jain, S.P., &Narang, K.L. (2017). Advanced Accounting,Volume II Kalyani Publishers. New Delhi :
Essential Reading / Recommended Reading
1. S Anil Kumar, V Rajesh Kumar and B Mariappa. (2014) Corporate Accounting. New Delhi:
Himalaya Publishing House.
2. Gupta, R.L., &Radhaswamy, M. (2013). Corporate Accounting. New Delhi:Sultan Chand and
Sons.
3. Shukla, M.C., Grewal, T.S., & Gupta, S.C. (2013). Advanced Accounts(revised edi) New
Delhi:Jain Book Agency.
4. Sehgal, A., & Sehgal, D. (2012). Advanced Accounting, 2, New Delhi: Taxmann.
5. Monga, J.R. (2013). Fundamentals of Corporate Accounting, New Delhi :K.L Malik and Sons
Pvt. Ltd,
Evaluation Pattern
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End Semester Question Paper (Problem Paper)
CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
Learning Outcome
At the end of the course, student will learn:
To learn how different HR process and procedures are carried out in the organization.
To identify HR process that address organization requirements.
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Career Planning and Development Level of Knowledge: Analytical
Career Planning & Development, Stages in Career Planning, Internal and External Mobility of Employees
Unit-9 Teaching Hours:6
Conflict Management Level of Knowledge: Analytical
Meaning and Sources of Employee Grievance, Grievance Handling Systems, Meaning & Process of
Collective Bargaining, Indiscipline, Settlement Machinery of Industrial Conflicts.
Text Books And Reference Books:
Rao, S. (2014). Essentials of Human Resource Management & Industrial Management: Text & Cases.
New Delhi: Himalaya Publication.
Essential Reading / Recommended Reading
1.Semester 1 and 2:
6 sessions of 4 hours each will be evaluated by the reapective module teacher out of 10 marks. Total marks to be
converted out of 100 at the end of the semester
CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
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Learning Outcome
● Students will be able to understand and apply the relevant and appropriate statistical tools depending on the situation
● Students will be able to interpret the statistical results to take meaningful decisions
Unit-1 Teaching Hours:12
Statistics: An Over View
Basic
Growth and development of Statistics– Definition– Descriptive and inferential statistics– Importance and scope of Statistics –
Limitations of statistics – Classification and tabulation of data – Diagrammatic and graphic representation of data.
Unit-2 Teaching Hours:16
Measures Of Central Tendency, Dispersion, Skewness And Kurtosis Level
of Knowledge: Conceptual
Arithmetic mean – Weighted mean, – Median, – Mode, – Range, – Quartile deviation, – Mean Deviation– Standard
deviation, – Coefficient of variation
Meaning of Skewness, Karl Pearson’s and Bowley’s coefficients of Skewness, Meaning of Kurtosis.
Unit-3 Teaching Hours:12
Linear Correlation And Regression
Scatter diagram, – Karl Pearson’s and Spearman’s methods, – Regression coefficients – Lines of regression, – Relation
between correlation coefficient and regression coefficients. Simple analysis using EXCEL
1) Beri, G. C. (2011). Business Statistics . New Delhi: Tata McGraw Hill Educations Pvt Ltd.
2) Foster, D. & Stine, E. R., (2010). Statistics For Business : Decision Making And Analysis, New Delhi: Pearson
Publishers
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5) Vishwanathan, P.K. (2007). Business Statistics: An Applied Orientation, New Delhi: Pearson Publishers
Evaluation Pattern
1.Semester 1 and 2:
6 sessions of 4 hours each will be evaluated by the reapective module teacher out of 10 marks. Total marks to be
converted out of 100 at the end of the semester
CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
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Total Teaching Hours for Semester:60 No of Lecture
Hours/Week:4
Max Marks:100 Credits:4
Course Objectives/Course Description
The course examines managerial issues surrounding Marketing Management. It involves students in specific learning exercises
that simulate ‘real world’ activities that marketing managers partake in on a regular basis.
The course objective is to give students a broad knowledge of marketing, and how this knowledge gained would be used in
planning, coordinating the principles of marketing and executing all the necessary activities in the exchange process. This will
be achieved through:
Learning Outcome
After completing the course the students will be familiar with the activities involved in marketing management
Unit-1 Teaching Hours:8
Basic Understanding markets &marketing process
What is marketing, scope of marketing, core marketing concepts ;marketing management philosophies, changes in business
&marketing, company responses &marketers &marketers responses. Characteristics of new economy. Competition in today’s
marketing. Introduction to emerging market in third world.
Unit-2 Teaching Hours:8
Conceptual Marketing mix
Developing marketing opportunities, value delivery process, market research and information system, consumer markets and
consumer buyer behavior segmentation, targeting, positioning for competitive advantage, branding and packaging, rural
marketing.Marketing Strategies for Market leaders, followers, competitor, etc
Unit-3 Teaching Hours:8
Analytical DEVELOPMENT OF NEW PRODUCT
New product development stages, categories of new product, reasons for launching new products and its failure. Product life
cycle strategies.( New Service as product)
Unit-4 Teaching Hours:8
Analytical Distribution decisions
marketing channels, structure, types and criteria of selecting a channel, wholesaling, retailing, and physical distribution.e –
marketing distribution
Unit-5 Teaching Hours:8
Analytical Pricing
Types of pricing, consideration and approaches, competitive strategies, attracting, attacking, retailing and growing customer
Unit-6 Teaching Hours:10
Conceptual Promotion
An overview. Advertising, sales promotion, personal selling and sales management.Public and customer relations, direct and
online marketing, multilevel marketing-the new marketing model.
W. D. Perreault, Jr., J.P Cannon, and E. J. McCarthy (2009). Basic Marketing: A Marketing Strategy and Planning Approach,
17th ed., Irwin/McGraw Hill.
Tong, H., & Taylor, R. J. (2008). Marketing lessons that will help shape the future. Journal of Marketing, 33 (2), 189-196.
Tong, H., & Taylor, R. J. (2008). Marketing lessons that will help shape the future.
Evaluation Pattern
Continuous Internal Assessment Criteria
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/ Mini Review /
Project / Book
Discussion review /
Mastery
Project
1.Semester 1 and 2:
6 sessions of 4 hours each will be evaluated by the reapective module teacher out of 10 marks. Total marks to be
converted out of 100 at the end of the semester
CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
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1. Understand the historical and scientific origin and development of the field in the western and Indian
context.
2. Describe the development of the self and the dynamics of interpersonal attraction, prosocial behaviour,
aggression, prejudice, group processes and attitude formation and change in a social context.
3. Comprehend the nature of scientific methods employed to study behaviour in the social context.
Unit-1 Teaching Hours:12
Introduction
Definition ; History- Origin and Development, Social psychology in India ; Theories - Motivational, Learning,
Cognitive, Decision making, Interdependence, Sociocultural, Evolutionary, and Mid-range theories.
Unit-2 Teaching Hours:12
Social Perception
Self concept – Beginnings, Formation, Self- schemas and Multicultural perspective Self- presentation - False
modesty, Self-handicapping, Impression management. Self-esteem - Development and Consequences. Social
Intelligence. Perceiving persons- Attribution theories and biases,Integration, Confirmation bias
Unit-3 Teaching Hours:12
Positive Social Relations
Prosocial behavior – Helping influences - Personal, Interpersonal and Situational, Receiving help. Interpersonal
attraction and affiliation – Characteristics of the individual, others and situational influences.
Unit-4 Teaching Hours:12
Negative Social Relations
Perceiving groups- Stereotypes – Cognitive foundations, how stereotypes distort perceptions; why stereotypes
persist; Prejudices- Individual differences; Types of prejudices – Sexism and Racism ; Reducing prejudice.
Aggression – Origin, Influences - Social and Situational; Forms – Domestic violence, Sexual violence, Violence
against communities (LGBT) and Terrorism; Prevention and control.
Unit-5 Teaching Hours:12
Social Influences
Attitudes – Definition; Theories – Cognitive Dissonance and Dual Processing; Attitude and Behaviour; Attitude
change.
Group - Basic features; Group performance – Types of tasks, Brainstorming; Group decision making – Biases in
information, Group polarization , Group think. Group dynamics and performance.
Text Books And Reference Books:
1. Brehm, S.S. and Kassin, SN. (1996) Social Psychology , 3rd edition. Boston : Houghton Mifflin Company.
Crisp, R.J. and Turner, R.N. (2007), Essential Social Psychology. New Delhi: Sage Publications India Pvt Ltd.
Misra,G. and Dalal,A.K. (2001).Social Psychology in India: Evolution and Emerging trends. Edited by Ajit.K.Dalal
and Girishwar Misra.New Directions in Indian Psychology,Volume I:Social Psychology.New Delhi: Sage
Publications India Pvt.Ltd.
Myers, D.G (2002) Social Psychology, 7th international edition.New York: McGraw Hill Companies.
Taylor ,S .E, Peplau, L.A and Sears, D.O. (2006) Social Psychology, 12th edition.New Delhi: Pearson Prentice-
Hall of India Pvt Ltd.
Evaluation Pattern
Course Objectives:
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Learning Outcome
By the end of this course students will be able to:
2. Dependency theory
3. Neo-liberalism
4. Environmentalism
Unit-3 Teaching Hours:15
India as a Welfare State
1. Concept of Social Welfare in India
3. Child welfare
5. Welfare of SC/ST/OBCs
Text Books And Reference Books:
Sachdeva D.R. 2013. Social Welfare Administration in India, Allahabad, Kitab Mahal.
Essential Reading / Recommended Reading
Preston P.W. 1982. The Theories of Development, London Routledge, Kegan Paul
Co., Bombay.
Escobar Arturo, 1995, Encountering Development, the Making and Unmaking of the Third
Kulkarni, P.D.1979. Social Policy and Development in India, Madras, Association of Schools of Social Work in
India. Mangal Deep Publications,
Sinha. P.K.1980. Social Security Measures in India, New Delhi, Classical Publication.
Evaluation Pattern
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(15 Marks) (15 Marks) (15 Marks) (20 Marks) (20
Marks)
Definitions of News- News values-Changing trends-Types of News-Structure of News stories- Lead- Body-
Conclusion.
Unit-2 Teaching Hours:15
Content for photography
PRE - REQUISITES
An interest in photography
Your Camera and Lens or a prosumer point and shoot camera
Some pictures you have shot, on a pen drive or CD.
Portfolio ( At the end of the session)
Softwares: Quarkxpress
Anatomy of Newsletter, newspaper and magazine (to explain what goes where)
Tools, Menu commands, and Dialog boxes, Measurement palette, Docume nt layout palette, Library palette
Customize default settings and preferences, Create, modify, and arrange document pages
Master pages (Automatic page numbers), Copy items and pages between documents
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Create, edit, and import text from other programs Tabs and indents, Style Sheets, Search-and-replace text,
character attributes, and fonts
Import artwork created in other programs, Modify the frame and background of a picture box, Change the
pictures scale, skew, and rotation
Lesson 5:
How to precisely control the placement and look of type, Leading methods, Initial caps and drop caps, Tracking
and kerning, Baseline shift
Lesson 6:
Integrate various page elements, text boxes, picture boxes, and lines, Text inset,
Repeating and aligning items, Grouping, Rotating, Labeling Library palette entries,
Runarounds, Anchoring boxes to text and anchoring rules to text, Linking text boxes
Lesson 7
Lesson 8
The Color palette, Painting frames, backgrounds, text, and imported pictures
Unit-4 Teaching Hours:15
Advertising
Layout of Print Advertisements, advertising appeals Thumbnails, rough, semi comp and comprehensive.
Components of print advertisements, Types of headlines, subheads, body copy and layout Photographs and info
graphics effective placement of objects in a print advertisement Testing the effectiveness of advertisement
Text Books And Reference Books:
Software: In Design/CorelDraw.
Essential Reading / Recommended Reading
1
Evaluation Pattern
The Course”Indian Society & Law” aims to give the students glimpses of Indian Society from various perspectives.
Region, Religion, Caste and Language are some of the most important differences we find in India.
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After completing the course the students are expected to know how Indian Society is bound together irrespective
of our differences through constitutional provisions and be in a position to appreciate the unique identity of Indian
citizens and celebrate the diversity of our nation.
Learning Outcome
To enable the management students to have an exposure to Indian society and law
Unit-1 Teaching Hours:10
Historical background of Indian Republic: -
1. British Colonialism, East India Company
4. Communalism
4. Abolition of Untouchability.
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3. Formation of linguistic states.
Unit-1 Teaching Hours:6
Creating Graphics
Concepts of Animation , Types of animation , Introduction to flash , The Authoring environment , Drawing tools ,
Adding Text , symbols and the library
Unit-2 Teaching Hours:6
Animation
Tools , The timeline , Frames and Keyframes , Tweens –shape Tweening ,Motion Tweening , classic Tweening ,
Guides ,Movie Clip, Nested Timelines, Saving the file
Unit-3 Teaching Hours:6
Advanced Animation , Interaction and Web
Complex timeline control , Mask Layers , Color settings , filters and Blend Modes , adding sound , importing
Graphic Files , Buttons , button Action Script , Instance names, Controlling Nested Objects , Optimizing your work
, publishing your work , publishing flash content to the Web.
Unit-4 Teaching Hours:6
Dreamweaver -I
The Dreamweaver Interface , Understanding work flow, tools , property box , environment, Site creation and
management , Creating HTML Documents , Adding content to WebPages, Adding Structure tags to content ,
Adding images & Multimedia Content , Using CSS to style content , working with links, Internal references,
Mailto links and anchor tags , rollovers and interactivity , library items , creating forms.
Unit-5 Teaching Hours:6
AJAX and Spry
Creating Ajax / Spry Menus , Designing Master Template, Library , Create CSS based navigation , Behaviors ,
Inserting images , flash content , creating complete website . Understanding Hosting , creating Blog and templates .
Unit-6 Teaching Hours:30
LAB
Exercise 1: Draw a Scene for an Animation(Flash)
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Exercise 7: Design a Website for a coffee Shop (Dreamweaver)
Katherine Ulric, Visual Quickstart GuideAdobeFlash Professional CS5 for Windows and Macintosh , Peachpit Press,
2011
Adobe systems Incorporated, Adobe Dreamweaver CS5 Classroom in a Book, Adobe Press , 2010
Essential Reading / Recommended Reading
Chris Grover , Flash CS5 the Missing Manual , O’Reilly Media 2010
Janine Warner, Teach YourSelf Visually Adobe Dreamweaver CS5, Wiley Publishing, 2010
Evaluation Pattern
‘Literature, History and Society’ is one among the six generic electives offered to the first year students of the BBA
Programme. The paper is designed with the intention of introducing the students to literature and its influence on
understanding societies, then and now. The modules are designed to cover a wide array of topics ranging from racial
discrimination to ecological humanities with a global perspective on these issues.Consequently, the paper helps the
student widen their perspective and appreciate the role of literature in understanding the society around them and to
prepare them to be better global citizens.
Pedagogy
The pedagogy will include an eclectic methodology to introduce the texts. Other than the more conventional texts,
the students would be introduced to cinema, songs and the emerging field of graphic books as texts, while also
looking at these texts as a means to study history. Most of the classes would be discussion-based and the students
would be encouraged to share their viewpoints and substantiate them in their writing and thereby improve their
(essay) writing skills.
Course Objectives
· to introduce the students to the relevance of understanding social issues of the past
· to appreciate the literary value of texts around them (thereby redefining what a text could be)
· to be aware of the environment around them and their role in preserving it, and the urgency of the same
· to help them redefine and/or question conventional ideas of literature with regard to the topics being discussed
Learning Outcome
Course Pre-requisites
The students should possess a basic knowledge of the English language and a rudimentary understanding/exposure
of the Indian society and culture.
Learning Outcome
· The student will be made aware of the importance of opinions and how it formulates personalities and identities
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· The ability to organize ideas and frame sentences in an essay (long and short)
· The ability to perceive the world through more than one frame of reference (and the importance of the ‘other
story’)
Unit-1 Teaching Hours:17
Introduction
The students will be introduced to the course and the need to be aware of the topics being covered.
Unit-1 Teaching Hours:17
The Holocaust
· The students will be introduced to the Holocaust and the ideas that propelled the fascist regimes and ethnic
cleansing.
(Optional Text)
Unit-2 Teaching Hours:15
Ecocriticism
· The students will be introduced to concepts of environmental and ecological humanities and the role that literature
plays in the same.
(Optional Text)
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(Optional Text)
CIA 2 (Mid Semester exam) (20%): 2 sets of question papers would be sent to the programme coordinator based on
the first two modules.
CIA 3(25%): A group presentation on any of the topics discussed in modules 2, 3 and 4. The students are free to use
audio-visual texts within the time limit of 20 minutes.
ESE (30%): 2 sets of question papers would be sent to the programme coordinator based on all the modules.
BBA261G - EUROPEAN CUISINE (2019 Batch)
Total Teaching Hours for Semester:60 No of Lecture Hours/Week:4
Max Marks:100 Credits:3
Course Objectives/Course Description
The course will contain culinary traditions and cultures of important European Countries. It is a completely
hands on course with 50% practicals and some class discussions, and food tastings at restaurants. The students will
get to prepare antipasti, mezze, main course and entree, cheese tastings, basics of wine in food, pasta, salads, meat
dishes and more. The course will be hands on, with presentations, discussions, and gourmet grazing and will end
with a dinner paired with wine.
Learning Outcome
At the end of the course the students will have a fair idea of what European food is all about, The unique flavours
of its different gourmet ingredients. The students will learn to indentify flavours, textures, and taste of important
European cuisines, both Vegetarian and Non-vegetarian. The course is hands on and emphasis will be on cooking,
pre plating and food tasting.
Unit-1 Teaching Hours:56
INTRODUCTION TO EUROPEAN CUISINE.
Cuisines from Italy, France, Spain and Modern Europe 2 hrs
Antipasti
Cold Meat
CIA 2hrs
Salads 2hrs
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Risotto
Gnocchi 2 hrs
Polenta 2 hrs
Chilli oil / Parma ham / cheese sauce / chicken and red wine
Baked fish in foil / grilled fish n squid / pan fried fish with tomato
Poultry 4 hrs
Chicken roast with tomato / pan fried chicken with parsley / Tuscan chicken
Practical assessment
1
Essential Reading / Recommended Reading
1
Evaluation Pattern
Each student is expected to complete the village exposure camp organized by the Department in
collaboration with Centre for Social Action (CSA).This will an overnight visit to a village where the
students will be participating in different community activities to get sensitized with different social
issues faced by these villages.
Students should identify an NGO and work for minimum of 25 hrs during the semester on any socially
relevant projects of NGO’s.
III. Service Learning Report: The report should be submitted to fulfill the requirements for the award of the
Bachelor of Business Administration of Christ University during second semester of the programme. It
consists of two parts- first a report on village visit and second part on visit to NGO.
Text Books And Reference Books:
1
Essential Reading / Recommended Reading
1
Evaluation Pattern
1
BECH231N - INTRODUCTION TO MACROECONOMICS (2019 Batch)
Total Teaching Hours for Semester:75 No of Lecture Hours/Week:5
Max Marks:50 Credits:5
Course Objectives/Course Description
Course Description
This course is designed to give a systematic school-wise introduction to mainstream approaches to the study of
macroeconomics. The course begins by introducing students to the various important macroeconomic variables and its
measurement technique. Then the course proceeds on a systematic introduction to the important macroeconomic theory
adopting a chronological school- wise pattern; beginning from the Classicals to the Keynesians, Monetarists, New
Classicals and New Keynesians. It has been designed in such a way that it stimulates awareness on the evolution;
critiques and debates in the mainstream macroeconomic thought and provided insights into macroeconomic challenges
and policy management in progressive nations. It is also intended that this course will develop the ability for objective
reasoning about macroeconomic issues.
Course Objectives
Learning Outcome
Learning Outcomes
The students will be acquainted with the mainstream approaches to the study of macroeconomics.
The students will be able to distinguish between the various approaches and the merits and critiques of each of
them.
The students will acquire the ability to understand the dynamic interactions between the macroeconomic variables
and their impact on the economy.
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The Classical Revolution; Wage, Employment and Production; Equilibrium Output and Employment;
Quantity theory of Money; The Classical Theory of the Interest Rate; Policy Implications of Classical
Equilibrium Model.
Unit-3 Teaching Hours:18
The Keynesian System
The Problem of Unemployment; the Simple Keynesian Model: Equilibrium Output, Components of
Aggregate Demand, Equilibrium Income; the role of Fiscal Policy and Multiplier; Exports and Imports
in the Simple Keynesian Model; Interest rates and Aggregate demand; Keynesian Theory of the
Interest Rate; Money supply and Money demand in Keynesian framework.
Unit-4 Teaching Hours:10
The Monetarist Counterrevolution
The reformulation of the Quantity theory of Money; Fiscal and Monetary Policy: Monetarists versus
Keynesians; Unstable velocity and declining policy influence of Monetarism.
Unit-5 Teaching Hours:15
Macroeconomic Theory after Keynes
The New Classical Position: Keynesian Counter-critique, Rational Expectations Hypothesis; Business
Cycle Theories: Multiplier-Accelerator Interaction Model, Real Business Cycle Theory, Political
Business Cycle Model; New Keynesian Economics: Menu Cost Theory, Efficient-Wage Theory,
Insider-Outsider Model and Hysteresis.
Unit-6 Teaching Hours:15
Microeconomic Foundations of Macroeconomics
Consumption: Keynesian Consumption Function, Kuznets‘s Consumption Puzzle, Fischer’s theory of
Intertemporal Choice, Modigliani’s Life Cycle Hypothesis, Friedman’s Permanent Income Hypothesis,
Random walk model of Consumption expenditure; Investment: The Neoclassical Theory of
Investment; Residential Investment; The Accelerator Theory of Investment; The Stock Market and
Tobin‘s Q Theory; Efficient Market Hypothesis; Policies affecting Investment.
Text Books And Reference Books:
1. Dornbusch, R.., Fischer, S.., & Startz, R. (2015). Macroeconomics. (11th ed.). McGraw Hill Education.
2. Froyen, R. (2014). Macroeconomics: Theories and Policies (10th ed.). Pearson Education.
3. Mankiw, N. G. (2015). Macroeconomics (9th ed.). USA: Worth Publishers.
4. McConnell, C. R., & Brue, S. L. (2011). Macroeconomics, Principles, Problems and Policies. New York: McGraw
Hill Inc.
5. Snowden, B. & Vane, H. R. (2005). Modern Macroeconomics: Its Origins, Development and Current State. United
Kingdom: Edward Elgar Publishing.
1. Abel, A. B. & Bernanke, B. S. (2011). Macroeconomics (7th ed.). USA: Pearson Education.
2. Blanchard, O. (2009). Macroeconomics (5th ed.). USA: Pearson Education Inc.
3. Blaug, M. (1968). Economic Theory in Retrospect (2nd ed.). London: Heinemann Educational Books. Cate, T.
(2012). Keynes’ General Theory: Seventy Five Years Later. United Kingdom: Edward Elgar Publishing.
4. Mishkin, F. S. (2016). Macroeconomics: Policy & Practice (2nd ed.). United States: Pearson Education.
Samuelson, P. A., & Nordhaus, W. D. (2005). Economics (18th ed.). New York: McGraw-Hill.
5. Schiller, B. & Gebhardt, K. (2011). The Macroeconomy Today (11th ed.). New York: McGraw-Hill. Sheffrin, S. M.
(1996). Rational Expectations (2nd ed.). Cambridge: Cambridge University Press.
Evaluation Pattern
Evaluation CIA1 MSE* (CIA2) CIA3 ESE** Attendance
Pattern
Weightage 20 25 20 30 05
Use appropriate techniques to solve problems with calculus and linear algebra.
Model economic questions as mathematical problems.
To apply mathematical techniques to economic theory in general.
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Unit-1 Teaching Hours:7
Elements of Linear Algebra - I
Vectors; Vector Spaces; Linear Dependency; A Matrix; Matrix Operations: Addition, Subtraction,
Scalar Multiplication and Multiplication; Laws of Matrix Algebra: Commutative, Associative and
Distributive; Matrix expression of a System of Linear Equations.
Unit-2 Teaching Hours:8
Elements of Linear Algebra - II
Determinants; Rank of a Matrix; Minors, Cofactors, Adjoint and Inverse Matrices; Laplace Expansion;
Solving Linear Equations with the Inverse; Cramer’s Rule for Matrix Solutions; Input-Output Analysis
using Matrices.
Unit-3 Teaching Hours:20
Integral Calculus
Integration; Indefinite and Definite Integral; Riemann integral; Numerical methods of evaluating the
integral; Fundamental Theorem of the Calculus; Rules of Integration; Integration by substitution;
Integration by Parts; Area between Curves; Improper Integrals; L’Hôpital’s Rule; Multiple Integrals;
Application of Integral Calculus in Economics: Revenue and Cost Curves, Consumers’ and Producers’
Surplus, Market Equilibrium, Growth, Domar’s model of Public Debt.
Unit-4 Teaching Hours:20
Differential Equations
Introduction to Differential Equations: Definitions and Concepts; First-Order Differential Equations;
Integrating factors and Rules; Variables separable case; Differential Equation with Homogenous
Coefficients; Exact Differential Equations; Second-order Differential Equations; Application in
Economics: Dynamic Stability in Microeconomic models, Growth path, Domar’s Capital expansion
model.
Unit-5 Teaching Hours:20
Difference Equations
Introduction to Difference Equations: Definitions and Concepts; Finite differences; Homogeneous
linear difference equation with constant coefficients; Solutions for Non-homogeneous linear equations;
Linear First-Order Difference Equations; Linear Second-Order Difference Equations with constant
coefficients; Stability Conditions; Application in Economics: Interaction between Multiplier and
Acceleration Principle, The Cobweb Model, Harrod-Domar Growth Model.
Text Books And Reference Books:
1. Chiang, A.C. & Wainwright, K. (2013). Fundamental Methods of Mathematical Economics. (4th
ed.). McGraw Hill Education (India) Private Limited.
2. Renshaw, G. (2011). Maths for Economics. (4th ed.). Oxford. Oxford University Press.
3. Sydsaeter, K. & Hammond, P. (2016). Mathematics for Economic Analysis. New Delhi: Pearson
Education Inc.
1. Bradley, T. (2013). Essential Mathematics for Economics and Business. United Kingdom: John
Wiley & Sons.
2. Dowling, E. T. (2012). Schaum’s Outlines-Introduction to Mathematical Economics. (3rd ed.).
New York: McGraw Hill.
3. Roser, M. (2003). Basic Mathematics for Economists. (2nd ed.). New York: Routledge.
Evaluation Pattern
Evaluation Pattern CIA1 MSE* (CIA2) CIA3 ESE** Attendance
Weightage 20 25 20 30 05
* Mid Semester Exam ** End Semester Exam
BECH233N - STATISTICS FOR ECONOMICS - I (2019 Batch)
Total Teaching Hours for Semester:75 No of Lecture Hours/Week:5
Max Marks:100 Credits:5
Course Objectives/Course Description
This is a course on statistical methods for economics I, begins with some basic concepts and terminology that are
fundamental to statistical analysis and inference. Then a detailed description on descriptive statistics starting from
measures of central tendency to skewness and kurtosis. A separate module has been devoted to deal with identifying
nature and extend of relationship between variables (correlation and regression analysis) followed by time series
statistics. Finally this course ends with indices, as it is very essential for every economics students to understand the
construction and problems involving in constructing macro level indices like CPI and WPI.
Learning Outcome
1. To provide an understanding of the concepts and methods of Statistics, for application in
data analysis.
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2. To get statistical skill required for the analysis of socio-economic data.
3. To provide hands-on training in data analysis (along with computer applications).
1. Anderson, D. R., Sweeney, D. J., Williams, T. A., Camm, J. D., & Cochran, J. J. (2014). Essentials of
Statistics for Business and Economics. Boston: Cengage Learning
2. Lind, D. A., Waite, C. A., Marchal, W. G., &Wathen, S. A. (2005). Basic Statistics for Business &
Economics. New York: McGraw-Hill.
3. Sharma, J. K. (2010). Fundamentals of Business Statistics. (2nd ed.). New Delhi: Vikas Publishing House.
1. Croxton, F. E., & Cowden, D. J. (1964). Applied General Statistics. (2nd ed.). New Delhi:Prentice Hall of
India Private Limited.
2. Freund, J. E., & Perles, B. M. (2007). Modern Elementary Statistics. (12th ed.). New Jersey: Prentice Hall.
3. Gupta, S. C., & Kapoor, V. K. (2007). Fundamentals of Applied Statistics. (4th ed.). New Delhi: Sultan Chand
& Sons.
4. Larsen, R. J., & Marx, M. L. (2012). An Introduction to Mathematical Statistics and itsApplications. (5th ed.).
New Jersey: Prentice Hall.
Evaluation Pattern
Evaluation
CIA1 CIA2 (MSE*) CIA3 ESE** Attendance
Pattern
Weightage 20 25 20 30 05
This course is intended as an introductory paper on the causes and implications of gender inequality on the
economy. The course discusses the structural issues of whether or not women are persistently and systematically
disadvantaged in terms of accounting their contributions to the economy. The course will examine some of the
measures in gender analysis and provide an outline of basic issues in gender economics.
Course Objectives
· To provide an understanding of basic concepts in gender economics such as invisibility of women’s work.
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· To introduce students to the debates on gender disparity and gender equity
· To help students examine the role of international development agencies in measuring and addressing gender
disparity.
Learning Outcome
By the end of the course the students will have:
· Developed an understanding of the basic issues affecting women and their contribution towards the economy.
· Examined the various measures and policy debates with regard to gender gap.
2. Devasia, L. (1994), Empowering Women for Sustainable Development, Ashish Publishing House, New Delhi.
Bosarup, E. (1970), Women’s Role in Economic Development, George Allen and Unwin, London.
Neetha, N (2006), ‘Invisibility continues? Social security and unpaid women workers’ Economic and Political
Weekly, 41(32), pp. 3497-3498
Pal, M., P. Bharati, B. Ghosh, and T.S. Vasulu (eds.) (2011), Gender and Discrimination Health, Nutritional Status,
and Role of Women in India, New Delhi: Oxford University Press.
Sen, A. and J. Drèze (1995), India: Economic Development and Social Opportunity, Oxford University Press.
Evaluation Pattern
EvaluationPattern CIA1 MSE* (CIA2) CIA 3 ESE** Attendance
Weightage 20 25 20 30 05
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Learning Outcome
The objectives of offering this course are:
· To provide students a philosophical platform for carrying out discussions on Economic theories and models
· To make students understand the philosophical nature of the fundamental debates in Economic methodology
· To sketch the fundamental questions concerning ethics of economic policy decisions and to develop your abilities to
present and to criticize arguments both in discussion and in writing.
Evaluation Pattern
EvaluationPattern CIA1 MSE* (CIA2) CIA3 ESE** Attendance
Weightage 20 25 20 30 05
* Mid Semester Exam ** End Semester Exam
BENG221N - ENGLISH LANGUAGE AND COMPOSITION II (2019 Batch)
Total Teaching Hours for Semester:45 No of Lecture Hours/Week:3
Max Marks:100 Credits:3
Course Objectives/Course Description
English Language and Composition is an intensive program for two semesters for all the students of
the BA/BSc programmes (ENGH, EPH, ECOH, JOUH, PSYH, MEP) that introduces students to a
wide range of expository works in order to develop their knowledge of rhetoric and make them aware
of the power of language. The course is designed to meet the rigorous requirements of a graduate level
courses and therefore includes expository, analytical, personal, and argumentative texts from a variety
of authors and historical contexts. It would provide students with the opportunity to work with the
rhetorical situation, examining the authors’ purposes as well as the audiences and the subjects in texts.
The purpose of the course is to enable students to read analytically, formulate arguments based on the
readings, and respond by composing articulate essays that utilise advanced elements of sentence
structure, syntax, style, purpose, and tone. Thus, by the use of rhetorical principles, students will learn
how to become critical thinkers, and apply that knowledge to their writing by revising and improving
their essays, as well as critiquing and editing peer essays. In addition, students will be required to
thoroughly research relevant topics, synthesise information from a variety of sources, and document
their knowledge in a cogent well written report. Also, as the course is designed to engage students with
rhetoric in multiple mediums, including visual media such as photographs, films, advertisements,
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comic strips, music videos, and TED talks; students would develop a sense to comprehend how
resource of language operates in any given text.
While the first semester focusses on understanding principles of rhetoric through multiple texts, the
second semester is more thematic in nature familiarising students with texts from multiple disciplines,
especially in the context of India. The skills acquired in the first semester would help students to
critically engage with rhetoric within the context of contemporary India and critically respond to the
same.
As part of the course students are expected to maintain a writing journal to monitor their progress in
writing.
Course Objectives
• To critically engage with a variety of text on multiple themes from different disciplines.
• Apply the Rhetoric techniques learned in the first semester while engage with thematic texts.
• Demonstrate understanding and mastery of English Language as well as stylistic maturity in their
own writings
· Analyse and interpret samples of good writing by identifying and explaining an author’s use of
rhetorical strategies and techniques
· Create and sustain arguments based on reading, research, and/or personal experience, especially in the
Indian contexts;
· Demonstrate understanding and mastery of English Language as well as stylistic maturity in their own
writings
· Produce expository, analytical, and argumentative compositions that introduce a complex central idea
and develop it with appropriate evidence drawn from primary and/or secondary source material, cogent
explanations, and clear transitions;
· Move effectively through the stages of the writing process with careful attention to inquiry and
research, drafting, revising, editing, and review;
· Can effortlessly use English language for graduate course and for career.
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http://indianexpress.com/article/opinion/columns/satyapal-singh-darwin-evolution-theory-scientists-
pm-modi-dear-minister-5035204/
Unit-2 Teaching Hours:5
Individual and Society
1. “Go Kiss the World” by Subrotobagchihttp://subrotobagchi.mindtree.com/iim-bangalore-speech/
http://www.frontline.in/columns/Jayati_Ghosh/antinational-economics/article8356541.ece
Unit-4 Teaching Hours:5
Society and Social Issues (Gender/ environment/ class/ caste)
1. Gandhian In Gerwhal
Politics of Intimate
4. https://medium.com/@pallavirao84/politics-of-the-intimate-pt-3-the-brahmin-mistress-and-the-
bahujan-maid-6becf6e2fbcb
5. Hangwoman by K. R Meera.
https://thewire.in/218456/end-magnum-opus-i-felt-reduced-vagina/
http://www.india-seminar.com/2006/558/558%20chandra%20bhan%20prasad.html
Unit-5 Teaching Hours:10
Sports and the World
1. Vadivaasal Novella
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http://www.openthemagazine.com/article/open-essay/politics-as-costume-drama
http://www.openthemagazine.com/article/open-essay/net-neutrality-the-net-worth-of-freedom
http://www.anveshi.org.in/hail-english-the-dalit-goddess/
Text Books And Reference Books:
Compilation
Essential Reading / Recommended Reading
The course is based on the work Language of Composition: Reading, Writing and Rhetoric by Renee
H. Shea, Lawrence Sanclon and Robin Dissin Aufses.
Evaluation Pattern
Note
1. Teachers would take to class some of the selected texts from each unit for discussion. Few texts can
be used to test students for CIA 1 and 3. This si to be decided at the meetings beginning in the
semester.
2. In order to access the prescribed texts for the course an online repository would be shared with the
students.
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To help learners understand the relationship between the world around them and the text/literature
To help learners negotiate with content and infer meaning contextually
· To help improve their communication skills for larger academic purposes and vocational purposes
· To enable learners to learn the contextual use of words and the generic meaning
· To enable learners to be able to speak for various purposes and occasions using context specific language and
expressions
· To enable learners to develop the ability to write for various purposes using suitable and precise language.
Learning Outcome
· Understand how to engage with texts from various countries, historical, cultural specificities and
politics
· Understand and develop the ability to reflect upon and comment on texts with various themes
· Develop an analytical and critical bent of mind to compare and analyze the various literature
they read and discuss in class
· Develop the ability to communicate both orally and in writing for various purposes
2. Short Text:
If
By Rudyard Kupling
Unit-5 Teaching Hours:6
History
1. Long tet: Whose Ambedkar is he anyway?
By KanchaIlaiah
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ENGlogue 1
Essential Reading / Recommended Reading
teacher manual and worksheets that teachers would provide. Listening skills worksheets.
Evaluation Pattern
CIA1- 20
MSE-50
CIA3- 20
.Level of knowledge:Analytical
Unit-3 Teaching Hours:5
Patra Lekhan (Business letter writing)
Avedan, Bank, Bima, Agency
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Level of knowledge: Basic
Text Books And Reference Books:
1. Samakaleen Kahaniyam’ (Full Text) Ed by:Dr.Vanaja, Pub. by Rajpal and Sons, Kashmiri Gate,
New Delhi-6.
CIA-1(Digital learning-Wikipedia)
CIA-2(Midsemester examination)
CIA-3(Digital learning-Wikipedia)
Course Objective: Students in Drama and Theatre Arts will acquire and develop various fundamental
performance and produc on skills sufficient to prepare them for employment or graduate study in the theatre
and students will learn to deliver audience-appropriate theatrical presenta ons.
Learning Outcome
Learning Outcome: To demonstrate knowledge of theatre and dance history and literature and draw connections
between theatrical practices and social contexts in both modern and pre modern periods.
Unit-1 Teaching Hours:20
Kannada Play
: Amrapali- Dr. Prabhushankara.
Unit-2 Teaching Hours:15
Selected Kannada Essays
1.
1.
1. Drama: Amrapali- Dr. Prabhushankara
Krishnamurthy puram
Mysore -04
Essential Reading / Recommended Reading
Evaluation Pattern
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conceptual/ Analytical
conceptual/ Analytical
Conceptual/ Analytical
Comprehension in sanskrit.
conceptual/ Analytical
Text Books And Reference Books:
Recommended Reading : -
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Course Objectives
To inculcate in students, the spirit of social tolerance, political responsibility and compassion
towards different sections of the society.
To create awareness among students about the various pertinent laws of the land they should be
aware of as responsible citizens and the consequences of their violations.
To sensitize the students towards environmental issues and encourage them to think of sustainable
alternative solutions.
Learning Outcome
After the completion of the course, the students will be:
More aware about their duties and responsibilities towards their society and fellow beings and will
be able to assess the impact and consequences of their actions on the society.
Able to understand the procedures to file FIRs and RTIs, applying for their driving licenses, PAN
card, VISA and other legal documentations.
Able to understand and exercise their rights and duties better and will have the knowhow of what
to be done during the time of emergencies.
Possessing the skills to examine environmental problems with a critical approach and will be able
to develop sustainable models to help resolve an environmental issue.
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Max Marks:100 Credits:0
Course Objectives/Course Description
ACADEMIC AND PROFESSIONAL SKILLS
The course aims to impart effective academic writing and communication skills.
Learning Outcome
To effectively use facial expressions, gestures, intentionality, vocabulary, semantics (word/sentence
meaning), morphology, and syntax (grammar rules) in verbal and non-verbal communication
Unit-1 Teaching Hours:20
ACADEMIC AND PROFESSIONAL SKILLS
Under this training shall be provided on building personal brand, personal statement writing, public
speaking skills, mind mapping, decision making skills and deductive reasoning, visual presentation
skills, quality control, note taking skills, critical analysis writing, SOP, article analysis, writing
argumentative essays, resume writing, cover letters, job finding through online portal, group discussion
skills and panel discussion.
Along with these, professional skills will also be imparted such as paper presentation for conferences,
delivering formal presentation, professional communication, professional code of conduct, professional
letter writing, profession email writing and appearing for job interviews.
Unit-2 Teaching Hours:10
Psychometric Assessment and Socio- Psychological Education for
Students.
This will help students in assessing sleep quality, eating habits, Academic stress and procrastination,
learning Styles, emotional intelligence behaviour addiction, comprehensive interest styles personality
types.
Text Books And Reference Books:
NIL
Essential Reading / Recommended Reading
NIL
Evaluation Pattern
Assessment Component Description Weightage
CIA I Exhibition 35%
Unit 1.
CIA II Individual Assignment (CIA 2) 30%
Unit 2
CIA III Presentation and Activity 35%
Unit 3
Total 100%
TAM221 - TAMIL (2019 Batch)
No of Lecture
Total Teaching Hours for Semester:45
Hours/Week:3
Max Marks:100 Credits:3
Course Objectives/Course Description
This paper has a few collections from the ‘Individual Poems’ of Avvaiyar and Kalamegam to
show the students the ingenuity with the poets of the period mixing intelligence with
creativity. The unconventional and unorthodox views of life seen through theological eyes of
Siddhas are included. It also introduces the power of oral tradition through a collection of
interviews recorded and transcribed. These voices are from the marginalized communities
which had no opportunity to voice out their pains and sorrows.. Students will be exposed to
the art form of theatre through self experiece using internet resources like You Tube
Learning Outcome
The way in which the Tamil society has engaged modernity through aesthetic experience
and social consciousness is the concern of this package.
Unit-1 Teaching Hours:15
Medieval Literature
Poems of Avvaiyar, Kalamegam and Siddhas
Unit-2 Teaching Hours:10
Advanced Grammar
Grammar as reflected in the poems
Unit-3 Teaching Hours:10
Instilling Social Consciousness
Prose for Social consciousness/remembering the past
Unit-4 Teaching Hours:10
Refining Language Skills
Language Skills: Thodarpizhai Neekkam
Text Books And Reference Books:
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Malliga, R et al (ed).Thamilppathirattu.Vol.I Bangalore: Prasaranga,2011
'Vai mozhi varalaru’ Ed: Vi.Arasu and Ki. ParthibhaRaja,Thannanaane Publications, Chennai, 2001
Essential Reading / Recommended Reading
Evaluation Pattern
It will be a mix of Continuous Internal Assessment (CIA) and End Semester Examinations. While the
end semester will be fully thory based the CIA will be based on Wikipedia entries, written assignment,
panel discussion, book review and other such activities. The total of 100 marks is divided equally
BBA311 - EXCEL : BASICS AND INTERMEDIATE (2018 Batch)
Total Teaching Hours for Semester:24 No of Lecture Hours/Week:2
Max Marks:100 Credits:1
Course Objectives/Course Description
Course Description
The Microsoft Excel Basics course will provide learners with a core understanding of how to effectively operate and use the
Excel spreadsheet software. Excel is a complex, yet easy-to-use spreadsheet program that contains a multitude of much-needed
tools with very advanced options. While it's true that you can create an attractive spreadsheet and use simple formulae in Excel
with very little experience, that is just the tip of the iceberg when it comes to what Excel can truly do. This course goes in-
depth, using step-by-step instructions to teach basic techniques to broaden the students' knowledge and use of the program.
Course Objectives
· To construct formulae, including the use of built-in functions, and relative and absolute references
Learning Outcome
At the end of the course, students will be able to:
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· Opening and Closing Workbooks
· Selecting Cells
· Formatting Cells
Practice Exercises
Unit-2 Teaching Hours:5
Formatting Cells
· Editing, Copying and Moving Cells
· Proofing Workbooks
· AutoFilter
· Advanced Filters
· Managing Windows
· Multiple Windows
· Splitting Windows
· Freezing Panes
· Linking Data
Practice Exercises
Unit-3 Teaching Hours:5
Sorting Data
· Sorting Data
· Adding Comments
. Conditional Formatting
Unit-4 Teaching Hours:5
Chart Wizard
· Understand Charts
· Combo Charts
. Practice Excercises
Unit-5 Teaching Hours:5
Pivot Tables and Pivot Charts
· Create Pivot Tables
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. Format Pivot Charts
. Practice Excercises
Unit-6 Teaching Hours:5
LOOKUP Functions
· VLOOK UP function
· HLOOK UP function
. Assessment
Text Books And Reference Books:
Frandsen, Torban Lage. (2010). Microsoft Office Excel 2007, Ventus Publishing
Essential Reading / Recommended Reading
· https://www.tutorialspoint.com/advanced_excel/index.htm
· https://www.reed.co.uk/courses/microsoft-excel-3-course-bundle--basic-intermediate-advanced-courses-
only-24/67735
· https://www.homeandlearn.co.uk/excel2007/Excel2007.html
Evaluation Pattern
· To develop the knowledge on the type and characteristics of problems and the possibility of the occurrence
of the financial management problems and to increase the ability to handle the problems through reliable
approach and problem solving strategy development.
Learning Outcome
To familiarize students with thebasics and scope of financial management.
Employ alternative mechanisms for raising capital at different points in the firm’s growth cycle
Understand the process and methods of evaluating a long term project using capital budgeting
techniques and appreciate the risks and benefits involved
Appreciate the recent advances in corporate finance and their relevance for cost of capital and raising
capital.
Meaning of finance and financial management, Types of finance – public and private finance , classification of
private finance – personal finance, business finance and finance of non-profit organization Importance and Scope
of financial management, Approaches to finance function Relationship of finance with other business functions,
Objectives of financial management – profit maximization and wealth maximization - merits and criticisms
Financial decisions, Internal relation of financial decisions, Factors influencing financial decisions Functions areas
of financial management, Functions of a finance manager.
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Ownership securities – Equity shares , Preference shares, Deferred shares, No par stock/shares, Shares with
differential rights, Sweat Equity Creditorship securities – Debentures – Zero coupon bonds, Zero interest bonds,
Callable bonds, Deep discount bonds Internal financing or ploughing back of profit – factors affecting ploughing
back of profits – merits and demerits Loan financing – short term and long term sources.
Meaning of capitalization – Theories of capitalization – cost theory and earnings theory. Over capitalization and
under capitalization – causes – effects and remedies, Watered stock, Over trading and under trading
Meaning of capital structure and financial structure, principles of capital structure, optimum capital structure,
determinants of capital structure, capital structure and EPS – practical problems. Point of indifference , capital
gearing
Meaning of cost of capital, significance of cost of capital, components of cost of capital – computation of cost of
capital – practical problems.
Unit-6 Teaching Hours:8
Leverages:
Level of Knowledge: Conceptual / Analytical
Meaning of leverage, types of leverages – operating, financial and combined leverage, risk and leverage – practical
problems.
Unit-7 Teaching Hours:9
Capital budgeting
Level of Knowledge: Conceptual / Analytical
Meaning of capital budgeting, Importance , Need, Time value of money, capital budgeting process, project
appraisal by using traditional methods and modern methods Practical problems on payback period , rate of return
, NPV method , Profitability index, IRR methods
Unit-8 Teaching Hours:6
Dividend policy decisions
Level of Knowledge: Conceptual / Analytical
Meaning , Kinds , Bonus shares – merits and demerits, determinants of dividend policy decisions
Unit-9 Teaching Hours:8
Management of working capital
Level of Knowledge: Conceptual / Analytical
Meaning of working capital, types of working capital, working capital cycle, adequate working capital ,
determinants of working capital, estimation of working capital. Management of cash – cash budget – practical
problems. Management of inventory and debtors – theory only
Text Books And Reference Books:
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Publishers.
Essential Reading / Recommended Reading
Khan, M.Y. & Jain, P.K.(2018). Financial Management. New Delhi, India. Tata McGraw Hill.
Chandra, P.(2018).Financial Management.New Delhi, India. Tata McGraw Hill Book Co.
Attendance 5 marks
Learning Outcome
By the time they complete the course they would have basic knowledge about laws that are applicable for
Companies in India. They will get a fair idea as to the Legal Compliance Requirements for Companies.
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Definition, Appointment of key managerial personnel, , position of directors, Powers & duties of directors,
Maximum No. of Directors to be fifteen. Audit Committees, Nomination and Remuneration Committee and
Stakeholders Relationship Committee, Appointment of CSR Committee. Related Party Transactions. Liability of
directors, types of directors, Contract by One Person Company, removal, disqualification, control, interested
director, (Meaning& Definition)Rights and duties of managerial personnel their remuneration, Overall maximum
managerial remuneration and managerial remuneration in case of absence or inadequacy of profits, Disclosure of
Interest by Directors, Register of contracts or arrangements in which directors are interested, Compensation for
loss of office of , Director, managing or whole-time director or manager. Audit Committees, Nomination and
Remuneration Committee and Stakeholders Relationship Committee, Prevention of oppression and
mismanagement Role of Auditor (Reporting on Fraud), Appointment & Rotation, Additional Responsibility of
Independent Director, Fraud Risk Mitigation, Penalties for Fraud-Powers of Court and Central Government,
Types of winding up winding up by the Court Voluntary winding up (members voluntary winding up and
creditors voluntary winding up)- Company Liquidator(Meaning & Definition) Winding up subject to the
supervision of the Court Liquidator Appointment, his duties, powers and liabilities, Preferential payments,
Overriding preferential payments, Settlement of list of contributories and application of assets, Removal and
Replacement of Liquidator, Effect of winding up order. Stay of suits, etc., on winding up order Consequences of
winding up. Exercise and control of Company Liquidator's powers, Audit of Company Liquidator's accounts, Final
meeting and dissolution of company.
Unit-8 Teaching Hours:4
Limited Liability Partnership
AnalyticalIntroduction to LLP; Basis of LLP, Nature of LLP; Distinguishing features of LLP; Main benefits of LLP;
Who may form an LLP; Who can be partner in LLP; Who cannot be a partner in LLP; How many partners are
required for an LLP; Name of LLP; Registered Office; Business activities of LLP; Governance and Administration
of LLP; Position of Designated Partners; Whistle blowing; Responsibilities of Designated partners; Liability of LLP;
Liability of designated partners; Designated Partners, Registration Procedure; Conversion of Partnership Firms in
to LLP, Winding up and dissolution
Text Books And Reference Books:
AAvatar, S. (2014). Company Law, Eastern Book Company, Lucknow.
3. .Datey. (2013) Students Guide to Corporate Laws. Taxman Publications, New Delhi.
5. Ramaiah-(2014). Company Law: Text & cases. Law House Publication, Allahabad.
Evaluation Pattern
CIA = 60 (CIA I = 15 Marks Weightage + CIA II 30 Marks weightage ( MSE )+ CIA III 15 Marks weightage)
ESE = 40
Actual business context requires a degree of adaptation to change which requires the acquisition of new skills and
abilities to seize opportunities and improve productivity and economic performance. This course deals with the
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study of innovation and creativity. Students are expected to understand and identify strategies to promote ideas on
innovative /creative products or services and necessary actions to implement them successfully.
Course Objectives:
To understand the concept of innovation, its components and its importance for the company and
organizations in general.
To develop a practical framework for the design and implementation of a systematic innovation strategy.
To incorporate and examine adequate tools for formulation of a business model and a business plan.
To evaluate the theoretical issues with the concrete reality through work on actual experiences of companies
that have a culture in innovation and test successful business cases.
To encourage students to develop their own businesses.
Learning Outcome
On successful completion of this course, students will be able to:
Critically analyse creativity, barriers to creativity and how creativity leads to innovation.
Develop and implement strategies to enhance personal creativity and transform it to innovation.
Apply teamwork skills: process, collaboration, inter-personal skills, oral and written communication skills.
Incremental and Radical Innovation, Factors that favours incremental innovation, Innovation in processes, Service
innovations.
Unit-2 Teaching Hours:10
The concept of S-curve
The S curve explained, Three lessons, Where do you stand on the S- curve? Limits to these lessons.
Unit-3 Teaching Hours:10
Idea generation
New Knowledge, Tapping the ideas of customers, Learning from the lead users, Empathetic design, Invention
factories and Skunkworks, Open market innovation, The role of mental preparation, How management can
encourage idea generation, Two idea generating techniques.
Unit-4 Teaching Hours:10
Recognizing opportunities and Moving innovation to market
A method for opportunity recognition, Rough -cut business evaluation.The idea funnel, Stage-gate systems, A
caution on funnels and stage-gate systems, Financial issues, Extending innovation through platforms.
Unit-5 Teaching Hours:10
Creativity and creative groups
Myths about creativity, three components of individual creativity, Characteristics of creative groups, Handling
conflicts in groups, Time pressure and creativity. Enhancing creativity: enriching the organization and workplace,
Organisational enrichment, Enriching the physical workplace.
Unit-6 Teaching Hours:10
Role of Leaders in promoting innovation
Develop an innovation -friendly culture, establish strategic direction, be involved with innovation, be open but
skeptical, Improve the idea-to-commercialisation process, apply portfolio thinking, put people with the right stuff in
charge, create an ambidextrous organisation.
Text Books And Reference Books:
Books for Reference:
R. Keith Sawyer (2014). Explaining Creativity: The Science of Human Innovation,Oxford University Press
Essential Reading / Recommended Reading
Richard Luecke (2003). Guide to Managing Creativity and Innovation, Harvard Business Press.
Evaluation Pattern
CIA 1 - 30 marks
CIA 2 - 50 marks
CIA 3 - 30 marks
BBA334 - SERVICE MANAGEMENT (2018 Batch)
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Total Teaching Hours for Semester:60 No of Lecture Hours/Week:4
Max Marks:100 Credits:4
Course Objectives/Course Description
A service is a provider/client interaction that creates and captures value. Because a successful service
provider-client relationship has a critical dependency upon a well-defined and functional relationship.
This course will provide an overview of service management from an integrated viewpoint with a
focus on customer satisfaction. The material will integrate operations, marketing, strategy, information
technology and organizational issues.
Course Objectives:
● To provide students with basic knowledge on management of services
● To equip students with in-depth understanding of contemporary issues in services
management
● To enable students to design service management initiatives for different industries.
Learning Outcome
● Understand the "state of the art" in service management strategies.
● Develop an awareness of how information technology can enhance service firms
competitiveness.
● Understand the process to deliver optimal service quality.
● Understand the tools for analyzing and optimizing the service experience.
● Understand the operational processes for managing the service encounter to achieve
internal and
● external customer satisfaction.
● Understand the complexities associated with implementing change.
Marketing of Banking Services: A brief insight into Indian Banking scenario; Issues in Banking;
Types of Banking services-Marketing of services. Market research in Indian Banks.
Unit-7 Teaching Hours:10
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Healthcare Services
Hospital service Management - Introduction to Hospitals; classification of hospitals Development of
Hospitals; Latest development in the hospital classification, marketing the medical transcription
services. Medical tourism.
Text Books And Reference Books:
Valarie A. Zeithaml, M. J. (2010). Services Marketing. New Delhi: Tata McGraw Hill.
Evaluation Pattern
To provide students with basic concepts in information system and the benefits with these
systems in modern society
To understand systems definition, systems requirements, and information needed for decision
maker
To identify several methods to enhance and develop information systems and to manage the
information system recourses
To understand several ethical issues in information system
To expose students to real application of Business Information System
Learning Outcome
This course helps students to understand terminology used in the field of Business Information
System and how IT principles can apply to various application areas of businesses. The course
focuses on the basic principles of Information System components, Strategic Information System, e-
business, Enterprise Resource Planning (ERP), Decision Support Systems (DSS), Artificial
Intelligence (AI) and Expert Systems (ES), and the ethical and societal issues involved in Business
Information System.
Unit-1 Teaching Hours:8
FOUNDATION CONCEPTS OF INFORMATION SYSTEM
Conceptual and Foundations: Concept of Business Information System, Components of Information System,
Types of Information systems (Classification), Information System Activities, Strategic use of Information System,
Business Process Reengineering, Marketing Information Systems – Human Resource Information Systems,
Financial Information Systems, Enterprise Resource Planning
Unit-2 Teaching Hours:20
RELATIONAL DATA BASE MANAGEMENT SYSTEM
DBMS Introduction, components of DBMS – functions of DBMS –Data Dictionary – database user –
Introduction to RDBMS. Structured Query Language (SQL) –DDL, DML and DCL. –Queries and
Sub-queries – Examples Joins and unions. PL/SQL Database implementation
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RELATIONAL DATABASE MANAGEMENT & SQL (PRACTICAL)
LIST OF EXPERIMENTS
Aggregate Functions
1. Kenneth C. Laudon and Jane Price Laudon, Management Information Systems – Managing the
digital firm, PHI Learning / Pearson Education, PHI, Asia, 2016 (Latest Edition).
1. James A O’Brien & George M Marakas, “Management Information Systems", Tata McGraw Hill
Publishers, 10th Edition, 2017
2. Turban and Aronson, Decision Support Systems and Intelligent Systems, Pearson
3. Justice Yatindra Singh, Cyber Laws, Universal Law Publishing Co, New Delhi, 2012.
4. Murthy, C.S.V. Management Information System: Text and Applications. Mumbai: Himalaya
Publishing House, 2013.
5. Waman S. Jawadekar, Management of Information Systems, 4th Edition, Tata McGraw-Hill, 2011.
Evaluation Pattern
Continuous Internal Assessment Criteria
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*Percentage of weight age
1.Semester 1 and 2:
6 sessions of 4 hours each will be evaluated by the reapective module teacher out of 10 marks. Total marks to be
converted out of 100 at the end of the semester
CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
Learning Outcome
On completion of this course, students will be able to:
Understand the nature of the business environment in the current scenario.
Identify the role and importance of the business environment in the present world.
Familiarize students with the components of business environment.
Develop a conceptual framework of the business environment and its effect on businesses at
home and globally.
Concept of Business, Type of Business Environment – Internal, External, Micro and Macro, Business
system/process; classification of business; classification of industries; characteristics of business; goals
of business; summary. Techniques for environmental analysis; steps in/approaches to environmental
analysis
Nature of the economy; structure of the economy; economic policies; economic conditions; The
Planning Commission; NITI Aayog; Introduction, Regulatory Role of Government, Promotional Role
of Government, Participatory Role of Government, Conciliatory and Judicial Role of Government,
Impact of India’s Industrial Policy on Economic Reforms. Industrial Policy, Objectives of New
Economic Policy – 1991, Emphasis of NEP on Liberalization, NEP and Privatization, NEP effect on
Globalization. Public, Private, Joint and Cooperative Sectors, Public sectors.
Business and Society, Culture, Language, Religion and other socio cultural factors; Population Size,
Falling birth rate and changing age structure, migration and ethnic aspects.
Business & Political Factors, Types Political Systems, Function and Economic role of Government in
India. Introduction to Legal Environment, Laws related to Business; Objective and General Provisions
of Company Law, Consumer Protection Act, Competition Law, Intellectual Property Rights & Labor
Legislation in India
An Overview of the Financial System, Components of Financial System, Financial Institutions and
their Roles, Financial Institutions in India, Role of Foreign Direct Investment.
Unit-6 Teaching Hours:10
Natural and Technological Environment
Level of Knowledge: Conceptual
Natural environment; technological environment; innovation; technological leadership and followership; technology
and competitive advantage; sources of technological dynamics; time lags in technology introduction/absorption;
appropriate technology and technology adaptation; impact of technology on globalization; IT and marketing;
transfer of technology. Introduction to E Commerce/E Business.
Unit-7 Teaching Hours:6
Global Environment
Level of Knowledge: Conceptual
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Evaluation Pattern
Grading in the course will be dependent on CIAs (30%), Mid Term (25%), End Sem (40%) and Attendance (5%).
CIAs are opportunities to engage in the course and learn continuously as the course progresses, and will have
multiple components.
BBA351 - RESEARCH METHODOLOGY (2018 Batch)
Total Teaching Hours for Semester:75 No of Lecture Hours/Week:5
Max Marks:100 Credits:3
Course Objectives/Course Description
To give basic concepts of research and its process. To make the students aware of sampling design, data collection
and analytical tools and its role in objectivity of research Understanding of Research report as the output of a
research work and systematized knowledge. The course is designed to provide experiential learning in all the
modules.
Learning Outcome
· To make them well versed with the various methodologies of research and statistical
applications in business decisions prepare a project proposal (to undertake a project)
T-Test: One Sample, Independent Sample, Paired Sample. Analysis of variance: General
Unit-6 Teaching Hours:20
DATA ANALYSIS
Data processing – Editing, coding, tabulation, pictorial and graphical presentation of Data, problems in processing,
transcribing.Selection of statistical methods – based on objectives, type of scale.Overview of types of statistical
analysis – descriptive, validation and inferential tools.Overview of Non-parametric and Qualitative data analysis
tools.
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Unit-7 Teaching Hours:7
REPORT WRITING AND PRESENTATION OF RESULTS
Classification and tabulation, Graphical representation, Research presentation, Types of report -
Research proposal, research report. Format of a report- Layout, Standards (Introduction to APA
formatting), Precautions.
Text Books And Reference Books:
Gupta, S. K., &Raugi, P. (2014). Research Methodology: Methods Tools and Techniques (3 ed.).
Ludhiana: Kalyani Publication.
Essential Reading / Recommended Reading
1. Bryman, Alan and Bell, Emma (2011), Business Research Methods, 3/e, Oxford University Press
2. Chawla, D., &Sondhi, N. (2011). Research Methodology: Concepts and cases. New Delhi: Vikas
Publishing House
3. Gupta, S. L and Gupta, Hitesh (2012), Business Research Methods, McGraw Hill Education
(India) Private Limited, New Delhi
5. Kothari, C. R. (2009). Research Methodology Methods & Techniques (2 ed.). New Delhi:
VishwaPrakashan.
7. Majhi, P. R., &Khatua, P. K. (2013). Research Methodology (Concepts, Methods, Techniques and
SPSS). Mumbai: Himalaya Publishing House.
Srivastava. T. N and RegoShailaja (2012), Business Research Methodology, Tata McGraw Hill
Education Private Limited, New Delhi
Evaluation Pattern
CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
Course Objectives:
To provide a strong theoretical base of microeconomics principles and concepts applied in the field of
management.
To provide a strong understanding of the challenges of modern managers in the decision making process.
To enable the students to apply the knowledge in the practical situations.
Learning Outcome
This course intends to provide the students understanding of various microeconomic variables that
determine business decisions and consumer’s purchase decisions. Specifically, the syllabus aims to
develop fundamental economic principles, theories and concepts useful to business managers.
Level of Knowledge
Basic knowledge of microeconomics utility and consumer behavior is required to take up the course.
Ten principles of economics: How people make decisions, how people interact and how the economy as a whole
works- Role of observations and theory in economics- Role of assumptions- Role of Economic models- Wants and
resources; Problem of choice, Production Possibility Frontier; Opportunity cost; Basic economic problems common
to all economies
Unit-2 Teaching Hours:15
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Demand and supply
Level of Knowledge: Basic / Conceptual
Law of demand, Reasons for the downward slope of the demand curve. Exceptions to the law; Changes in
demand; Elasticity of Demand- Degrees of price elasticity with diagrams; Factors determining price elasticity,
methods of measurement. Income elasticity demand; Cross elasticity demand; Demand forecasting- Methods;
Laws of supply, Changes in supply- Consumers, Producers and the Efficiency of the Markets: Consumer’s surplus
(Marshall), Producer surplus and Market efficiency- Externalities and Market inefficiency- Public goods and
common resources.
Unit-3 Teaching Hours:10
Theory of Consumer Choice and New Frontiers in Microeconomics
Level of Knowledge: Basic / Conceptual
Cardinal utility analysis; Law of diminishing marginal utility; Consumer’s surplus (Marshall), Ordinal utility
analysis. Indifference curves- Properties, consumer’s equilibrium, Price effect, Income Effect and substitution
Unit-4 Teaching Hours:10
Theory of Production and Cost
Level of Knowledge: Basic / Conceptual
Production function; Law of Variable proportions; Laws of returns, Economies of scale; Producer’s Equilibrium
with the help of iso-quants and iso-cost lines. Cost function - Important cost concepts.
Short run and long run cost analysis (traditional theory) Modern theory of cost- Long run and short run. Revenue
analysis. AR and MR
Unit-5 Teaching Hours:15
Product Pricing and Factor Pricing
Level of Knowledge: Basic / Conceptual
Market structure- Perfect competition, Price and output determination- Role of time element in market price
determination. Monopoly- Price output determination, Price discrimination Monopolistic Competition. Price and
Output determination. Selling costs. Product differentiation- oligopoly; Price determination (collusive pricing,
price leadership)
Text Books And Reference Books:
N. Gregory Mankiw (2012), Principles of Microeconomics, 4th Edition, Cengage Learning India.
Essential Reading / Recommended Reading
nil
Evaluation Pattern
Assessment Pattern
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Assessment Pattern for SEC papers:
1.Semester 1 and 2:
6 sessions of 4 hours each will be evaluated by the reapective module teacher out of 10 marks. Total marks to be
converted out of 100 at the end of the semester
CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
3. Profile of CEO/CMD
7. Major Competitors
10. Headquarters
Chapter II · Company 1
· Company 2
· Company 3
Chapter III Research Methodology
Chapter IV Comparative Analysis
Chapter V Conclusion
Project Submission
Viva Voce
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Required Materials
ŸLaptop
Prerequisite Knowledge
The learners of this tutorial are expected to have a good prior understanding of the basic
features available in Microsoft Excel.
Learning Objectives
1. To utilize Data Consolidation feature to combine data from several workbooks into one.
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Text Books And Reference Books:
https://www.tutorialspoint.com/advanced_excel/index.htm
Essential Reading / Recommended Reading
https://www.reed.co.uk/courses/microsoft-excel-3-course-bundle--basic-intermediate-advanced-
courses-only-24/67735
Evaluation Pattern
EVALUATION PATTERN
Participation Creativity of ideas Presentation Total marks
4 3 3 10 marks
BBA411F - PROJECT MANAGEMENT SKILLS (2018 Batch)
Total Teaching Hours for Semester:30 No of Lecture Hours/Week:2
Max Marks:100 Credits:1
Course Objectives/Course Description
Course Description:
Project management has been proven to be the most effective method of delivering products within cost, schedule, and
resource constraints. This intensive and hands-on series of courses gives you the skills to ensure your projects are completed
on time and on budget while giving the user the product they expect. You will gain a strong working knowledge of the basics
of project management and be able to immediately use that knowledge to effectively manage work projects.
Course Objective:
· Learn, practice and apply project management skills and techniques using ‘Games’ or
‘Simulation’ oriented approach.
Learning Outcome
Course Outcome:
After the completion of this course, the students should be able to:
1. demonstrate how project elements can be clearly identified, planned, executed and risks assessed and
reduced.
2. Plan and schedule the activities of the project.
3. Assess the resource requirement and estimate the project time and cost.
4. Demonstrate the understanding of the game-oriented framework that they can use within their own project
team in their organisation.
Spend time learning about Project Integration Management. Through these lessons, you are provided
with details on the activities encompassed in the Integration processes.
Unit-2 Teaching Hours:6
Project Scope Management
Level of Knowledge: Application
Focus on Project Scope Management as you learn the ins and outs of identifying project requirements,
creating the WBS, and establishing project metrics, Delve into the inputs, tools and techniques, and
outputs encompassed within Project Time Management. Make time your asset as you learn how to
work with a project schedule, focus on creating realistic deadlines, and observe how to effectively
distribute project resources.
Unit-3 Teaching Hours:6
Project Cost Management
Level of Knowledge: Application
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Go step-by-step through Project Cost Management as you study budget constraints, and the
relationship between quality, scope, and resources, Dig into Project Quality Management. The
practices and tools you learn here will help you to maintain the project's quality standards, while
balancing financial and time sacrifices.
Unit-4 Teaching Hours:6
Project Human Resources Management
Level of Knowledge: Application
Study to learn more about Project Human Resources Management, It's important to have the
appropriate resources at the right time. Discover the tools and techniques needed to gain those
resources, Explore Project Communications Management. Increase team communication to ensure
project success as you gain a deeper understanding of how to plan and execute communications
internally and externally.
Unit-5 Teaching Hours:4
Project Risk Management
Level of Knowledge: Application
Learn about Project Risk Management. There are two types of risk that you need to learn how to
respond. Find out ways to identify and analyze risk, as well as how to quantify and mitigate risk,
Concentrate on Project Procurement Management. You will study the seller-buyer relationship, and
how to acquire the products you need to complete the project deliverables.
Unit-6 Teaching Hours:2
Project Stakeholder Management
Level of Knowledge: Application
Avoid stakeholder problems as you get into Project Stakeholder Management. You will learn how to
incorporate stakeholders at the appropriate time, how to work with their opinions and needs, along with
observing how to respond to them and Final Exam/ Assessment
Text Books And Reference Books:
Reference:
https://thedigitalprojectmanager.com/project-management-skills/
https://www.goskills.com/Project-Management/Articles/Project-management-skills
https://www.pmi.org/learning/library/ore-competencies-successful-skill-manager-8426
https://thedigitalprojectmanager.com/project-management-skills/
Essential Reading / Recommended Reading
Project Management: by Adrienne Watt, (2014) The B.C. Open Textbook
Evaluation Pattern
CIA -1 = 30 marks
CIA -2 = 30 marks
CIA -3 = 30 marks
Course Objective:
· To equip students with knowledge of how to ascertain of cost of products and services
provided by different types of Industries.
Equips the students with techniques of analysing financial and cost statements and provides data to Management for
decision making
Learning Outcome
On completion of the course the students are expected to acquire:
a) Adequate knowledge onhow toascertain the cost of various products and services offered by
different types of Industries.
b) The ability to analyze financial statements and provides data to Management for decision
making.
Cost Concepts-Cost classification – Elements of cost - Preparation of cost sheet and quotation
Definitions, features, objectives, functions, scope, advantages and limitations. Relationship and
differences between Cost accounting ,Management accounting and Financial accounting.
Cost Concepts-Cost classification – Elements of cost - Preparation of cost sheet and quotation.
Material Cost: direct and indirect material cost, Inventory control techniques-stock levels, EOQ, ABC
analysis. Issue of materials to production- pricing methods-FIFO, LIFO and Average methods.
Labor cost: direct and indirect labour cost-methods of payment of wages including incentive plans -
Halsey and Rowan plans, Tailors Piece Rate method.
Definitions, features, objectives, functions, scope, advantages and limitations. Relationship and
differences between Cost accounting ,Management accounting and Financial accounting.
Cost Concepts-Cost classification – Elements of cost - Preparation of cost sheet and quotation.
Material Cost: direct and indirect material cost, Inventory control techniques-stock levels, EOQ, ABC
analysis. Issue of materials to production- pricing methods-FIFO, LIFO and Average methods.
Labor cost: direct and indirect labour cost-methods of payment of wages including incentive plans -
Halsey and Rowan plans, Tailors Piece Rate method.
Marginal Costing-Meaning - Importance - Marginal Cost Equation - Difference between Marginal costing and
Absorption costing - Applications of Marginal costing -Break Even Analysis-Meaning and Importance - Break even
chart and different formulas (Simple problems)- Cost Volume Profit Analysis- Margin of Safety-Angle of
Incidence- Problems in Marginal costing
Unit-3 Teaching Hours:10
Budgetary control
Budgets - Meaning and importance - Budgetary Control-Meaning and Importance-Types of Budgets,
practical problems - Flexible Budget and cash Budget,
Unit-4 Teaching Hours:14
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Financial Statement Analysis
Level of Knowledge: Analytical
Comparative Income Statements and Balance Sheets, Common size Income Statements and Balance
Sheet analysis, Trend Analysis, Simple Problems.
Ratio Analysis – Introduction, Classification & Interpretation of Ratios, Problems on ratio analysis.
Unit-5 Teaching Hours:12
Cash flow statement
Introduction, Concept of Cash, Sources of cash flow Cash from operation, cash from Financing and
cash from investment, Inflow and outflow of cash. Preparation of cash flow statements- practical
problems.
Unit-6 Teaching Hours:5
Management Reports
Management Reporting – Procedures and Utility, Sample Reports
Text Books And Reference Books:
Arora,M.N (2016).Cost and Management Accounting, New Delhi: Himalaya Publishing House.
Essential Reading / Recommended Reading
1. Jain, S.P., & Narang, K.L. (2014). Cost Accounting. New Delhi: Kalyani Publishers.
2. Kishor, R.M. (2013). Cost and Manegement Accounting. New Delhi: Taxman Allied Services.
4. Arora, M.N. (2013). Cost and Management Accounting. New Delhi:Vikas Publications
6. Lal, J. (2013). Cost Accounting. New Delhi: Tata Mcgraw Hill Education
Evaluation Pattern
1.Semester 1 and 2:
6 sessions of 4 hours each will be evaluated by the reapective module teacher out of 10 marks. Total marks to be
converted out of 100 at the end of the semester
CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
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Learning Outcome
Familiarize the students with competencies and capability related to Entrepreneurship.
Identify and analyses the business opportunity in current business scenario.
Create a business plan for an entrepreneurial venture.
The creative process, Search for Business ideas, Selection of Product/Service, Product innovation;
Services Industries-Human side of an enterprise; Identification of Business Opportunities; Mobility of
Entrepreneurs; Geographical Mobility of Entrepreneurs; Occupational Mobility; Business
Opportunities in India; Models for Opportunity Evaluation; The RAMP Model ; Mullins's Seven-
domain Framework
Unit-4 Teaching Hours:12
Business Plans
Purpose of a Business Plan; Contents of a Business Plan- Management Summary; Marketing Plan;
Operations Plan; Financial Plan; Procedure for Setting Up an Enterprise; Selection of a Project; Decide
on the Constitution Obtain Registration; Obtain Clearances from Departments as Applicable; Arrange
for Land/Shed; Arrange for Plant and Machinery; Arrange for Infrastructure; Prepare Project Report;
Apply for and Obtain Finance; Implement the Project and Obtain Final Clearances.
Poornima M Charanthimath (2018) “Entrepreneurship Development and Small Business Enterprises”, 2nd Edition,
Pearson Publication
Essential Reading / Recommended Reading
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presentation Article
/ Mini Review /
Project / Book
Discussion review /
Mastery
Project
1.Semester 1 and 2:
6 sessions of 4 hours each will be evaluated by the reapective module teacher out of 10 marks. Total marks to be
converted out of 100 at the end of the semester
CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
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Learning Outcome
Students will be able to comprehend each and every updates in the financial system with its impacts.
Unit-1 Teaching Hours:9
Introduction to financial system
Level of Knowledge: Basic
Meaning-Types-Leasing- Hire purchase- Mutual funds- Factoring -Credit rating- Venture Capital-Recent
developments in financial services industry. GIFT
Unit-6 Teaching Hours:10
International Financial Markets
Level of Knowledge: Conceptual
Nature, Organization and Participants- Offshore Financing Instruments- Foreign Exchange market.-
International Financial Tech Cities
5) Singh, P. (2010). Dynamics of Indian Financial System: Markets, Insituttions and Services,
ANE Books
Evaluation Pattern
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Question Paper Pattern
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contracting with carrier), FAS, EX SHIP & Arrival Contracts,, C& F, EX WORKS & EX STORE CONTRACTS, FOR
CONTRACTS, SALE OF A CARGO & EX- QUAY Contracts. Export and import procedure, document required their
relevance
Assistance and Incentives to Indian Exporters, Export Promotion measures/Schemes: Market development assistance, Cash
compensatory scheme, duty drawback scheme, Replenishment licensing scheme, Duty exemption scheme.
Role and functions of DGFT, IIFT , RBI , EXIM Bank , ECGC & EPCs IN PROMOTING INTERNATIONAL TRADE.
1. Laura, H. & Werhane, P. H. (2013). The Global Corporation, Routledge Taylor & Francis Group, New Delhi
2. John, B. C., & Parboteeah, K. P. (2011). International Business: Strategy and the Multinational Company, Routledge
Taylor & Francis Group, New Delhi
3. Varma, S. (2013). International Business, New Delhi, Pearson Publication
4. Charles, H. (2011). International Business: Text & Cases, New Delhi, Tata McGraw Hill
Evaluation Pattern
Continuous Internal Assessment Criteria
1.Semester 1 and 2:
6 sessions of 4 hours each will be evaluated by the reapective module teacher out of 10 marks. Total marks to be
converted out of 100 at the end of the semester
CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
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5 x 2 = 10 (out of 7 3 x 5 = 15 (out of 5 1 x 10 = 10 (out of 2 15 Marks (Case Study-
questions) questions) questions) Compulsory Question)
Learning Outcome
The course is designed to provide an in-depth understanding on event management industry. At the
completion of the course, students will be able to
Identify the Importance of Event Management.
Classify the types of events.
Describe the difference between sponsorship and donations.
Explain the steps necessary to plan and create successful events.
Type of Event, Event Team, Why Event Management, Requirement of Event Management, Analyzing
the event, scope of the event, Decision makers, Establishing Policies and Procedures, career in event
management.
Unit-2 Teaching Hours:8
Event Planning and Team Management
Level of Knowledge: Conceptual
Locating People, Clarifying Roles, Developing content Guidelines, Participant Tips, Reference Checks,
Requirement Forms, Introduction, Fees & Honorariums, Expense Reimbursement, Travel
Arrangements, Worksheets Preparing a planning schedule, Organizing Tasks, Assigning Responsibility,
Overall Planning Tips, Protocols, Dress Codes, Staging, staffing.
Unit-3 Teaching Hours:10
Event Marketing and Advertising
Level of Knowledge:Conceptual and Application
Nature and Process of Marketing. Seeking Sponsorship, Types of sponsorship, Event Sponsorship,
Event Organizer, Event Partners, Event Associates, Image branding, Advertising and PR, Meetings and
Group Development, Special Events, wedding, meetings, sports, rallies,Tools of Promotion, Tips on
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writing a New Release, Direct Marketing, Word of Mouth, The Promotion Schedule, Planning a
Promotion Campaign for an Event, EMBOK.
Unit-4 Teaching Hours:8
Event Leadership and Communication
Level of Knowledge: Conceptual
Image branding, Advertising and PR, Meetings and Group Development, Special Events Types,
wedding, meetings, sports, rallies, Event Sponsorship Understand Sponsorship, Understand , Event
Organizer, Event Partners, Event Associates, Event Sponsor.
Unit-5 Teaching Hours:10
Event Production and Logistics
Level of Knowledge: Conceptual
Staffing and vendors, logistics and staging, breaking Down the event, Outsourcing strategies, Concept,
theme, Fabrication, light & sound, handling venders , Logistic policy, procedures, performance
standards, event evaluation.
Unit-6 Teaching Hours:6
Event Safety and Security
Level of Knowledge: Conceptual
Security, occupational safety, Major risk and emergency planning, Incident Reporting, emergency
procedures, Health and safety issues, insurance, licenses and permission.
Unit-7 Teaching Hours:10
Basic Event Accounting
Level of Knowledge:Analytical
Budget – cost of event, Profit and loss statement, balance sheet, panic Payments, Financial control
system.
Mohan.S. (2011). Event Management & Public Relations. New Delhi: Enkay Publishing House.
Allen, J. (2003). Event Planning Ethics and Etiquette. Canada: John Wiley & Sons.
Kimball, C. (2015). Start Your Own Event Planning Business. Entrepreneur Press.
Singh.G, K. &. (2012). Event Management: A Blooming Industry and an Eventful Career. New Delhi: Haranand Publications.
Evaluation Pattern
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Project / review /
Discussion Mastery
Project
Understand and articulate a business problem and convert it into a viable Analytics question
Apply Data visualization for exploratory analysis and communicate effectively to diverse
audience
Evaluate various analytical approaches and select the most appropriate for the given problem
Build Analytics solutions and assess their effectiveness;
Apply knowledge and develop solutions across a range of functional areas like Marketing Finance, HR and
Operations
Learning Outcome
NIl
Unit-1 Teaching Hours:10
INTRODUCTION TO ANALYTICS
Data – Information – Intelligence – Knowledge Approach, Types of Analytics, Types of Digital Data, Source of
Data, Importance of Data Quality, Looking Data from many perspective, evolution of Business Analytics and Role
of DSS, EIS and Digital Dashboards, Business Analytics Tools and Software, Role of Business Analyst in Business
& Society, Business Analytics Process, Business Analytics Architecture & Framework
Unit-2 Teaching Hours:10
DATA WAREHOUSE & DATA MINING
Introduction to OLTP and OLAP, Data Mart, Data Lake, Data Warehouse Architecture & Data
Warehouse Design, Extract Transform Load (ETL), Data Mining Concepts, Architectural aspects of
Data Mining, Data Mining Techniques - Linear Regression, Logistic Regression, Cluster Analysis,
Classification, Association, Decision Tree, Data Mining Issues & Challenges, Big Data, Data Mining
& Big Data application in Business.
Unit-3 Teaching Hours:10
APPLICATION OF ANALYTICS
Analytics in Business Support Functions, Analytics in Industries – Telecom, Retail, Healthcare, Governance,
Supply Chain, Marketing, Finance, Retail & Human Resource, Sports Analytics, Social Media Analytics, Social
Networking Analytics, Recommendation Systems
Unit-4 Teaching Hours:10
Business Analytics Tool (TABLEAU - Practical)
Data Visualization, Data importing (live vs. extract), Connecting to Real Time Database, Continuous
and discrete data, Different kinds of plots and their usage (bar chart, line chart, scatter, histogram, dual
axis), Heat Map, Filters, Parameters, Functions and calculated field, Row and aggregate calculations,
Table calculations, Dashboard and interactive plots, Cross Database Joins & Data Blending, Data
interpretation, finding hidden meanings, Effective ways of presentation, Capstone and analytics of real
world data
Unit-5 Teaching Hours:15
Business Analytics Tool (R / R Studio Programming - Practical)
Introduction to R, Features of R, R – Packages, R-Data Types, R – Variables, R – Operators, R-
Decision Making, R – Graphs, R – Function, R – Looping, Correlation, Regression
Unit-6 Teaching Hours:5
Case Study / Use Case
Case Studies on Credit Risk Analytics – Time Series Analysis, Cross – Sell or Up –Sell & Customer
Life Time Value Analytics in Marketing, Prediction of Job Attrition in HR and Talent Analytics
Text Books And Reference Books:
R N Prasad and Seema Acharya, “Fundamentals of Business Analytics”, Second Edition, Wiley
India Pvt. Ltd. 2018
Dinesh Kumar U, "Business Analytics- The Science of Data-Driven Decision Making", Wiley
Publication, 2017
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Evaluation Pattern
1.Semester 1 and 2:
6 sessions of 4 hours each will be evaluated by the reapective module teacher out of 10 marks. Total marks to be
converted out of 100 at the end of the semester
CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
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End Semester Question Paper (Problem Paper)
Learning Outcome
This course intends to provide the basics of macroeconomic theory and polices in order to understand the
influence of external environment in doing business.
The students are expected to understand the various macroeconomic variables that determine income, output and
employment.
Unit-1 Teaching Hours:10
Measuring a Nation?s Income and Cost of Living
Level of Knowledge: Basic / Conceptual
Economy’s Income and Expenditure, Measurement of GDP, Components of GDP, Real versus Nominal GDP- The
GDP Deflator-The Consumer Price Index- Calculation of CPI- GDP deflator versus the CPI- Correcting economic
variables for the effects of inflation- Real and Nominal Interest rates; The limitations of using national income
statistics
Unit-2 Teaching Hours:15
Goods and Money Market
Level of Knowledge: Basic / Conceptual
Saving and Investment in the National Income Accounts- The Market for Loanable Funds; Policy changes and
impact on the market for loanable funds- Meaning and Functions of Money- Banks and Money Supply; Money
creation with 100 percent reserve banking and Fractional reserve banking- Central Bank tools of Monetary Control-
Classical theory of Inflation- Classical Dichotomy and Monetary Neutrality- Velocity and Quantity equation-
Fisher Effect- Costs of Inflation.
Unit-3 Teaching Hours:15
Aggregate Demand, Aggregate Supply & Influence of Monetary and Fiscal
Policy on Aggregate Demand
Level of Knowledge: Basic / Conceptual
Three Key Facts about Economic Fluctuations, Short run Economic Fluctuations, Aggregate Demand Curve,
Aggregate Supply Curve, Two Causes of Economic Fluctuations, Monetary Policy influence on Aggregate
Demand- The Theory of Liquidity Preference- Fiscal Policy influence on Aggregate Demand- The Multiplier Effect-
Crowding out effect- Stabilisation Policy; Active Versus Automatic Stabilizers
Unit-4 Teaching Hours:10
Short Run Tradeoff between Inflation and Unemployment
Level of Knowledge: Basic / Conceptual
The Philips Curve, Shifts in Philips Curve: The Role of Expectations, Shifts in Philips Curve and The Role of
Supply Shocks, The Cost of Reducing Inflation- Rational Expectations and the possibility of costless disinflation
Unit-5 Teaching Hours:10
Six Debates over Macroeconomic Policy
Level of Knowledge: Basic / Conceptual
Monetary and Fiscal Policy – Pros and Cons, Handling Recession: higher spending vs. tax cuts, Monetary Policy:
rule vs. discretion, Central Bank: zero inflation, Balanced Budget Debate, Tax Law Reformation for Savings:
debate.
Text Books And Reference Books:
1. N. Gregory Mankiw (2014). Principles of Macroeconomics, 6th Edition, Cengage Learning India.
Essential Reading / Recommended Reading
1.Ackley, G. (1976) Macroeconomics, Theory and Policy, Macmillan Publishing Company, New York.
2.Day. A.C.L. (1960), Outline of Monetary Economics, Oxford University Press, New Delhi.
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3.Heijdra, B.J. and F.V. Ploeg (2001). Foundations of Modern Macroeconomics, Oxford University Press, Oxford.
4.Lewis, M.K. and P.D. Mizan (2000), Monetary Economics, Oxford University Press, New Delhi.
6.Dillard, D. (1960), The Economics of John Maynard Keynes, Crossby Lockwood and Sons , London.
8.Keynes, J.M. (1936), The General Theory of Employment, Interest and Money, Macmillan, London.
10.Stanley Fischer and Rudiger Dornbusch. Macro Economics London. Mac Graw-Hill.
Evaluation Pattern
CIA –
CIA – 1 CIA – 3
2 Attendance
1 2 3 MSE 1 2 3
Marks Marks
Marks – 10 Marks – 10 Marks – 10 Marks – 10 Marks – Marks –
– 10 – 50
(5)* (5)* (5)* (5)* 10 (5)* (5)*
(5)* (25)*
Research
Presentation Based
/ Role Play / Activities:
Case Case Class Article
Written Quiz /
Analysis/Case presentation Participation Review /
Assignment Test
Simulation / Mini / Quiz / Test Book
Project / review /
Discussion Mastery
Project
**
Essential Reading / Recommended Reading
**
Evaluation Pattern
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Project Report - 25 Marks
BBA511A - BASIC FINANCIAL SKILLS (2017 Batch)
Total Teaching Hours for Semester:30 No of Lecture Hours/Week:6
Max Marks:100 Credits:1
Course Objectives/Course Description
COURSE DESCRIPTION:
We at Finance Club, Department of Management Studies are focused on nurturing the students towards
enhancing their financial skill set through completely scheduled activities for 12 weeks. The club not
only educates the students but also ensure industrial expert interactions with periodic session to expose
students on various practical aspects of finance.
The activities schedule under Finance Club tries to bridge the gap between student classroom learning
and the outside world, with holistic development approach in finance and ensuring they are better
prepared to handle complexity of the financial service industry in their professional career.
LEARNING OBEJCTIVES:
· To update the knowledge of finance and its innovation process for finance specialization students.
· Apply the concepts from your classroom learning to real time experience
Describe, explain and integrate fundamental concepts of stock/commodity market operation through market trading session.
Unit-1 Teaching Hours:6
Reading Skill ? Financial Statement of a Listed Company.
Prior to Guest Lecture, students have to collect latest 2 years annual report of any listed company. Guest Speaker will be
invited to deliver a lecture on effective reading skill for financial statement.
Unit-2 Teaching Hours:6
Awareness Campaign on Financial Literacy
Awareness campaign-Design posters, Financial awareness messages (FAME), Financial diary etc and spread the awareness
among the target group about financial literacy. Financial literacy survey-Students will have to conduct a survey among the
target group to understand the weak areas, the level of literacy and identify the possible steps to overcome the situation.
Unit-3 Teaching Hours:6
Stock Market Operations & Trading Process
Guest lecture on Stock market operations and trading process – common session for 5BBA, Student need to carry their
laptops, Students have to submit articles based on the selected topic. The same shall be consolidated and published in a
magazine format. The best article shall be published in the Christ university student magazine.
Unit-4 Teaching Hours:6
Financial Innovations
Presentation on innovation in banking and financial products. Group of two students each should make
a presentation on the innovative banking or financial products.
Unit-5 Teaching Hours:6
Live Market Trading
Student need to carry their laptop, Prepare Trading spreadsheet, Student has to pick 15 stock of their
choice. Should provide proper justification on selection of stocks, Initial investment – Rs. 5 lakh
provided for trading, Evaluation criteria – Gain/loss at end of trading session.
Unit-6 Teaching Hours:6
Micro Financial Instruments ? Advertisement and poster design
Group of five students –identify one micro financial product, design a posters and advertisements (5 second video) for the
promotion of Micro financial instruments. The same will have to be displayed in publicGroup activity – 4 students in each
group,Each group will have to analyze the budget - allocated sectors for the last 3 years and interpret the same. 2 pages write
up have to submitted end of the session.
Text Books And Reference Books:
https://www.thebalance.com/guide-to-understanding-financial-statements-357512
https://www.investopedia.com/university/stocks/
Essential Reading / Recommended Reading
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https://economictimes.indiatimes.com/slideshows/investments-markets/10-golden-rules-of-
investing-in-stock-markets/slideshow/18570969.cms
https://www.businessinsider.in/10-Financial-Innovations-That-Are-Changing-The-World-More-
Than-Bitcoin/articleshow/29622116.cms
Evaluation Pattern
EVALUATION PATTERN
Class
CIA 1 CIA 2 CIA 3 Total Marks
Participation
Marketing excellence is a prerequisite for success in any business, from startups to the world’s most
established enterprises, yet the art and science of marketing is constantly evolving. Students are
required to know the essential principles and practices of marketing in the digital economy.
Learning Objectives:
Learning Outcome
Learning Outcomes
1. Students are able todiscuss how the digital economy works and develop the critical insights necessary
to succeed in e-commerce and digital and social media marketing.
Students are able to es mate related technologies exert a profound influence on how business and social ins tu ons evolve,
how they are challenged—and some mes, even displaced.
Unit-1 Teaching Hours:6
BEHAVIORAL FOUNDATIONS
Networks Effects
Social Advertising and Social Targeting
Unit-6 Teaching Hours:6
Viral Marketing
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https://www.forbes.com/sites/koshagada/2016/06/16/what-is-the-digital-economy/#36e0cbaf7628
https://neilpatel.com/what-is-digital-marketing/
Essential Reading / Recommended Reading
https://www.wordstream.com/online-advertising
https://www.cyberclick.es/numericalblogen/what-is-viral-marketing-advantages-and-examples
Evaluation Pattern
EVALUATION PATTERN
Class
CIA 1 CIA 2 CIA 3 Total Marks
Participation
HR managers are the key to the success of talent acquisition and management for the organization. They are
responsible for providing the organization with the proper key performance indicators to show that the
organization is in alignment with its mission, values and goals. HR is also responsible for ensuring that
supervisors and managers as well as rank and file employees understand the corporate policies and procedures.
They have the responsibility to ensure that these processes are applied consistently and correctly. HR has the
responsibility to learn the language of business so that they can communicate with the management of the
organization in their space rather than that of HR and emerge as a true business partner.
Course Objectives
To practice the fundamental skills that would help them in the initial stages of their career as an HR
professional.
To design various interventions based on business requirements.
Learning Outcome
At the end of the course, students will be able to:
Apply the various tools and techniques learnt in real time scenarios.
Design HR interventions for various organizations/situations.
Unit-5 Teaching Hours:4
Evaluation Forms
Design candidate evaluation forms for various positions in various organizations.
Unit-6 Teaching Hours:2
Interviewing Skills
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Examine various interviewing techniques, designing a structured interview schedule for various positions,
interviewing through Skype.
Text Books And Reference Books:
Essential Reading:
Rao, S. (2016). Essentials of Human Resource Management & Industrial Management: Text &
Cases. New Delhi: Himalaya Publication
Essential Reading / Recommended Reading
Recommended books:
Armstrong, M. (2012). Handook of HRM Practice. USA: Kogan Page.
Basak, S. P. (2012). Human Resource Management: Text & Cases. New Delhi: Pearson
Dessler, G. (2010). Human Resource Management. New Delhi: Prentice Hall.
Evaluation Pattern
CIA –I Students shall be evaluated at the end of every session out of 10 marks of which 5 marks will be for the
attendance.
Attendance-5marks
CIA-II- Students shall be put in different groups and each group will be assigned themes for the panel
discussion. During one of the skill enhancement session, panel discussion will be held by the groups, which shall be
evaluated out of 5 marks.
CIAIII- After the completion of skill enhancement session, students will have to take an online test for 20
marks. MCQ Test Questions-Moodle test ( one mark for every right answer)
BBA511D - BASIC ENTREPRENEURIAL SKILLS (2017 Batch)
Total Teaching Hours for Semester:30 No of Lecture Hours/Week:2
Max Marks:100 Credits:1
Course Objectives/Course Description
Course Description
This is the era of entrepreneurship. The start-up culture has pervaded the socio-economic fabric of our world and it
is imperative that budding entrepreneurs are equipped with the right skills sets that will see them achieve their
goals. The course will address various practical issues that entrepreneurs are likely to face and give them hands on
practice of the same.
Course Objectives
To practice the fundamental skills that would help them in the initial stages of their journey as an
entrepreneur.
To develop the skill sets required to become a successful entrepreneur.
Learning Outcome
Learning Outcome
Apply the various tools and techniques learnt in real time scenarios.
Unit-1 Teaching Hours:6
Document Filling
Level of Knowledge: Application
Hands on practice with filling of relevant documentation related to the starting of a business.
Unit-2 Teaching Hours:6
Drafting a MOA
Level of Knowledge: Application
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Elevator Pitching
Level of Knowledge: Application
Selling the business idea/prototype to potential investors, market research, competition research, user pain
point identification
Text Books And Reference Books:
https://www.forbes.com/sites/aileron/2013/11/26/the-top-skills-every-entrepreneur-needs/#65a460a076e3
https://www.wirc-icai.org/material/Article-on-MoA-AoA-CA-Satish-Shanbhag.pdf
Essential Reading / Recommended Reading
https://marketing-insider.eu/new-product-development-process/
https://www.twentify.com/blog/product-testing-research-a-step-by-step-guide
Evaluation Pattern
EVALUATION PATTERN
Class
CIA 1 CIA 2 CIA 3 Total Marks
Participation
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1) Bank financial management (2018 ed.). (n.d.). Indian Institute of Banking and Finance-Macmillan education
2) Advanced Bank financial management (2018 ed.). (n.d.). Indian Institute of Banking and Finance-Macmillan education
3) OP, Agarwal. (n.d.). Modern Banking of India (2016 ed.). Himalaya publishers.
4) Gupta, S.N. (n.d.). Banking Law in Theory & Practice (5th ed.). Universal Lawpublishers
Evaluation Pattern
CIA 1 15%
CIA 2 25%
CIA 3 15%
Attendance 5%
BBA532 - TAXATION MANAGEMENT (2017 Batch)
Total Teaching Hours for Semester:75 No of Lecture Hours/Week:5
Max Marks:100 Credits:5
Course Objectives/Course Description
· Course Description:
· India has a well-developed tax structure with a three-tier federal structure, comprising the Union
Government, the State Governments and the Urban/Rural Local Bodies. The power to levy taxes and
duties is distributed among the three tiers of Governments, in accordance with the provisions of the
Indian Constitution. The study of tax laws is of a great importance for management students as it
exposes students to the tax environment in India. It enables individuals to understand the tax
implication on income or profit made through different sources and expenditure taxes in the country.
This course is introduced as part of BBA program to give an overall idea about the theoretical and
practical aspects of direct and indirect taxes in India with special reference to tax management. The
content of the course is arranged in such a manner that it gives an outline of the law and practice of Tax
laws inIndia in an analytical and simple manner.
Course Objectives:
Learning Outcome
On completion of this course students are expected to :-
1) Have proper understanding about the Tax regime in India and compare the same with that of other
countries in the world.
2) Ability to Compute Taxable income under various heads as per the Income Tax Act
3) Practical knowledge to make saving and investments in order to minimize income tax liability.
4) Do the Self-assessment of total income, computation of tax payable and e-Filing of Income tax
returns.
5) Analyze and understand the provisions of Goods and Service Tax in India and its application in
business transactions.
6) Application of the provisions of Customs Act in conducting Import and Export Transactions.
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Perquisites, and their Valuation, Treatment of Provident Fund, profit in Lieu of salary
Deduc ons from Gross Salary (Prac cal Problems).Re rement Benefits Computa on of taxable salary
Unit-3 Teaching Hours:8
Income from House property
Computation of taxable income under the head house property
Computa on of Gross Total Income and deduc ons allowed from GTI Sec on 80C to 80U(only the important deduc ons
applicable to individuals)
Basic concepts, Types of customs duty, Assessable value of goods and Computa on of customs duty payable , Baggage and
Courier.
Text Books And Reference Books:
Essential Reading:
1. Gaur, V.P. &Narang, B.K. (2018).Income Tax Law and practice. New Delhi,Kalyani Publishers.
2. Datey V S (2018), GST Laws and Practice with Customs and Foreign Tax Practice (FTP),New Delhi,
Taxmann Publications.
CIA- I A CIA -I B CIA- II CIA- IIIA CIAIII-B ESE Attendance Total
MSE
7.5% 7.5% 25% 7.5% 7.5% 40% 5% 100%
BBA533 - STRATEGIC MANAGEMENT (2017 Batch)
No of Lecture
Total Teaching Hours for Semester:60
Hours/Week:4
Max Marks:100 Credits:4
Course Objectives/Course Description
Course Description:
An Organization consists of different departments and processes. Managers at all level must
understand how a company’s departments and processes “fit” together to achieve its goal. It
focuses on all the functional areas of business and presents a cohesive strategic management
model from a strategic perspective. The subject provides an insight on the strategy adopted by the
integrated presentation of current strategic management thinking in a clear and succinct format.
Course Objective
such as: R & D, Production, Marketing, Customer Service, finance, human resources and
Information Technology
-To understand the manner in which strategic and competitive advantage is developed.
-To observe how positioning of the firm in the industry help to determine the competitive
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advantage.
-To explore the tools and technique for strategic analysis o understand different business
strategies
an organization
Defining strategy- levels at which strategy operates- approaches to strategic decision making, the
The organizations environment- External and internal environment, components of external and
framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis-
Competitive analysis: Forces shaping competition in an industry- interpreting the Five force
models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the
resource based view, Resources- capabilities and competencies- approaches to internal analysis
Unit-3 Teaching Hours:6
? STRATEGY FORMULATION AND CHOICE
Level of Knowledge: Analytical
Corporate level strategy: Introduction- The balanced score card- Grand strategies-
combination strategy, BCG matrix, Global Strategies for corporates– Objective and modes of
entry
Unit-4 Teaching Hours:7
CORPORATE RESTRUCUTRING
Level of Knowledge: Conceptual
The concept of corporate restructuring- the process of restructuring- mergers and acquisition-
takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic
alliances
Unit-5 Teaching Hours:8
STRATEGY IMPLEMENTATION AND FUNCTIONAL
STATEGIES
Level of Knowledge: Analytical
Operational strategy, financial strategy, marketing strategy and Human resource strategy
Unit-6 Teaching Hours:9
BEHAVIOURAL IMPLEMENTATION
Level of Knowledge: Analytical
Corporate Governance and strategic management- Strategic Leadership- Corporate culture and
Strategic management- Corporate Politics and Power- Personal values and Business Ethics
Unit-7 Teaching Hours:6
STRATEGIC EVALUATION AND CONTROL
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Level of Knowledge: Analytical
Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for
Rao, V.S.P., & Krishna, V.H., (2013).Strategic Management: Text and Cases. New Delhi:
Excel Books.
Essential Reading / Recommended Reading
. Amason, A.C. (2011). Strategic Management :From theory to Practice(1 st ed.). New
York: Routledge.
3. Dess, G., Eisner, A., Lumpkin, G.T., &Namara, G.M. (2011).Strategic Management:
4. Hill, C.W.L., & Jones, G.R. (2012). Strategic Management-An Integrated Approach
CIA I = 30 marks
CIA II = 50 marks
No of Lecture
Total Teaching Hours for Semester:60
Hours/Week:4
Max Marks:100 Credits:4
Course Objectives/Course Description
Course Description: To understand this course students should be familiar with the Indian and global
financial systems, market mechanisms and instruments of investment from individual and corporate
perspective.
Course Objectives
To familiarize students with the different investment options available in India and foreign markets.
To understand the tools, techniques and strategies used in security analysis, valuations and
managing a portfolio.
To acquaint students with the investment environment
To understand the security valuation of models and decision making process
To comprehend the portfolio construction, revision and risk return trade off.
To equip students with the trading knowledge in cash and future market in India.
Learning Outcome
Learning Outcome
Students are expected to understand the impact of changing economic fundamentals and corporate
performance on the risk –return parameters, valuations of different securities, and understanding the
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efficiency of the market in the portfolio construction and management.
Valuation of fixed income instruments – present and future value - Calculation of simple, holding
period and maturity yield, annuities. Calculation of portfolio net-worth
Unit-5 Teaching Hours:4
Derivative market
Introduction to derivatives – Features – Types – Commodity derivatives and Financial derivatives –
Kinds of commodity derivatives – Commodity derivative market in India - Kinds of financial
derivatives – financial derivative market in India
Unit-6 Teaching Hours:10
Options and futures
Types of derivatives
Futures – meaning, index futures, valuation of index future. Arbitrage, hedging, pricing index futures,
advantages of futures index, duration effect.
Options – meaning and salient features, call and put options, , options price, writer of options, price
changes, risks, market structure, options v/s Badla, , future v/s options. Option trading strategies.
Unit-7 Teaching Hours:10
Portfolio management
Meaning, return on portfolio, risk on portfolio, portfolio managers, SEBI guidelines for portfolio
managers, portfolio management services. Efficient Market Hypothesis,Portfolio theory - contribution
of William Sharpe and Harry Markowitz,- Single index model, capital asset pricing modal and
arbitrage pricing theory, International Portfolio Investment and management – Risk and return in
international diversification
Text Books And Reference Books:
Reference Books:
1. Madhumati, R.M. (2008). Investment Analysis and Portfolio Management. New Delhi: Pearson
Education.
2. Avadhani, V.A. (2008). Security Analysis and Portfolio Management. New Delhi: Himalaya
Publications.
3. Bhalla, V.K. (2008). Investment Management. New Delhi: S. Chand.
4. Fischer, D. (2008). Sercurity Analysis and Portfolio Managent. New Delhi: Peasons Education.
5. Fischer D.E. (2009). Security Analysis and Portfolio Management. Pearson Education.
Essential Reading / Recommended Reading
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Recommended Text Book:
Keller, K.L. (2013). Strategic Brand Management(3rd edi). Prentice Hall of India.
Aaker, D.A., &Joachimsthaler. E. (2000). Brand Leadership. New York: Free Press.
Kapferer, Jean- Noel. (1997). Strategic Brand Management. Dover, NH Kogan Page.
Holt, D.B. (nd). How Brands Become Icons. The Principles of Cultural Branding, Harvard Business School Press.
Berthon. P et al (2011).Brand worlds: from articulation to integration, Journal of Advertising Research, 182-194.
McAlexander, J.H, Schouten, H.W, & Koenig, H.F.( 2002).Building brand commUnity,Journal of Marketing, Vol. 66, No.1
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Keller, K. & Lehmann, D.R. (2006).Brands and branding research: research findings and future priorities, Marketing Science,
25(6), 740–59.
Evaluation Pattern
Assessment Pattern
The course provides the knowledge base for understanding the relevance of remuneration and reward
to employees. The course discusses in detail the broad areas in Compensation Management concepts,
applications and research. The course equips students with tools to effectively manage rewards for
individuals and groups in organizations in order to attract, motivate and retain them.
Course objectives:
•To identify the various types of financial and non-financial reward strategies.
•To classify the different perks and perquisites offered to employees ranging from Junior to Senior
most Executives.
•To frame Reward philosophy and Reward Policy for the organization.
Learning Outcome
At the end of course, students will be able:
Concept, Transactional and Transformational aspects of RM; The Total Reward Process; Motivational,
Financial and Non-Financial Rewards; Factors affecting levels of Pay
Unit-2 Teaching Hours:4
Evolution of Reward Management
Level of Knowledge: Conceptual
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Definition, Process, Job description: elements and concepts; Job Evaluation-Definition, Purpose,
Methods, Job evaluation process.
Unit-4 Teaching Hours:8
Wage and Salary administration
Level of Knowledge: Analytical
Nature and purpose, Compensation, Reward. Wage levels and Wage structure; Wage determination
process; Theory of Wages; Types of Wages; Wage differentials.
Unit-5 Teaching Hours:8
Contingent Pay
Level of Knowledge: Analytical
Paying for Performance, Competence related pay; Skill related pay; Shop floor incentives and Bonus
schemes; Sales force Incentive schemes.
Unit-6 Teaching Hours:8
Special Aspects of Reward Management
Level of Knowledge: Analytical
Executive and International compensation; Compensation for teams; Gain Sharing; Profit sharing;
Employee and Executive Share schemes; Boardroom pay.
Unit-7 Teaching Hours:8
Total Rewards
Level of Knowledge: Analytical
Employee Benefits and Total Remuneration: pensions, Tax considerations; Fringe benefits; Fringe
benefits in India.
Unit-8 Teaching Hours:8
Managing Reward System
Level of Knowledge: Analytical
Evaluating the Reward System, Pay Reviews, Control and Responsibility for reward, Reward
Management procedures, and Computerized reward management
Text Books And Reference Books:
Michael Armstrong & Helen Murlis, Reward Management- Remuneration Strategy and Practice, Crest
Publishing House, 4TH Edition, 2014
Essential Reading / Recommended Reading
•Armstrong, M. (2014). A Handbook of HRH Practice (6th edition), Kogan Page Ltd.
Evaluation Pattern
CIA 1 - 30 Marks
CIA 3 - 30 Marks
Attendance - 5 Marks
BBA543A - STRATEGIC FINANCIAL MANAGEMENT (2017 Batch)
Total Teaching Hours for Semester:60 No of Lecture Hours/Week:4
Max Marks:100 Credits:4
Course Objectives/Course Description
Course Description
Strategic Financial Management emphasizes on the application of financial management techniques strategically
to achieve the objectives of the organisation. This is done through the reassessment of the fundamental
assumptions that cut across the traditional boundaries of the subject. The course emphasis on how strategic
financial decisions should be taken by the managers, with reference to classical theory and contemporary
research. The course intends to provide various strategies involved in financial decision making process and
update the students on the availability of various sources of financing, choosing appropriate sources of financing
to have optimum capital structure. It also covers various techniques in managing an organization’s financial
resources through better investment decisions (techniques) achieve its business objectives and maximize its value
which will help students who will be budding entrepreneurs/businessman/financial analyst.
Course Objectives:
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1. To demonstrate the applications of strategic aspects in various functional decision making process.
2. To enhance finance skill of the students pertaining to different techniques of financial management
strategically to achieve the objectives of the organisation
3. To provide the students as to the latest developments occurring in the field of finance with regard to
alternative sources of finance for long term and short term investment
4. To equip students to identify, evaluate and develop strategies relating to financing, investing and dividend
decisions.
Learning Outcome
By the end of this course students will be able to
Understand the strategic planning and its impact on the financial performance of the companies
Identify and apply various strategies in functional decision making process.
Evaluate alternate sources of finance to choose the best source of financing for the long term and short
term investment to achieve the objectives of the organisation
Formulate strategies relating to financing, investing and dividend decisions.
Recommended Text:
Assessment outline:
Sr No. Components Marks
1 CIA-I 30 Marks(50% weightage) 15
Course objectives: After completing the programme the student should be able to
Learning Outcome
Course Outcome: The course is designed to provide an in-depth understanding of retail marketing,
building sustainable relationships, buyer’s behavior, pricing strategies and delivery channels to the end
users, and providing cutting edge coverage on the latest topics and developments in retailing
Target market retail format, Building a sustainable competitive advantage, for growth strategies, steps
in strategic and retail planning and operation management, Evaluating competition in retailing, Retail
market information system
Unit-3 Teaching Hours:6
Retail locations
Site location – factors affecting the demand for a region & attractiveness of a site
Advantages through supply chain management flow of information, logistics – distribution centre,
quick response delivery systems, e-retailing, outsourcing.
Unit-5 Teaching Hours:6
CRM
Overview, collecting customer database, Identifying target customers, developing & implementing
CRM programs
Unit-6 Teaching Hours:6
Merchandise management and product management
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Objectives for merchandise plan, assortment planning process; Establishing and maintaining
relationships with vendors, pricing strategies – cost oriented, demand oriented, competition oriented &
use of breakeven analysis. Price adjustments to stimulate retail sales.
Unit-7 Teaching Hours:6
Retail communication mix
Communication programs to develop brands & build customer loyalty, methods of communicating
with customers, planning retail communication process. Retail Branding
Store layout, types & features, store design – merchandise presentation techniques, atmospherics, customer service GAPS
model for improving retail service quality
Unit-9 Teaching Hours:6
Indian context of retail management
Phase of growth, career opportUnities, and India’s profile against the global retail market. Legal and ethical behavior in
retailing
Text Books And Reference Books:
Essential Reading
Levy, M., &Weitz, B. (2013). Retail Management (Latest edi). Irwin/McGraw Hill
Recommended Reading
Gilbert, D. (2008). Retail Marketing Management (2ndedi), Pearson Education.
Pradhan, S. (2007).Retail Management Text & Cases (2ndedi), McGraw Hill Co.
Nair, S. (2011).Retail Management (4thedi), Himalaya Publishing House.
Dion, J., &Topping, T. (2007).Start & Run a Retail Business, Jaico Publishers.
Vedamani, G.G. (2003). Retail Management, Jaico Publishing House.
Evaluation Pattern
Course Objectives:
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● To identify cross cultural issues, varying management practices and diverse systems related to
internationalization of business.
● To analyses the factors creating organizational competitive advantage through the international development
of a cadre of cross-culturally savvy managers.
Learning Outcome
To demonstrate understanding of basic knowledge about IHRM challenges.
To analyse challenges and issues of internationalization of business from an HR Professional’s
perspective.
To develop programs in order to prepare the workforce for internationalization.
Peter, D.J., & Denice, W.E. (2013). Interna onal Human Resource Management, Cengage.
Evaluation Pattern
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CIA 2 = 50 marks (MSE, 25% weightage)
family businesses are considered special, dynamics of the family within the business, Ownership legacy, sibling
rivalries, professionalism, succession, and strategic planning are some of the topics that will be covered in this
course. The students will also learn leadership and relationships that are inherent in family businesses and how these
are intertwined in the ownership, governance and management of the family business.
To provide an exposure and understanding to the students regarding the importance of family
managed business, governance and relational dynamics in family firms.
To make the students acquainted with regard to professionalising the family business, conflict
resolution, taking leadership position, importance of succession planning and working on wealth
management for family and business.
To enable students to align with the vision of the Family Business and build new strategic directions.
Learning Outcome
well versed with the basic concepts and dynamics of family managed businesses
able to gain more insights about managing family business/own venture in a professional way
able to identify and develop solutions to immediate problem areas in their own businesses
better equipped to lead their own family businesses and compete with a strategic perspective on growth
Nature, Importance, and Uniqueness of Family Business; Economic impact; Working Definition of Family
Business; Life Cycle; Family Systems, Dynamics Challenge, Genograms, Policy Making; Perspectives-The
Systems Theory, The Agency Theory, The Strategy View, The Stewardship Theory; Ethics, Social Responsibility,
Philanthropy in Family Business, Contemporary Research
Poza, E. J. & Daugherty, M.S. (2015), Family Business, 4th Edition, Cengage Learning
Essential Reading / Recommended Reading
Craig.E.Aronoff, Stephen.L.Mc Clure & John L. Ward (2011), Family Business Succession.
A.V. Vedpuriswar & A.Mukund (2002), India’s family owned Businesses, ICFAI Case study series, Published by
ICFAI Press.
Amy Schuman, Stacy Stutz and John.L.Ward (2010), Family Business as Paradox, Palgrave Macmillan.
Kavil Ramachandran (2015), Ten Commandments for family Business, Sage Publications.
Gita Piramal (1996), Business Maharajas, Penguin Books India (P) Ltd.
Macmillan.
Evaluation Pattern
60 CIA + 40 ESE=100Marks
• To understand the purpose of business valuation and to gain concepts of business valuation process
To develop analytical skills and communication strategies for discussing business valuation.
• To assess a firm’s business and competitive strategy and to assess whether business creates value for shareholders
Learning Outcome
• Understanding the basics of business valuation and its methods
• Ability to assess a firm’s business and competitive strategy and whether it is creating value for shareholders
Unit-1 Teaching Hours:6
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Introduction to business valuation
Level of Knowledge: Conceptual
Business valuation-an Overview-Context of valuation-Approaches to Valuation-Features of the valuation process: Book value
approach, Stock and debt approach, discounted cash flow approach, Relative valuation approach, option valuation approach-
Features of the valuation process-Corporate valuation in practice
Unit-2 Teaching Hours:12
Discounted Cash Flow methods
Level of Knowledge: Analytical
Enterprise Discounted Cash Flow (DCF) Model - Analyzing historical performance-Estimating the cost of Capital-
Forecasting performance-Estimating the continuing value-Calculating and interpreting the results-Other DCF models: Equity
DCF Model: Dividend discount model, free cash flow to Equity (FCFE) model-Adjusted present value model-Economic profit
model-Applicability and Limitations of DCF analysis
Unit-3 Teaching Hours:10
Valuation
Level of Knowledge: Analytical
Other Non DCF Approaches-Book Value approach-Stock and Debt approach-Strategic approach to valuation-Guidelines for
corporate valuation
Unit-5 Teaching Hours:8
Advanced concepts in Valuation
Level of Knowledge: Analytical
Value Based Management- Methods and Key premises of VBM - Marakon approach - Alcar approach - Mckinsey approach-
Stern Stewart approach-BCG approach-Lessons from the experiences of VBM adopters
Unit-7 Teaching Hours:8
Case Studies in valuation
Level of Knowledge: Conceptual
Case studies in valuation - Bharat Hotels company - Bharat Heavy Electricals Limited - Bhoruka Power Corporation Limited -
Valuation in the Merger of ICICI with ICICI Bank - Sasken Communication Technologies - Valuation of Infosys Brand and
other selected brands.
Text Books And Reference Books:
• Prasanna Chandra. (2011). Corporate Valuation and Value Creation. Tata McGraw Hill.
Philip R Daves, Michael C. Ehrhardt, and Ron E. Shrieves. (2003). Corporate Valuation: A Guide for Managers and
Investors. Cengage Learning.
David Frykman, Jakob Tolleryd. (2003). Corporate Valuation. Prentice Hall.
Rawley Thomas, Benton E. Gup. (2010). The Valuation Handbook: Valuation Techniques from Today's Top
Practitioners. John Wiley & Sons.
Evaluation Pattern
Continuous Internal Assessment Criteria
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1.All other Semesters:
CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
Learning Outcome
At end of the course, students will be able:
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Unit-1 Teaching Hours:6
Introduction to HRD
Level of Knowledge: Conceptual
Definition, Objectives, Scope and Importance of HRD; HRD philosophy, Features of HRD, HRD
Mechanisms, Integrated HRD systems, HRD field and climate, Organizational strategy and HRD
intervention, HRD Audit.
Training, development and education, Training policies, objectives and strategies, Importance of TNI,
Pre-training activities, Identifying training needs, Training at different levels, Business goals vs
training.
Unit-3 Teaching Hours:8
Curriculum and Pedagogy
Level of Knowledge: Conceptual and Application
Roles of Managers, Coaching, Competencies of coaches, developing a coaching eye, coaching style of
leadership, management support in coaching, managing the role stretch of executives.
Unit-6 Teaching Hours:8
Developing Leadership: Mentoring
Level of Knowledge: Conceptual and Application
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· Haldar, U.K. (2013). Human Resource Development (1sted.).New Delhi, India: Oxford
University Press.
Essential Reading / Recommended Reading
Gupta, S.K., & Joshi, R. (2013).Human Resource Development (3rded.).Bengaluru, India:
Kalyani.
Mankin, D. (2013). Human Resource Development.New Delhi, India: Oxford University Press.
SubbaRao, P. (2014). Human Resource Development (2nded.).Bengaluru, India: Himalaya.
Evaluation Pattern
Continuous Internal Assessment Criteria
To Equip the students with an in depth knowledge on the importance and various
aspects of working capital Management of business firms.
To Explain the need for having inventory control in firms and familiarise the students
with the techniques of inventory control.
To Equip the students with proper understanding about the significance of sound cash
management system in firms.
To Impart knowledge and understanding about the various sources, uses and impact of
deficit of working capital finance.
Learning Outcome
o Establish and manage a sound credit policy in firms.
o Estimate working capital requirements of business firms for a given period.
o Various sources of working capital financing and how to arrange the same.
o Analyse and estimate the cash position over a given period of time with the help
of cash budget.
o Techniques of inventory control.
Srivastava, Mishra (2016) Financial Management Oxford University press, New Delhi
Khan M.Y, Jain. (2016) Financial Management, Tata Mac grew publishers.
Learning Outcome
After completing the course, the student will be able to:
Understand the manifestations of international markets
Analyse the various aspects in international marketing
Apply the management functions of international marketing
Construct and compare the strategy issues and choices available for managers in international marketing
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Global customers,Global marketing environment,Products and Services B to C , Products and Services
B to BGlobal information system and Market research, segmentation, targeting and positioning,
importing, exporting and sourcing,Global Marketing Strategy-Global entry and expansion
Stratrgies,Competitive analysis and Strategy.
Unit-4 Teaching Hours:10
Global Marketing Mix
Brand and product decisions in global marketing, Pricing decisions, global marketing channels and
physical distributions, Global marketing Communication decisions, global marketing and the digital
revolution.
Unit-5 Teaching Hours:7
Strategy and leadership in the twenty first century
Strategic elements of competitive advantage, leadership, organization and corporate social
responsibility
Unit-6 Teaching Hours:10
Legal and Ethical in International Marketing
Introduction, Nature of International Business Disputes and Proposed Action, Legal concepts,
International Dispute settlement Machinery, Ethical Consideration in Marketing Communication.
Text Books And Reference Books:
Keegan, Warren J., & Green, Mark C. (2017) Global Marketing , Pearson Education Inc. publishing as Prentice Hall
International,
Evaluation Pattern
CIA = 60 MARKS
ESE = 40 MARKS
BBA545D - ENTERPRISE PLANNING AND PRODUCT
DEVELOPMENT (2017 Batch)
Total Teaching Hours for Semester:60 No of Lecture Hours/Week:4
Max Marks:100 Credits:4
Course Objectives/Course Description
Innovation is a vital process in driving change at every level in society: Enterprises which fail to innovate may find
themselves overtaken by competitors to the detriment of economic development and growth on a regional, national
and international scale. Innovation as a process is influenced not only by what happens at the level of an enterprise
but also by aspects of its external environment which constitute the broader innovation system, some of which may
facilitate and others impede the process. Innovation happens in both existing and newly emerging organisations
when entrepreneurial thinkers leverage benefits from the external environment and marshal resources and internal
capabilities to exploit opportunities, taking into account the risks.
This course will draw on theories of innovation and entrepreneurship to explore how effective organisations engage
in these two strongly integrated processes, exploring, in particular, product, service and process innovation and
demonstrating the role of innovation as a driver of organisational growth and development. Recent cases drawn
from a range of sectors will be used to illustrate practical aspects associated with implementing innovation
strategies and the impact of innovative and entrepreneurial behaviour on economic development
b)To inculcate entrepreneurial and design thinking among students for enterprise planning & product
development .
c)To develop an aptitude for innovation culture and persistence for constant improvement .
e)To help them understand what makes product & process innovation successful.
Learning Outcome
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To develop a mature and critical understanding of concepts, theories, and evidence for effective
strategic management of new product and new service development from a marketing perspective.
2. To understand how market analysis tools and selected marketing research tools can be applied to
assess new product and new service development opportunities in Product Development & Enterprise
Planning.
3. To understand the factors that underlie innovation performance and how these vary across different
types of strategic product and service innovations.
4. To be able to describe and present the market opportunity for a new product or service in terms of its
potential users, as well as its competing and complementary products and services.
5. To be able to analyse and present the market opportunity for a new product or new service in terms of the
dynamics of entry timing and the likely trajectory for market development and potential for product-market
disruption and/or entrepreneurial transformation
Unit-1 Teaching Hours:12
Module 1: Product Planning:
Understanding Customer and User Needs.
New Product Development stage, including: Idea Generation, Idea Screening, Concept Development
and Testing, Marketing Strategy Development, Business Analysis, Product Development, Test
Marketing, Commercialization, Branding and Globalization Generating Ideas for New Products
Building a Culture of Innovation; Sources of ideas: continuous improvement, imitation, customer
needs analysis, demographic and technological aspects.
Unit-2 Teaching Hours:10
Module.2: Design Thinking Techniques
Developing and Selecting Product; Concepts; Product Specifications; Product Architecture; Industrial
Design; User Interface Design
Unit-3 Teaching Hours:10
Module.3 Prototyping &Management
Program Management for Product Development; Product Development Economics; Design for Manufacturing;
Product Testing and Reliability ;Simulation and Design Tools; Product Launch; Design for the Environment;
Product Lifecycle Management
Unit-4 Teaching Hours:10
Module.4:Testing& Launching New Products:
Pre-test-market forecasting, beta testing, test markets, information acceleration; The social impact of new products;
socially responsible innovation
Unit-5 Teaching Hours:8
Module .5: Reviewing the performance of the business
The organizational environment -The internal environment: within the business itself -The trading
status of the business -The management skills within the business -policies and the decision-making
processes -Stakeholders’ interests and objectives. The financial resources, capitalization, working
capital, and cost structure -Past financial performance and profitability -Monitoring and control
systems -The staff resources and their deployment. The market environment -Market share and recent
trends -Quality standards and policies -Current methods of advertising and promotion -Competitors
and their activity -Competitive advantage.The external environment – PESTEL Analysis & SWOT
analysis.
Unit-6 Teaching Hours:10
Module 6: Future Planning and exit strategies
Financial planning for growth -Sales and marketing for growth -Innovation and intellectual property -
Developing and implementing the growth strategy -Cause-Effect Diagnosis, Ishikawa Diagram
(Fishbone Diagram)-Exit strategies and succession planning. Cases on Contemporary Enterprises
Text Books And Reference Books:
Textbook: Bessant, J and Tidd, J (2015) Innovation and Entrepreneurship: 3rd edition, Chichester, John
Wiley & Sons.
1.New Products Management,9th ed., by Merle Crawford and Anthony DiBendetto, 2018.
2.Norman, Donald A. (2004), Emotional Design: Why We Love (or Hate)Everyday Things, Basic
Books: New York, New York. (REQUIRED)
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3.Gladwell, Malcolm (2000), The Tipping Point: How Little Things Can Make a Big Difference, Little,
Brown, and Co.: New York, New York. (OPTIONAL)
4.Moore, Geoffrey (1991), Crossing the Chasm, Harper Collins Publishers: New York, New York.
(OPTIONAL)
5.Urban, Glen L. and John R. Hauser (1993), Design and Marketing of New Products, Revised Edition,
Prentice-Hall, Inc.: Englewood Cliffs, NJ.
(OPTIONAL)
6.A.G. Lafley & Ram Charan: The Game Changer, Crown Business, NY, April, 2008.
7.Chris Denove and James D. Power IV: Satisfaction – How Every Great Company Listens to the
Voice of the Customer, Penguin Books Ltd., 2006.
8.John A. Byrne: World Changers: 25 Entrepreneurs Who Changed Business As We Know It,
Portfolio/Penguin, 2011.
9.Merle C. Crawford and C. Antonio di Benedetto (2003), New Product Management, 7th Ed., Irwin
McGraw Hill.
10. R.G. Cooper, Stage Gate Systems: A New Tool for Managing New Products; Business Horizons
Vol. 33 (1990) pp. 44-54.
11.Xian-Hong Sun & Zhi-Guo Zhang: MengNiu Neinu, Peking University Press, October, 2005
(Inside Meng Niu).
12. Cheng Peng: Bao Jie Ying Xiao (P&G Marketing), Economic Science Publishing House (China),
March 2003.
13. Shuo Wang “No. 1 Brand Made in China-Haier” Elegant Books (Taiwan), 2003.
14. Pete Blackshaw: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000, Doubleday
(2008)
Essential Reading / Recommended Reading
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CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
The goal of the course is to present a basic introduction to database management systems, with an emphasis on
database design methodologies (ER diagrams and normalization theory), database query languages (relational
algebra and SQL) and Big Data. Students will design and implement a simple database system to deepen their
understanding of the basic database concepts and theories. After taking this course, the students will have the
capability of developing various database applications such as enterprise information systems, e-commerce systems,
business management systems and business analytics.
Course Objective:
Link a database to a programmatic interface such as R or Python to undertake more formal analysis of
the data resource.
Unit-1 Teaching Hours:10
DBMS & RDBMS
Definition of data, uses & need of data in organizations, Need for Information, Qualities of Information, Definition
of DBMS, Entities & their attributes, advantages & disadvantages of DBMS, DBMS Architecture, Functions of
DBMS , Data Models: The hierarchical model, the network model, the relational model and OORDBMS
Unit-2 Teaching Hours:20
Database Design (Practical)
Understanding the need for Data base, mapping user’s output needs with database design, Feasibility Study
Understanding fields, record, file and database, designing front end and back end user interface, integration of
backend database with online and traditional interfaces using MS ACCESS Definition and need of Normalization,
First Normal Form, Second Normal Form, Third Normal Form. Relations, domains & keys.
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Unit-3 Teaching Hours:10
Relational Model & SQL
Understanding the history of RDBMS, its role and importance of creating robust database, RDBMS Terminology,
CODD's rule for RDBMS, Concept of Relational Model, and SQL: SQL Database creation & manipulation views &
queries on RDBMS.
Unit-4 Teaching Hours:10
Database Recovery & Backup, Performance & Security
Introduction to database Recovery, Concurrency Control Techniques, Locking mechanism, Dead
Locks, Techniques of backup, RAID configuration, database Security techniques and storage
technique- DAS, NAS, SAS.
Unit-5 Teaching Hours:10
Big Data
Introduction to Big Data, Characterize the phenomena of Big Data and Big Data Analytics, Analyze
and apply different visual analytics concepts and tools for a big data sets, Analyze and apply different
concepts, methods, and tools for analyzing big data in organizational contexts, critically assess the
ethical and legal issues in Big Data Analytics
Text Books And Reference Books:
· Elmasari, Navathe, “Fundamentals of Database Systems”, Addision Wesley.
Seema Acharya, Subhashini Chellappan, “Big Data and Analytics”, Wiley Publication, 2015
Evaluation Pattern
Marks Weightage
CIA I- A 15
25%
CIA I - B 15
CIA II/ MSE 50 25%
CIA III - A 15
25%
CIA III - B 15
ESE 100 20%
Attendance 5%
Tableau is data visualization software that is used for data science and business intelligence. Tableau
can create a wide range of different visualization to interactively present the data and showcase
insights. It comes with tools that allow drilling down data and seeing the impact in a visual format that
can be easily understood by any individual. Tableau also comes with real-time data analytics
capabilities and cloud support. Students will be able to do Smart, strategic and real-time decision
making for the development of any organization.
Course Objectives:
Learning Outcome
· Know where and when to use a level of detail calculations to easily solve complex problems.
· Students will demonstrate the ability to think critically in making decisions based on data analytics.
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· Students will demonstrate the ability to use technical skills in descriptive and predictive modeling to
support business decision-making.
· Students will demonstrate the ability to translate data into clear, actionable insights.
· Students will demonstrate effective communication skills that facilitate the effective presentation of
analysis results.
· “Tableau Your Data!: Fast and Easy Visual Analysis with Tableau Software”, Daniel G. Murray, Wiley
Publishers, 2013 Edition.
· https://tanthiamhuat.files.wordpress.com/2015/07/communicating-data-with-tableau.pdf
Essential Reading / Recommended Reading
· “Mastering Tableau: Master the intricacies of Tableau to create effective data visualizations”, David
Baldwin, Packt Publishers, November 2016.
· “Communicating Data with Tableau: Designing, Developing and Delivering Data Visualizations”, Ben
Jones.
· “Tableau 10 for Beginners: Step by Step Guide to Developing Visualizations in Tableau 10”,
Chandraish Sinha, Atlantic Publishers and Distributors, May 2017.
· https://tanthiamhuat.files.wordpress.com/2015/07/tableau-your-data.pdf
Evaluation Pattern
Attendance: 5% weightage.
BBA553E - BASIC R PROGRAMMING FOR ANALYTICS (2017 Batch)
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BBA553E - BASIC R PROGRAMMING FOR ANALYTICS (2017 Batch)
This course is used to provide an Introduction to R programming language that combines standard
programming capabilities with statistical analysis. The course also gives students the ability to do data
analysis and statistical computing. The course also covers basic data types and operations, functions
and packages, charts and graphs. The course also covers elementary statistics.
Course Objectives
Ø John Verzani, simpleR – Using R for Introductory Statistics, CRC Press, Taylor & Francis Group,
2005.
Essential Reading / Recommended Reading
Ø Beginner’s guide for Data Analysis using R Programming by Dr. Jeeva Jose.
Evaluation Pattern
CIA Mode/ Weightage Form of Submission
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CIA 1 Moodle 25% MS Word File
CIA 2 Moodle 25% MS Word File
Preliminary pages:
- Title page
- Certificate (Organization)
- Certificate (Guide)
- Declaration
- Acknowledgement
- Contents
- List of tables/charts
1. Introduction
3.1 Finance
3.2 Marketing
3.3 HRM
3.4 Production
3.5 Any other
4. Analysis & Interpretation (If required)
7. Conclusion
Annexures
Text Books And Reference Books:
Evaluation
1
Evaluation Pattern
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Learning Objectives:
1. To provide skill based activities to enable the students’ domain specific skill.
2. To equip the students in domain specific tools
3. To provide a platform to exhibit their excellence in domain
Learning Outcome
1. Students are able to apply their conceptual understanding.
2. Students are able to mastered in domain specific skill, tool and research
Performance analysis using accounting information, Analysis to be done through Common Size
statement, Comparative statement, Ratio and Trend analysis
Unit-2 Teaching Hours:6
Time Series Data Analysis - Multiple Linear Analysis 1
Level of Knowledge: Application
Different Data set will be provided/ collected by students. Students are expected to analyze the
same.
I. Collecting last 2 years daily closing prices of Individual stock and Exchange rates.
II. Calculating Log return (%).
III. Descriptive statistics.
IV. Constructing Graph.
V. Stationarity Test
Unit-3 Teaching Hours:6
Time Series Data Analysis - Multiple Linear Analysis 2
Level of Knowledge: Application
It’s an Individual Activity –
Different Data set will be provided/ collected by students. Students are expected to analyze the
same. (Continuation of analysis from the last session)
i. Multiple Linear regression Analysis
ii. Autocorrelation test
iii. Heteroscedasticity test
Unit-4 Teaching Hours:6
Sensitivity Analysis and Scenario Analysis
Level of Knowledge: Application
Problem will be given (EMI / Net profit Calculation). Students are expected to solve the problem
first and they have to carry out sensitivity analysis and have to create different scenarios by
considering appropriate variables
i. Problem Solution
ii. Sensitivity analysis
i. Scenario
Unit-5 Teaching Hours:4
Time value of Money Techniques
Level of Knowledge: Application
It’s an Individual Activity –
Different Data set will be provided. Students are expected to analyze the
same.
i. Present value Annuity calculation
ii. Future Value Annuity Calculation
iii. NPV calculation
iv. IRR calculation
Unit-6 Teaching Hours:2
Developing CAPM
Level of Knowledge: Application
Developing Optimum Portfolio construction using SHARPE Index Model ( Using EXCEL )
Text Books And Reference Books:
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https://www.cybrary.it/study-guides/pmp-exam-study.../what-is-performance-analysis/
www.statsoft.com/textbook/time-series-analysis
Essential Reading / Recommended Reading
https://www.edupristine.com/blog/all-about-sensitivity-analysis
https://www.careerride.com/fa-time-value-of-money.aspx
Evaluation Pattern
Evaluation Patter:
Class
CIA 1 CIA 2 CIA 3 Total Marks
Participation
30 30 30 10 100
Learning Objectives:
1. To discover, extract, organize and describe data to support business decisions
2. To identify, quantify and interpret relationships between variables
3. To derive customer insights from your data
4. To develop spreadsheet models to analyze data, evaluate risk and optimize business decisions
Learning Outcome
1. Students are able to understand of how to use marketing analytics to predict outcomes and
systematically allocate resources.
2. Students are able to measure brand and customer assets, understand regression analysis, and
design experiments as a way to evaluate and optimize marketing campaigns.
3. Students are able to measure, manage and analyze marketing performance to maximize its
effectiveness and optimize return on investment (ROI).
Identify the necessary components of a forecasting model based on patterns in the history data,evaluate
the performance of a forecasting model using both in-sample and out-of-sample metrics.
Unit-2 Teaching Hours:6
Customer Analytics: Predicting Individual Customer Behavior
Level of Knowledge: Application
Exploring your Data with Visualization and Descriptive Statistics,From Analysis to Action
Unit-3 Teaching Hours:6
Managing Customer Equity:
Level of Knowledge: Application
This module will discuss managing customer equity, acquisition, retention, & market value, and
customer valuation. You will learn how to decompose customer value into its underlying
components.Linking Customer Analytics to Customer Value
Unit-4 Teaching Hours:6
Marketing Mix Modeling
Level of Knowledge: Application
Develop forecasting models is to use them to make decisions regarding the marketing mix activity,
pricing information from competitors, build a series of regression models to evaluate the impact of the
brand’s actions and competitors’ actions.
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Unit-5 Teaching Hours:4
Marketing Experiments
Level of Knowledge: Application
Effectiveness of different marketing strategies and forecast expected ROI, design basic experiments to
assess marketing efforts and invest effectively, gap between your test results and field implementation,
and explore how web experiments can be implemented cheaply and quickly.
Unit-6 Teaching Hours:2
Regression Basics
Identify variables influence consumer behavior in the real world, how weather and a price promotion
affect the prices of the products,use regression and find the relationship, how to set up regressions and
interpret outputs, explore confounding effects and biases, and distinguish between economic and
statistical significance.
Text Books And Reference Books:
https://poetsandquants.com/tag/forecasting-models-for-marketing-decisions/
Essential Reading / Recommended Reading
https://mixpanel.com/topics/what-is-customer-analytics/
https://www.slideshare.net/nusantara99/customer-equity
https://www.process.st/marketing-experiments/
www.statgraphics.com/regression-analysis
Evaluation Pattern
Evaluation Pattern:
Class
CIA 1 CIA 2 CIA 3 Total Marks
Participation
30 30 30 10 100
Course Objectives
To practice advanced skills that would help them in the growth stages of their career as an HR
professional.
To design various interventions based on business requirements.
Learning Outcome
At the end of the course, students will be able to:
Apply the various tools and techniques learnt in real time scenarios.
Design HRinterventions for various organizations/situations.
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Deciding the salary to be offered to a candidate based on job evaluation techniques and salary fitment.
Designing performance management forms and setting KRAs, aligning with organizational objectives,
provide constructive feedback.
www.chrmglobal.com/Replies/2232/1/Salary-fitment-for-potential-employee's.html
https://www.indeed.com/hire/c/info/job-offer-letter-format
Essential Reading / Recommended Reading
https://www.hrpayrollsystems.net/tips-successful-hr-goal-setting/
https://www.citehr.com/25621-hr-policy-formulation.html
https://www.fddiindia.com/aboutus-new/img/Grievance_Redressal.pdf
https://en.wikipedia.org/wiki/Exit_interview
Evaluation Pattern
Evaluation Pattern:
Class
CIA 1 CIA 2 CIA 3 Total Marks
Participation
30 30 30 10 100
Course Objectives
To practice the skills that would help them in the growth stages of their journey as an
entrepreneur.
To develop the skill sets required to become a successful entrepreneur.
Learning Outcome
At the end of the course, students will be able to:
Apply the various tools and techniques learnt in real time scenarios.
Designing various types of interventions that would help bring the team together to achieve
organizational goals.
Unit-5 Teaching Hours:6
Business Valuation
Level of Knowledge: Application
www.infoentrepreneurs.org/en/guides/negotiate-the-right-deal-with-suppliers/
Essential Reading / Recommended Reading
https://blog.hubspot.com/sales/sales-closing-techniques-and-why-they-work
Evaluation Pattern:
Class
CIA 1 CIA 2 CIA 3 Total Marks
Participation
30 30 30 10 100
This course provides students with the tools to better understand & analyse products and processes with an insurance
component. The course also covers the use of insurance products as part of a broader enterprise wide risk management strategy
and provides an overview of key and unique risk management issues raised as a financial institution conduct issue and annuity
product sales or underwriting activities.This course intends to provide a basic understanding of the insurance mechanismand
understanding of risk and methods of handling risk, risk identification and measurement
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Course Objectives:
To make students understand the importance and the basic concepts of insurance.
To familiarize the students with basics of life insurance contract, issuance and settlement of a insurance contract
To know various aspects of General Insurance contract, issuance and settlement of a general insurance contract.
To know the claims management and claims settlement in General Insurance and Life Insurance.
To understand the risk management. risk identification and risk measurement process in Insurance companies.
Learning Outcome
At the end of this course the student would be familiar with different aspects of Life and General Insurance business in India
including understanding of Risk Management processes and strategies adopted by Indian Insurance companies.
Historical perspective, Meaning, Nature and Scope of Insurance, Classification of Insurance Business- Life
Insurance and General Insurance- Fundamental principles of insurance- Essentials of Insurance Contracts. Indian
Insurance Industry- Insurance sector Reforms in India-Liberalization of Insurance Markets-Major players of
Insurance. Regulation of Insurance-IRDA
Unit-2 Teaching Hours:12
LIFE INSURANCE
Level of Knowledge: Conceptual
Regulations relating to Life Insurance-General principles of life insurance contract proposals and policy;
assignment and nomination; title and claims; concept of trusts in life policy; Growth of Actuarial Science-Features
of Life Insurance-Life Insurance Contract-Life Insurance Documents-Insurance Premium Calculations.
Classification -Classification on the Basis –Duration-Premium Payment- Participation in Profit-Number of Persons
Assured-Payment of Policy Amount-Money Back Policies-Unit Linked Plans. Annuities -Need of Annuity
Contracts -Classification of Annuities
Unit-3 Teaching Hours:15
GENERAL INSURANCE
Level of Knowledge: Conceptual
General Insurance-Laws Related to General Insurance-General Insurance Contract- Health Insurance –Medi-
claim Policy, Group Medi-claim Policy, Personal Accident Policy – Child Welfare Policy-Employee Group
Insurance – Features of Group Health Insurance – Group Availability Plan. Fire Insurance -Essentials of Fire
Insurance Contracts, Types of Fire Insurance Policies, and Fire Insurance Coverage - Marine Insurance-Types of
Marine Insurance – Marine Insurance principles Important Clauses in Marine Insurance– Marine Insurance
Policies –Marine Risks-Clauses in Marine Policy. Motor Vehicles Insurance-Need for Motor Insurance, Types of
Motor Insurance, and Factors to be considered for Premium Fixing -Miscellaneous Insurance-Rural Insurance
Rural policies--Obligations of Insurers to the social sector.
Unit-4 Teaching Hours:10
RISK MANAGEMENT
Level of Knowledge: Conceptual and Application
Introduction to Risk Management: Risk-Risk and Uncertainty -Types of Risk-Burden of Risk-Sources of Risk-
Methods of handling Risk-Degree of Risk-Management of Risk Risk Management -Risk Management Process-
Identification Loss exposures-Analyzing Loss exposures-Objectives of Risk Management-Select the Appropriate
Risk Management Technique-Implement and Monitor the Risk Management Program-Risk Management by
Individuals and Corporations-Risk Management objectives-Need for a Rationale for Risk Management in
Organizations- Understanding the cost of Risk-Individual Risk Management and the Cost of Risk-Risk
Management and Societal Welfare.
Unit-5 Teaching Hours:15
RISK IDENTIFICATION AND MEASUREMENT
Level of Knowledge: Application
Gupta P.K., (2012). Insurance and Risk Management. Bengaluru, Himalayan Publication.
Essential Reading / Recommended Reading
· Dr Neelam C Gulati (2011).Principles of Risk Management and Insurance. New Delhi Excel Publishing
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· Dr G Syamala Rao (2011).Growth and Performance of Insurance Sector with Special Reference to LIC of India. New
Delhi Excel Publishing
· Panda G.S., (2012). Principle and practice of insurance. Bengaluru, Kalyani publishers.
· Scott E. Harrington, Gregory R Niehaus. (2007). Risk Management and Insurance. Tata McGraw Hill Publishing
Company Limited, New Delhi.
· C. Arthur Williams, Jr. Peter Young, Michael Smith. (2007). Risk Management and Insurance. Tata McGraw Hill
Publishing Company Limited, New Delhi.
Evaluation Pattern
Assessment Pattern
CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
The course focuses on the basic concepts, issues, and techniques for efficient and effective operations.
understand the strategic role of operations management in creating and enhancing a firm’s competitive advantages
understand key concepts and issues of OM in both manufacturing and service organizations
understand the interdependence of the operations function with the other key functional areas of a firm
apply analytical skills and problem-solving tools to the analysis of the operations problems.
Understand the overall view of the decision-making process as it relates to the major areas of Production & Operations
Management
Learning Outcome
By the end of the course
Students will be well versed with the Basic Principles and processes of operationsManagement.
Students will be able to use and apply knowledge to new situations.
Students must be able to use information and knowledge to solve a problem, answer a question or perform another task.
Introduction, Historical Development, Concept of Production, Production System, Classification of Production System,
Production Management, Objectives of Production Management, Operating System, Concept of Operations, Distinction
between Manufacturing Operations and Service Operations, Operations Management, A Framework for Managing Operations,
Objectives of Operations Management, Managing Global Operations, Scope of Production and Operations Management
Unit-2 Teaching Hours:8
OPERATIONS DECISION MAKING,SYSTEMS DESIGN AND
CAPACITY
Level of Knowledge: Basic / Conceptual
Introduction, characteristics of decisions, Framework for Decision making, Decision methodology, Decision support system,
Economic model (Break even analysis),Design and Systems capacity, Capacity planning, Process of Capacity planning,
Importance of capacity decisions
Unit-3 Teaching Hours:8
FACILITY LOCATION AND LAYOUT
Level of Knowledge: Conceptual / Analytical
Introduction and meaning Need for selecting a suitable location, Factors influencing plant location/Facility location, General
locational factors, and Specific locational factors for manufacturing organization. Specific locational factors for Service
organization.
Unit-4 Teaching Hours:10
MATERIALS MANAGEMENT
Level of Knowledge: Basic / Conceptual / Analytical
Introduction and Meaning, Scope or functions of Materials Management, Material planning and control, Purchasing, Stores
Management, Inventory control, Standardization, Simplification, Value analysis. Just in time, Ergonomics.
Unit-5 Teaching Hours:10
QUALITY CONTROL
Level of Knowledge: Basic
Introduction, Quality, Fundamental Factors Affecting Quality, Control, Need for Controlling Quality Inspection, Types of
Quality Control, Steps in Quality Control, Objectives of Quality Control, Benefits of Quality Control, Seven Tools for Quality
Control, Causes of Variation in Quality, Statistical Process Control, Quality Circles, Total Quality Management, ISO 9000:
ISO 14000 Series
Unit-6 Teaching Hours:8
MAINTENANCE MANAGEMENT
Level of Knowledge: Basic
Introduction, objective, types, maintenance planning and scheduling, Modern Scientific Maintenance Methods- Six Sigma
Maintenance, Enterprise Asset Management (EAM), Lean Maintenance, Computer Aided Maintenance, Total Productive
Maintenance (TPM).
Unit-7 Teaching Hours:10
MATERIALS AND CAPACITY REQUIREMENT PLANNING AND
WASTE MANAGEMENT
Level of Knowledge: Basic / Conceptual / Analytical
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Need for Production Planning and Control, Objectives of Production Planning and Control, Phases of Production Planning and
Control, Functions of Production Planning and Control, Operations Planning and Scheduling Systems, Aggregate Planning,
Master Production Schedule (MPS), Material Requirement Planning (MRP), Capacity Planning, Routing, Scheduling.
Introduction and Meaning, Reasons for Generation and Accumulation of Obsolete, Surplus and Scrap Items, Identification and
Control of Waste, Disposal of Scrap.
Unit-8 Teaching Hours:9
AUTOMATION
Level of Knowledge: Basic
Introduction, Types of Automation, Computer Integrated Manufacturing, Reasons for Automation, Advantages of Automation,
and Disadvantages of Automation, Automation Strategies, Automated Flow Lines, Automated Guided Vehicles Systems, and
Automated Storage/Retrieval Systems
Text Books And Reference Books:
1) Kumar, S. A. & Suresh, N. (2013). Production and Operations Management, New age International publishers.
Essential Reading / Recommended Reading
1. Singh, S.P. (2014) Production and Operations Management, 1/e, New Delhi: Vikas Publishing House
2. Krajewski, Lee J., Ritzman, Larry P., and Manoj K. Malhotra (2013). Operations Management: Processes and Value
Chains, 8/e; New Delhi: Pearson Education.
3. Aswathappa, K. & Reddy, G.S., Reddy, M.K. (2012). Production and Operations Management, Himalaya Publishers.
4. Khann, R.B. (2007). Production and Operations Management. New Delhi: PHI Learning Pvt.
5. Richard, B. Chase, Ravi Shankar, F. Robert, Jacobs and Nicholas, J. Aquilano (2010). Operations and Supply
Management 12/e; New Delhi: Tata McGraw-Hill
Evaluation Pattern
Assessment Pattern
CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
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This course covers important components of Business Laws such as, Contract Law, Intellectual Property Law, Consumer
Protection Law, Competition Law and Law of Sale of Goods.
To provide an exposure and understanding of important business laws in India to manage the businesses
efficiently and to contribute effectively to the industry in particular and to the society in general. It also seeks
To familiarize the students with the legal scenario of doing business in India.
Learning Outcome
By the time they complete the course they will be confident of the legal requirements of doing business in India.
They will gain an insight in to the important s laws which matter in business world.
Unit-1 Teaching Hours:4
Introduction
Level of Knowledge: Basic
[Indian Contracts Act of 1872]: Definition – types of contracts- Government Contracts: Art. 299 Requirements
under Constitution, Scope and Extent of Art. 299, 'Equity, Fairness and reasonableness, Doctrine of Promissory
Estoppel V/s. Executive Necessity, No person liability. E-Contracts: Meaning & need for Digital Goods, Unfair
terms in E-contract, Information technology Act and E-Contract. Indian Evidence Act– essentials – offer,
acceptance, consideration, capacity of parties, free consent, legality of object and consideration, various modes of
discharge of a contract, remedies for breach of contract.
Unit-3 Teaching Hours:14
Intellectual Property Laws
Meaning and scope of intellectual properties – Patent Act of 1970 and its amendments as per WTO agreement, back ground,
objects, definition, inventions, patentee, true and first inventor, procedure for grant of process and product patents, WTO rules
as to patents, rights to patentee – infringement – remedies. The Copy Rights Act, Meaning – Its uses and rights.
The Trade
Marks Act, its meaning, registration, procedures – infringement – Authorities concerned –Remedies.
Concept of Competition, Development of Competition Law, overview of MRTP Act 2002, Anticompetitive Agreements,
Abuse of dominant position, combination, regulation of combinations, Competition Commission of India; Appearance before
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Commission, Compliance of Competition Law. Competition Law 2003: Meaning and scope, salient features, offences and
penalties under the Act.
Definition of goods, Sale and Agreement to Sell, Conditions and Warranties, Rights &Liabilities of a Buyer & Seller, Rights of
an Unpaid Seller.
Consumer Protection Act 1986: Back ground – definitions – consumer, consumer dispute, Complaint Procedure, defect,
deficiency, and service, Remedies, Consumer Protection Council, Consumer Redress Agencies, District Forum, State
Commission and National Commission
Unit-7 Teaching Hours:7
Cyber Laws
Information Technology Act, 2000: Objectives, definitions and salient features, provisions pertaining to piracy and related
offences and personalities
Text Books And Reference Books:
Gulshan, S.S. (2014). Business & Corporate Law, Excel Books, New Delhi.
Essential Reading / Recommended Reading
1. Anson, W. R. (2009). Law of contract (29th edition), Oxford University Press, Oxford, New Delhi.
2. Avtar, S. (2011). Principles of Mercantile Law (9th Edition), Eastern Book Company, New Delhi.
3. Kapoor, N.D (2012.). Elements of Mercantile Law, Sultan Chand & Sons, New Delhi.
4. Padmanabhan, A. (2012. Intellectual property rights: Infringement and remedies, LexisNexis Butterworth’s,
Nagpur.
5. Tulsian, P.C. (2013). Business Laws, 5th Edition), Tata-McGraw Hill Education Limited, New Delhi
Evaluation Pattern
Assessment Pattern
CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
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Course Objectives
- To analyze the relationship of five elements of the promotional mix.
- To develop and understanding of the overall marketing process and the role of the promotional mix in
the marketing mix and strategy.
- To develop an understanding of the legal and social issues, the regulatory process, concerning the
promotional mix.
Learning Outcome
-To understand the planning, implementation, and evaluation process of marketing communications.
-To determine the role of the promotional mix in the development of strategic/ tactical marketing plans
so as to understand how the marketing communication process influences consumer decision
making
Media strategy: Creativity, Elements of creative strategies and its implementation, Ad copy Headline
and body copy. Media Evaluation – Print, Broadcast media, Support media in advertising.
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Types of Ad agencies, Services offered by various agencies, Criteria for selecting the agencies and
evaluation. Various famous Indian advertising agencies, Structure of advertising industry, choosing an
Advertising Agency, Account planning and Account brief.
Unit-4 Teaching Hours:10
Sales Promotion, PR ?
Meaning, Importance, tools used, conventional/ unconventional, drawbacks, push pull strategies, Co-
operative advertising, Integration with advertising and publicity .Public relation/ Publicity : Meaning,
Objectives, tools of public relations, Public relation strategies Goals of publicity, Corporate
Advertising – Role, Types, Limitations, PR Vs Publicity, Campaign Management, Trade promotion
and consumer promotions – Types, Planning for sales promotion program, Push and Pull Strategies.
Unit-5 Teaching Hours:10
Monitoring, Evaluation and Control ?
Measurement in advertising, various methods used for evaluation, pre-testing, Post testing
Text Books And Reference Books:
Belch, George E. and Michael A. Belch (2000), Advertising and Promotion: An Integrated Marketing
Communications Perspective, 6th Ed. Boston: Irwin McGraw-Hill
Essential Reading / Recommended Reading
CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
The course is designed to provide students with the ability to understand industrial markets and
relevant industrial marketing strategies. The course will also cover market structures and demand in
business markets.
Objectives
a) To help the learner distinguish between consumer marketing and industrial marketing
b) To understand the nuances of industrial marketing, and
c) To learn to formulate industrial marketing strategies and also design industrial marketing mix
elements
Learning Outcome
Students should be able to;
a) Evaluate the nature and role of industrial markets and develop and implement relevant
industrial marketing strategies.
b) Develop critical analysis and problem-solving abilities with respect to industrial marketing.
1
Essential Reading / Recommended Reading
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Hawaldar, K. Krishna, INDUSTRIAL MARKETING, TATA McGraw-Hill Publishing Company
Limited, New Delhi. 2018
Milind T. Phadtare, INDUSTRIAL MARKETING, Prentice Hall of India Pvt. Ltd, New delhi,2018
Michael D Hautt and Thomas W Speh, INDUSTRIAL MARKETING MANAGEMENT, The Dyden
Press.
Prentice-Hall International
Robert R. Reeder, Briety & Betty H. reeder, INDUSTRIAL MARKETING, Prentice Hall of India
Pvt. Ltd, New delhi,2008
Evaluation Pattern
Assessment Pattern
CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
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Max Marks:100 Credits:4
Course Objectives/Course Description
The corporate world is undergoing a sea change and firms have been growing in size, becoming global
and diversifying into new areas. They quite often face different challenges, more so in case of Indian
companies. The last decade has seen numerous M&As, which have often forced firms to adopt special
strategies for growth and survival. Today M&As have become a global phenomenon and Indian
companies which had often been targets of Mergers and acquisitions, reversed the trend and started
acquiring other companies both in India and abroad. This course intends to provide knowledge on
different aspects of Mergers and acquisitions.
Course Objectives:
v Understand need for and performance of cross border mergers and acquisitions
Learning Outcome
This course will enable students to acquire the basics of Mergers and acquisitions. The students’ would have
understood the process involved in M&A and Business valuation, takeover and its consequences and how mergers
and acquisitions in businesses capitalize on organizational synergies and thereby reap significant financial benefits
to survive and grow in a dynamic business environment.
Unit-1 Teaching Hours:12
Mergers and Acquisitions
Level of Knowledge: Conceptual
Introduction – Forms of corporate restructuring –M&A, Joint Ventures, sell-off and spin-off, divestitures, LBO,
MBO,MLP, ESOP- History of merger movement –types of merger- Economic rationale for different types of
merger - Motives behind Mergers – theories of merger- synergy of mergers and acquisitions – Internal and external
change forces contributing towards M&A activities
Unit-2 Teaching Hours:12
Merger Process
Level of Knowledge: Conceptual
Identification of target – Negotiation – closing the deal – due diligence – M&A integration –
organisational and human aspects – Managerial challenges of M&A
Unit-3 Teaching Hours:14
Valuation
Level of Knowledge: Analytical
Different approaches to valuation – discounted cash flow valuation – relative valuation – Valuation of
operating and financial synergy – Valuation of LBO – Methods of financing- cash offer, share
exchange ratio – M&A as a capital budgeting decision
Unit-4 Teaching Hours:8
Takeover
Level of Knowledge: Conceptual
Legal and Accounting aspects of M&A – accounting for amalgamation- Pooling of interest method,
Purchase method – Provisions of companies Act of 2013, Income Tax Act 1961, Provisions of
competition Act
Unit-6 Teaching Hours:7
Analytical
Level of Knowledge: Analytical
Cross Border Mergers and Acquisitions – The theory of MNE – Reasons – strategies and performance
of CBMA
Text Books And Reference Books:
1) Kale, R. S. (2013). Mergers and Acquisitions. New Delhi: Oxford University Press.
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2) Rajesh, K.B. (2010). Mergers and Acquisitions. Text and Cases. New Delhi: Tata Mcgraw Hill.
3) Sudarsanam, S. (2010). Creating Value through Mergers and Acquisitions. New Delhi: Peasons
Education.
4) Pandey, I.M. (2010). Financial Management. New Delhi: Vikas Publishig house.
5) Gauchan, P. A. (2014). Mergers, Acquisitions and Corporate Restructurings. New Delhi: Wiley
India Pvt. Ltd.,.
7) Yaragol, P. B., & S, B. C. (2015). Mergers & Acquisitions. Delhi: Kalyani Publishers.
Evaluation Pattern
Assessment Pattern
CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
The course provides the knowledge of basic process by which human resource functions can create a
sustainable competitive advantage in an organisation. It introduces new concepts of and practices in
management of human resources which have evolved due to changing business scenarios. The course
provides insight in to philosophy of treating the human resources from both investment and resource
point of view and how it helps in achieving the mission and vison of an organization.
Course Objectives:
· To analyze HR function from the perspective of their employer’s long term business
policies.
Learning Outcome
· To evaluate human resource function in organization from both investment and resource
perspective.
Definition of SHRM, Need and Importance of SHRM – From Traditional HRM to SHRM – Linking HR Strategy
with Business Strategy- Developing an HRM Plan - Gaining Competitive Advantage through HR, On becoming a
strategic partners, The VRIO Framework, The changing role of HR, Future Challenges of HR
Unit-2 Teaching Hours:6
Human Resource Environment
Level of Knowledge: Conceptual
Technology and Structure, Work force Diversity, Societal and Demographic Changes, Change in Employment
Relationships - Temporary and Contract LabourGlobal Environment, Global Competition
Unit-3 Teaching Hours:6
An Investment perspective of Human resources
Human resource investment considerations, investments in T&D, investment practices for improved
retention, investments in job secure workforce, ethical implications of employment practices, non-
traditional investment approaches.
Strategic role of HRP, overview of HRP, managerial issues in planning, selecting forecasting techniques, forecasting
the supply of HR, forecasting the demand
Unit-5 Teaching Hours:8
Strategy implementation: workforce utilization and employment
practices
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Level of Knowledge: Conceptual
Efficient utilization of HR, dealing with employee shortages, selection of employees, dealing with
employee surpluses, special implementation challenges.
Organisation Culture, Culture and Leadership, Human Side of Merger and Acquisition, Organizational Power and
Politics.
Unit-9 Teaching Hours:5
Human Resource Evaluation
Level of Knowledge: Analytical
Range of measures used to evaluate human resources performance, HRM and firm performance, Rationale for
HRM Performance, Measures of HRM Performance, Approaches to HRM Evaluation- Benchmarking, Balance
Score Card, HR Audit
Unit-10 Teaching Hours:4
The performance impact of HR practices
Level of Knowledge : Analytical
· Greer, C.R. (2010). Strategic Human Resource Management (2ndedi), Pearson education.
· Greer, C. (2009). Strategic Human Resource Management (2ndedi), Pearson Education Asia.
· Chanda, A., & Shel, J. (2009). HRM Strategic & Organizational Performance (1stedi), Sage
Publication.
Evaluation Pattern
Assessment Pattern
CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
Course Objectives
To present the student with a combined view of the Technology and Entrepreneurship space and
its synergic effect and enable them to come with constructive ideas in the market place
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To develop competency in students to design new products and introduce to market
To enable students to plan and organize for required finances and other resources to use
technology to meet market demands
Learning Outcome
At the end of the course, students will be able to:
Design new products and services utilizing technology
Develop plan for marketing new products by adopting suitable strategy
Plan and manage finance for new venture
Trends, Opportunities, Challenges for today’s technology entrepreneur, what comes first- Technology
or Entrepreneurial idea, Minimal viable product; Innovation; Global markets, Effectuation
Unit-2 Teaching Hours:8
Five Pillars of Technology Entrepreneurship
Level of Knowledge: Conceptual
Five Pillars of Technology Entrepreneurship - fundamental tools and techniques for success- Value
Creation, The Lean Startup, Customer Discovery and Validation, The Business Model Canvas and The
Entrepreneurial Method.
Unit-3 Teaching Hours:8
Technology Venture Idea Generation
Level of Knowledge: Conceptual
Starting point, developing a credible idea for a new product or service, getting critical feedback,
refining idea, Continuous innovation, Opportunity register; Point of Pain, Target market, Single
product venture
Unit-4 Teaching Hours:4
Markets and Product / Service Development
Level of Knowledge: Conceptual
Product planning and development process, - idea stage, the concept stage, the product development
stage, and the test market stage, market segmentation, targeting and assessing the market potential
Unit-5 Teaching Hours:8
Legal Structure, Equity Distribution and Capital Management
Level of Knowledge: Conceptual
Developing a viable business around an idea or opportunity, attracting the interest of co-venturers or
sources of capital, choice of legal structure for the entity, and the distribution of equity amongst the co-
venturers, Investor capital, capital management plan, alternatives to raising debt or equity capital
Unit-6 Teaching Hours:8
Technology Business Plan
Level of Knowledge: Conceptual
Developing and Implementing Business plan, Technology business plan; Marketing plan; Financial
plan; Organizational plan; Operational plan
Unit-7 Teaching Hours:8
Launching the Venture
Level of Knowledge: Conceptual
1. Thomas H. Byers Professor Prof. (Author), Richard C. Dorf (Author), Andrew Nelson Assistant
Professor Dr. (Author) (2014). Technology Ventures: From Idea to Enterprise 4th Edition,
McGraw-Hill Education
2. Thomas N. Duening, Robert A. Hisrich, Michael A. Lechter. Technology Entrepreneurship:
Creating, Capturing, and Protecting Value. Academic Press
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3. Natasha Evers and James Cunningham. (2014). Technology Entrepreneurship: Bringing
Innovation to the Marketplace, Palgrave
4. John Bessant and Joe Tidd .Innovation and Entrepreneurship( 2015). Wiley
Thomas N. Duening, Ph.D, Robert D. Hisrich, Ph.D, Michael A. Lechter, Esq., CLP. (2015).
Technology Entrepreneurship (Second Edition)- Taking Innovation to the Marketplace, Academic Press
Evaluation Pattern
Assessment Pattern
CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
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Max Marks:100 Credits:4
Course Objectives/Course Description
The emerging powers of internet and related technologies have changed the Market place in the world,
by making transactions quick, economical and convenient. The course aims at enabling students with
the techniques that can be used for marketing in the digital/internet world.
Course Objective:
To present the student with an overall view of the Digital marketing space
To develop competency in students to develop Marketing Strategy using various tools available
to manage consumers and content on the internet
Learning Outcome
By the end of this course student will have:
•Learned the basics of digital marketing and would be able to use it effectively to run full-fledged
campaigns.
The Online Consumer, The Digital Ecosystem, Marketing in a Virtual World, The Potential of Digital
Marketing, Types Of Online Behaviour, Database Marketing, The Analytical Toolkit, CRM in a Web
2.0 World, CRM Processes and Technology, Types of CRM (Operational, Collaborative and
analytical), Sales Force Automation, Customer Service & Support, Customer Value Management, Key
Account Management
Unit-3 Teaching Hours:7
Business Drivers in the Virtual World,
Level of Knowledge: Basic
Concept and Tools of Web 2.0, Introduction to Social Media, Models of Social Media, Social Media
Analytics, Social Media Tools, Viral Marketing, Social Curation, E-Enterprises, Online Branding, The
Digital Brand ecosystem, Establishing Online Brand Identity.
Unit-4 Teaching Hours:8
Web Business Models
Level of Knowledge: Basic
Introduction to Web Business Models, Web Chain of Events and Analysis, Customer Life Time Value,
Pricing in Virtual World, Introduction to E-commerce, Online Distribution and Procurement, New
Intermediaries, Payment Service Providers.
Unit-5 Teaching Hours:7
Online Tools for Marketing
Level of Knowledge: Basic
Consumer engagement and its Importance, Driving Consumer engagement, Engagement Marketing
through Content Management, Measurement of Consumer Engagement, Concept of Online Campaign
Management, Campaign Management using Corporate Blogs, Measuring Campaign effectiveness.
Unit-6 Teaching Hours:8
STP and Analytics
Level of Knowledge: Basic
Consumer Segmentation, Targeting, and Positioning using Online Tools, Knowledge discovery and
Data mining for customer segmentation, Emerging Consumer segments in India, Market Influence
Analytics in a Digital Ecosystem, Consumer generated Media.
Unit-7 Teaching Hours:7
Co-Creation
Level of Knowledge: Basic
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price sensitivity
Unit-8 Teaching Hours:7
The Contemporary Digital Revolution
Level of Knowledge: Basic
Role of Games and apps in marketing, Common games used by Marketers, Anatomy of Gamification,
Structure of a Game, Game Mechanics and Dynamics, Apps in Banking, Apps and the Indian
Diaspora, The Future of Marketing Gamification and Apps
Text Books And Reference Books:
1) Dave Chaffey and Ellis Chadwick, Digital Marketing: Strategy, Implementation and Practice,
Pearson Publications.
2) Zimmerman Jan, Sahlin Doug. (2008). Social media marketing, All-in-one for dummies,
Wiley India
3) Teixeira, J. (2010). Your Google Game Plan for Success: Increasing Your Web Presence with
Google AdWords, Analytics and Website Optimizer, Wiley India.
4) Damian Ryan. ( 2014). Understanding Digital Marketing: Marketing Strategies for Engaging
the Digital Generation, Kogan Page
Essential Reading / Recommended Reading
CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
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The course examines the importance of an effective performance management system that help in
achieving organization’s short and long term goals. It explains and reinforces the concept that
performance management is not a one-time supervisory event, but an ongoing process of planning,
facilitating, assessing, and improving individual and organizational performance. In addition, the
course emphasizes the importance of measuring the effectiveness of human resource activities that are
designed to enhance individual and organizational performance.
Course Objective:
· To assess various organizational performance management programs and identify best practices
that define the attributes of effective performance management systems.
· To develop job-related performance standards and performance indicators that reflect the
employee’s range of responsibilities.
Learning Outcome
Learning Outcomes:
· To identify appropriate actions organisation can take with respect to employees (e.g. training
and development, wage increase, promotion, bonus etc.) based on their performance
strengths and weaknesses.
· To assess how increased employee involvement can contribute to effective performance and
coach employees.
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Conceptual framework, Definition of performance appraisal, Objectives of performance appraisal,
Process of performance appraisal, Importance of performance appraisal, Performance Management and
Employee Development, Emerging trends in performance appraisal.
Unit-2 Teaching Hours:6
Process of Performance Management
Level of Knowledge: Conceptual
Conceptual framework, Meaning and Definition of Potential Appraisal, Objectives of Potential Appraisal, Potential
Appraisal and Performance Appraisal, Concept of HRD, Objectives and challenges of HRD, HRD Mechanisms and
HRD outcomes
Unit-6 Teaching Hours:6
Competency Analysis and Competency Mapping
Level of Knowledge: Analytical
Meaning and definition of Competency, Concept of competency Analysis, Approaches to Competency analysis,
Competency Mapping, Need Development and assessment of Competency Models, Competency and Performance,
Tools to identify the competencies of the Employees
Unit-7 Teaching Hours:6
Team performance Management
Level of Knowledge: Conceptual
Building and leading high performance teams, Virtual teams - Remote working, prerequisites of remote team
performance -Role of team leaders - Drivers of performance - Designing appraisal programs – Conducting
appraisals - individuals and teams - Feedback mechanisms – Individual and team rewards
Unit-8 Teaching Hours:6
Performance counseling
Level of Knowledge: Conceptual
Role of Line Managers, Performance Management and Reward: Role of Line Managers in
Performance Management, Performance Management and Reward, Concepts related to Performance
and Reward, Linking Performance to Pay – A Simple System Using Pay Band, Linking Performance to
Total Reward, Challenges of Linking Performance and Reward
· T.V. Rao, Performance Management and Appraisal Systems, Sage Publications, New Delhi
Essential Reading / Recommended Reading
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· Rober Bacal, Performance Management, Tata McGraw Hill, New Delhi
· Prem Chadha, “Performance Management- it’s about performing not about Appraising”,
McMillan Business books
·
TV Rao, Raju , Gopal Mahapatra Nandini, Performance Appraisal & 360 Degree Feedback,
2nd Edition, Excel Books/Oxford IBH
Evaluation Pattern
Assessment Pattern
CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
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Total Teaching Hours for Semester:60 No of Lecture Hours/Week:4
Max Marks:100 Credits:4
Course Objectives/Course Description
Debt market refers to the financial market where investors buy and sell debt securities, mostly in the
form of bonds. These markets are important source of funds, especially in a developing economy like
India. India debt market is one of the largest in Asia. Like all other countries, debt market in India is
also considered a useful substitute to banking channels for finance. This course familiarizes the
students with the debt market operations and mutual Fund investments, Credit rating systems and debt
market practices in India. Also to provide insight about the relationship of the Risk and Return,
Measuring risk bringing returns according to the expectations of the investors in the debt and mutual
fund instruments.
Learning objective
1. To understand the Fixed Income Securities Market environment in India
2. To introduce to the Bond valuations and Risk Identification in Bonds.
3. To understand the Government securities and Corporate Debt Market in India.
4. To familiarize students with Bond Portfolio Management Strategies.
Learning Outcome
At the end of the course, students should be able to
1. Understand the Fixed Income Securities Market environment in India
2. Analyze bond valuations and Risk Identification in Bonds.
3. Understand the Government securities and Corporate Debt Market in India.
4. Appraise the Bond Portfolio Management Strategies.
Features - types – Debt market in India - Institutional Arrangements - Market Participants and
Instruments - Investors Perspectives Risk and Rewards - Treasury Securities Auction - Government
Bond Markets - Auction Mechanisms - Uniform vs Discriminatory Auction - Auction and Repo
Markets - Markets Implications of Auctions
Unit-2 Teaching Hours:8
Bond Mathematics
Level of Knowledge: Conceptual
Credit rating system – risk factors - Duration, Convexity - Immunization Strategies – Bond price
theorems – malkiel bond theorems - Yield Curve Analysis - Par Value, Zero, Spot Curve - Term
Structure of Interest Rates - Constructing Yield Curve Bootstrapping
Unit-4 Teaching Hours:8
Corporate Debt Markets
Level of Knowledge: Conceptual
Structure, Rating, Spread - Issuers and Investors Perspectives - Valuation, Convertibles - Financial
Distress, Bankruptcy, Current trends in Indian Debt market
Unit-5 Teaching Hours:8
Bond Portfolio Management Strategies
Level of Knowledge: Analytical
Fixed Income Derivative Markets - FRAs, Swaps, Futures, Options Global Fixed Income Securities
Markets Indexing, Securitization.
Unit-6 Teaching Hours:6
Introduction to Mutual Fund
Level of Knowledge: Conceptual
Introduction - Mutual Funds: Structure in India – Management of Investor's Money - custodian - Role
of the AMC, Registrar and Transfer Agents. – NFO procedure - investor's rights and obligations.
Fund Accounting and Valuation. Portfolio Management- AUM - Managing Unit Holder’s money ·
Performance Measurement and Evaluation of Mutual Fund Schemes·Mutual Fund as an investment ·
Developing a Model Portfolio for the investor · Unit holders Protection.
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Moorad Choudhry,oldrich Masek. (2013). Fixed income markets. John Wiley and sons inc.
Evaluation Pattern
Assessment Pattern
CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
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Course Objectives/Course
The course Descriptioncan help business to achieve an in-depth understanding of consumers’
focuses on how neuromarketing
thinking, choices and purchase decisions. The central focus is to bring awareness about the brain science of
consumers’ decision making at the same time this is not a course on brain anatomy.This course comprises of the
practical implication of brain science in marketing strategies and how organizations can succeed with
neuromarketing research unlike traditional marketing research practices
To understand the brain science in the nonconscious processes that underlies consumer choice of
consumer decision making.
To analyze how neuromarketing measures and metrics capture consumer responses in ways that
differ fundamentally from traditional marketing methods.
To apply the tools to measure neuropsychological effects of marketing decisions
To assess the importance of consumer neuroscience claims and findings using real world
examples from advertising, branding, product development, shopping etc.
Learning Outcome
· On completion, the students will have a basic understanding of the interdisciplinary
dimensions of Neuro marketing.
Sharma, J.K., Singh, D and Deepak, K.K and Agarwal. D.P (2012) Neuromarketing: a peep into
customers’ minds, Eastern Economy Edition, Prentice Hall Pvt Ltd, New Delhi
Essential Reading / Recommended Reading
Lindstrom,M. (2008). Buyology: How everything we believe about why we buy is wrong. London:
Random House Business.
2.Plessis, E. (2011). The branded mind: what neuroscience really tells us about the puzzle of the
brain and the brand, London, UK: Kogan Page
3. Genco, Stephen J., Andrew P. Pohlmann and Peter Steid (2013) Neuromarketing for Dummies,
John Wiley & Sons. ISBN-10: 1118518586, ISBN-13: 978-1118518588. (Paperback or Kindle
formats at http://www.amazon.com/Neuromarketing-Dummies-Business-
PersonalFinance/dp/1118518586/ref)
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4. Bridger, Darren (2015) Decoding the Irrational Consumer: How to Commission, Run and
Generate Insights from Neuromarketing Research, Kogan Page Publishers, ISBN-10: 0749473843,
ISBN-13: 978-0749473846
(http://www.neuro-insight.com/)
(http://innerscoperesearch.com/)
Evaluation Pattern
Assessment Pattern
CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
As HR professionals respond to the challenge of taking a more strategic perspective regarding their
role in the organisation, measuring HR’s performance and its contribution to the firm’s performance
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consistently emerge as a key theme. This course addresses the question of how HR practitioners can
measure their contribution to their firm’s growth.
· To appreciate the importance of bottom-line focus to the Human Resource function and the
trend toward HR accountability.
· To understand the various approaches and techniques of measuring HR.
· To get hands on experience of studying the HR function of an organisation to understand its
impact on bottom-line.
Learning Outcome
At the end of the course students will be:
· Understand HR in what ways HR can align business strategies with people strategies.
· Analyse various approaches and metrics that can be used to measure HR effectiveness.
Create HR scorecard for an organisation
Unit-1 Teaching Hours:10
HR as a Strategic Partner
Level of Knowledge: Conceptual
Introduction and Overview- Changing Role of HR - HR as a Strategic Partner -the Need for Measuring
HR
Unit-2 Teaching Hours:10
Seven Step Process for Measuring the Strategic Influence of HR
Level of Knowledge: Conceptual& Analytical
Define Business Strategy – Build a Business Case for HR as a Strategic Asset – Create a Strategy Map
– Identify HR Deliverables within the Strategy Map – Align HR Architecture with HR Deliverables –
Design the Strategic HR Measurement System – Implement Management by Measurement
Unit-3 Teaching Hours:10
Approaches to Measuring HR
Level of Knowledge: Conceptual& Analytical
Measuring HR’s Contribution to Enterprise Goals - Cost Benefit Analyses for HR Interventions -
Measuring HR’s Impact on Processes - Measuring HR’s Value Added - Balanced Scorecard and HR
Scorecard
Unit-5 Teaching Hours:10
Issues in Measurement Process
Level of Knowledge: Conceptual& Analytical
The Next Generation HR Valuation • Human Resource Valuation Strategy for Inventing Future
Text Books And Reference Books:
David Ulrich, Brian E. Becker, Mark A. Huselid (2001), The HR Scorecard- Linking People, Strategy, and
Performance, 1st Ed, Harvard Business School Press
Essential Reading / Recommended Reading
· Chanda, A., & Shel, J. (2009). HRM Strategic & Organizational Performance (1stedi), Sage
Publication.
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CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
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Attention will be devoted to the different types of financing alternatives available to new, young, and
small ventures.
Course Objectives:
The objective of this course is to provide a better understanding of Entrepreneurial finance issues
confronting entrepreneurial firms.
(1) Cover the major financial, managerial, ethical, and planning fundamentals of small business
entrepreneurship.
(2) Obtain a practical understanding of the advantages and disadvantages of various forms of business
ownership. This entails application and analysis of financial statements for each type of business
ownership.
(3) Apply materials from traditional corporate finance texts to small businesses. This includes learning
the skills necessary to solve mathematical problems related to financial management decision-making.
(4) Demonstrate the importance of the time value of money as a tool in both business planning and
personal financial planning. Coverage in the course seeks to simplify the use of this tool. 5) Provide an
in-depth discussion of risk management including personal investment vehicles that enable the
entrepreneur to plan for retirement.
Learning Outcome
By the end of the course the student should be able to:
(1) Be more prepared to start up and successfully manage their own businesses.
(3) Grasp fundamental finance concepts such as net present value and risk management.
(4) Apply operational and interactive techniques for small business owners.
Unit-1 Teaching Hours:4
Introduction to Entrepreneurial finance
The fundamental financial aspects of the management of small business and entrepreneurial firms (sole
proprietorships, partnership, small private corporations), Difference between Entrepreneurial financing and normal
business financing- Financial Risks faced by entrepreneurs- Early stage funding credit risk.
Unit-2 Teaching Hours:8
Sources of Finance
Various sources of Finance available: Boot strapping, External finance_ Long term sources -Equity
Shares, Preference Shares and debentures- Kinds Private Placements- IPO-SEBI- FDI- Institutional
Finance - Banks - IDBI, IFCI, IIBI, ICICI, SIDBI, SFC's in India - Merchant Banks in India - NBFC's
in India - their way of financing in India for small and medium business, Angel investor and Venture
capital.
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1. Indian Financial Systems - M. Y. Khan(2018). (Tata McGraw - Hill Publishing Corporation Limited, New Delhi).
Essential Reading / Recommended Reading
.Projects - Planning, Analysis, Selection, Implementation and Review - Prasanna Chandra. (Tata
McGraw - Hill Publishing Corporation Limited, New Delhi).
3. Financial Institution & Markets - L. M. Bhole. (Tata McGraw - Hill Publishing Corporation Limited,
New Delhi).
6. Project Financing- Asset based Financial Engineering- John D Finnerty-John Wiley & Sons Inc,
New York
Evaluation Pattern
Assessment Pattern
CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
This course is designed for the students to have hands-on programming with R. The course gives
students advanced data analytical capabilities and statistical computing using R. The course also covers
advanced statistics.
Course Objectives
Ø John Verzani, simpleR – Using R for Introductory Statistics, CRC Press, Taylor & Francis Group,
2005.
Assessment Pattern
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CIA – 1 CIA – 2 CIA – 3 Attendance
1 2 3 MSE 1 2 3
Marks – 10 Marks – Marks – 10 Marks – Marks – 10 Marks – 10 Marks – 10 Marks –
(5)* 10 (5)* (5)* 50 (25)* (5)* (5)* (5)* (5)*
Research
Presentation Based
/ Role Play / Activities:
Case Case Class Article
Written Quiz /
Analysis/Case presentation Participation / Review /
Assignment Test
Simulation / Mini Quiz / Test Book
Project / review /
Discussion Mastery
Project
CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
Data warehousing & Data Mining has recently gained a considerable momentum as a paradigm for
driving firm’s daily business analytics operations. This course provides an introduction to fundamental
techniques and novel applications of data warehouse and Data Mining. Issues covered by this learning
experience include data warehouse planning; data mining techniques, business analytics modeling,
design, and implementation. In particular, the role of data warehouse in supporting business
intelligence and effective decision making is emphasized through labs, projects and case studies.
Data is a critical type of business capital, and data mining is essential to unleash the value of data for
business analytics. Mining data from massive amounts of data accumulated in organizations creates
value for individuals, businesses, and society via data-driven decision-making or pattern based
strategy. In this course, students will learn state-of-the-art data mining methods and theories. We will
also discuss the applications of data mining methods to solve real-world business problems in a wide
range of areas such as marketing, finance, and healthcare. As one of Business Analytics elective depth
electives, it provides a good balance between theory and practice. The participants will explore
applications and have great opportunity for hands-on experimentation with data warehousing and data
mining using advanced software packages from leading industrial vendors.
This course will use Rapid Miner / WEKA, which are popular, open source, graphical data mining &
intelligence tools, as well as MySQL open source database. This course should prove valuable to you if
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you want to join or start an analytics‐centric firm, help an existing organization improve its data mining
skill set, and make good managerial decisions regarding data mining and business intelligence.
Course Objective
Develop skill in selecting the appropriate data mining algorithm for solving practical problems
Unit-1 Teaching Hours:10
Data Warehouse
Introduction to Data Ware House, Differences between operational data base systems and data Ware
House, Data Ware House characteristics, Data Ware House Architecture and its components,
Extraction-Transformation-Loading, Logical (Multidimensional), Data Modeling, Schema Design, star
and snow-Flake Schema, Dimension Table characteristics; Fact-Less-Facts, Dimension Table
characteristics; OLAP cube, OLAP Operations, OLAP Server Architecture-ROLAP, MOLAP and
HOLAP.
Unit-2 Teaching Hours:10
Introduction to Data Mining
Introduction, What is Data Mining, Definition, KDD, Challenges, Data Mining Tasks, Data
Preprocessing- Data Cleaning, Missing Data, Dimensionality Reduction, Feature Subset Selection,
Discretization and Binaryzation , Data Transformation; Measures of similarity and dissimilarity-
Basics.
Unit-3 Teaching Hours:15
Association Rules
Problem Definition, Frequent Item Set Generation, The APRIORI Principle, Support and Confidence Measures,
Association Rule Generation, APRIORI Algorithm, The Partition Algorithms, FP-Growth Algorithms, Compact
Representation of Frequent Item Set-Maximal Frequent Item Set, Closed Frequent Item Set
Unit-4 Teaching Hours:15
Classification
Problem definition, General Approaches to solving a classification problem, Evaluation of Classifiers,
Classification techniques, Decision trees-Decision Tree Construction, Methods for expressing attribute test
conditions, Measures for Selecting the Best split, Algorithm for Decision tree Induction, Naïve-Bayes Classifier,
Bayesian Belief Networks; K-nearest neighbor classification-Algorithm and characteristics
Unit-5 Teaching Hours:10
Clustering
Problem Definition, Clustering overview, Evaluation of clustering algorithms, Partitioning clustering
K-Means Algorithm, K-Means Additional Issues, PAM Algorithm, Hierarchical Clustering-Algorithm-
Agglomerative Methods and Divisive Methods, Basic Agglomerative Hierarchical Clustering
Algorithm, Specific techniques, Key Issues in Hierarchical Clustering, Strengths and weakness, Outlier
Detection
Text Books And Reference Books:
· Data Mining-Concepts and Techniques- Jiawei Han, Micheline Kamber, Morgan Kaufmann
Publishers, Elsevier, 2 Edition, 2006.
· Introduction to Data Mining, Pang-Ning Tan, Vipin Kumar, Michael Steinbanch, Pearson
Education.
Essential Reading / Recommended Reading
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Evaluation Pattern
Assessment Pattern
CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
Driven by the combination of increased access to data, computational power, and improved sensors
and algorithms, artificial intelligence (AI) technologies are entering the mainstream of technological
innovation. These technologies include search, machine learning, natural language processing, robotics
and image processing. The course is an introduction to AI from an applied perspective in Business and
Society. It begins by describing what the latest generation of artificial intelligence techniques can
actually do. After an introduction of some basic concepts and techniques, the course illustrates both the
potential and current limitations of these techniques with examples from a variety of business
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applications. In a final project, groups of students will participate in the creation of an AI-based
application.
Course Objective:
· Participate in the design of systems that act intelligently and learn from experience.
· Raise students’ awareness of the importance of AI and its application in business and society.
Learning Outcome
Course Objective:
· Participate in the design of systems that act intelligently and learn from experience.
· Raise students’ awareness of the importance of AI and its application in business and society.
Unit-1 Teaching Hours:10
Introduction to Artificial Intelligence
Introduction to Artificial Intelligence, AI History & Philosophy, Logic Based AI, Knowledge Based
AI, Contemporary AI
Unit-2 Teaching Hours:10
Philosophy of Artificial Intelligence
Philosophy of Mind, Evolving Intelligence, Types of Memory, Human Like Problem Solving, Difference between
Artificial Intelligence, Biological Intelligence, Natural Intelligence, Hard Computing and Soft Computing, Problem
Solving, Knowledge and Reasoning, Intelligent Agent and Human Computer Interface
Unit-3 Teaching Hours:10
Application of Artificial Intelligence
Uses of AI in Business applications and Social Applications, AI in Governance, Commercial Artificial
Intelligence Applications in Business (Financial Analysis, Sentimental Analysis & Behavioral
Analysis), Computer Vision, Virtual Reality, Cognitive Intelligence, Smart City Project
Implementation using Artificial Intelligence
Unit-4 Teaching Hours:10
Advanced Artificial Intelligence
Evolutionary Programming, Artificial Neural Network, Fuzzy Logic, Genetic Algorithm, Genetic
Programming, Machine Learning (A paradigm of learning, Classification of learning strategies (Rote
Learning, Learning by analogy, Learning by instruction, learning by induction, Learning by
deduction)), Common Sense Computing, Computer Vision, Virtual Reality, Cognitive Intelligence
Unit-5 Teaching Hours:20
Case Study / Use Case
Case Study in Conversational systems, Advanced Robotics, Drones, Automated Vehicles, Healthcare
application, Gamification and Entertainment, Business Ethics and Artificial Intelligence
Text Books And Reference Books:
· Artificial Intelligence: A Modern Approach (2nd edition) by Stuart J. Russell, Peter Norvig,
Prentice Hall, (2010)
· Data Mining: Introductory and Advanced Topics by Margaret H. Dunham, Prentice Hall, ISBN:
0130888923
Evaluation Pattern
Assessment Pattern
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CIA – 1 CIA – 2 CIA – 3
Attendance
1 2 3 MSE 1 2 3
Marks – 10 Marks – Marks – 10 Marks – Marks – 10 Marks – 10 Marks – 10 Marks –
(5)* 10 (5)* (5)* 50 (25)* (5)* (5)* (5)* (5)*
Research
Presentation Based
/ Role Play / Activities:
Case Case Class Article
Written Quiz /
Analysis/Case presentation Participation / Review /
Assignment Test
Simulation / Mini Quiz / Test Book
Project / review /
Discussion Mastery
Project
CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
This course aims to familiarize the students with the different aspects of financial modeling using
computer applications. It is a key skill with application in several domains of banking and finance
industry as well as within corporations. It equips students for roles in core finance areas such as Equity
Research, Investment Banking, Project Finance, Business Analysis, Credit Rating, Mergers &
Acquisitions, Financial Analysis, and Corporate Finance.
Course Objectives
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Learning Outcome
Learning Outcomes
Students able to
Valuation – Assumptions for Valuation Model, Prepare Valuation Model, Prepare Presentation Sheet, Prepare
Text Books And Reference Books:
· Jonathan Swan. (2008). Practical financial modeling -A Guide to Current Practice.John Wiley and Sons.
Alastair Day. (2010). Mastering Financial Modeling in Microsoft Excel: A practitioner's guide to applied corporate
finance (English).
Evaluation Pattern
Assessment Pattern
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Project / Book
Discussion review /
Mastery
Project
CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
Chapter 1:
A)
b) Importance of the topic from macro and micro perspective and title chosen for study.
B) Literature review
The literature review is a body of text that aims to review the critical points of current knowledge on a particular
topic. Literature reviews are secondary sources, and as such, do not report any new or original experimental work.
Literature review seeks to describe, summarize, evaluate, clarify and/or integrate the content of primary reports".
Students are required to review at least 10 latest articles from refereed journals on their topics for the research
work and wrie the gist of these articles in 100 words about each article in their own words.
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C) Industry Profile:
The Industry and Company Profile chapter should broadly cover the following topics
Key players in the industry & their market share. [Amount of turn over].Annual Industry Growth
Rate, Government policies/regulations influencing the industry(with reference to foreign
competition or FDI limit).
D) Company profile:
The research design chapter must contain the information under the following headings;
Chapter 3:
The data collected is to be analyzed using relevant statistical tools followed by suitable interpretation.
Chapter 4:
Summary of Findings
The salient findings of the research study along with suitable suggestions need to be given
Chapter 5:
Recommendations and Conclusion
Annexure [No chapterization]
Questionnaire
Any relevant documents / brochures could be attached
Bibliography [No chapterization]
All sources of reference such as journal articles, books, websites etc. to be given in compliance with APA 6th Ed
format only
Text Books And Reference Books:
**
Essential Reading / Recommended Reading
**
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Evaluation Pattern
Evaluation
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