An Assignment

On
“Entrepreneurship”

Session 2010-2012

Submitted To: Submitted By:

Raju Majumdar Shashank Alghare

Dean- Academics, RytUrOwnRollNo

Associate Professor- Finance and Accounting

IILM-Graduate School of Management,

16, Knowledge Park II, Greater Noida, Uttar Pradesh, 201306

Question:  You are a shoe manufacturer based in Agra primarily supplying to 2 or
3 large customers based in Europe. Owing to the recession in Europe over the last
5 years (marked by no growth and price reduction), come up with a new business
model or product appropriate based on your strength. 

Answer:

After facing recession in Europe over the last 5 years, the manufacturer has marked
by no growth and price reduction. So, the manufacturer has tried to come-up with a
new product which will help customers to buy the product in low cost and with two
styles of footwear.

The manufacturer is going to introduce the new product in Shoe and Slippers
Category which is going to be called as “C and B Shoes”

About Product:
  C & B Shoes has come up with an ingenious solution to get the best of both
the worlds- shoes that transforms into sandals with a flick of a zip.
 The C & B Shoes design looks a regular pair of canvas pair, shoes, similar to
popular design by converse brand. But, when you want to five feet a bit
fresh air you can unzip the sole to reveal a pair on sandals.

Details about product:

 It is giving you the satisfaction of two products in minimum cost, that’s why
we name it C & B that is CHEAP and BEST.
 C & B shoes come up with a solution to make your life easier.
 The shoes which transforms into sandal with a flick of a zip.
 When you want to give feet a bit of fresh air you can unzip the sole.
 20 different soles are available in C & B Shoes.
 The product is for all segments.
 Cost will be low.
 We have higher expectation from the product in future.
 Because this is necessary product in current scenario.

Segmentation, Targeting and Positioning -

Segmentation Targeting Positioning

This shoe is fit for all -School and College -Marathon
the segments especially going people. -Online Marketing
for those who belong to -Those who love to (Social Media)
middle and lower class. have different colors of
pairs.