FOOD,

NUTRITION &
TOURISM
Indonesia prospect & opportunity

MUH. NUR HASAN SYAH

Dosen Prodi S1 Ilmu Gizi, FIKES, UPN Veteran Jakarta
Ketua Umum ISAGI
Outline

Introduction
Food as a Tourism Phenomenon
Food, Nutrition and Tourism
FOOD, NUTRITION & TOURISM - MNHS
Outline

Introduction
Food as a Tourism Phenomenon
Food, Nutrition and Tourism
FOOD, NUTRITION & TOURISM - MNHS
Reasons for vacation for
some people
Food
Shopping
Events
Recreation
FOOD, NUTRITION & TOURISM - MNHS
Bukit Bintang Kuala Lumpur
FOOD, NUTRITION & TOURISM - MNHS
Food is not only related to biological needs, but
also social and cultural aspects, including tourism.
Food is an important aspect of tourism
experience.
Therefore there is an opportunity to develop food
and nutrition-based tourism.
FOOD, NUTRITION & TOURISM - MNHS
“No tourism without food”

Food and nutrition are something

that affects the senses of tourists
that are felt much stronger and more
longer than any other tourist
experience.

FOOD, NUTRITION & TOURISM - MNHS

“
Different kinds of tourism based on food
and nutrition have arose in recent years,
such as wine tourism, food tourism,
culinary tourism as food and nutrition
based tourism, as well as cultural, ethno
tourism, event tourism etc., where food
and nutrition represent an important
part.

FOOD, NUTRITION & TOURISM - MNHS

“
It’s quite true that the search for
different, unusual and tasty food
has been an important part of
decision for tourist trip and stay
since the advent of tourism as
modern phenomenon.

FOOD, NUTRITION & TOURISM - MNHS

Outline

Introduction
Food as a Tourism Phenomenon
Food, Nutrition and Tourism
FOOD, NUTRITION & TOURISM - MNHS
WHAT DO YOU OFFER
IF A GUEST AROUND?
FOOD, NUTRITION & TOURISM - MNHS
Terms
in food CULINARY TOURISM CULINARY TOURS GASTRONOMY
TOURISM

and
tourism TRADITIONAL
CUISINES OF TOURIST
DESTINATIONS
FOOD TOURISM NUTRITION TOURIS

FOOD, NUTRITION & TOURISM - MNHS

 Culinary tourism as a
sub kind of cultural
tourism, regarding the
fact that it comprises
consuming food in a
socio-cultural setting
of the host -state, as
well as a way of
nutrition typical for
that culture.

FOOD, NUTRITION & TOURISM - MNHS

 Event Tourism
Cultural
manifestations Sport manifestations
Economic
(carnivals, (tournaments,
manifestations (fairs
masquerades, championships, single
and alike)
concerts, fashion matches)
shows or alike)

Food
FOOD, NUTRITION & TOURISM - MNHS
FOOD &
HEALTH

FOOD, NUTRITION & TOURISM - MNHS

 Healthy eating is not about strict nutrition

“
philosophies, staying unrealistically thin, or depriving
ourselves of the foods we love. Rather, it is about
feeling great, having more energy, stabilizing our
mood, and keeping ourselves as healthy as possible,
all of which can be achieved by learning some
nutrition basics and using them in a way that works
for us.

FOOD, NUTRITION & TOURISM - MNHS

Understanding tourists’ needs
and wants in terms of healthy
food consumption is of
paramount importance to
hospitality businesses. Food,
tourism and health could
really be a possible synergy.

FOOD, NUTRITION & TOURISM - MNHS

Factors Affecting Food Consumption in Tourism

FOOD, NUTRITION & TOURISM - MNHS

Outline

Introduction
Food as a Tourism Phenomenon
Food, Nutrition and Tourism
FOOD, NUTRITION & TOURISM - MNHS
 Cultured, well travelled, adventurous and environmentally

“
conscious modern tourists prefer to undertake a lifestyle of
health and well-­‐being while exploring the local culture and
cuisine during holidays. In this contest, food and tourism
represent a powerful tool to reach and maintain health.

FOOD, NUTRITION & TOURISM - MNHS

Other issue

The advent of global brands in nutrition can be a

threat not only to cultural and culinary
heterogeneity and can impoverish local tourist
offer, but also it hides in itself many health risks
related to this kind of nutrition which is
industrially unhealthy in its essence, unlike the
local food which is much more healthy and
natural.

FOOD, NUTRITION & TOURISM - MNHS

FOOD, NUTRITION & TOURISM - MNHS
WHAT ABOUT
THIS?

FOOD, NUTRITION & TOURISM - MNHS

FOOD, NUTRITION & TOURISM - MNHS
FOOD, NUTRITION & TOURISM - MNHS
 “
A new category of tourists is now emerging: people
that like healthy eating and discharge unhealthy
food, with the aim to protect their health also
during travel.

FOOD, NUTRITION & TOURISM - MNHS

FOOD SAFETY AND TOURISM

The guidelines for food safety in tourist zones

(ftp://ftp.fao.org/codex/Meetings/CCLAC/cclac14/, 2004)

People not only seek new food experiences but continue to

demand safer and healthier food. While safe and healthy food
cannot assure a destination’s success, food bad quality can help to
determine its failure.

FOOD, NUTRITION & TOURISM - MNHS

 HEALTHY Nutrition Facts Label on packaged foods has
been available since 1994 (U.S. Food and Drug
CHOICES & Administration, 1994), the same details are not
provided on most restaurant menus, menu
NUTRITION boards, or foods sold in venues for immediate
consumption, such as movie theaters, sport
FACTS arenas, and grocery store delis.

FOOD, NUTRITION & TOURISM - MNHS

NUTRITION VS FOOD
PRICES
Foods with high nutritional
value tend to be more
expensive:
• Fresh vegetables and
fruit,
• Unrefined cereals,
• Extra virgin olive oil
• Fish
FOOD, NUTRITION & TOURISM - MNHS
 HEALTH, NUTRITION & TOURISM
The phenomenon of wellness and well-­‐being tourism is
growing. As defined by Muller and Kaufmann (2001),
wellness tourism is “the sum of all the relationships and
phenomena resulting from a journey by people whose
main motive is to preserve or promote their health”. Not
only the psychological, but also the physical benefits of
tourism appear to have gained increasing importance and
healthy nutrition represents one of the most important
determinants.
FOOD, NUTRITION & TOURISM - MNHS
PROSPECT & OPPORTUNITY

FOOD, NUTRITION & TOURISM - MNHS

 HOW SHOULD WE DO?
• Culinary (gastronomy) and food tourism could develop throughout the entire year, with
special emphasis being given to the seasonal character of some fresh sorts of food (fruit
and vegetable);
• Indonesian food and nutrition is very diversified in terms of the differences in climate from
one place or region to other, as well as in terms of differences in food and nutrition
conditioned by different ethnicities and confessions;
• Culinary (gastronomy) and food tourism can successfully develop together with rural,
cultural, ethno and food tourism;
• Indonesia possesses traditional hospitality and excellent chefs who know how to prepare
traditional food that is especially wanted by foreign tourists;
• In many places, urban or rural, there are opportunities for developing different kinds of
manifestational tourism related with food and nutrition, where tourist can also participate
(preparation of food and beverages) on different types of fairs, festivals and so on.

FOOD, NUTRITION & TOURISM - MNHS

THANK YOU

FOOD, NUTRITION & TOURISM - MNHS

References
• Aslimoski, P., & Gerasimoski, S. (2012). Food and nutrition as tourist
phenomenon. Procedia-Social and Behavioral Sciences, 44, 357-362.
• Hrelia, S. (2015). Food, Tourism and Health: a Possible
Sinergy?. Almatourism-Journal of Tourism, Culture and Territorial
Development, 6(11), 1-10.
• Gheorghe, G., Tudorache, P., & Nistoreanu, P. (2014). Gastronomic tourism,
a new trend for contemporary tourism. Cactus Tourism Journal, 9(1), 12-21.
• Mak, A. H., Lumbers, M., Eves, A., & Chang, R. C. (2012). Factors influencing
tourist food consumption. International Journal of Hospitality
Management, 31(3), 928-936.

FOOD, NUTRITION & TOURISM - MNHS