BusinessObjects Data Cleansing
The Information Quality
Process
• Parse: Identify and isolate
data elements in data
structures.
• Standardize: Normalize
data values and formats
according to your
business rules and that of
third-party reference data.
• Correct: Verify, scrub,
and append data, based
on a set of sophisticated
algorithms that work with
secondary data sources.
• Enhance: Append
additional data, thereby
increasing the value of the
information.
• Match: Identify duplicate
records within multiple
tables or databases.
• Consolidate: Combine
unique data elements
from matched records
into a single source.
Make Better Decisions with Accurate Data
In today’s business climate, organizations face the daunting task of consolidating
information from multiple data sources, as well as keeping pace with ever
increasing compliance reporting requirements. In both cases, data quality is of
paramount importance, and without it organizations run the risk of making
decisions based on incomplete information, or failing to comply with corporate
governance regulations.
To meet specialized data cleansing
requirements, Business Objects has
formed a technology alliance with
Firstlogic, a leading provider of
enterprise-wide information quality
solutions. This provides users with
one interface to consolidate and
cleanse customer data. Now
organizations can identify all data
elements, correct data based on
secondary sources, and standardize
data to ensure a consistent format
throughout all records. The Information Quality Process, Source: Firstlogic
Data Cleansing in the Data Integration Design Environment
BusinessObjects™ Data Integrator provides an easy to use, graphical design
environment that includes data cleansing tasks, helping to make IT and
developers more productive. With Data Integrator 6.5, Business Objects delivers
enhanced data cleansing, data enhancement, and match/consolidate features
through seamless integration with Firstlogic technology.
Adding data quality into the extract, transform, and load (ETL) process is easy with BusinessObjects Data
Cleansing. Through the Data Integrator Designer user interface, developers can drag and drop data cleansing
transforms (highlighted in blue) from the transform library.
BusinessObjects Data Cleansing

Parse, Standardize, Correct, and Enhance

Users of Data Integrator can parse, standardize, correct, and enhance customer data
elements (i.e., names, titles, addresses, emails, etc.) to remove errors and to get at the
data’s true content. Through the new “Name_Parsing” and “Address_Enhancement”
transforms available in Data Integrator design environment, developers can:

• Identify, standardize, and correct U.S. addresses and international data for over
190 countries.
• Identify names and other customer information such as email addresses, phone
numbers, social security numbers, and dates; and verifies that it’s properly
formatted.
• Enhance data such as email and phone append, geocoding, and move updating,
which offers valuable information for analysis and marketing.
• Handle free-form text and can properly parse data into appropriate fields. For
example, it can identify “St.” properly in the following text: Michael St. John, 123
Main St., St. Louis, MO 63141.

Name_Parsing Transform
The “Name_Parsing” transform cleanses name and
contact information. It converts messy, poorly
formatted, inconsistent, and incomplete databases
into a clean, uniform format. It parses and
standardizes the following contact data:
• Individual/Persons Names
o Append gender code
o Append pre-name (Mr., Mrs., etc.)
• Company Names
• Email Address
• Phone Number
• Social Security Number

Address_Enhancement Transform
The “Address_Enhancement” transform cleanses
and enhances address data. It breaks an address
down into its components, looks it up in postal
databases, corrects and completes the address, and
assigns postal-automation codes. This feature
requires the purchase of an annual address
directory subscription to get the latest postal data
for each desired country. The supported countries
include:
• North America (U.S. and Canada)
• Australia
• Belgium
• France
• Germany
• Italy
• Netherlands
• Spain
• Sweden
• U.K.
• And others
 BusinessObjects Data Cleansing

About Firstlogic Matching and Consolidation

Firstlogic specializes in
enterprise-wide information
quality solutions and
services for e-business, data
warehousing, and print and
mail applications. Firstlogic
provides information quality
tools that enhance and
match business-critical
information anywhere it is
touched, stored, or moved
across the enterprise.
Regardless of the different types of data within your enterprise, a sophisticated
matching system allows you to identify multiple occurrences of a customer or
even a unique field within a record. Once you’ve established what your business
considers a match, you’re able to consolidate information to create and maintain
relationships.
Match_Merge Transform
Available in the Data Integrator design
environment, with the “Match_Merge”
transform, developers can:

• Combine various sources of

information into a single repository
creating a streamlined view.
• Use “householding” techniques to identify members of the same
household or, on the corporate level, identify employees of a single
company or department.
• Allow users to implement their own business rules to identify customers
within datasets (i.e., household, family, or individual).
• Process multiple sets of business rules to uncover hidden relationships
in your data.
• Assign a unique identification number for each record to create
relationships between distinctly different sets of data.
• Help users selectively choose data on a field by field basis to build a
“best” consolidated record.
• Combine records by matching different forms of the same name/firm
such as Beth and Elizabeth or AT&T, ATT, and att.
• Match and consolidate internal account records as well as external
purchased customer market/segment records into a single view.
• Recognize matches within different sources of data to create a unified
view.
• Offer thousands of predefined business rule templates that are easily
modified for quick and easy deployment.

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