Mfaz B.E. Corporate Profile - English. October 2010 X3

“ Optimizing
p g Realty
y Assets ”
Company Profile
October ‐ 2010
THE RISE OF A PLANET
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Mfaz . . .
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2
Contents
Our Identity 4
Introduction 5
Company Foundation 6
Vision & Mission 8
Our Values 9
Goals & Objectives 10

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O Principles
Our P i i l (Strength
(St th Pillars).
Pill ) 11
Our Business Strategy 12
Structured Methodology & Success Components 13
Field of Expertise 14
Mfaz . . .
Our Services 15 - 29
Our Business Methodology & Value Model 30
Our Clients & Success Partners 32

M
O Alliances
Our Alli 33
Our Team 35
Organization Structure 36
Achievements & Track Records 41
Samples of Remarkable Completed Projects & Assignments 44
3
Our Identity
Achievingg Success through: g A bouquetq of the best, highg level, and integrated
g
professional services and consultations, at the highest and latest international standards,
offering to our clients in the Real Estate Proprietors, Investors, and Entities that have
direct and/or in-direct connections to this sector, at a local, regional and international
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level.
Guiding those Striving to obtain highest tangible and valuable returns in the Real Estate
Sector, and supporting them to play a pioneering goal oriented within a scientifically
proven methodology that guarantee the economy economy’ss highest achievements,
achievements while
. . .
preserving the social identity, and reach sustainable development.

Mfaz
g Realistic & Tangible

i.e. Innovating g Real Estate Arena …
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Going beyond limits …

Rising above levels & measures …
Markingg its shadows on Built Environments …
4
Introduction
The Real Estate revolution in the entire region

g is witnessingg unprecedented
p experience
p of its kind in the
history of Real Estate Financing, Investment and Development Process.
The unprecedented re-infrastructural changes have compelled many, whether within or outside the Real
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p
Estate entrepreneurial to take ppunitive decision in re-coursingg their capital
p into this lucrative business.
These sudden change in dealing, understanding, and interpreting of the old trend has caused the return of
migrating Capital Funds to their origin and such individual or family-established entrepreneurs have
started chasingg the clock in their attempt
p to find safe and sound sectors that gguarantee a speedy
p y and huge
g
Mfaz . . .
return for their investment in the vast Real Estate sector, which varies in the Real Estate Financing,
Investing and Developing and many aspect in collaboration with high caliber and professional bodies who
are well acquainted with this changes and the trend that these changes created..
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Simultaneously, to satisfy the timely demand of domestic, regional, and international Real Estate Sector
solutions, a well-established, highly qualified and trust-worthy entity was the ultimatum answer without
any further delay. Therefore, Mfaz Built Environment was the ultimate result of these circumstances that
made its debut a unique one among the vast Real Estate Sector miscellanies service providers.
5
Company Foundation
Mfaz Built Environment (A Subsidiary Company of Mfaz Arabia for Investment & Development
Group) was established by young, eager, high caliber Real Estate Professionals in the mid of 2008
to be an additional and unique corner stone of the Real Estate Sector with a Brand New ideas that
was incurred for over decades by its founding members.
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The academic,
academic decades of experience,
experience and the challenging mode of the Real Estate industry have
made the founders to accept these challenges, in a manner that makes them different of their type in
a well premeditated strategic policy making that suites each filed of this industry To utilize its
extensive experience in the field of Real Estate as related to :

Mfaz . . .
Project
j Strategy and d Planning,
l i
Advice on project set up,
Risk management and control,
Selection of Design Team and Procurement Strategy.

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Management of Design and Tender Activity.

Acti it
Management of the Construction Process.
Post Completion Management of lettings and sales interface.
"High Level" Due Diligence, reviewing designs budgets and programmed within the
context of third p
party
y interest in a p
project….
j Etc.
6
Vision
Our ultimate vision eventually is to occupy a distinguished and unique space in a

business arena that is congested with over 3,000
3 000 different level of Consultation offices,
offices
To be the leading Real Estate Organization in the Kingdom of Saudi Arabia, and
extend our services to the G.C.C. and the Middle East countries,
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Acquiring all possible Cooperation & Collaboration opportunities with highly

esteemed foreign entities to guarantee the continuous dedication to quality and total
customer satisfaction that we always strive for.
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Mission
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To deliver exceptional, strategic, fully integrated, Specialized & Professional Real Estate
Services & solutions, with International Standards & Local Experiences, for the highest
possible Return on investments to Investors, Economyy and Societyy
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7
Our Values
Preserving the trends and cultural values that Islamic Civilization has compiled in classical views
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of different heritage over centuries,

centuries and incorporating such heritage with the modern scientifically
proven technology and reliance, and of course with an effort to interpret our clients dreams in
reaching the peak of their expectations.
Mfaz . . .
To Professionally
T P f i ll Insure
I P f ti and
Perfection d specialization
i li ti off our job,
j b andd workk so hard
h d with
ith all
ll off our
skills, knowledge, experience, and capabilities to achieve targeted goals and objectives.
To Professionally Cooperate and Integrate with any individuals or entities, who share with us the
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same business moral values, and would appreciate hard work to achieve perfection in the job.
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Goals & Objectives
Uniqueness and Pioneering the field of Built Environment & Real Estate Investment Services and Consultations.
Provide as many of our wide range specialty & Professional real estate services through a One-Stop-Shop Approach. To
Reach our client’s Respect, Loyalty, and Satisfaction with a Mutual Win-Win
i i performance Deals.
To reach the ability of a continuation of achievement of more and more added values to the company, its projects and clients
(Real Estate Investors, Developers, and other business related benefiters and end users) of the company’s services in all of
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its real estate projects (Residential, Commercial, and Others).
Maintaining, stabilizing the continuity of our Business, skills Performance, services level Development, through keeping up
the team’s high spirit.
To carry on searching and updating all of the latest high level international knowledge, systems and techniques of our
services to always provide the best to our clients goals and objectives.
Mfaz . . .
To constantly monitor and control the Quality of our services levels and mechanisms, and to apply efficiency to reach the
best results.( Project Management Systems).
Working with senior management to understand and anticipate business needs and then harness the real estate to generate
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competitive advantage.
advantage Through focused management we aim to reduce costs, costs improve space utilization and working
conditions and return capital for investment in core business activities. We are client focused and results orientated, building
long term relationships through the creation of innovative and sustainable solutions.
Providing a single point of access to an integrated range of services, using our individual and collective relationships through
regional offices and alliances. Our philosophy of partner led involvement ensures high quality, consistency and speed of
service.
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Our Principles (strength Pillars):
Distinguished approach:
Understanding the client
Understanding the client’ss ultimate objective rather than the transactional objective
ultimate objective rather than the transactional objective
Providing integrated services in real estate Investment, Development and property management
Dedication by being Project oriented.
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Experienced Team:
Over 75 years of accumulated professional experience in real estate
and property management industry
Diversified industry knowledge
Diversified industry knowledge
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International and local experience
A great business and professional networking base.
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Successful track Record:

Achieved targets
Met time schedule
Satisfied financial objectives
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10
Our Business Strategy
Utilizing and recruiting highly qualified locals, and sustain the investment on developing their skills, training and conserve their
career bath development.
Making strategic business deals, affiliations and relationships with entities that accumulates with our line and scope of services.
Applying modern and up-dated technologies and systems which enables us to offer integrated services and submit it on time.
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Utilize the latest administration and management systems to always increase the quality of work out-come,
out come and concentrate on
results orientation, and measure performance through clear, comprehensive and documented Standard Operating Procedures.
Spend considerable finance, time and effort on research and business development to provide innovative, creative, efficient
products and services that full-fill market and society demands and requirements.
Mfaz . . .
Participate and contribute within professional and social committees, councils, societies and establishments, which aims and
targets for the development of the real estate investment and development culture.
Our success equation is: { Performance > Expectations = Satisfaction }, and by this only we can build our client’s trust and
loyalty.
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We also strive to, (within the frame work of the Advanced Real Estate policies):
• Optimize efficiency in occupied portfolios
• Capitalize on benefits from surplus assets
• Negotiate structures to maximize short and long term gains
• Reduce p property
p y risks
• Challenge the status quo
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Structured Methodology
The very well defined methodology of work is based on detailed project planning which focuses on
deliverables and the activities required to produce them. For each service we have defined our work at levels
of detail in clear steps
p models and flow charts which explain
p exactlyy what we do and offer. For clients, this
means that progress and output can be clearly tracked.
The design of our methodologies is modular which offers the advantage that for each client and project we can
tailor the service to the detailed requirements in advance. To be able to do that, we have developed a
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comprehensive
p set of services which are fullyy modular and can be tailored to the specific
p needs of clients and
projects.
Success Components
Mfaz . . .
Choosing the Applying the

right Strategic right and latest
Affiliations I.T. Solutions
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Mature &
Wide range
Professional
Networking &
Management
Up-Dated
& Qualified
Database
Team
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Fields Of Expertise
Mfaz Team with its high

g caliber staff has excelled the local Real Estate needs with
interpreting the dreams of its clients in covering:
1. Business Re-engineering and Re-margining:
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With a deep understanding of the impact of trends and changing economic trends,
along
l with
ith an extensive
t i database
d t b off research
h and
d information
i f ti concerning
i theth reall
estate, and financial services industries, we are well positioned to assist with
evaluating and implementing comprehensive business scenarios both inside and
outside the box.
Mfaz . . .
2. Development of Company Plans Strategies:

3.
The Mfaz Team, individually and collectively have written over a hundred detailed
business and related plans in a wide variety of industries with an emphasis in the real
estate, financial services and technology industries. The Team has assisted many
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companies in identifying and understanding new opportunities and markets available

as a result of the Real Estate rapid revolutionary expansion.
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Our Services
Providing a Group of Integrated Services within the field of Real Estate

I
Investment & Development
D l that
h covers:-
1. Consultation Services, Feasibility Studies, Developing and Managing Portfolios of

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Companies and Real Estate Projects.

2. Highest & Best Use Studies.
3. Portfolios & Realty Assets Evaluation Studies.
4. Market Research and Studies.
5. Site Selections for most appropriate Use of Real Estate Type.
Mfaz . . .
6 Real Estate Opportunities

6. Opport nities Packaging,
Packaging Marketing and Sales Services
Ser ices
7. Real Estate Projects and its Products Marketing and Sales.
8. Real Estate Property and Facility Management.
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1. Developing & Managing Portfolios.
Huge Real Estate Portfolio of Lands and Properties Bank owned by big investors is considered as a
part of a greater and wider range portfolio, which requires the involvement of a specialized skilled
entity to manage this part for the goodwill of investors.
investors
Diversity of real estate investments necessitate a successful techniques to manage investment
portfolios to research and monitor the market and define properties which needs
improvement/development to achieve good economical returns.
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Mfaz B.E.
B E offers its real estate business development services to entities which are directly or
indirectly involved in the sector with whatsoever attains their goals and the utmost possible
benefits of its assists, and enhance the efficiency of the operational procedures, and obtain the
highest of its resources.
Mfaz B.E. applies a clear methodology in executing business, starting from the preparation of a
Mfaz . . .
detailed investment business plan of properties, proposing and recommending the optimized
alternatives to gain most out of it, and doing vital market and feasibility studies.
Mfaz B.E. manages all & deferent targeted areas of real estate investments to achieve defined
feasibility indicators, and that applies to all technical, marketing, financial and management areas.
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P j Development
Project D l and
d Development
D l M
Management S i
Services i l d
include:
Concept Definition, Highest and Best Use Analysis, Positioning and Component Mix Advice to ensure that
new concept ideas maximize their potential.
Identification and matching of potential partners to realize that a project idea becomes reality (sourcing of
investors, land owners, development partners, etc.)
Co-ordination of development projects on behalf of owners and investors from A-Z.
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Cont.:
Mfaz B.E. (M.B.E.) furnishes its wide range experience in the field of real estate development by
offering advisories and consultations to clients about the most feasible investments in their lands
and portfolios for certain ideas and concepts, guaranteeing and maintaining their invested capitals,
and reaching the highest and best use in the real estate market.
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Mfaz B.E.
B E (M.B.E.)
(M B E ) business approach is carried out by putting its experience (as a reliable
consultant) through the different phases of the entire process of the real estate projects
development. Starting from the phase of selecting the most suitable site, then conceptualizing the
primary development ideas to it, proposing the proper investment and financial plan, deciding on
financial resources, and supervising the project designs and its features and coast, to be within the
Mfaz . . .
li i i
limitations off the
h proposed
d feasibility
f ibili and d marketing
k i studies,
di up to reaching
hi theh phases
h off project
j
construction management, execution, marketing and operation.
Exactly similar to any kind of an investments, real estate has the ability to make revenues,
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therefore the real estate market defines the fair pricing and value of each property for a certain
period of time based on factors and characteristics of the demand and supply at a period of time.
This requires finding an effective procedure to execute the projects studies of which needed to be
invested in before they start, and to verify its economical feasibility. Plus SWOT assessment and
estimated profit & loss and cash flow projections are accomplished by Mfaz B.E. work team and
il bl data
available d base.
b
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2. Highest & Best Use Studies
As part of its responsibilities, Mfaz B.E. provides assistance and guidance to investors and
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property owners to make their right, feasible and practical decisions concerning the suitable
investment and development of their properties,
properties and define the Highest & Best Use which attain its
optimum added values.
Such Studies comes within reach of the comprehensive market structure & perspective, and reflect
the most updated and recent investments and developments surrounding the property site location,
location
. . .
in comparison to the level of its planned development budget, development regulations and
permissions and project components throughout a variety of deferent options, alternatives,
expectations and scenarios, with what brings the highest and maximum of its characteristics and
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abilities, in respect to the market and competition indicators.

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3.Portfolios & Realty Assets Eval. Stud.
Real Estate Evaluation is a process and an operation which utilizes both professional skills and
practical professional practice and experience, in order to build a professional opinion and decide
on a fair justification on a property value based on actual transparency of market indicators and
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features of the real estate which is evaluated.
Mfaz B.E. offers the service of Real Estate Evaluation and Appraisal to (Lands, Properties,
Buildings) for deferent purposes:

Mfaz . . .
Evaluating real estate for selling purposes.

Evaluating real estate for buying reasons.
Evaluating real estate for financing reasons
Evaluating real estate for insurance reasons
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Evaluating real estate for inheriting cases reasons

Evaluating company assets of real estate, redevelopment of properties ….. Others.
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4. Market Research and Studies
It is a practice of market, projects and customers data survey, gathering, organizing and analyzing,
and then regularly and periodically update it. This data will be utilized in a required researches and
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studies which enables interested and related beneficiaries to pprepare p practical investment and
p
business plans, and launch a new related real estate projects and products.
In addition to that, this practice and type of services of research and studies also enables to
determine the prospective target market’s characteristics and features according to variable
. . .
parameters, measurements and criteria, which allows and supports real estate investment
companies to make a right convenient decision regarding developing and marketing its real estate
projects. since that such researches and studies reflect actual market facts about demand and supply
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projections.
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5.Site Selections for appropriate Use
Determining & selecting the Optimum Property Sites geographical locations and areas to investors
based on professional criteria and type of suggested activities of a certain project(s) will be
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including
g the following:
g
Location site visits.

Ensure that it is located within the selected areas.
To be liable to pair off with the requested regulations and criteria.
criteria
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Conceder all other influencing factors

Using deferent evaluation techniques.
Perform required search/check on lands ownership legislation and prices.
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6. Real Estate Opportunity Packaging
Mfaz B.E. throughout its studies is always enthusiastic on searching and finding unique real estate
opportunities from deferent ways of investments, developments, marketing, and conceptualizing
technical investment and development proposals for selected sites to be able to directly invite
interested parties in a practical and scientific methodology approach which helps in the process of
making the appropriate decision concerning those opportunities. Then comes the preparation and
development phase of the preliminary feasibility studies, up to the execution phase of concerned
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opportunity.
7. Real Estate Marketing and Sales

Mfaz . . .
This service covers studying the marketability, market factors/features, determining the targeted
market, preparation of marketing studies and plans which includes all marketing components (the 4
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P( )) and
P(s)) d all
ll marketing
k ti tools,
t l techniques
t h i andd tactics.
t ti
It also cover the marketing/promotional plans and campaigns, preparation of all deferent marketing
tools & collaterals, marketing and sales legal and contractual documentations/agreements and
consultations and the execution of actual sales to prospective clients.
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8. Property and Facility Management
Offering real estate property & facility management services to individual properties and/or
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properties which are owned by companies and banks, and within this service; Mfaz B.E. offer its
clients the best quality management level and systems based on the most updated and modern
scientific and professional fundamentals such as:
Determining the most suitable strategy of the real estate investment for deferent properties
owned by individuals and entities.
. . .
Furnish clients with other alternatives which meets their objectives.

Evaluate and select the best alternatives and solutions to accomplish the strategy.

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Continuous follow up and evaluation based on results and achievements.

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Strategic Advisory
In Depth:
This range of services helps companies to position themselves in a new undertaking, build up the most
efficient organizational structure to achieve goals, enter new markets or improve existing undertaking.
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Objectives:
Create a Concept Definition, Highest and Best Use Analysis, Positioning and Component Mix
Advice to ensure that new concept ideas maximize their potential.
Identification and matching of potential partners to realize that a project idea becomes reality
Mfaz . . .
(
(souring
i off investors,
i t l d owners, development
land d l t partners,
t etc.)
t )
Define road maps, implementation plans, action plans and key performance indicators to ensure that
the strategy is implemented successfully.
Create the most appropriate organizational architecture and corporate governance structures to enable
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the company to achieve its vision,

vision mission,
mission objectives and corporate targets.
targets
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Strategic Advisory: Our Approach:
Review
Current
Vision
Assess llocall
A
Financial market &
Structure business
environment
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Focus Areas:
• Target Markets
• Risk Management
Future
Organization SWOT/PEST • HR Positioning
Corporate
Structure Analyses
Strategy • Marketing Plan
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• Funding
• Mechanisms
Business & Strategic

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O
Operation
ti Options
Plans
Strategic
Plans &
Objectives
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Owners Representation Services:
In Depth:
This is one of the core products where the deep experience of our experts really benefits our clients. The
principals of M.B.E. (Mfaz Built Environment) have extensive experience as owner’s representatives
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and advisors bringing many years of sector experience to projects and real estate assets by providing a
range of development and asset management service which cover the entire life cycle of property.
Objectives:
Provide ongoing technical consultancy advice to the client following operator’s appointment and the
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planned opening program, together with ongoing advice for the operation of the project/property.
Maximize the positioning and performance of the asset (real estate) through monitoring and
influencing the performance of the operator in a partnership environment.
Filling any knowledge gaps on the owner side with deep expertise on the subject matter.
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Owners Representation Services: Our Approach
Owner
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• Market oriented • Fast delivery

• Business focus M.B.E. • One
O contactt t
• Structured, planned • Experts partners
• Basis: deliverables
(Development •Structured fees
Management)
Mfaz . . .
Operators/
Finance
Brand
Partner(s)
Partners
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Feasibility, Highest & Best Use Studies:
In Depth:
These services are typically requested by Investors/Lenders/Developers/Property owners, and usually
comprise of a supply and demand market analysis, site characteristics/SWOT assessments, components
positioning facilities recommendation and the projections of estimated profit and loss and cash flow.
positioning, flow
Variations includes:
Pre-feasibility study (more concise, for internal use);
A market study; and
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A site highest and best use study – involves a two-stage

two stage approach to:
1) Examine multi site options and
2) Provide a full feasibility study on the recommended option.
Objectives:
Mfaz . . .
Reassurance that
h a given
i d l
development will
ill match
h market
k and d customer expectations
i and d be
b sustainable;
i bl
Information and analysis of upward or downward trends in the macro and micro market;
Knowledge of current and future supply in a given market place (including competitive set);
Analysis of potential demand for the facility over the coming years;
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Detailed pictures of customer motivations, expectations and decision influencing factors;

Approval or financing
Investigation of a range of management options and their financial implications;
Evaluation of the variables and risks to determine their likely impact on key financial indicators;
Financial projections as the basis for operating budgets.
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Feasibility, Highest & Best Use Studies: Our Approach:
Region/
Country
Macro
PEST
Trends
d
SWOT
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Trends
Hypothesis: Fair Share
h
Market Demand
Is the Project
Review Actual Share
Feasible ?
Supply
Potential Conclusion &
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Planning Recommendations
Site
Analysis Site Matrix
Trends
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P j ti
Projections
Financial Cost
Review Scenarios
Rates
Potential
WACC
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Our Business Methodology
Company Services
Development
Phases Market H.&B. Use
Assets Pre. Detailed and Project
Evaluation Feasibility Development Management Development
Studies Studies
Studies Studies Consultations Out-lines Management
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Cons.
Evaluating Real Estate Market, Preliminary defining the best use, defining the fair property value, and Pre‐Feasibility
1st suggestion.
2nd Detailed Feasibility Studies
Preparing a Comprehensive Strategic and
Preparing a Comprehensive Strategic and
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3rd Operation Plans
Preparing Operational
Procedures/standards
4th Manuals, and performance
measures
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Management
/ Operation
(Technical,
5th Financial,
Legal &
Marketing)
Marketing).
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Mfaz B.E.’s Value Model
Individuals VALUE DRIVERS

(Property Owners,
Owners
Investors &
Developers)
Local Market Presence Integrated Services
World Standard Delivery Level
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1. Developing and Managing Portfolios of

Companies and Real Estate Projects.
2. Portfolios Development Consultations for Research/Knowledge
Companies and Real Estate Project.
3. Portfolios Feasibility Studies, for companies
and real estate projects.
4. Highest & Best Use Studies.
5. Portfolios & Realty Assets Evaluation Client Relationship VALUE
Studies. Management
g
Mfaz . . .
CREATION
6. Market Research and Studies.
7. Site Selections for most appropriate Use of
Real Estate Type.
8. Real Estate Opportunities Packaging, Consistent Service
Marketing and Sales Services Delivery
9. Real Estate Projects and its Products
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Marketing and Sales.

10. Real Estate Property and Facility
Management. Strong Branding
Entities (Investors & Developers)
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Our Clients & Success Partners
We are proud of our unique clients, and we always thank them for their great, kind and valuable trust.
Therefore and due to some of our client’s wish in preserving their confidentiality within our business
relationship,
l i hi we respectably bl will
ill not be
b able
bl to mention
i some off them,
h andd amongst those
h who
h we are
allowed proudly to mention are:
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Mfaz . . .
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SA’AF International Group

p
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Alliances
The recent Financial hiccups in the world economy have given rise to the largest
epidemic of foreclosures in Real Estate industry history. But challenge always gives
rise to opportunity, and opportunistic real estate investors are rising to the challenge,
and as a result the need and creation for specialized competent bodies has reached its
peak .
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IIn many cases, alliances

lli b t
between companies
i can involve
i l two
t or more categories
t i or
types of alliances. A sales alliance occurs when two companies agree to go to market
together to sell complementary products and services. A solution-specific alliance
occurs when two companies agree to jointly develop and sell a specific marketplace
solution. A geographic-specific alliance is developed when two companies agree to
Mfaz . . .
j i tl market
jointly k t or co-brand
b d their
th i products
d t andd services
i i a specific
in ifi geographic
hi region.
i
An investment alliance occurs when two companies agree to joint their funds for
mutual investment. A joint venture is an alliance that occurs when two or more
companies agree to undertake economic activity together
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Therefore, we tend to form alliances with local, regional, and international entities
based on specific need and demand on the state-of-the-art that would advance more
the assignment in expediting the Real Estate built environment issues. Mfaz B.E. Co.
works closely with more than 15 professional related service & consultancy providers
and specialists.
p Amongg them are the following:
g
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Alliances
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Mfaz . . .
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SA’AF International Group

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Our Team
Mfaz B.E. team is a combination of several professional homogenous and integrated work
groups, which synergistically perform under one unified system.
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Each team includes a number of highly

g y qqualified p
professional members,, who have a long
g
experience and perfect know how in areas of profession and specialization, (Administrative,
Investment, Executive ).
Mfaz . . .
Performance and Productivity are always monitored and measured by results and
achievements, to reach and keep up best results.
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A spirit of Team Work, Synergy, Cooperation, Creativity, Discipline, continuous Development

and Innovation is the common aspects and working atmosphere.
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Organization Structure
Chairman
C.E.O.
Executive Secretary
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Research, Real Estate Business Marketing I.T. & Admin. H.R.

Real Estate
Studies & Development Development & Sales Technical & Finance
Consultations
Info. Center Management & Planning (Brokerage) Support Department
Mfaz . . .
Finance Research
Data
Urban
& &
Sales Sales Sales I.T. Admin. Chief
2 R.E. Planning
Analyst Economy Studies Executive Executive Executive Accountant
Evaluators
Specialist Assistant Assistant
Specialist Specialist
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2 x Client
Cli t
Sales Sales Mark. &
Service &
2 Call
Executive Executive Sales Correspondence Receptionist
2 Researcher Researcher Assistant Assistant Coordinator
Database Center
Surveyor
Clerks
House-
Tea- Boy
Keeper
Database Database
Clerk Clerk
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The Management Team
Eng. Aidroos A. Albar
Position Chairman
Bachelor Degree in Architecture - university of Miami – U.S.A.
Bachelor Degree in civil engineering – university of Miami – U.S.A.
Education & Certificates Advanced Studies in Real Estate Finance Evaluation & Feasibility studies
Professional Courses in construction planning, value engineering and community planning.

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1981 Planning Rules Manager – Jeddah town Planning – Jeddah municipality.

1982 Deputy General Manager of Jeddah town planing dept.
dept
Participating in 3 Jeddah master local and stratgic plans of Jeddah

(Sir Jackson, Somait & Shaieby)
1987 General Manager Jeddah town planning dept – Jeddah municipality.
Professional Experience 1991 Assistant General Manager maintenance dept - Jeddah municipality.
Mfaz . . .
1993 Real Estate Development Manger – AL- Esayi group – Agarat Co.
1999 Executive General Manager – Saudi Real Estate development Co Alesaei .
Managing two big hosing project ( Eastern homes – AL-manar ) .
2004 Board Member – Saudi touristic projects (Shams).

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1996 Board Member – of V3 international .
Productive Member – Saudi Umran Society - Jeddah Chapter.
Member of The Real Estate Committee – Jeddah Chamber of Commerce
Official/professional Memberships Member of the built environment committee – Jeddah chamber of commerce.
Member of the National Real Estate Committee – Saudi champers

p of commerce committee.
Member of the Saudi civil engineering society. – K.A.A.U.
36
The Management Team
Eng. Mohammad S. Al-Hindi
Position CEO
C.E.O.
Bachelor Degree In Urban & Regional Planning – C.E.D. - KA.A.U.
Education & Certificates Advanced Studies in Real Estate Marketing and Sales
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Advanced Studies in Real Estate Finance & Investment
2009 Founder/Partner of Mfaz Arabia for Investment & Development.
Director of Business Development Center – U.D.C.

Mfaz . . .
Professional Experience Work Team member of Science & Technology City Project - council of ministries .
Arab Work Team Member of Future Industries – Arab Organization for Industrial and mining dev.
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Accredited Real Estate Evaluation and project feasibility studies Trainer .
Member – Saudi Umran Society - Jeddah Chapter.

Official/professional Memberships
Member of the Saudi Council of Engineers.
37
The Management Team
Arc. Ziad A. Al-Qawasmi
Position Director of Business Development

Bachelor Degree in Landscape Architecture – S.E.D.- K.A.A.U.
Education & Certificates Advanced Studies in Real Estate Marketing and Sales
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Advanced Studies in Real Estate Finance & Investment
2009 Founder/Partner of Mfaz Arabia for Investment & Development.
2007- 2009:G.M.of Makeen Properties Co.(A subsidiary of H.A.K. Group).
2007 Business Development & Marketing Consultant – Saudi Mass Int. Co.
2004 – 2006:Director of Investment & Business Dev. Abna AlSulaiman Co.

Mfaz . . .
Professional Experience 2002-2004: Free Lancing Real Estate Business & Services Advisory.
2001-2002: W.P. Branch Manager & Board Member- Rikaz Development.
2001: A.G.M. – Shareek Real Estate Dev. & Marketing Co.

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1999 2001 Di
1999-2001: Dir. off Marketing
M k ti & Sales-
S l Sunset
S tBBeach-
h FAMA Holding
H ldi Co.
C
1995-1999: Project & Sales Director- U.D.C. – AlBeutat Projects.
Productive Member – Saudi Umran Society - Jeddah Chapter.

Official/professional Memberships
Member of The Real Estate Committee – Jeddah Chamber of Commerce .
38
The Management Team
Eng. Mohammad Ba’abbad
Position Real Estate Consultation Dept. Manager

2007: Bachelor Degree in Industrial Engineering & management – Alexandria -Egypt
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2004: Certification in Total Quality Management (TQM)
2004: Certification in ISO 9001/2000 requirements.
2004:Certification in Internal quality auditor.

Education & Certificates
2003: Forman and Technicians role in waste reduction.
Mfaz . . .
2003 Organizing
2003: O i i and
d development
d l t off work
k methods
th d and
d performance
f education.
d ti
2003: Productivity development techniques.
2003: Development of production methods technology.
2007-2008: Quality Assurance Manager - Imar, Urban Consultants.

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Professional Experience 2008-2009: Property Management Officer – Saqifat Al safa
2009 : Research Officer – MFAZ Built environment
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Achievements & Track Records
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We are (with all humbleness) so much Proud of our Achieved Tasks and Completed
Assignments which were Accomplished by both the founders of Mfaz B.E., and/or
through the professional career history of each individual of the work team and
. . .
founders.
Mfaz
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Some of the Completed Assignments
Items Type of Service Work Decryption Location Client
Consultation Services & R.E. Preparation of the jeddah city center

1 Jeddah Jeddah City Center Development Co.
Evaluation Development Rights Manual
Consultation Services & R.E. Al‐Sebaei Investment & Development

2 Real Estate Portfolio Evaluation Jeddah
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Evaluation Co.
Consultation Services & R.E. Highest & Best Use Studies and
3 Jeddah National Water Company
Evaluation Marketing investment Opportunities
Real Estate Evaluation &
4 Agreement of Cooperation Jeddah Harts Hospitality Projects
Development Management Advisory
Mfaz . . .
5 Agreement of Cooperation Development Management Jeddah V3 Architecture Consultations
Registered Real Estate Agent and Professional Selling Skills Training
6 Jeddah EMAAR Middle East Co.
Consultants Program & Sales Services
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Site selection Advisory, and
Site selection Advisory and
7 Real Estate Evaluation Jeddah BANK ALJAZERA
evaluation of properties
Real Estate Training Course Professional Real Estate Investment,
8 Jeddah Advanced Studies Training Center
Programs Evaluation and Feasibility Studies
9 Real Estate Consultation Services

Real Estate Consultation Services Market Research & Studies
Market Research & Studies Jeddah Urban Development Company
Urban Development Company
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Mfaz . . .
“ Optimizing Realty Assets ”

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42
Some Previous
R
Remarkable
k bl Completed
C l t d Project,
P j t Tasks
T k & Assignments
A i t
achieved with direct involvement, input and participation
of individuals from
Mfaz Built Environment’s existing team members.
October ‐ 2010
Remarkable Completed Projects & Assignments
Local Projects
Company Assignment Project Image

New Jeddah
Research, Studies &
Master Plan –
Planning
Al-Smait
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New Jeddah
Research,
h Studies
di &
Master plan –
Planning
Al-Shoaibi
Development Beyout Al-Sharq

Mfaz . . .
Management Residential Com.
Development
Management
Al-Manar ------------------
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Development Laguna Beach –

Management Jeddah Cornish
------------------
Development
Management
Al Esaei Tower
Al-Esaei ------------------
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Local Projects
Science &
Development Concept
Technology Park
& Designing
(Makkah)
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King Abdullah
Land Hail
18 KM2 City
(Ha’il)
Mfaz . . .
Project Concept, Desert Science

Planning, Design & Park
Development. (Riyadh)
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General
Retirement Est.
(Jeddah)
45
Local Projects
Project Management,
Management Diyar Al-Bahar
Al Bahar 1
Marketing & Sales & 2 Towers
Management (Jeddah)
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Jeddah
Feasibility Study Exemplary
Village
Mfaz . . .
Hajj Cultural
Project Concept &
City Dev.
Planning
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(Makkah)
Project Planning & Central Cornish

Concept (Jeddah)
46
Local Projects
Khozam Dist.
(Jeddah)
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Re-Development,
Concept & Planning,
Action Area Planning Jeddah Central
Business Dist.
Mfaz . . .
(Jedd h)
(Jeddah)
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Abha Central
Feasibility Study
Business Dist.
(Abha)
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Local Projects

Project
P j Management,
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Al-Boutat
Marketing & Sales
Projects (Jeddah)
Management
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Project
P j t Marketing
M k ti & Sunset-Beach
S tB h
Sales Management (Al-Khobar)
Project Marketing & Durrat Al

Al-Arous
Arous
Mfaz . . .
Sales Management (Jeddah)
Marketing & Sales Mega Mall

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Pl i
Planning (J dd h)
(Jeddah)
Zamzam Tower
Business Planning &
– K.A.A.F.
Restructuringg
(Makkah)
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Local Projects

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Company
Business Development Real Estate ---------------------
Portfolio
Mfaz . . .
Professional Marketing Training

& Sales Skills Training Marketing & ---------------------
Program Sales Team
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Regional & International
Projects
Company
p y Assignment
g Project
j Image
g
Project Durrat Al-

Marketing & Sales Bahain
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Dubai Marina
Mfaz . . .
Project
P j t
Marketing & Sales
Emirate Hills
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Project Development & Borj Al-Jewar -

Marketing Makkah
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Other Various Completed Projects & Assignments
Main
Work Decryption Location Client Dates
Items
Commercial & Admin. Center Project (73,000 m2) Jeddah. Tamleek Co. 2008
AlDahiyah AlJanoubiah residential project (340,000 m2) Jeddah. Tarsheed Saudia Co. 2008

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Hotel accommodation Suits project (7,000 m2) Jeddah. H.H.P. Met’ib Al‐Saud 2008
Hotel Tower project at Sharm Obhur (4,800 m2) Jeddah. Taym B.D. Co. 2007
A Residential Community project (1 mm. m2) Riyadh U.D.C. 2007
Highest & Desert Science educational city (14.5 mm. m2) Riyadh U.D.C. 2006

Mfaz . . .
Best Use
Studies A commercial Admin Complex project (5,000 m2) Riyadh U.D.C. 2006
A Residential Tower project – sharm obhur‐ (5,000 M2) Jeddah Makan R.E.D.Co. 2005

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Hotel Tower project (2 700 m2)

Hotel Tower project (2,700 m2) Makkah Makan R.E.D.Co.
R E D Co 2005
Unique House Project – Alrahma development (5,000 m2) Jeddah Al‐Thorayiah R.E.D. 2003
Medical Clinics project (500 m2) Jeddah Al‐Thorayiah R.E.D. 2002
Aldahiyah Touristic resort (70,000 m2) Jeddah Mohammad Al‐Shareef 2002
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Other Various Completed Projects & Assignments
Main
Work Decryption Location Client Dates
Items
Al‐Rowais Dist. Development work studies Jeddah Makan real estate dev. Co. 2009

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Finding Essential driving force to activate regional plan Makkah Abdul Aziz Kamil Consultants 2008
Feasibility Study of establishing new investments company Islamic Contries Abdul Aziz Kamil Consultants 2007

Mfaz . . .
Feasibility
Feasibility Preparation of a proposal to establish regional development
Preparation of a proposal to establish regional development
Makkah Abdul Aziz Kamil Consultants 2006
Studies company in Aseer
Masaken Co. Feasibility study Jeddah Money & Business House 2004

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Development Management of Al‐Rahmah Res. Compound Jeddah Mohd. Babteen 2004
Head Quarter Site Selection Jeddah AMAINTEET 2003
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Social Services & Skills Development Programs:
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Mfaz . . .
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Mfaz . . .
“ Optimizing Realty Assets ”

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54

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“ Optimizing

Vision & Mission 8

Goals & Objectives 10

Our Business Strategy 12

Structured Methodology & Success Components 13

Our Business Methodology & Value Model 30

Our Clients & Success Partners 32

Achievements & Track Records 41

Samples of Remarkable Completed Projects & Assignments 44

preserving the social identity, and reach sustainable development.

g Realistic & Tangible

Going beyond limits …

The Real Estate revolution in the entire region

Management of Design and Tender Activity.

Our ultimate vision eventually is to occupy a distinguished and unique space in a

Acquiring all possible Cooperation & Collaboration opportunities with highly

of different heritage over centuries,

its real estate projects (Residential, Commercial, and Others).

Successful track Record:

Choosing the Applying the

Mfaz Team with its high

2. Development of Company Plans Strategies:

companies in identifying and understanding new opportunities and markets available

Providing a Group of Integrated Services within the field of Real Estate

1. Consultation Services, Feasibility Studies, Developing and Managing Portfolios of

Companies and Real Estate Projects.

6 Real Estate Opportunities

abilities, in respect to the market and competition indicators.

features of the real estate which is evaluated.

Evaluating real estate for selling purposes.

 Evaluating real estate for inheriting cases reasons

 Location site visits.

 Conceder all other influencing factors

7. Real Estate Marketing and Sales

 Furnish clients with other alternatives which meets their objectives.

Continuous follow up and evaluation based on results and achievements.

the company to achieve its vision,

Business & Strategic

• Market oriented • Fast delivery

 A site highest and best use study – involves a two-stage

 Detailed pictures of customer motivations, expectations and decision influencing factors;

Individuals VALUE DRIVERS

1. Developing and Managing Portfolios of

Marketing and Sales.

Entities (Investors & Developers)

SA’AF International Group

IIn many cases, alliances

SA’AF International Group

Each team includes a number of highly

A spirit of Team Work, Synergy, Cooperation, Creativity, Discipline, continuous Development

Research, Real Estate Business Marketing I.T. & Admin. H.R.

Professional Courses in construction planning, value engineering and community planning.

1981 Planning Rules Manager – Jeddah town Planning – Jeddah municipality.

Participating in 3 Jeddah master local and stratgic plans of Jeddah

1987 General Manager Jeddah town planning dept – Jeddah municipality.

1999 Executive General Manager – Saudi Real Estate development Co Alesaei .

Managing two big hosing project ( Eastern homes – AL-manar ) .

2004 Board Member – Saudi touristic projects (Shams).

1996 Board Member – of V3 international .

Productive Member – Saudi Umran Society - Jeddah Chapter.

Member of The Real Estate Committee – Jeddah Chamber of Commerce

Member of the National Real Estate Committee – Saudi champers

Member of the Saudi civil engineering society. – K.A.A.U.

Evaluating real estate for inheriting cases reasons

Location site visits.

Conceder all other influencing factors

Furnish clients with other alternatives which meets their objectives.

A site highest and best use study – involves a two-stage

Detailed pictures of customer motivations, expectations and decision influencing factors;