Qualitative research point Mind-Map

Qualitative Research Characteristic

 Analysis : Inductive
 Often studies unknown/little known phenomena
 Development of hypotheses and theories
 Conducted in naturalistic setting
 Smaller number of targeted participants
 Textual, audio, and visual data collection
 Data gathering and analysis occur simultaneously
 Explore complex issues and interactions between human, reason for outcomes, and
processes
 Descriptive = reason
 Less generalization
 Search for pattern and themes
 Holistic rather than isolated variables
 Findings : Comprehensive, description detailde, holistic
 Design: Flexible, emerging
 Approach: Observe and interpret
 Data collection approach: Unstructure, free-form
Conceptual
 Concerned with understanding human behavior from the informant’s perspective
 Assumes a dynamic and negotiated reality
Qualitative Research Method
1. One-on-one Interview
2. Focus Group
3. Ethnographic Research
4. Process of Observation
5. Record Keeping
6. Case Study Research
Four major type of qualitative research design are the most commonly used
1. Phenomenology
2. Ethnography
3. Grounded theory
4. Case study
Goal of qualitative research
 Aims to get better understanding through first had experience, truthful reporting, and
quotations of actual conversations.
 Aims to understand how the participants derive meaning from their surroundings
 Aim to understand their meaning influences their behavior
 Promote a deep, holistic understanding of a particular phenomenon
Advantages of qualitative research
 Provide depth and detail
 Creates openness
 Simulate people’s individual experience
 Attempts to avoid pre-judgements
 Meaningful
 Possible discover new ideas
 Results are more valid
 Give different directions to the researchers

Disadvantages of qualitative research

 Usually fewer people studied
 Less essay to generalize
 Difficult to make systematic comparison
 Dependent on skill of the researcher
 Cannot be generalized to others
 Data may not be reliable if observer become less objective
 Data may also be unfocussed if not properly planned
 The study may produce no information
 Take longer time to interpret answer
 May add on follow-up questions during the data collection time