SYMBIOSIS™ Institute of Management Studies (SIMS)

Range Hills Road, Kirkee Cantt, Pune – 411 020

Tele : (+91) (020) 30213200/ 30213203
Tele Fax : (+91) (020) 30213333
Email : director@sims.edu Web Site : www.sims.edu

DETAILED SYLLABUS

MBA - I

Batch: 2010 - 2012

FIRST SEMESTER

2nd JUNE 2010

 VISION

BE THE PREMIER HUB OF MANAGEMENT EDUCATION FOR ARMED FORCES

PERSONNEL AND THEIR DEPENDENTS.

MISSION

CHAMPION EXCELLENCE IN MANAGEMENT EDUCATION FOR DEFENCE

COMMUNITY.

CREATE AND SUSTAIN PROFESSIONAL RESEARCH AND KNOWLEDGE

BASED SERVICES.

ADVANCE KNOWLEDGE IN ALL BUSINESS RELATED DISCIPLINES IN A

CROSS - CONTINENTAL ENVIRONMENT

DEVELOP ETHOS OF CORPORATE PROFESSIONALISM IN THE STUDENT

MANAGER

PROVIDE A FORUM FOR SHARING EXPERIENCE AND KNOWLEDGE BE-

TWEEN THE ACADAMIC - BUSINESS - SERVICES FRATERNITY.
 QUALITY OBJECTIVES OF THE INSTITUTE

To induct motivated candidates in the institute by adopting a scientific and rigorous

method of induction.

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To establish a quality curriculum to educate and train the students and periodically updat-ing
it to suit the needs of the environment, monitoring student’s progress by continuously
evaluating them through written tests, oral tests, assignments, presentations and project.

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To provide the students and faculty members with new management techniques and
tools supplemented by contemporary infrastructure and work environment.

To initiate continual need based improvements in academics, Industry and

community interaction.

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To inculcate value based education by developing professional ethos, and sensitize care
for neighboring community and the disadvantaged.

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To induct conscientious employees and impart training to them from time to time to
refine their knowledge, information and skills.
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 MBA- I- FIRST SEMESTER
BATCH 2010 – 2012

Course Internal External Total

Courses Credits
Code Marks Marks Marks

020441101 Organizational Behavior 2 60 40 100

020441102 Cost Accounting 1 50 - 50

020441103 Statistics & Quantitative Techniques 3 90 60 150

020441104 Managerial Economics 2 60 40 100

020441105 Marketing Management 3 90 60 150

Production and Operations

020441106 3 90 60 150
Management

020441107 Human Resource Management 2 60 40 100

020441108 Principles & Practices of Management 2 60 40 100

020441109 Financial and Management Accounting 2 60 40 100

020441110 Business and Company Laws 3 90 60 150

020441111 Computer Applications in Management 2 60 40 100

020441112 Business Communication 2 60 40 100

Business Environment- Domestic and

020441113 2 60 40 100
International

Introduction to Methodology Research

- - - -
and SPSS (Internal)

29 890 560 1450

7
ORGANIZATIONAL BEHAVIOUR

Objective: To familiarize students with the importance of human behaviour at work and to learn
primary concepts to interpret workplace behaviour.

Bibliography:
1. Understanding Organisational Behaviour - Udai Pareek
2. Organisational Behaviour - Fred Luthans
3. Organisational Behaviour - Stephen Robbins

Sr Detailed Topic Learning Outcome Reference Reading No of

No Sessions
1 Introduction To To understand the history 2
OB of the development of OB
Organisational Behaviour-
2 Personality To know various forces shaping 2
the individual personality and Stephen Robbins
its effect on performance
3 Perception To understand the process of 2
perception and common
perceptual errors at the
Workplace
4 Motivation To know the major motivational 2
theories that shape
organisational
reward strategies
5 Groups & Group To appreciate group processes 2
Dynamics and factors affecting group
Effectiveness
6 Leadership To know the dominant theories 2
of leadership styles and the
impact of leadership styles on
performance

7 Stress To understand causes of stress 2

and the stress management
strategies for professionals
8 Conflict To identify sources of workplace 2
conflict and to understand the
variety of conflict resolution
strategies
8
 9 Power & Politics To accept the reality of 2
workplace politics, the tactics
deployed and their
consequences
10 Management of To list and explain the strategies 2
Change available to minimise resistance
and implement change.
11 Organisational To learn traditional and modern 2
Structures organisational structures
evolving with global businesses
12 Organisational To appreciate the impact of 2
Culture culture on performance
TOTAL 24

Evaluation Methodology - Internal assessment: 60 marks, External assessment: 40 marks

Sr. Activity Submission/ Presentation Date Marks

No.

1 Assignments & Viva’s- 1st Week of July 10

Basic concepts of
Organizational Behaviour

2 Research & Viva’s 1st Week of August 20

st
3 Presentations & Viva’s 1 Week of September 20
4 Class participation Continous evaluation 10
5 Term End Examination 4thOctober 2010 40
Total 100
9
COST ACCOUNTING

Objective: To analyse the financial performance of the companies. To understand cost and
financial implications of various management decision. To impart knowledge about cost accounting
and understand various concepts relating to it.

Bibliography:
1. Cost Accounting by Saxena V S.

Sr Detailed Topic Learning Reference No of

No Outcome Reading Sessions
1 Basic concepts & principles of cost To impart the 1.Saxena V. S. 1
accounting- Objectives of cost knowledge and Cost Accounting
accounting, Advantages & limitations of develop the 2.B.K Bhar-
cost accounting, Concept of cost & skills necessary Cost Accounting
cost centre to employ the
2 Element of costs- Analysis & classification principles and 1
of cost, Preparation of Cost Sheet practices of
modern
3 Overhead – Nature & classification, business. Also 5
Allocation & Apportionment of overhead, understanding
actual versus predetermined overhead recent cost
rates, under or over-absorption of concepts used
overheads as working tools
4 Marginal costing & Break even analysis- 5
Marginal costing- nature & scope,
Marginal cost determination,
Cost-volume-profit relationship, marginal
cost equations & breakeven analysis,
break even analysis- graphical
presentation
5 Divisionalisation & Performance 3
Appraisal – Responsibility accounting &
Divisionalisation, Economic Value
Added (EVA)
TOTAL 15

10

Evaluation Methodology - Internal assessment: 50 marks

Sr. Activity Submission/ Presentation Date Marks
No.
1 Group Assignment- 2nd Week of July 25
Presentation on Allocation &
Apportionment of overheads
2 Group Assignment- 2nd Week of August 25
Presentation on EVA
Total 50

11
STATISTICS AND QUANTITATIVE TECHNIQUES : Section – I (75 Marks)

Objective: To make students familiar with Statistical and Quantitative tools for Business decision
making and to equip them to apply these tools and techniques in practice. The idea is to develop
analytical approach towards problem solving so that decision making becomes more rational.

Bibliography
1. Applied Business Statistics : Aczel Tata McGraw Hill
2. Quantitative Techniques in Business : Dr A.B.Rao – Jaico Publications, Mumbai
3. Statistical Methods : S.P. Gupta Sultan Chand and Sons

Sr Detailed Topics Learning Outcome Reference No of

No Reading Sessions
1 Introduction to Statistics, To understand scope of Statistics, 1 Applied 1
Data, Variables and concept of data, types of data Business
Attributes, Continuous Statistics : Aczel
and Discrete variables, Tata McGraw Hill
Raw Data and Group
Data 2 Quantitative
Techniques in
2 Measures of Central To understand generation of 1
Business : Dr
Tendency and Dispersion grouped data with tally mark
A.B.Rao – Jaico
system and terms associated
Publications,
with grouped data
Mumbai
3 Concept of weighted To understand calculation of 1
Average, Harmonic and measures, Central Tendency and 3 Statistical
Geometric means Dispersion for raw and grouped Methods : S.P.
data Gupta Sultan
4 Graphical Presentation of To learn how to present and Chand and Sons 1
frequency – distribution, database graphically and also
Histogram, Frequency presentation of data by diagrams
Polygon, Frequency
curves and gives, Bar-
Charts, Pie Charts etc.
5 Simple co-relation and To understand computation/ 2
Regression analysis with derivation of regression equation/
examples correlation with 2 variables
(X and Y)
To understand concept of
Spearman’s Rank correlation
Coefficient
To understand derivation of
regression equation with
3 variables (X1, X2, X3)
6 Rank Co-relation, Multiple To Understand meaning/ 2
and Partial Co-relation interpretation of multiple/ partial
and multiple regression Co-relation co efficient and their
with examples internal association

1
2
 7 Introduction to probability–
concept of event and their
types
Illustrative examples on
probability for conceptual
clarity
Probability distributions-
concepts of E(X) and V(X)
8 Binomial Distribution
9 Poisson Distribution
with examples
10 Introduction to Normal
Distribution. How to read
normal distribution table
giving areas under
Normal Distribution
Curve
To understand fundamentals of 1
probability
To understand concept of different
events in probability
To understand meaning of probability
distribution and its relevance
To understand binomial distribution 1
and its application area in business
To understand Poisson distribution 1
and its application areas in business
To understand concept of Normal 1
distribution
TOTAL 12

** Refer relevant portion from the reference books and solve numerical examples and also refer
handouts

Statistics Section I (75 Marks)

Evaluation Methodology - Internal assessment: 45 marks, External assessment: 30 marks

Sr. Activity Submission/ Presentation Date Marks

No.
1 Assignment-Student wise- 1st Assignment before Mid-Term 30
topic wise(2 Assignments 2nd Assignment before End-Term
15 marks each)
2 Test 1st week of September 15
3 Term End Examination 4thOctober 2010 30
Total 75

1
3
QUANTITATIVE TECHNIQUES: Section- II (75 Marks)

Objective: The main objective is to enable Managers to be acquainted fairly with a number of
relevant statistical and operations research techniques. These would be helpful in the Analysis and
Interpretation of Business data which managers have often to consider.

Bibliography:-
1 Quantitative Techniques : Mr. L. C. Jhamb
2 Operations Research : Dr. A. B. Rao, Jaico Publications, Mumbai
3 Quantitative Techniques : Vinita Kulkarni

Sr. Detailed Topics Learning Outcome Reading reference No. of

No. Sessions
1 Linear programming Would learn the terminology of LPP Chapter 3 of L C 2
Problems with and the procedure for identification and Jhamb’s book QT.
2 Variables – formulation. Would study ‘Graphical Study 10 problems
Graphical Solutions Methods’ of solving problems relating to on Identification and
and formulations maximization of profits, minimizations formulations of LPP.
with Multiple of cost, time, etc. Study chapter 2 of
variables the book Operations
Research by Dr A B
Rao and solve 30
problems on
formulations and
tackle them using
graphical method
2 Transportation Would learn terminology, the Refer to chapter 8 of 2
techniques for objectives and procedures for tackling QT by Jhamb. You
minimum using transportation problems. Would use will study chapter 3
overall costs North-West Corner Method and of Operations
modification Distribution Method Research by Dr. A. B.
Rao and tackle 49
problems from this
chapter.
3 Assignment Learn the different procedures for Chapter 9 of QT by 2
techniques, how to allocating resources amongst tasks for Jhamb. Also study
allocate resources minimization of time, cost and for Chapter 4 of
and tasks? maximum maximization of profits. You Operations Research
will become familiar with 7 different by Dr. A. B.Rao and
methods of allocation. Would use solve 50 problems.
Hungarian method.
4 Simulation Would learn the characteristics of Study the entire 2
Techniques process of simulation. Study Chapter 7 and solve
‘Monte Carlo’s simulation Technique’ and25 problems from this
solve problems. Understand the chapter of Dr A B
application and merits and demerits of Rao’s book on
simulation Operations Research
5 Decision Theory Learn decision criteria : (i) Refer to 4
criteria: like Maxi Under Certainty ( due to determine Chapter 2 ( Decision
1
4
 Min and Maxi Max environment) Take various Theory) of L C
problems under conditions of certainty. Jhambs book.
Also would get introduced to decision They will study
making under (ii) Uncertainty by Chapter 10 of Dr A B
learning maximum criteria Rao’s book on OR
and will solve 10
problems
Decision Theory Learn the method of solving Read the
Laplace Criteria problems on the basis of Maxi Max theoretical aspects
under uncertainty criterion. Learn the appropriate from the above
Decision making applications mentioned books
under Risk After learning the methods of finding
“Expected Monetary Value” under risk, Read the
Decision Theory tackle some problems. Under theoretical procedure
Criteria like Hurwicz conditions of uncertainty solve with reference to EMV
problems using Laplace Method of and also learn the
equal Probability principles of Laplace
Decision Theory Learn to solve many problems, Criterion from the
Criteria like Mini Max,under conditions of uncertainty in above books
Regret decision making by using Alpha Appropriate portion in
Criterion of Hurwicz Method Dr A.B. Rao’s book on
Learn Maxi Max criterion and OR and solve at least
Regret criterion of decision making 20 problems
under conditions of uncertainty. Read chapter 2 of
Grasp the six different criteria for Jhamb’s book with
decision making by solving appropriate reference to Mini Max
problems and also Regret criteria
TOTAL 12

Quantitative Techniques
Evaluation Methodology - Internal assessment: 45 marks, External assessment: 30 marks
Sr. Activity Submission/ Presentation Date Marks
No.
1 Assignment-Student wise- Both the Assignments before 30
topic wise (2 Assignments of the Mid-Term Exam
15 marks each)
2 Test 1st Week of September 15
th
3 Term End Examination 4 October 2010 30
Total 75

1
5
MANAGERIAL ECONOMICS

Objective: Economic considerations rule supreme in almost all managerial aspects. The manager’s
prime responsibility is to make various kinds of optimizing decisions. Sound knowledge of Economics
renders the manager’s decisions more accurate and beneficial to the firm he works with. Managerial
Economics aims at helping students analyze, understand and decide upon the micro-economic realities
of personal life as well as business situations in an increasingly dynamic and globalized environment.

Bibliography:
1. Managerial Economics -Dominick Salvatore
2. Managerial Economics-Mark Hirschey
3. Managerial Economics and Business Strategy-Michael R.Baye
4. Economics-Paul A Sameulson &William D Nordhaus

Sr Detailed Topic Learning Outcome Reference Reading No of

No
1 Nature and Scope Why ME? Relevance for
Managers in the present
global scenario.
Nature and Scope Why ME? Relevance for
Managers in the present
global scenario.
2 Theory of Consumer Laws governing Consumer
Choice Behaviour; Consumer
Surplus.
Theory of Consumer Laws governing Consumer Managerial Economics -
Choice Behaviour; Consumer Surplus. Dominick Salvatore;
Case Studies.
3 Demand Theory Understanding Demand and
the Law of demand.
4 Demand Theory Elasticity of Demand
5 Demand Theory Elasticity of Demand
6 Demand Estimation Methods and Steps
7 Demand Forecasting Significance and Techniques
8 Supply Understanding Supply and
the Law of Supply; Market
Equilibrium; Producer
Surplus.
Sessions
Managerial Economics -
Dominick Salvatore;
Case Studies.
Managerial Economics - 2
Dominick Salvatore;
Case Studies.
Managerial Economics -
Dominick Salvatore;
Case Studies. 2
Managerial Economics - 1
Dominick Salvatore;
Case Studies.
Managerial Economics -
Dominick Salvatore;
Case Studies. 2
Managerial Economics -
Dominick Salvatore;
Case Studies.
Managerial Economics - 1
Dominick Salvatore;
Case Studies.
Managerial Economics - 1
Dominick Salvatore;
Case Studies.
Managerial Economics - 1
Dominick Salvatore;
Case Studies.
1
6
9 Production Theory Factors of Production;
and Estimation Production Function;
10 Production Theory Laws of Production;
and Estimation Isoquants; Returns to
Scale
11 Cost Theory and Cost Concepts
Estimation
12 Cost Theory and Economies of Scale and
Estimation Scope; Other Cost Issues.
13 Market Structure: Criteria for Classification;
Perfect Competition. Classification based on the
Nature of Competition.
Perfect Competition price
Determination
Market Structure: Criteria for Classification;
Perfect Competition. Classification based on the
Nature of Competition.
Perfect Competition price
Determination
14 Market Structure: Price and Output
Monopolistic Determination; Product
Competition Differentiation; Selling Costs
15 Market Structure: Sources;Equlibrium
Monopoly Determination;
Schumpeterian Hpothesis
16 Oligopoly and Overview of Non-Collusive
Strategic Behaviour Oligopoly models; Sweezy’s
Kinked Demand model in
detail.
17 Oligopoly and Collusive Oligopoly-
Strategic Behaviour Cartels and Price-Leadership
and their various forms;
Sales Maximization model.
18 Oligopoly and Game Theory, Payoff Matrix,
Strategic Behaviour Nash Equilibrium; Prisoner’s
Dilemma.
19 Pricing Practices Pricing of Multiple Products-
with interrelated demand and
production; Transfer Pricing.
20 Pricing Practices Price Discrimination-degrees; Managerial Economics -
Dumping.
Managerial Economics - 1
Dominick Salvatore;
Case Studies.
Managerial Economics - 1
Dominick Salvatore;
Case Studies.
Managerial Economics - 1
Dominick Salvatore;
Case Studies.
Managerial Economics - 1
Dominick Salvatore;
Case Studies.
Managerial Economics -
Dominick Salvatore;
Case Studies.
2
Managerial Economics -
Dominick Salvatore;
Case Studies.
Managerial Economics - 1
Dominick Salvatore;
Case Studies.
Managerial Economics - 1
Dominick Salvatore;
Case Studies.
Managerial Economics - 1
Dominick Salvatore;
Case Studies.
Managerial Economics - 1
Dominick Salvatore;
Case Studies.
Managerial Economics - 1
Dominick Salvatore;
Case Studies.
Managerial Economics - 1
Dominick Salvatore;
Case Studies.
1
Dominick Salvatore;
Case Studies.
1
7
 21 Pricing Practices Pricing in Practice-different Managerial Economics - 1
types Dominick Salvatore;
Case Studies.
TOTAL 24

Evaluation Methodology - Internal assessment: 60 marks, External assessment: 40 marks

Sr. Activity Submission/ Presentation Date Marks

No.

1 Research Paper Last week of July or First week of August 20

2 Class Interaction with Quiz Continuous Evaluation 10

st
3 Test 1 Week of Sept 30
4 Term End Examination 4thOctober 2010 40
Total 100
1
8
MARKETING MANAGEMENT-I

Objective: Understand markets, customers and developing strategies to create and deliver value.

Bibliography:
1. Marketing Management by Kotler, Stern/Ansary
2. Marketing Management by Ramaswami & Namkumari
3. Marketing Management by Al Ries
4. Marketing Management by Jack Trout
5. Marketing Management by G C Beri

Sr Detailed Topic Learning Outcome Reference No of

No Reading Sessions
1 Definitions of Understanding of basics Kotler 1
2 Business Orientations Understanding business concepts Kotler, case 1
3 Business purpose Understanding goals of business Kotler 1
4 Market segmentation Understanding nature of markets Kotler, case 2
5 Target marketing How to focus Kotler 1
6 Positioning Developing value proposal Kotler, case 2
7 USP, UBP, ESP and VP Understanding basic STP concepts Kotler, case 2
8 Creating and delivering How to maximize CDV Kotler 1
value
9 Product strategies How to develop portfolio Kotler 1
10 Business strategies Understanding BCG and GE Kotler, case 1
11 Branding strategies How to develop brands Kotler, exercise 1
12 Pricing strategies How to price Kotler problem 1
13 Distribution strategies How to deliver Kotler,exercise 1
14 Competitive strategies How to create DA Kotler, case 1

15 TQM How to sustain DA Kotler, case 1

TOTAL 18

1
9
MARKETING MANAGEMENT-II

Objective: To familiarize the students with the concept of marketing management in contemporary
business era.

Bibliography:
1. Marketing Concepts and Strategies - William Pride & Ferrell
2. Marketing Management - Rajan Saxena
3. Marketing Management Planning, Implementation &
Control G R Ramaswamy & Namakumari

Sr Detailed Topic Learning Outcome Reference Reading No of

No Sessions
1 Marketing Mix The sole The role played by 1. Marketing Management 2
vehicle to create and marketing mix in by Rajan Saxena
deliver customer value, formulating marketing 2. www.hll.com
Case study Lifebuoy’s strategy
Marketing Mix
2 Market Targeting Basis Correlation of market Marketing Management 2
of evaluation of segmentation with by Dr.Ramaswamy
segments and Criteria market targeting
for selection of the
target market
3 Product Personality, The role of the basic Marketing Concepts and 2
Product Mix and constituent, the Strategies by
Product Line associated features, William Pride
the package and label
make the product
personality
4 Appraisal of each Appraisal makes the firm Marketing Concepts and 2
Product Line and take decision related to Strategies by William
each Product in the line stretching, line filling Pride
Line
5 Product Differentiation Conditions for 1.Marketing Management 2
and Positioning Theory Differentiation to succeed by Rajan Saxena
and Case study and the role of value 2. www.wonderfutura.com
proposition in positioning
6 Conditions for New The analysis of intrinsically 1. Marketing Concepts and 2
Product Success new product, product Strategies by William Pride
champions and pioneer 2.
decides the product www.godrej.com/goodknight
success
7 Pricing, its meaning The price changes the Marketing Management by 2
and importance in perception of the Rajan Saxena
present era, methods consumers and helps the
of Pricing product success
TOTAL 14
1
9
Evaluation Methodology - Internal assessment: 90 marks, External assessment: 60 marks

Sr. Activity Submission/ Presentation Date Marks

No.
1 Class Room Presentations on Last week of August 30
Assignments
2 Class room participation Continuous Evaluation 10

3 Test 21st September – 30th September 2010 30

4 Research Paper To be submitted by the end of the semester 20

5 Term End Examination 4thOctober 2010 60

Total 150
2
1
PRODUCTION AND OPERATIONS MANAGEMENT

Objective: To make students aware of the area and applications of operations not only in
manufacturing industry but in other types of industries as well.

Bibliography:
1) Inventory Management –by L.C.Jhamb
2) Production and Operations Management –by L.C.Jhamb
3) Work Study –by International Labor Organization
4) Critical Chain –by Elli Goldratt
5) Quantitative Techniques –by L.C. Jhamb

Sr Detailed Topic Learning Outcome Reference Reading No of

No Sessions
1 Enemies of Inventory To enable students to Class notes and 1
management understand the practical discussion with the help
difficulties in designing of personal experience.
Inventory systems
2 Enemies of Inventory To enable students to Class discussion 1
management understand the practical
difficulties in designing
Inventory systems.
continued
3 Costs for Inventory Concept of Inventory carrying Inventory Management 1
decision cost and a case on Inventory by L.C.Jhamb
carrying cost
4 Costs for Inventory Cases on Inventory carrying Inventory Management by 1
decision cost L.C.Jhamb
5 Costs for Inventory Theory and case on Inventory Management by 1
decision procurement cost L.C.Jhamb
6 ABC Analysis To discuss the mathematical Class cases and class 1
procedure to carry discussuions
out ABC analysis.
7 ABC Analysis Can ABC Analysis and Just In Class discussion 1
Time concept be applied
together?
8 Economic Order Explanation of the concept of Inventory Management by 1
Quantity economic order quantity from L.C.Jhamb
the basic principles.
9 E.O.Q Which concept to use? Class discussion only 1
10 Cases on EOQ& Solving Mathematical cases Cases & Problems in 1
Modification of EOQ on EOQ&Overcoming Materials Management&
difficulties in using EOQ— Inventory Management by
Theory L.C.Jhamb
11 Modification of EOQ Overcoming difficulties in Inventory Management by 1
using EOQ—Cases L.C.Jhamb
2
2
12 Replenishment Explanation of Ideal Inventory Management by 1
Systems and Safety replenishment systems and L.C.Jhamb and Class
stocks ROL discussions
13 Replenishment Two bin system and time Inventory Management by 1
Systems and Safety based systems L.C.Jhamb and Class
stocks discussions
14 Replenishment Time based systems and Inventory Management by 1
Systems and Safety calculation of safety stocks L.C.Jhamb
stocks
15 Network Analysis Terminology and rules for Class discussion 1
drawing networks
16 Limitations of software Highlighting the drawbacks Class discussion& 1
packages &Technique in using software packages Quantitative Techniques
of preparing network &Cases on Network by L.C. Jhamb
preparation—Theory and
cases
17 Cases on network Practice cases Quantitative Techniques 1
preparation by L.C. Jhamb
18 Concept of Critical Discussing advantages of Quantitative Techniques 1
Path identifying critical path by L.C. Jhamb
19 Crashing of network What is crashing and what Quantitative Techniques 1
and costing is the impact on cost? by L.C. Jhamb
20 Method study Procedure to carry out Production and 1
introduction and job Method study and Step 1 in Operations Management -
selection method study by L.C.Jhamb
21 Recording facts in Explanation of different Production and 1
method study symbols and conventions Operations Management -
and different types of charts by L.C. Jhamb
22 Recording facts in Case on Operation process Production and 1
method study chart Operations Management -
by L.C.Jhamb
23 Recording facts in Case on Flow process chart Production and 1
method study Operations Management -
by L.C.Jhamb
24 Recording facts in Case on Flow process chart- Production and 1
method study continued Operations Management -
by L.C.Jhamb
25 Recording facts in Theory&Case on Multiple Production and 1
method study activity chart Operations Management -
by L.C.Jhamb
26 Recording facts in Case on Multiple activity Production and 1
method study chart and Concept and Operations Management-
case on Two Handed by L.C.Jhamb
Process Chart
2
3
27 Critical examination What are the parameters of Production and 1
critical examination? Operations Management -
by L.C.Jhamb
28 Selection of method Mathamatical and practical Class discussion 1
cases on decision making
29 Steps 5. 6 and 7 of Defining the new method, Production and 1
Method Study Implementing the new Operations Management -
method and maintaining by L.C.Jhamb
new method
30 Work Measurement What is Work Production and 1
Introduction measurement? What is the Operations Management -
procedure to carryout work by L.C.Jhamb
measurement?Selection of
Job for work measurement.
31 Steps 2 (Standardize Explanation of precautions to Production and 1
the method of working). be taken to ensure that work Operations Management -
3 (Approach the measurement does not fail. by L.C.Jhamb
operator working on
job (5 steps)) and
4(Record job details &
working conditions.
32 Steps 5 and 6 of work How to actually carryout Production and 1
measurement work measurement.5) Break Operations Management -
the job indifferent elements by L.C.Jhamb
6) Observe & record time for
each element plus rating of
operations
33 Steps 7 of work 7)Convert observed time to Class discussion 1
measurement normal time
34 Steps 8 to 13 work 8) Concept of relaxation Production and 1
measurement allowance. How the concept Operations Management -
is also valid in retail industry by L.C.Jhamb
Discussion and explanation
of different allowances, and
how the figures are arrived at
9) Add R.A. to normal time to
get work content10) Add work
contents of all elements.
11) Add other allowances to
work content12) Decide
policy allowance13) Add
policy allowance to get
allowable time.
35 Introduction to Lean Defining inspection and Class discussion 1
Manufacturing.What is quality control. Explanation
inspection? What is of costs of having and not
quality control?Concept having inspection and
of quality costs. quality control departments
2
4
 36 Functions of Inspection What are the different Class discussion11 1
activities to be carried out functions
by inspection department?
37 When to Inspect? Identification of different Class discussion 1
stages of inspection 9 stages of Inspection
38 Where to Inspect? Identification of different Class discussion 1
places of inspection 13 plates of inspection
39 How much to Inspect? Defining the quantum of Class discussion 1
inspection 9 influencing factors
40 Who should Inspect? Defining the qualities and Class discussion 1
How to inspect? And the qualifications of an
How to communicate inspector&Discussion on
inspection results? procedure of inspection and
the method of reporting
41 Principles of SQC. Explanation of first two Production and Operations 2
principles of statistical quality Management-
control by L.C.Jhamb
42 Principles of SQC. Explanation of remaining Production and 1
three principles of statistical Operations Management –
quality control by L.C.Jhamb
TOTAL 43
Evaluation Methodology - Internal assessment: 90 marks, External assessment: 60 marks

Sr. Activity Submission/ Presentation Date Marks

No.
Test 1 1st week of July
1 15
st
Test 2 1 week of August 15
2
Test 3 1st week of September 15
3
Class Participation Continuous evaluation 15
4
Quiz 1 & Quiz 2 Last week of July & Last week of August
5 30
Term End Examination
6 4thOctober 2010 60
Total 150
2
5
HUMAN RESOURCE MANAGEMENT

Objective: Human Resource Management has evolved into a wide range of complex
responsibilities & strategic activities that are central to achieving a successful organizational climate
and culture. This course will help you to achieve your goals, whether they be to develop new
human resource skills or keep abreast of the latest HR practices.
Bibliography:
1. Human Resource & Personnel Management by Aswathappa
2. Personnel & HRM- Text & Cases by P Subba Rao
3. HRD The Indian Experience by Mr. D M Silvera

Sr Detailed Topics LearningOutcome Reference No. of

No Reading Sessions
1 Introduction to HRM, definition and scope. To introduce the 1.Case Study 1
subject Solutions-
HRD by
2 Historical Perspective and Evolution of To know what is HR & Kaushal 2
HRM. Personnel & HRM, definition & its importance
2.Managing
difference Relationship with other Transition
disciplines The HRD
3 Role of HR Manager; Duties & Challenges for future Response by 2
Responsibilities, Challenges for Strategic HR managers Mr. Udai
Pareekh, Mr.
HRM
M M R Nair
4 Job Analysis, Job Design, HR Planning, To know about designing 3.HRM by 3
forecasting & HRIS a job and also Mr. Gary
HR forecasting Dessler
5 Recruitment and selection, meaning, Methods of recruitment & 4. HRM by 2
Recruitment sources, methods, policy selection, understanding Biswajit
Selection methods, Interview Methods, orientation & placements Patnaik
tools, use of tests etc, Induction,
placements
6 Training and Development, Terminology, Identifying training need & 2
Training Need, Implementation, Training to know about selecting
evaluation and Training methodology. training programmes
Management development according to training
needs, knowing career
planning
7 Performance Management, appraisal To know the Objectives, 2
methods.Career / succession planning purpose & processes of
performance
management
8 Compensation management, Job Defining compensation in 1
evaluation, Wage theories, Formulating an organization & how to
wage / salary structures fix compensation
9 Components of compensation , Concept Do 1
of CTC, Fringe Benefits, minimum wages
Performance related payments and
incentives
2
6
 10 Employee Separation- Retirement - How to handle employee 1
Resignation, Discharge, Dismissal, exits
VRS Exit Interviews
11 Employees Relations, Concept and Define IR & their 1
importance importance in industry
12 Strikes, lockout, Collective Bargaining, 2
Legal framework for dispute resolution,
Grievance redressal Procedure
13 Trade Union and its role in Industrial To know the futuristic 1
relations approaches of HR
14 Discipline, Discipline concept and To know Principal of 1
approaches, Principles of Natural Justice, natural Justice and
Domestic inquiry Procedure domestic enquiry
15 Current Practices in HRM Understanding present 2
application of the new
methods in HR
16 HR Health,Safety & Welfare Work Understand Health,Safety 2
life balance & Welfare concept and
practices
26
Methodology

1. Lecture
2. Case Study Discussion
3. Assignment / Projects
4. Role Play

Evaluation Methodology - Internal assessment: 60 marks, External assessment: 40 marks

Sr. Activity Submission/ Presentation Date Marks

No.

1 Quiz 3rd Week of July 10

2 Group Assignment- Case Study 3rd Week of August
& Presentation 10

3 Test 21st September – 30th September 2010 20

4 Group Assignment-
Project Report 2nd Week of October 2010 20
5 Term End Examination 4thOctober 2010 40

Total 100
2
7
PRINCIPLES AND PRACTICES OF MANAGEMENT

Objective: To understand the basic principles of management and offer a comprehensive

understanding of the various management terminology. The students will become familiar with
strategic management issues related to Indian corporate sector.

Bibliography:
1) Principles and practices of management by Koontz & O” Donneal.
2) Management 5th Ed. by Stephen R Robbins, Mary Coulter.
3) Business Policy by Azhar Kazmi.

A special note on reading material: This entire subject is based on 20 discussion papers which
will be distributed to students as reading material. It comprises of comprehensive articles and
special theoretical framework prepared for the subject. As this subject is contemporary in nature,
the students are expected to refer to business newspapers and magazines.

Sr Detailed Topic Learning Outcome Reference No of

No Reading Sessions
1 Study of Indian corporate Understanding of 11 types of 1) Principles and
sector business enterprises practices of 1
management by
2 Professionalisation of Distinction between expertise 1
Management based management and family Koontz & O” Donneal.
owned management 2) Management 5th Ed.
3 Joint Ventures Why are joint ventures formed? by Stephen R Robbins, 1
Why they break and Mary Coulter.
understanding of future of J.V.
4 Family owned business Capital, managerial and 3) Business Policy by 1
houses. Multinational controlling stake Azhar Kazmi.
companies.
5 Co-operative sector – Functioning of AMUL and Mother 1
management challenges. dairy
6 Public sector- Functioning of O.N.G.C, 1
management challenges B.S.N.L
7 Strategies adopted by Take over, mergers and it’s 1
Indian companies to face implications
the challenges of
liberalization - Part I
8 Strategies adopted by Harvesting and spin-off 1
Indian companies to face analysis and cases
the challenges of
liberalization - Part II
9 Core competence and To understand functioning of 1
Diversification ITC,HLL1
10 Management Practices- Profile of third generation 1
Managing generation gap- managers
Parity
2
8
 11 Managing generation gap Profile of third generation 1
- Parity Customers
12 Herd mentality Power of three companies and 1
their dominance
13 Globalisation Part I Functioning of Indian 1
companies in new era
14 Globalisation Part II Restructuring required for 1
the same
15 Relevance of Swadeshi Companies in India and Indian 1
Movement in modern companies
corporate sector
16 Commodity approach to Understand the way 1
management universalisation happens
17 Services sector and it’s Understand functioning of 1
role banking ,insurance ,retailing
18 Planning and Organizing Clarity about principles and 1
Controlling, Coordinating application
19 Leadership, Motivation Clarity about principles and 1
application
20 Communication and Clarity about principles and 1
Morale application
TOTAL 20

Evaluation Methodology - Internal assessment: 60 marks, External assessment: 40 marks

Sr. Activity Submission/ Presentation Date Marks

No.
1 Class Test 2nd week of July 15

2 Case Study based questions 2nd week of July 15

3 Unseen case study 2nd week of August 20

4 Assignment 1st week of September 10

5 Term End Examination 4thOctober 2010 40
Total 100

2
9
FINANCIAL AND MANAGEMENT ACCOUNTING

Objective: To understand the fundamentals of accounting and finance concepts. To understand the
annual reports of a company ie. Preparing and reading balance sheet and profit/loss account. To
make the participants understand the managerial accounting as an information system and to
appreciate its application in the financial decision making process.
The course is designed to help you to:
Judge how effectively a firm’s financial statements reflect its business.
Learn how to adjust financial statements as needed
Looking at examples from diverse companies, you will learn how to leverage analytical tools to:
ś Evaluate the effectiveness of a company’s strategy
ś Make sound financial forecasts by examining the ratios and cash-flow measures of a
company’s operating, financing, and investing performance.
Bibliography:
1. Advanced Accounting- Shukla & Grewal
2.Book Keeping & Accounting- M G Patkar
2. Financial Accounting for Management- N Ramachandran, Ram Kumar Kakani
3. Financial Management- I M Pandey
4. Mastering Finance and Accounting- David Farrow
5. Principles of Corporate Finance- Brealey and Myers
6. Management Accounting: Text and Cases- Anthony Robert N. & James S. Reece.
7. Accounting for Management- Bhattacharya S. K. and Dearden John, Vani Education Books.
Sr Detailed Topic Methodology/ Reference Reading No of
No. Learning Outcome Sessions
1 Introduction to Accounting Students would learn the conceptShukla Grewal / 1
and Accounting concepts of accounting , accounting MG Patkar
principles, concepts and
conventions
2 Accounting Standards- Chapter-9Financial
In India. Accounting for
Management- N
International Financial Lecture/ Presentation Ramachandran, Ram
Reporting Standards Kumar Kakani
(IFRS); comparison (page 491-550)
between IFRS/ IAS Chapter-9 (Appendix B) 2
& Indian Accounting Financial Accounting for
Standards Management- N
Ramachandran, Ram
Kumar Kakani (page 588)
3 Introduction to Journal Students would learn the conceptShukla Grewal / 2
and Ledger with problems. of preparing Journal and ledger MG Patkar
with double entry system
4 Introduction and Students would learn the conceptShukla Grewal / 2
problems on BRS and importance of preparing a BRS
MG Patkar
also learn how to prepare a BRS

3
0
 5 Introduction to Trial Students would learn the Shukla Grewal /
Balance, and Financial concepts of Trading and P & L MG Patkar 1
Statements Accounts and its importance
6 Problems on Final Students would get a working Shukla Grewal /
Accounts with knowledge of preparing and MG Patkar 2
adjustments. reading, Trading and P&L A/c
7 Balance Sheet Analysis- Reference – Annual
IT Company, Report of a Company/ 4
Manufacturing Company, Case Study and discussion Data from Internet/
Banking Institution, Library IT resources
Insurance, Mutual Funds,
8 Financial Statements and Problem Solving Chapter- 24 2
Cash Flow Analysis Financial Management-
I M Pandey (page 489-513)
9 Financial Statement Lecture/ Discussion and Chapter- 25
Analysis- Overview of Problem Solving Financial Management- 2
Ratios I M Pandey (page 517-555)
10 Introduction to Working Lecture/ Discussion and Chapter- 27
Capital Concepts ProblemsProblem Solving Financial Management- 2
on Determination of I M Pandey (page 577-597)
Requirement of Working
Capital
11 Problems on DeterminationProblem Solving/ Case study Chapter- 27
of Working Capital Cycle Financial Management- 2
I M Pandey (page 577-597)
12 Introduction to the conceptsLecture/ Discussion and Reference – Annual
of Inflation Accounting, Problem Solving Report of a Company/ 2
Human Resource Data from Internet/
Accounting, Social Library IT resources
Accounting and Social
Audit
TOTAL 24
Evaluation Methodology - Internal assessment: 60 marks, External assessment: 40 marks

Sr. Activity Submission/ Presentation Date Marks

No.

1 Quiz 2nd Week of July 10

2 Group Assignment- Preparation
of Final Accounts of companies 2nd Week of August 10
st th
3 Test 21 September – 30 September 2010 20
4 Group Assignment-
Presentation on Ratio Analysis 1st Week of October 2010 20
5 Term End Examination 4thOctober 2010 40
Total 100
3
1
BUSINESS AND COMPANY LAWS

Objective: To familiarize the students about the Indian Business Laws under which our companies
operate and also to take care that Future managers have to keep abreast of corporate laws, and
therefore an in-depth study of companies Act 1956 as amended would play a pivotal role. At the
end of the course they would have understood the law governing companies including the SEBI
guidelines.
Sr. Detailed Topics Learning Reference Reading No of
No. Outcome Sessions
(In terms of
Hrs)
1 Indian Contract Act - Awareness and 1.Mercantile Law by Mr.
Formation of Contract; Parties to knowledge of Bulchandani 3
Contract basics of
business 2.Mercantile Law by
2 Free consents - agreements Gulshan & Kapoor
Discharge of contract and damages Knowledge and 3
3 The sale of Goods Act - applicability of 3.Mercantile Law by Mr. M
Essentials of contract of sales these laws. C Kucchal 3
4 Difference between sale and 2. Learning of 4.Consumer Protection
agreement to sell the critical 3
by Mr. Avtaar Singh
5 Conditions and warranties -Title and aspects of
rules [Rights of an unpaid seller and Indian legal 5.Mercantile Law by
rights of buyer] issues as Gangully B L Wadehra 3
relevant to
6 Consumer Protection Act 1986 business
Historical background of consumer functions such 6Taxmans- Mr A
Pathak.Mc Graw Hill
laws in India; Definition of consumer as SALES, Publication 3
7 Goods, services; Defects and International
deficiencies Business, 7.Student Guide to 3
(Contracts)
8 Redressed agencies – unfair trade – Company Law- Mr
practices – restrictive trade practices 3.At the end of Majumdar & Mr Kapoor
rights of consumer – complaint and relief
the course they 3
would have 8.Tulsiyans-Mr Mc Graw
9 Case Laws
understood the Hill Publication
10 DEFINITION, NATURE AND
law governing
CHARACTERISTICS OF A COMPANY: companies
Meaning of Company, Distinctive including the
features of company, Distinction
between partnership and company, SEBI guidelines 3
Lifting the corporate veil, Kinds of
companies 2
11 INCORPORATION OF COMPANIES:
Mode of incorporation, Advantages
of incorporation, Certificate of
incorporation , Promoters, Certificate
of commencement of business 2
3
2
12 MEMORANDUM OF ASSOCIATION:
Features of MOA, Alteration of MOA,
Interpretation of objects clause,
doctrine of ultra vires 1
13 ARTICLES OF ASSOCIATION:
Contents of AOA, Features of AOA,
doctrine of indoor management,
doctrine of constructive notice 1
14 PROSPECTUS 1
15 SHARES : Allotment, Provisions,
Irregular allotment, Return of
allotment, Underwriting and brokerage
commission, Issue of shares at a
premium, Issue of shares at discount. 1
16 SHARE CAPITAL 1
17 DIVIDENDS: meaning of, provisions
relating to, declaration of dividend,
how paid, transfer of
unpaid/unclaimed dividend. 1
18 MEETINGS AND PROCEDURES:
Annual General Meeting, statutory
meeting, extraordinary general
meeting, notice to share holders,
quorum, proxy, ordinary business,
special business, minutes 1
19 DIRECTORS: position, powers of,
duties of, liabilities of, appointment of,
retirement, powers of restriction on
powers of Board, Remuneration 2
20 AMALGAMATION AND MERGERS 1
TOTAL 45

Evaluation Methodology - Internal assessment: 90 marks, External assessment: 60 marks

Sr. Activity Submission/ Presentation Date Marks

No.
1 Group Assignment -I Before the Mid-Term Exam 25
2 Test 21st September – 30th September 2010 40
3 Group Assignment -II After the Mid Term Exam 25
4 Term End Examination 4thOctober 2010 60
Total 150
3
3
COMPUTER APPLICATIONS IN MANAGEMENT

Objective: To learn the use of spreadsheets in data analysis.

Bibliography:
Beyond the manual - Apress Excel 2007-Helen Dixon
Sr. Detailed Topic Learning Outcome Reference No of
No. Reading Sessions
1 Introduction to MS - Excel - Opening a
file / Workbook, Workbook V/S Ability to enter data in Beyond the manual
Worksheeet, Introduction to Excel, spreadsheet - Apress Excel 2007 2
Screen, Absolute and Relative Cell, -Helen Dixon
Referencing, Data Entry and Formating,
Automatic Customisation - Formating
cells, Customising Tool Bars, Menu
Bar, Introduction Exercises
2 Data Analysis – I Sorting - Different Ability to sort and filter
Options, AutoFilter and Advance Filter data, represent numbers 2
Different Types of Graphs and in graphical format
Analysis -Histogram, Pie, Line Chart
Exercises
3 Data Analysis – II SubtotalsValidation, Ability to summarise 2
AnalysisExercises voluminous data
4 Formulas -1 On line application of Ability to perform
formulas. With application of SUM, arithmetic calculations 2
Average, MIN, MAX.Introduction to in MS-Excel
setting up of formulas Arithmetic
calculations(+,-,*,/)Introduction of the
application of formulas.
5 Formulas-2 Formulas : NOW, TODAY Ability to perform
TIMEVALUE, DATEVALUE, VALUE, conditional arithmetic, 2
WEEKDAY,VLOOKUP for getting and handle date
weekdays, YEAR, MONTH, DATE formats
Exercises
6 Formulas-3 DAYS360, CHOOSE, IS, Ability to copy & paste
FunctionsCalculation Operators formulas to save time 2
1)Arithmetic Operator
2)Comparison Operator
3)Text concatenation Operator
4)Reference Operator
IF, Nested if Functions, Copy of
formulas, modifying the formulas to
suit the new requirement of the
formula.Exercises
7 Implementing LogicIF, CHOOSE, Abiltiy to us IF,
LOOK UP, ISBLANK etc. for CHOOSE, LOOK UP, 4
conditional resultsAND/OR/NOT ISBLANK etc. for
FunctionsExercises conditional results
3
4
 8 Techniques for Presentation Ability to perform data
Pivot Table AnalysisExercises well for easy 4
understanding by others
TOTAL 20
Evaluation Methodology - Internal assessment: 60 marks, External assessment: 40 marks

Sr. Activity Submission/ Presentation Date Marks

No.

1 Test (2) 1st September – 10th September 2010 40

st
2 Group Assignment – Project 1 week of October 2010 20
3 Term End Examination 4thOctober 2010 40
Total 100
3
5
BUSINESS COMMUNICATION & SOFT SKILLS
Objective: The course enables a student to grasp the nature and importance of communication
within organizations. It also gives information about the different kinds of communication skills
required for achievement of organizational goals.
Bibliography:
1) Raymond V. Lesikar,-Basic Business communication
2) Bove & Thill – Basic Business communication

Sr. Detailed Topic Learning Outcome Reference No of

No. Reading Sessions
1 Communication – Definition, Managers Learning what Basic Business
and Communication, Characteristics of communication within communication 3
Effective Communication, Purpose and organizations signifies, -Scott Ober
Importance of Communication. why communication is
necessary for managers
2 The communication process – Models The various elements
of communication, Barriers to in the communication 3
Communication environmental/ process and how to
mechanical/physical, Psychological use them properly,
and semantic, Overcoming Barriers How to ensure effective
communication
3 Communication in Organizational The various kinds of
setting- Internal / External, communication 3
Formal / Informal, necessary for an
organization
4 Oral Communication – a) Media, The various media and
b) Styles, c) Kinds of Miscommunicators style to use for different 3
purposes, which styles
to avoid
5 Nonverbal Communication Sessions – How to synchronize
a) Kinesics b) Proxemics nonverbal with verbal 3
c) Chronemics d) Haptics, etc communication
6 Interpersonal Communication How to improve
interpersonal 3
communication
7 Listening Skills – a) Importance How to improve
b) Kinds of Listening listening skills 2
c) Kinds of Listeners
8 Intercultural Communication How to communicate
across cultures in this 2
age of global trade
9 Written Communication:Writing How to draft important 2
Goodwill MessagesWriting negative documents/notices/
Messages.Writing MinutesWriting memos
Reports/Proposals
TOTAL 24
3
6
Evaluation Methodology - Internal assessment: 60 marks, External assessment: 40 marks
Sr. Activity Submission/ Presentation Date Marks
No.
1 Memos, Presentations on
Communication Barriers 2nd Week of July 20
& Case Study
2 Research Papers 2nd Week of August 20
st th
3 Test 21 September – 30 September 2010 20
th
4 Term End Examination 4 October 2010 40
Total 100
3
7
BUSINESS ENVIRONMENT-DOMESTIC AND INTERNATIONAL

Objective - The Objectives of this course is to familiarize the students with various legal, socio-
economic and political factors that influence the business environment. Upon completion of this
course, students should be able to:

ś Grasp the evolution of business environment in India

ś Understand the dynamics that affect business
ś Foresee the changing trends
ś Understand the role of Govt. in business
Bibliography :
Core text- Indian Economy- By Dutt and Sundaram
Reference: Indian Economy- By Dhingra
Sr. Detailed Topic Learning Outcome Reference No of
No. Reading Sessions
1 Economic and Social Environment Understanding envt concept 3 - 4 - 5 1
2 Politico Legal Environment The impact of these envts 6-9 1
3 Development since Independence Know the trends 2-9 1
4 Planning in India Conceptual framework 17 1
5 Economic Reforms Need for and the impact of Magazines
reforms and journals 1
+ e journals
6 Public / Pvt./Joint/Co-op Sector Knowing these forms of
business organization. 9 - 11 1
7 Need for disinvestment and L P G The changes in economy 12 - 13 – 14
and articles 1
8 Industrial Policy Reforms The changes in policy 10 - 15 – 16
and relevant
articles 1
9 Indian Financial Sector A broad over view 23 - 48 - 49 1
10 Indian Financial System - Capital Mkts Knowing the importanceof 50Recent
these sectors developments 1
11 Reforms in Banking sector Knowing the changes in this 51 – 52 and 1
vital sector magazines
and journals
12 Reforms in Financial Sector Knowing the changes/ 48-49-51–52
reforms in stock markets. plus other 1
reading m aterial
13 Foreign collaborations/ JV’s / MNC’s Awareness and importance/
policy changes 21 1
14 Recession and downtrend. Awareness and importance Journals 1
15 Global financial crisis Awareness and importance 1
3
8
 16 Oil prices and it’s impact Knowing the changes Journals,
newspapers 1
17 Forex and foreignTrade Awareness and importance 45-46-47–48 1
18 Infrastructure development Awareness and importance 8 1
19 Future trends and services sector Awareness and importance CII, Ind.
Associations 1
20 Industry study - Insurance Industry awareness 1
21 Industry study - Banking Industry awareness 1
22 Industry study - Pharma Industry awareness 1
23 Industry study - Telecom Industry awareness 1
24 Industry study - Mutual funds Industry awareness 1
25 Industry study - Automobile Industry awareness 1
26 Industry study - IT Industry awareness 1
TOTAL 26
Evaluation Methodology - Internal assessment: 60 marks, External assessment: 40 marks
Sr. Activity Submission/ Presentation Date Marks
No.

1 Quiz Starting from 10th July 10

Class Attendance and
Participation Continuous evaluation 10
th
2 Group Presentations Starting from 5 July 20
st th
3 Test 21 September – 30 September 2010 20
th
4 Term End Examination 4 October 2010 40
Total 100

3
9
RESEARCH METHODOLOGY & SPSS

Objective : To make the student familiar with Research Process, its design and applications in
Business Areas. To make the student aware about statistical tools and techniques which may be
used in Research to arrive at valid conclusions.
Sr. Detailed Topics Learning Reference No of
No. Outcome Reading Sessions
1 Study units:
Introduction : Meaning of term “Research”, To understand how 1.Marketing
types of research, various approaches to “Research” is Research by
research process. useful in various Tull & Hawkins.
functional fields. 2
2.Marketing
2 Research Design : Features of a good To understand the Research by
design, Principles of experimental Design process of Naresh Malhotra.
conducting a
Research to fulfill
preplanned objectives. 3
3 Methods of Data Collection : Primary Data To understand
v/s Secondary Data, Technique of fundamentals of 6
Questionnaire Design, Sources of secondary designing of a good
data, caution to be taken in getting questionnaire.
secondary information.
4 Scaling : Measurement & scaling techniques, To understand
types of scales, measurement of attributes reasons for going 3
with different scales for scaling
techniques &
different scales
available.
5 Sample Planning : Sampling process, To understand
Sampling Methods and Sample Size concepts of
determination. Sampling, Sampling 3
Methods and
Sample Size
determination.
6 Processing of data editing, coding tabulation To understand
Analysis of Data: Null Hypothesis (Ho), quantitative tools of 2
concept of degrees of freedom, levels of data analysis where
significance . parameters are used.
7 Data Analysis with SPSS: Cross Tabulation To understand
with Chi Square test, Regression and quantitative tools 8
Co-relation Analysis, ANOVA. of data analysis
using SPSS.
8 Report Writing : Layout of a Research Report,To understand
Techniques of effective presentation, making of a report. 3
Contents & Sequencing of report
i.e. Research findings and interpretations.
TOTAL 30
4
0
4
1