Improved by using BIDA- big data and AI helps in identifying the custs

ELEMENTS ASSESSMENT (+/-)

Patents for battery This creates a strong barrier to entry + reduces new
as other will not be able to use the entrant threats
techs

Luck- closure of Leopard Cars The closure provides resources and + reduces new
skills that would not be available to entrant threats
others player enteringg the market

Petrol price - $/litre This is an economical variable tht (+)increase

would be creating an opportunity for demand for
EcoCar electric car

Alternative cars in research using This is technological variable that (-) could lead to
hydrogen would be a threat to EcoCar due to lead to decline in
low emission and cheap fuel demand for
electric cars

Eco performance this considers substitute (-) substitution for

effectiveness. Eco is strong in customers
economy and emission but weak in interested in
range, speed and acceleration. power and
distance

Government funded 130 charging This is a political variable that would increase demand
station create an opportunity for EcoCar for electric car
makes it easier for buyer to recharge

Tax incentives & high tax for Co2 this is political variable that would increase demand
emission car create an opportunity for EcoCar to for electric car
entice new buyers

Erewwhon has well educated This is a social variable tht would be increase demand
population & prosperus an opportunity for EcoCar in terms of for electric car that
acceptability for electric car are socially valid

Law on car safety enacted this is a legal variable that would (-) for operation of
create a threat as ecocar risk non business
compliance

Government still gives grants to This is political threat because the negative for future
Ecocar funds are critical for the survival and operation in term
tenure is trend of reduction of cash

Green consumers buy at premium This is social variable because green pros bcs high in
customers support the product demand for this car
Universal bought EcoCar as way The level of rivalry faced is low as pros bcs low rivalry
to enter market 2nd largest car player had to buy increase profit
EcoCar to potential

Technological opportunity for EcoCar improves on are

as they are pioneer in the field