Periodo

Datos Históricos

Presente 2020
2021
2022
Demanda proyectada 2023
2024
2025
Poblacion Ventas Precio Cantidad de pedidos diarios
14029.3893554391 6.00 11.6317127829125
14871.1527167655
15763.4218797714 1 Año
16709.2271925577 360
17711.7808241112
18774.4876735578
19900.9569339713
21095.0143500096
22360.7152110102
23702.3581236708
99157 25124.499611091
106189 26631.9695877565
113720 28229.8877630219
121785 29923.6810288032
130422 31719.1018905314
139672 33622.2480039633
 Ventas Año 2020
Sector delivery 90517216
5 empresas 18103443.2
Población Limeña 5593963.9488
Sector económico A/B (26%) 1454430.626688
Edad 25-55 años (43.8%) 637040.614489344
Lima Norte (22%) 140148.935187656
Nivel de Penetración (45.5) 63767.7655103833
Disposición de Pago (39.4%) 25124.499611091

Mercado Meta Anual 25124.499611091

Población Peruana 32625948 100
Población Limeña (2020) 10072000

30.87113361426
Población Limeña (2019) 9405000

Crecimiento cada año 1.070919723551

Año 0 1 2
Ingresos en soles S/. S/. 285,572.16 S/. 611,649.72
-Costos S/. 142,786.08 S/. 305,824.86
Margen Bruto S/. 142,786.08 S/. 305,824.86
-Gastos administrativos S/. 107,680.00 S/. 107,680.00
-Gastos de ventas S/. 25,370.00 S/. 50,740.00
-Depreciación Activos Fijos S/. 965.40 S/. 965.40
-Amortización de Activos Intangibles S/. 500.00 S/. 500.00
BAIT S/. 8,270.68 S/. 145,939.46
-Intereses S/. 3,558.94 S/. 2,524.24
BAT S/. 4,711.74 S/. 143,415.22
-Impuesto a la Renta S/. 1,413.52 S/. 43,024.56
Utilidad Neta S/. 3,298.22 S/. 100,390.65

Depreciación S/. 965.40 S/. 965.40

+Amortización de Activos Intagibles S/. 700.00 S/. 700.00
-Inversiones S/. 32,420.99
-Inv. NOF S/. -
Prestamos S/. 25,420.99
Amortización financiera S/. 7,390.68 S/. 8,425.38
Free Cash Flow (FCF) S/. 7,000.00 S/. -2,427.06 S/. 93,630.67

Capital de Trabajo
Free Cash Flow S/. -2,427.06 S/. 93,630.67
Aplicando el DAM
Capital de Trabajo S/. -2,427.06
 3 4 5 6 7
S/. 1,310,055.49 S/. 2,455,187.46 S/. 3,756,155.26 S/. 5,057,123.05 S/. 6,358,090.85
S/. 655,027.75 S/. 1,227,593.73 S/. 1,878,077.63 S/. 2,528,561.53 S/. 3,179,045.42
S/. 655,027.75 S/. 1,227,593.73 S/. 1,878,077.63 S/. 2,528,561.53 S/. 3,179,045.42
S/. 107,680.00 S/. 107,680.00 S/. 107,680.00 S/. 107,680.00 S/. 107,680.00
S/. 101,480.00 S/. 177,590.00 S/. 253,700.00 S/. 710,360.00 S/. 253,700.00
S/. 965.40 S/. 965.40 S/. 965.40 S/. 965.40 S/. 965.40
S/. 500.00 S/. 500.00 S/. 500.00 S/. 500.00 S/. 500.00
S/. 444,402.35 S/. 940,858.33 S/. 1,515,232.23 S/. 1,709,056.13 S/. 2,816,200.02
S/. 1,344.69
S/. 443,057.66 S/. 940,858.33 S/. 1,515,232.23 S/. 1,709,056.13 S/. 2,816,200.02
S/. 132,917.30 S/. 282,257.50 S/. 454,569.67 S/. 512,716.84 S/. 844,860.01
S/. 310,140.36 S/. 658,600.83 S/. 1,060,662.56 S/. 1,196,339.29 S/. 1,971,340.02

S/. 965.40 S/. 965.40 S/. 965.40 S/. 965.40 S/. 965.40
S/. 700.00 S/. 700.00 S/. 700.00 S/. 700.00 S/. 700.00

S/. 9,604.93
S/. 302,200.83 S/. 660,266.23 S/. 1,062,327.96 S/. 1,198,004.69 S/. 1,973,005.42

o
S/. 302,200.83 S/. 660,266.23 S/. 1,062,327.96
 8 9 10 Inversión Inicial
S/. 7,659,058.64 S/. 8,960,026.43 S/. 10,260,994.23
S/. 3,829,529.32 S/. 4,480,013.22 S/. 5,130,497.11 Activos Fijos
S/. 3,829,529.32 S/. 4,480,013.22 S/. 5,130,497.11 Artículos para Oficina
S/. 107,680.00 S/. 107,680.00 S/. 107,680.00
S/. 1,775,900.00 S/. 253,700.00 S/. 1,775,900.00
S/. 965.40 S/. 965.40 S/. 965.40
S/. 500.00 S/. 500.00 S/. 500.00
S/. 1,944,483.92 S/. 4,117,167.82 S/. 3,245,451.71 Activos Intangibles
Mercado
S/. 1,944,483.92 S/. 4,117,167.82 S/. 3,245,451.71 Marca
S/. 583,345.18 S/. 1,235,150.35 S/. 973,635.51
S/. 1,361,138.74 S/. 2,882,017.47 S/. 2,271,816.20
Inversión Total
S/. 965.40 S/. 965.40 S/. 965.40
S/. 700.00 S/. 700.00 S/. 700.00
Según Banco BBVA
PERIODO

S/. 1,362,804.14 S/. 2,883,682.87 S/. 2,273,481.60 0

1
2
3

7000

Actv. Intang
5000
S/. 500.00
S/. 25,420.99

Gastos preoperativos
S/. 9,654.00 Acondicionamiento oficina 2000
Desarrollo de app 6932
Gasto por licencias google play 500
Alojamiento web + diseño 800
Indecopi (registro d marca) 534.99

S/. 4,000.00
S/. 1,000.00

S/. 25,420.99

Interés 14%
CUOTA INTERÉS AMORTIZACIÓN DEUDA RESIDUAL

S/. 25,420.99
S/. 10,949.62 S/. 3,558.94 S/. 7,390.68 S/. 18,030.31
S/. 10,949.62 S/. 2,524.24 S/. 8,425.38 S/. 9,604.93
S/. 10,949.62 S/. 1,344.69 S/. 9,604.93 S/. 0.00

S/. 9,654.00
S/. 965.40