The African Essentials - Presentation - O - 2019

THE
ESSENTIALS
100% inspired by local brands
© 2018 The Lubrizol Corporation, all rights reserved.

From the promotion of
European Standards
to the inspiration from
African Benchmarks

Addressing major consumer needs
Moving towards natural hair
Looking for nourishing solutions for hair and skin
Using of natural and local ingredients

Different consumer focus
Middle East North Africa (MENA)
EGYPT : BOOMING DESPITE DIFFICULTIES

Trend : Promotion of locally sourced
market
Main Markets : Men’s Grooming, Hair
Care and Bath & Shower
BATH & SHOWER
Trends : New scents and eye-catching new
HAIR CARE
packaging
Trends : Colored hair, Conditioners and
Major brands : Lux (Unilever), Fa (Henkel),
Treatments
Camay (Unilever), Dettol (RB), Duru
(Evyap) Major brands : Pantene (P&G), Vatika
(Dabur), Amla (Dabur), Sunsilk (Unilever)

West Africa
HAIR CARE
Trends : Natural solutions, Medicated
shampoo
Major brands : Dark&Lovely (L’Oréal),
Ozone, Apple (NNFems), African Pride
(Revlon), Soulmate, Luster's Pink Oil
NIGERIA : A GROWING
MIDDLE CLASS
SKIN CARE
Trend : growth of a young
Trends : Body care offering value-added
and Urban population features
Main Markets : Hair Care Major brands : Jergens (KAO), Dove
and Skin Care. (Unilever), Fair & White (Lab.Derma),
Venus (PZ Cussons)

South Africa
HAIR CARE
Trends : Natural Textured hair
Major brands : Pantene (P&G)
Dark&Lovely (L’Oréal), Sof 'n' Free (Amka),
Head&Shoulders (P&G), TRESemmé SOUTH AFRICA : RESILIENCE IN
(Unilever) CHALLENGING ECONOMY
Trends : Cost-conscious consumers,
SKIN CARE Black south african targeted
Trends : Rise of Private Label products
Major brands : Dawn, Pond’s (Unilever), Main Markets : Hair Care and Skin
Johnson’s (J&J), Vaseline (Unilever), Olay
Care.
(P&G)

A thorough process
Collect benchmarks from local markets
Analyse formulation practices

& Identify key and local ingredients
Optimize formulation content and costs

AGENDA
1 Introduction
2 Hair Care
3 Skin Cleansing
4 Skin Care

HAIR CARE

Nourishing & Conditioning Shampoo
Afri True Jojoba & Argan Oil Avocado Oil and Shea Butter Vatika Naturals Moroccan Argan
Argan Oil Shampoo
Conditioning Argan Shampoo Nourishing Shampoo Anti-Breakage Shampoo
Company: Clicks / New Clicks Company: Garnier Company: Jolliwell Company: Naturelle
Country: South Africa Country: Egypt Country: Morocco Country: Morocco

Nourishing & Conditioning Shampoo
Takes care of dry or frizzy hair!
INCI Name Weight % Trade Name
A. 1. Deionized Water 38.15
➢ Stabilizes pearlized agent and
2. Carbomer 0.50 CARBOPOL® SILK 100 Polymer vegetable oils in combination with
3. Sodium Laureth Sulfate (27% active) 33.70 lauric acid
Sodium Hydroxide (18%) 1.00
4. Cocamidopropyl Betaine (40% active) 7.50
➢ Silicone-free B. 5. Glycol Distearate (and) Laureth-4 (and) 3.00

Cocamidopropyl Betaine (43% TS)
➢ Enriched with nourishing 6. Glycerin 2.00
vegetable oils 7. Olea Europaea (Olive) Fruit Oil 0.10
➢ Easy to comb and supple 8. Argania Spinosa Kernel Oil 0.10
hair 9. Lauric Acid 0.50
C. 10. Sodium Chloride (25%) 1.70
➢ Provides excellent slipperiness
D. 11. Deionized Water 10.00 during application
12. Polyquaternium-10 0.30 SENSOMER™ 10M Polymer ➢ Delivers superior hair smoothness
E. 13. Methylchloroisothiazolinone (and) 0.05 and detangling in the wet stage
Product Properties:
Methylisothiazolinone
14. Yellow 5 / CI 19140 (0.1%) 0.50 ➢ Delivers a soft dry feel
Appearance: Yellow pearlescent
viscous liquid 15. Yellow 6 / CI 15985 (0.1%) 0.60
pH: 5.8 – 6.2
16. Fragrance (Parfum) 0.30 Argan Touch
Viscosity (mPa·s)*: 9,000 – 12,000
Nothing contained herein is to be considered as permission, recommendation, nor as an inducement to practice any patented
*Viscosity Brookfield® RVT DVII+ @ 20 rpm, invention without permission of the patent owner. Full disclaimer at end of presentation applies.
Spindle #5
Hair Moisturizing Lotion
Nice & Lovely Pink Oil Luster's Pink Brand Original

Apple Hair Oil
Moisturiser Oil Moisturizer Hair Lotion
Company: Inter Beauty Company: Luster Products Company: N.N. Fems Industries
Country: Kenya Country: South Africa Country: Nigeria

Pink Hair Moisturizing Lotion
Repairs damaged hair and scalp!

A. 1. Deionized Water 74.00 Polymers combination that provides:
2. Acrylates/C10-30 Alkyl Acrylate 0.10 CARBOPOL® Ultrez 20 Polymer ➢ Viscosity
Crosspolymer
➢ Silicone-free ➢ Emulsion stabilization
3. Glycerin 3.00
➢ Cushiony cream sensory
➢ Enriched with nourishing 4. Acrylates/Acrylamide Copolymer (and) 1.00 NOVEMER™ EC-1 Polymer
vegetable oils and vitamins Mineral Oil (and) Polysorbate 85 ➢ Cold processable emulsion
B. 5. Paraffinum Liquidum 15.00
➢ Improves hair combing and 6. Ricinus Communis (Castor) Seed Oil 5.00
manageability 7. Simmondsia Chinensis (Jojoba) Seed Oil 0.50
➢ Revives and protects the 8. Tocopheryl Acetate 0.50
hair C. 9. Panthenol 0.10
➢ Helps to style the hair 10. Fragrance (Parfum) 0.50 Indulging Beauty 375
11. Red 33 / CI 17200 (0.1%) 0.25
12. Methylchloroisothiazolinone (and) 0.05
Product Properties:
invention without permission of the patent owner. Full disclaimer at end of presentation applies.
Appearance: Pink lotion
pH: 6.4 – 6.8
Viscosity (mPa·s)*: 14,000 – 18,000
*Viscosity Brookfield® RVT DVII+ @ 20 rpm,

Spindle #6
Braids Spray
Smooth 'N Shine Realistic Special Feeling

Afri True Soothing Braid Spray Wonder Spray Glycerine & Oil Activator Spray
Company: Clicks / New Clicks Company: Schwarzkopf Company: Revlon
Country: South Africa Country: South Africa Country: South Africa

3-in-1 Braids Spray
Say good bye to frizz!

A. 1. Deionized Water 80.30 ➢ Ultra easy to disperse polymer
2. Acrylates/C10-30 Alkyl Acrylate Crosspolymer 0.15 PEMULEN® EZ-4U Polymer ➢ Allows cold process emulsion
3. Glycerin 10.00 ➢ Stabilizes liquid emulsion at low
➢ Silicone-free
B. 4. Prunus Amygdalus Dulcis (Sweet Almond) Oil 2.00 use level
➢ Enriched with nourishing 5. Olea Europaea (Olive) Fruit oil 3.00
vegetable oils and 6. Simmondsia Chinensis (Jojoba) Seed Oil 0.20
vitamins 7. Tocopheyl Acetate 0.50
➢ 3-in-1 product: Anti-frizz, C. 8. Polysorbate 20 0.50
nourishing and shine to D. 9. Triethanolamine (10%) 0.70 ➢ Provides anti-frizz properties
the hair E. 10. Polyacrylate-2 Crosspolymer 2.00 FIXATE™ SUPERHOLD Polymer ➢ Helps to style
➢ Helps to style the hair 11. Panthenol 0.10 ➢ Contributes to shine
12. Methylchloroisothiazolinone (and) 0.05
Product Properties: 13. Fragrance (Parfum) 0.50 Indulging Beauty 375
Appearance: Liquid white emulsion invention without permission of the patent owner. Full disclaimer at end of presentation applies.
pH: 5.0 – 5.5

Viscosity (mPa·s)*: 800 – 1,300

Spindle #4
Long Lasting Performances without Frizz
3-in-1
3-in-1 3-in-1 3-in-1
Control Control Control Braid Spray Control
Braid Spray Braid Spray Braid Spray
After 30min After 1hour After 24hours

25°C - 90%RH 25°C - 90%RH 25°C - 90%RH
Method:
Wavy European hair
0.4g product is applied on hair
Treated hair are stored in a humidity cabinet in controlled conditions (25°C, 90%RH)
Control is water
Curl Activator Gel
Capital Curl Activator Gel Nice & Lovely Curl Activator Gel Movit Curl Activator Hair Gel
Company: Emily Millionaire Company: Inter Beauty Company: Movit

Country: Nigeria Country: Kenya Country: Uganda

Curl Activator Hair Gel
Gives curl definition, health and shine to your hair!

➢ Delivers efficient thickening and
2. Carbomer 0.50 CARBOPOL® 996 Polymer clarity for superior appearance
B. 3. Glycerin 10.00 and product feel
4. Propylene Glycol 10.00
5. Sorbitol 2.00
➢ Alcohol-free 6. Disodium EDTA (10%) 0.50
➢ Curl manageability, 7. Blue 1 / CI 42090 (0.1%) 0.45
moisturizing and shine C. 8. Triethanolamine (99%) 0.45
D. 9. PEG-40 Hydrogenated Castor Oil 1.00
10. Fragrance (Parfum) 0.50 Tropical Island
E. 11. Methylchloroisothiazolinone (and) 0.05
Product Properties: Nothing contained herein is to be considered as permission, recommendation, nor as an inducement to practice any patented
Appearance: Clear blue gel

pH: 6.0 – 6.5
Viscosity (mPa·s)*: 30,000 – 40,000
*Viscosity Brookfield® RVT DVII+ @

20 rpm, Spindle #6
Styling Gels
Afri True Soothing Hot Look Wet Look Gomina Innovación Eco Styler Professional
Braid Spray Hair Gel Ultra Fuerte Krystal Styling Gel
Company: N.N. Fems Industries Company: KMA Product Company: Berioska Company: Ecoco
Country: Nigeria Country: South Africa Country: Imported Country: Egypt
from Spain

Strong and Extra Strong Styling Gels
Define your hair style!
Strong Hold Extra Strong Hold

INCI Name Weight % Weight %* Weight %** Trade Name ➢ Delivers efficient thickening
A. 1. Deionized Water 92.65 84.80 88.95 and clarity for superior
➢ Alcohol-free 2. Carbomer 1.00 1.20 0.50 CARBOPOL® 996 Polymer appearance and product feel
➢ Same formula chassis for 3. Polyacrylate-2 Crosspolymer 1.50 3.50 6.00 FIXATE™ SUPERHOLD
Polymer ➢ Delivers strong to extra
different styles and textures 4. Glycerin 1.00 1.00 1.00 strong hold with no tackiness
➢ High quality styling gels: B. 5. Sodium Hydroxide (18%) 3.00 3.75 2.80 ➢ Provides excellent humidity
less flaking, not sticky and C. 6. Disodium EDTA (10%) 0.50 0.50 0.50 resistance
smooth texture 7. Solvent Black 3 / CI 26150 (10%) 0.00 5.00 0.00 ➢ Provides no flakes
D. 8. PEG-40 Hydrogenated Castor Oil 0.20 0.10 0.10
9. Fragrance (Parfum) 0.10 0.10 0.10 Classical Metal
E. 10. Methylchloroisothiazolinone 0.05 0.05 0.05
Product Properties: (and) Methylisothiazolinone
Appearance: Crystal Clear gels invention without permission of the patent owner. Full disclaimer at end of presentation applies.
& Black gel
pH: 6.8 – 7.3
Viscosity (mPa·s)*: 35,000 – 45,000 (jar)
18,000 – 22,000 (tube)
*Viscosity Brookfield® RVT DVII+ @ 20 rpm, * Black styling gel in jar

Spindle #6 ** Crystal clear gel in tube © 2018 The Lubrizol Corporation, all rights reserved.
Scalp Care Products
Apple Scalp Care Apple Herbal Hair & Motions Nourish & Restore Hair & Scalp
Cream Scalp Treatment Cream Daily Moisturizing Hairdressing
Company: N.N. Fems Industries Company: N.N. Fems Industries Company: Strength of Nature
Country: Nigeria Country: Nigeria Country: Egypt

Stimulating Sugar Scrub For Scalp
Moisturize and exfoliate your scalp!

A. 1. Glycerin 40.90 ➢ Best-in-class thickener for
polyol-based systems
2. Carbomer 0.40 CARBOPOL® ULTREZ 30 Polymer
➢ Simple formulation: 8 ingredients ➢ Suspends sugar particles
➢ Natural scrubs: sugar scrubs allow 3. Butylene Glycol 40.85 ➢ Easy-to-use
mechanical exfoliation that fully B. 4. Triethanolamine (99%) 0.05
dissolve with water while rinsing. ➢ May offer soothing after
C. 5. Carica Papaya (Papaya) Fruit 2.00 ACTIPHYTE™ PAPAYA FRUIT GL80NP
➢ Anhydrous gel: brings Extract exfoliation
moisturization and avoids the 6. Fragrance (Parfum) 0.30 ➢ May protect the skin
dissolution of sugar in the
formula. 7. Orange 4 / CI 15510 0.50
(0.5% solution in glycerin)
8. Sucrose 15.00
Nothing contained herein is to be considered as permission, recommendation, nor as an inducement to practice

Product Properties: any patented invention without permission of the patent owner. Full disclaimer at end of presentation applies.
Appearance: Orange clear gel

with particles
pH (50%solution): 5.5 – 6.0
Viscosity (mPa·s)*: 25,000 – 45,000
20 rpm, Spindle #7 © 2018 The Lubrizol Corporation, all rights reserved.
Sebum Control Scalp Mask
Absorb the excess of sebum and sooth the scalp!
A. 1. Deionized Water 71.87 ➢ Excellent thickening
2. Carbomer 0.25 CARBOPOL®ULTREZ 30 Polymer ➢ Rich sensory feel
3. Methyl Gluceth-20 3.00 GLUCAM™ E-20 Humectant
➢ Light, satin-like emollient feel
B. 4. Cetearyl Alcohol 1.00
5. Cetyl Alcohol 2.00
6. Stearic Acid 2.00
➢ 10% clay to absorb the excess of 7. PEG-20 Methyl Glucose 0.50 GLUCAMATE™ SSE-20 Emulsifier ➢ Robust stabilization
sebum Sesquistearate ➢ Improves sensory profile
➢ Contributes to hydrating the scalp C. 8. Kaolin 10.00
and relieving itchiness 9. Dimethicone (and) Laureth-23 2.00 MERQUAT™ 3330PR Polymer ➢ Conditioning smooth feel to
(and) C12-15 Pareth-3 hair and scalp
➢ Pleasant and easy to apply paste
10. Polyquaternium-39 (11%TS) 1.00
texture
11. Sodium Hydroxide (18%) 0.38
12. Glycerin 2.00
13. Eucalyptus Globulus Leaf Extract 0.50 ACTIPHYTE™ Eucalyptus GL ➢ Natural revitalizing scent
(and) Glycerin (and) Water
14. Eucalyptus Globulus Leaf Oil 0.50
15. Citrus Grandis (Grapefruit) Fruit 2.00 ACTIPHYTE™ Grapefruit GL ➢ Known to purify and relieve
Product Properties: Extract (and) Glycerin (and) Water itchiness
16. Phenoxyethanol (and) 1.00
Appearance: Creamy paste Ethylhexylglycerin
pH (50%solution): 5.0 – 5.5
Viscosity (mPa·s)*: 35,000 – 50,000
Nothing contained herein is to be considered as permission, recommendation, nor as an inducement to practice
*Viscosity Brookfield® RVT DVII+ @ any patented invention without permission of the patent owner. Full disclaimer at end of presentation applies.
20 rpm, Spindle #6
SKIN CLEANSING

Shower Gels
The Taous Hydra+ Plus range of Lux Soft Touch Softening Oriflame Love Nature Venus Argan Nutshell &
shower gel Body Wash Refreshing Strawberry & Grape Seed Exfoliating
Company: Lesieur Cristal Company: Unilever Lime Exfoliating Shower Gel Shower Gel
Country: Morrocco Country: Morrocco
Company: Oriflame Company: Lab. Venus
Country: Egypt Country: Algeria

Coconut Pearlized Shower Gel
Cleanses and moisturizes the skin!

➢ Stabilizes and enhances
2. Acrylates Copolymer (30%TS) 3.00 CARBOPOL® Aqua SF-1 Polymer pearlescence of the product
➢ Easy process: cold 3. Sodium Laureth Sulfate (27% active) 31.50 at low use level
manufacturing and pH 4. Cocamidopropyl Betaine (40% active) 7.00
adjusted at the end of the 5. Glycol Distearate (and) Laureth-4 (and) 3.00
process. Cocamidopropyl Betaine (43% TS)
6. Glycerin 2.00 ➢ Paraben-free version
➢ Skin neutral pH product
7. Polyquaternium-7 (9%TS) 2.00 MERQUAT™ 550PR Polymer ➢ Boosts foam volume
8. Methylchloroisothiazolinone (and) 0.05 ➢ Contributes to slipperiness
9. Fragrance (Parfum) 0.70 Haitian Coconut ➢ Provides smooth afterfeel
10. Citric Acid (50%) 0.10
11. Sodium Chloride (25%) 4.50
Product Properties:
Appearance: White pearlescent
viscous liquid
pH: 4.8 – 5.2
Viscosity (mPa·s)*: 6,000 – 9,000

20 rpm, Spindle #6 © 2018 The Lubrizol Corporation, all rights reserved.
Pearlizing Enhancement
Coconut Pearlized Shower Gel
With Without
CARBOPOL® AQUA SF-1 polymer CARBOPOL® AQUA SF-1 polymer

Fruity Exfoliating Shower Gel
Cleanses, exfoliates and moisturizes the skin!

2. Acrylates Copolymer (30%TS) 5.00 CARBOPOL® Aqua SF-1 Polymer ➢ Provides thickening,
suspension and good clarity
➢ Easy process: cold 3. Sodium Laureth Sulfate (27% active) 41.20
at low use level at pH 5.5
manufacturing and no back 4. Cocamidopropyl Betaine (40% active) 10.00
and forth in pH needed to 5. Disodium EDTA (10%) 0.50
6. Glycerin 2.00
be efficient. 7. Cocamide MEA 1.00 ➢ Paraben-free version
➢ Skin neutral pH 8. Polyquaternium-7 (9%TS) 1.00 MERQUAT™ 550PR Polymer ➢ Boosts foam volume
➢ Natural scrubs 9. Methylchloroisothiazolinone (and) 0.05 ➢ Contributes to slipperiness
10. Yellow 6 / CI 15985 (0.1%) 1.00 ➢ Provides smooth afterfeel
11. Fragrance (Parfum) 0.40 Hawaii
Product Properties:
12. Prunus Armeniaca (Apricot) Shell Powder 0.30 ACTISCRUB™ APRICOT SHELL
➢ Gently exfoliates the skin
Exfoliant
Appearance: Clear orange
viscous liquid
pH: 5.4 – 5.8 invention without permission of the patent owner. Full disclaimer at end of presentation applies.
Viscosity (mPa·s)*: 6,000 – 9,500

Turbidity (NTU)**: 80 - 120 NTU

Spindle #6
** HF Scientific, Inc., Micro 100 Turbidimeter © 2018 The Lubrizol Corporation, all rights reserved.
SKIN CARE

Moisturising Body Lotion/Cream
Clere Powder Fresh Pampering Choko Karité Lait Corporel Ingram's The Skin Doctor Tissue
Body Lotion Body Lotion Oil Cream Skin Nourishing
Company: Amka Products Company: Florea Institut Company: Tiger Brand
Country: South Africa Country: Nigeria Country: South Africa

Shea Moisturising Body Lotion/Cream
Leaves the skin moisturized, soft and beautiful!
Lotion Cream
INCI Name Weight % Weight % Trade Name
A. 1. Deionized Water 82.60 81.50 Polymers synergy that provides:
2. Acrylates/C10-30 Alkyl Acrylate 0.10 0.20 CARBOPOL® Ultrez 21 Polymer
➢ Viscosity
Crosspolymer
➢ Enriched with shea oil and 3. Glycerin 5.00 5.00 ➢ Emulsion stabilization
Vitamin E 4. Acrylates/Acrylamide Copolymer 1.00 2.00 NOVEMER™ EC-1 Polymer ➢ Cushiony sensory cream
➢ Same formula chassis for (and) Mineral Oil (and) Polysorbate 85
➢ Cold processable emulsion
5. Phenoxyethanol (and) Methylparaben 0.80 0.80
two different textures
(and) Propylparaben
➢ Intense moisturization B. 6. Paraffinum Liquidum 7.00 7.00
7. Caprylic/Capric Triglycerides 2.00 2.00
8. Butyrospermum Parkii (Shea) Oil 0.50 0.50
9. Dimethicone 0.50 0.50
Product Properties: 10. Tocopheryl Acetate 0.20 0.20
C. 11. Fragrance (Parfum) 0.30 0.30 Magic Touch
Appearance: White Lotion / Cream
pH: 6.3 – 6.8 / 6.0 – 6.5 invention without permission of the patent owner. Full disclaimer at end of presentation applies.
Viscosity (mPa·s)*: 12,000 – 18,000 (lotion)

28,000 – 38,000 (cream)

Spindle #6 © 2018 The Lubrizol Corporation, all rights reserved.
Hand Sanitizer Gel
Conveniently maintain a clean & healthy skin!

A. 1. Deionized Water 38.80 ➢ Very easy to disperse: “self wetting”
polymer
2. Acrylates/C10-30 Alkyl Acrylate Crosspolymer 0.25 CARBOPOL® Ultrez 21 Polymer
➢ Delivers efficient thickening and
B. 3. Alcohol 60.00
clarity for superior appearance
4. Fragrance (Parfum) 0.25
C. 5. Glycerin 0.50
6. Triethanolamine (99%) 0.20
Product Properties:
Appearance: Clear gel

pH: 7.3 – 7.8
Viscosity (mPa·s)*: 9,000 – 11,000

20 rpm, Spindle #5
THANK YOU

Trademarks & Disclaimer
• Carbopol® are registered trademarks of The Lubrizol Corporation or its affiliates
• Actiphyte™, Actiscrubs™, Fixate™, Glucamate™, Merquat™, Novemer,™ Novethix™, Pemulen™ and Sensomer™ are
trademarks of The Lubrizol Corporation or its affiliates
• Brookfield® is a registered trademark of Brookfield AMETEK, Inc.
The information contained herein is being furnished for informational purposes only, upon the express condition that the User makes its
own assessment of the appropriate use of such information. While the information contained herein is believed to be reliable, no
representations, guarantees or warranties of any kind are made as to its accuracy, suitability for a particular application or the results to be
obtained herefrom. Lubrizol Advanced Materials, Inc. ("Lubrizol") cannot guarantee how any products associated with this information will
perform in combination with other substances or in User’s process. Due to the variations in methods, conditions and equipment used
commercially in processing these materials, no warranties or guarantees are made as to the suitability of the information/products for the
applications disclosed. Lubrizol shall not be liable and the User assumes all risk and responsibility for, any use or handling of any material
beyond Lubrizol's direct control. LUBRIZOL MAKES NO WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO,
THE IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. It is the User’s sole
responsibility to determine if there are any issues relating to patent infringement of any component or combination of components relating
to the supplied information. Nothing contained herein is to be considered as permission, recommendation, nor as an inducement to
practice any patented invention without the permission of the patent owner.
© Copyright 2018 Lubrizol Advanced Materials, Inc.

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THE

© 2018 The Lubrizol Corporation, all rights reserved.

© 2018 The Lubrizol Corporation, all rights reserved.

Moving towards natural hair

Looking for nourishing solutions for hair and skin

Using of natural and local ingredients

© 2018 The Lubrizol Corporation, all rights reserved.

EGYPT : BOOMING DESPITE DIFFICULTIES

© 2018 The Lubrizol Corporation, all rights reserved.

© 2018 The Lubrizol Corporation, all rights reserved.

© 2018 The Lubrizol Corporation, all rights reserved.

Collect benchmarks from local markets

Analyse formulation practices

Optimize formulation content and costs

© 2018 The Lubrizol Corporation, all rights reserved.

© 2018 The Lubrizol Corporation, all rights reserved.

© 2018 The Lubrizol Corporation, all rights reserved.

© 2018 The Lubrizol Corporation, all rights reserved.

➢ Silicone-free B. 5. Glycol Distearate (and) Laureth-4 (and) 3.00

Nice & Lovely Pink Oil Luster's Pink Brand Original

© 2018 The Lubrizol Corporation, all rights reserved.

INCI Name Weight % Trade Name

*Viscosity Brookfield® RVT DVII+ @ 20 rpm,

Smooth 'N Shine Realistic Special Feeling

© 2018 The Lubrizol Corporation, all rights reserved.

INCI Name Weight % Trade Name

pH: 5.0 – 5.5

*Viscosity Brookfield® RVT DVII+ @ 20 rpm,

After 30min After 1hour After 24hours

Company: Emily Millionaire Company: Inter Beauty Company: Movit

© 2018 The Lubrizol Corporation, all rights reserved.

INCI Name Weight % Trade Name

Appearance: Clear blue gel

*Viscosity Brookfield® RVT DVII+ @

© 2018 The Lubrizol Corporation, all rights reserved.

Strong Hold Extra Strong Hold

*Viscosity Brookfield® RVT DVII+ @ 20 rpm, * Black styling gel in jar

© 2018 The Lubrizol Corporation, all rights reserved.

INCI Name Weight % Trade Name

Nothing contained herein is to be considered as permission, recommendation, nor as an inducement to practice

Appearance: Orange clear gel

© 2018 The Lubrizol Corporation, all rights reserved.

© 2018 The Lubrizol Corporation, all rights reserved.

INCI Name Weight % Trade Name

*Viscosity Brookfield® RVT DVII+ @

© 2018 The Lubrizol Corporation, all rights reserved.

INCI Name Weight % Trade Name

Viscosity (mPa·s)*: 6,000 – 9,500

*Viscosity Brookfield® RVT DVII+ @ 20 rpm,

© 2018 The Lubrizol Corporation, all rights reserved.

© 2018 The Lubrizol Corporation, all rights reserved.

Viscosity (mPa·s)*: 12,000 – 18,000 (lotion)

*Viscosity Brookfield® RVT DVII+ @ 20 rpm,

INCI Name Weight % Trade Name

Appearance: Clear gel

*Viscosity Brookfield® RVT DVII+ @

© 2018 The Lubrizol Corporation, all rights reserved.

© 2018 The Lubrizol Corporation, all rights reserved.

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Viscosity Brookfield® RVT DVII+ @ 20 rpm, Black styling gel in jar