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Creating a business that can thrive without you.

A Chop Chop deckbook.

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Don’t generalise; specialise. If you focus on doing one thing
well and hire specialists in that area, the quality of your work
will improve and you will stand out among your competitors.

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Owning a process makes it easier to propose and puts you in
control. Be clear about what you’re selling, and potential
customers will be more likely to buy your product.

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Don’t become synonymous with your company. If
buyers aren’t confident that your business can run
without you in charge, they won’t make their best offer.

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Don’t be afraid to say no to projects. Prove that
you’re serious about specialisation by turning
down work that falls outside your area of expertise.

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Take some time to figure out how many pipeline
prospects will likely lead to sales. This number will
become essential when you go to sell because it allows
the buyer to estimate the size of the market.

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Two sales reps are always better than one. Usually
naturally competitive types, sales reps will try to
outdo each other. Having two on staff will prove to a
potential buyer that you have a scalable sales model.

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Hire people that are good at selling products, not
services. These people will be better able to figure
out how your product can meet a client’s needs.

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Build a management team and offer them a long-term incentive
Don’t be afraid to say no to projects. Prove that
plan that rewards their personal performance and loyalty.
you’re serious about specialisation by turning
down work that falls outside your area of expertise.

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If you want to be a sellable, product-oriented business you
need to use the language of one. Change words like “clients”
to “customers” and “firm” to “business.”

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Think big. Write a three year business plan that paints a picture of what
is possible for your business. Remember, the company that acquires
you will have more resources for you to accelerate your growth.

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All taken from the book - “Built To Sell” by John Warrilow
Buy a copy now!

@chopchopstudios
@thomasmiskin

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