Please Read All!

You selected your product (good or service or technology) and you selected and began your research
about the host country. In this second part, you will provide an overview of your plan, with a mission
and vision statement

You will also begin to analyze the internal and external factors that will impact your decisions and your
business. You will prepare a SWOT (strengths, weaknesses, opportunities, and threats) Analysis, building
upon the research you conducted in part 1.

Requirements

Prepare this part 2 in a Word document using APA style. You do not need to include an abstract. Your
file should be approximately 2-3 pages in length and should use at least two credible or scholarly
resources. Include a cover page and references page in addition to your content pages. Your file should
follow cover the points in the following outline:

Plan Overview

 Describe your overall plan. Evaluate the good, service, or technology that you will be marketing
in the nation you selected.

 Define the mission statement and vision of the business.

 Define the overall goals and objectives for the business.

SWOT Analysis: Evaluate the Host Country

As you prepare your SWOT and discuss each category for the host country, identify the greatest
challenges for marketing your good, service or technology in this country. As you will notice, you began
to address these different elements in part 1 with several new elements added in this part 2.

 Demographics

 Geography

 Cultural Environment

o Labor factors

o Social factors

 Government / Political environment

 Legal environment

o Identify any national or regional laws that will affect your business.

 Economic Environment

 Market Trends
  Physical Infrastructure

 Communications Infrastructure

 Include any other factors that you believe will impact your business internally or externally.

Recommendations

After you have completed your SWOT analysis, formulate your recommendations based upon your
SWOT. Leverage your strengths and opportunities to offset and overcome your weaknesses.

This is my product please read!

Product

Solar cells are electric devices that convert sunlight into electricity. Solar cells are used to make solar
panels whereby assembled solar cells make up these solar panels (Bagher et al 98). The production of
energy by solar is the world’s fastest-growing energy technology. The solar cell market is predicted to
experience significant expansion over the next three decades due to the growing demand for renewable
energy sources and the decarbonization of the energy sector (IRENA 8, Padraig). Therefore, for the
globalization efforts of our organization, the manufacture of solar cells offers a feasible investment.

The manufacture of solar cells offers a lucrative investment. There is a rapidly expanding market for
solar cells due to various reasons such as demand for decentralized energy systems and the demand for
renewable energy to reduce carbon emissions. There are also opportunities for tax incentives for solar
cell manufacturers as governments are accelerating the deployment of renewable energy to achieve
Paris Climate Goals (IRENA 7). Thus, there is a gap to fill in the solar cell market and establishing a solar
cell manufacturing operation in a foreign market will be beneficial for the organization.

Host Country

The host country for this operation will be China. The People’s Republic of China is in East Asia with the
largest population in the world as well as being one of the world’s biggest countries in terms of area
covered. China’s politics are monopolized by communism and the country is governed by the Chinese
Communist Party effectively making the country a communist state (CIA). China propagates socialist
policies but is in essence a free market as has slowly moved away from a centrally planned system.

China is a good candidate to establish a solar cell manufacturing operation. China has pro-investment
features such as very good and rapidly improving infrastructure, a large low-cost labor force, a rapidly
growing economy, an acceptable risk business climate, strong reform agenda that increases the ease of
doing business, and offers a large and growing consumer market (Global Edge). All these factors
encourage investment in the country at an acceptable risk.

Host Country Evaluation

To determine the feasibility of China as a host country to establish operations, several factors have to be
considered to determine the risk of investment. China’s demographics consist of the largest population
in the world, being last recorded in 2018 as having 1,392,730,000 people (CIA). This offers a large labor
force as well as a readily available market, but this consists of an aging population which may result in
high labor costs in the future. 

China has a large and rapidly growing economy. The growth of the Chinese economy has been steadily
consistent with the country now being a leader in agricultural and industrial outputs, and now
possessing the largest Gross Domestic Product (GDP) in the world (CIA). China has increased consumer
purchasing power and a stable and growing middle class which provides a reliable market. The country is
in East Asia (see fig. 1) and has diverse landscapes ranging from mountains to coastlines.

The government of China wields immense power in regulating the industry and the market in the
country. This can lead to political and economic uncertainties as government strategy is not clear to
corporations. The government of China has committed to enacting reforms that increase the ease of
doing business in China and this will be advantageous for investors in the country (Global Edge). Also
escalating tensions with the USA may affect the operations of American countries operating within
China as retaliatory targeting may be done on individual companies.

Conclusion

Therefore, establishing a solar cell manufacturing plant in China is a feasible investment and a logical
step for our organization. China offers a host country that has a conducive environment for this
investment. China has the required infrastructure, labor, and consumer market to make this a
worthwhile investment for the organization. The solar cell market is growing exponentially and is
predicted to grow further which means a ready market. The risk is in the Chinese government's
interference in business operations and the escalating tension with the USA, but this is mitigated by
China committing to reform. In overall, this plan is feasible.