Dec 2019 & Jan 2020

Day Platform Caption Accompanying Image Asset type

Phase

31 Dec FB Satisfy your curiosity for Single

2019 Pre-launch all things MINI at the Image of
anticipated annual MINI F54
Singapore Motorshow LCI in
from 9 - 12 January Indian
2020 at Suntec Summer
Singapore Convention Red
& Exhibition Centre. 

Stand to win a pair of

entry tickets (1 day
pass) to witness this
exciting MINI
showcase, featuring an
up-close-and-personal
display of our MINI
models and more!

Here’s how:
1. Follow our Facebook
Page.
2. Comment with your
favourite MINI car
model.
3. Tag a friend you
want to bring along.

Contest ends 2 January

2020, 23:59.

9 Jan FB launch Open more doors with Single

2020 the new MINI Clubman Image of
in a  brilliant Indian MINI F54
Summer Red, where LCI in
practical design meets Indian
elegant style.  Summer
Red
Head down to Booth
102 at the Singapore
Motorshow, Suntec City
Level 4 and begin your
 MINI experience with
us from now till Sunday,
12 January.

Headline: The New

MINI Clubman.

Description: Practical
Design Meets Elegant
Styling.

9 Jan IG launch Open more doors to Single

2010 new experiences in the Image
city with your loved post of
ones with the new MINI F54 LCI in
Clubman. Indian
Summer
Hashtags: Red
#MINI #OpenMoreDoors
#MINIClubman
#IndianSummerRed
#MINI_SG #MININation
#MINILover #ILoverMINI
#carsg #cargasm
#MINIgram #MINILife
#MINILove #MINISociety
#MINISpotlight
#CarsWithoutLimits
#CarsOfInstagram
#CarsDaily
#GentlemanStyle
#MINILifestyle
#MensFashion
#GentlemanFashion
#Styleformen #Lifestyle

15 Jan FB launch The new MINI Clubman Single

2020 — highly functional, Image of
incredibly stylish. MINI F54
Featuring its signature LCI in
Split Doors with hands- Indian
free access and plenty Summer
of room for your Red
essentials and more.

Headline: The New

MINI Clubman.
 Description: Style
Meets Function.

16 Jan IG launch Cruise down the street Single

2020 in style and with more Image
leg room towards your post of
next destination. F54 LCI
interior
Hashtags:
#MINI #OpenMoreDoors
#MINIClubman #MINI_SG
#MININation #MINILover
#ILoverMINI #carsg
#cargasm #MINIgram
#MINILife #MINILove
#MINISociety #MINISpotlight
#CarsWithoutLimits
#CarsOfInstagram
#CarsDaily
#GentlemanStyle
#MINILifestyle
#MensFashion
#GentlemanFashion
#Styleformen #Lifestyle

19 Jan IG launch Open more doors to Single

2020 endless possibilities — Image
go wherever the road post of
takes you. F54 LCI in
Enigmatic
Hashtags: Black
#MINI #OpenMoreDoors
#MINIClubman
#EnigmaticBlack #MINI_SG
#MININation #MINILover
#ILoverMINI #carsg
#cargasm #MINIgram
#MINILife #MINILove
#MINISociety #MINISpotlight
#CarsWithoutLimits
#CarsOfInstagram
#CarsDaily
#GentlemanStyle
#MINILifestyle
#MensFashion
#GentlemanFashion
#Styleformen #Lifestyle
22 Jan IGS launch First frame Instagram
2020 How big is the new quiz with
MINI Clubman’s boot? F54 LCI in
  Indian
<Quiz> Summer
1,100 Litres Red
1,150 Litres
1,200 Litres
1,250 Litres
 
Second frame
The new MINI Clubman
has up to 1,250 litres of
boot capacity with the
rear seats folded down.

23 Jan FB launch Rediscover space with Single

2020 the new MINI Clubman Image of
in Indian Summer Red.  MINI F54
LCI in
Ever ready for your Indian
next ride with room for Summer
five and up to 1,250 Red
litres boot capacity to
store everything you
and your family needs.

Headline: The New

MINI Clubman.

Description: Open More

Doors.
24 Jan IG launch When design meets Single
2020 practicality, you get Image
extra space without post of
compromising style. F54 LCI in
Indian
Hashtags: Summer
#MINI #OpenMoreDoors
#MINIClubman #MINI_SG Red
#MININation #MINILover
#ILoverMINI #carsg
#cargasm #MINIgram
#MINILife #MINILove
#MINISociety #MINISpotlight
#CarsWithoutLimits
#CarsOfInstagram
#CarsDaily
#GentlemanStyle
#MINILifestyle
#MensFashion
#GentlemanFashion
#Styleformen #Lifestyle

29 Jan FB launch Featuring sophisticated Single

2020 design and enhanced Image of
storage space, the new MINI F54
MINI Clubman in
LCI in
Enigmatic Black opens
more doors to new Enigmatic
horizons in style. Black

Headline: The New

MINI Clubman.

Description: Opening
New Doors.