Engaged

Designing for Behavior Change

By Amy Bucher

Behavior change design creates entrancing—and effective—products and

experiences. Whether you’ve studied psychology or are new to the field, you can
incorporate behavior change principles into your designs to help people achieve
meaningful goals, learn and grow, and connect with one another. Engaged offers
practical tips for design professionals to apply the psychology of engagement to
their work.

About Amy Bucher

Amy Bucher, Ph.D. works in Behavior Change Design at Mad*Pow, a purpose-
driven strategic design agency in Boston. Amy focuses on crafting engaging and
motivating experiences that help people change behaviors that contribute to
physical, mental, and financial health and well-being. Before joining Mad*Pow
in 2016, Amy worked on behavior change products in-house at CVS Health and
Johnson & Johnson.

Amy received her A.B. from Harvard University, and her M.A. and Ph.D. in
organizational psychology from the University of Michigan, Ann Arbor. She’s a
frequent speaker at behavior change and UX conferences where she talks about
motivation, engagement, and product design.

What people are saying

“ An incredibly
comprehensive and
“ Engaged is a
comprehensive playbook
“ Engaged draws from the latest
science on behavior change
and compelling examples to
intelligent guidebook that translates behavioral
teach design professionals to
for designing products economic theory into create world-class products
practical, actionable, and that make big impacts on
and services that change
ethical design techniques.” users’ lives.”
people’s lives.”
—Jen Cardello, Jen Cardello, VP, —Scott Sonenshein, Rice University
—Nir Eyal, bestselling author of Head of UX Research & Insights, professor and bestselling author of
Hooked and Indistractable Fidelity Investments Stretch and Joy at Work

Foreword by Jeff Kreisler, editor-in-chief,

PeopleScience.com and coauthor, Dollars and Sense:
Published by Rosenfeld Media
How We Misthink Money and How to Spend Smarter People who create great experiences have relied on
March, 2020; 320 pages Rosenfeld Media books and events for over a decade.
Digital ISBN: 1-933820-41-1 ISBN: 1-933820-42-X
Available from rosenfeldmedia.com and Amazon
www.rosenfeldmedia.com +1.7l8.568.9756 info@rosenfeldmedia.com