CRT LEARNING MODULE

Course Code THM01

Course Title Macro Perspective of Tourism and
Hospitality
Units 3
Module Title Introduction to Tourism and Hospitality

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 College for Research & Technology of Cabanatuan

HOW TO USE THIS DIGITIZED LEARNING MODULE

Welcome to the module in Introduction to Tourism and Hospitality. This module
contains training materials and activities for you to complete this module. This module
also covers an explicit overview of tourism and hospitality industry and the relationship
of tourism and hospitality.

You are required to go through a series of learning activities in order to complete

each learning outcome of the module. Each of the learning outcomes is provided with
Modules. Follow these activities on your own and answer the self-check at the end of
each learning outcome. You may remove a blank answer sheet at the end of each
module (or get the answer sheets from the online facilitator) to write the answers for
each self-check. If you have questions, don’t hesitate to ask your facilitator for
assistance.

This module was prepared to help you gain fundamentals and basic knowledge
about communication processes. This will be the source of Information for you to
acquire knowledge and skill in this particular trade independently and at your own pace,
with minimum supervision of help from your instructor.

 Talk to your online facilitator and agree on how you will both organize the
Training of this unit. Read each through the module carefully. It is divided into
sections, which cover all the skills and knowledge you need to successfully
complete this module.
 Work through all the information and complete the activities in each section.
Read Modules and complete self-check. Suggested references are included to
supplement the materials provided in this module.
 Most probably your facilitator will be your supervisor or manager. Your online
facilitator will support and correct you.
 Your online facilitator will tell you about the important things you need consider
when you are completing activities and it is important that you listen and take
notes.
 You will be given plenty of opportunity to ask questions and practice on the job.
Make sure you practice new skills during regular work shifts. This way you will
improve both your speed and memory and also your confidence.
 Talk to more experienced workmates and ask for their guidance.
 Kindly the self-check questions at the LMS (EDMODO) to test your own progress.
 When you are ready, ask your online facilitator to watch you online via Zoom or
Google Meet to perform the activities outlined in this module.

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 Ask your online facilitator work through the activities: ask for written feedback
on your progress. Your online facilitator keeps feedback/pre-assessment reports
for this reason. When you have successfully completed each element, ask the
facilitator to mark on the reports that you are ready for assessment.
 When you have completed this module, and feel confident that you have
sufficient practice, your online facilitator will arrange an appointment with
registered assessor’s to assess you. The results of your assessment will be
recorded in your competency Achievement Record.

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 Macro Perspective of Tourism and Hospitality

Contents of this Learning Module

No. Module Title Topic Code

The meaning Module 1.1.
and Importance
of Tourism and
Introduction to
Hospitality
1 Tourism and
Hospitality
Characteristics Module 1.2
of Tourism and
hospitality
History of the Module 2.1
Tourism
Industry

The History of Pioneers in the Module 2.2

the Tourism Tourism and
2 Industry Hospitality

Module 2.3
Origins of
Tourism and
Hospitality in
the Philippines
Natural
Resources.
Infrastructure.
The Tourism and
Hospitality
Hospitality
Network and Resources. Module 3
3 Hospitality
Supply
Components Training.
Transportation.
Superstructure.

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 Positive and
Negative
Environmental Environmental
Impacts of Module 4
4 Impacts of
Tourism and
Hospitality Tourism and
Hospitality

Module 5:
Positive and
Negative Module 5.1
Economic
Effects of
Tourism

Positive and Module 5.2

The Economic Negative
and Political Political Effects
5 Impacts of of Tourism
Tourism Module 5.3
Tourism for
Economic
Growth and
Vitality

Potential Module 5.4

Problems in
Tourism-Based
Economies
Positive and
Negative Social Module 6.1
and Cultural
Impacts of
Tourism
Social and
6 Cultural Impacts Social and Module 6.2
of Tourism Cultural
Benefits
Module 6.3
Using Culture to
Attract Tourists

Introduction to Introduction to Module 7.1.1

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 Hospitality Hospitality
Management Management

Hospitality Module 7.1.2

Industry as a
Business

The Hospitality Module 7.1.3

Workforce and
Diversity

Forces Affecting Module 7.1.4

Growth and
Change in the
7 Hospitality
Tourism and Industry
Hospitality Module 7.2.1
Organization Role of National
Organizations
in Tourism
Module 7.2.2
Tourism and
Hospitality
Organizations
in the
Philippines
Meaning of Module 2.1
Sustainable
Management of
Tourism and
Hospitality

Sustainable Module 2.2

Sustainable Development
Management of Goals
8 Tourism and
Hospitality Current Trends,
Global Impact Module 2.3
and Benefits of
Sustainable
Tourism and
Development

9 Safety and Module 9.1

Security in
Tourism and

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 Hospitality

The impact of
the World’s Module 9.2
Economy on
Tourism and
Hospitality

The Impact of Module 9.3

Health Issues
on Tourism and
Future World Hospitality
Tourism and
Hospitality Effects of Module 9.4
Issues Natural
Disasters on
Tourism and
Hospitality Module 9.5

Climate Change
and Tourism
and Hospitality
The Bright
Future of Module 10.1
Current trend Tourism and
and Issues in the Hospitality
10 Tourism and
Hospitality The Future of
Industry Tourism and Module 10.2
hospitality

MODULE CONTENT

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MODULE TITLE: Introduction to Tourism and Hospitality

MODULE DESCRIPTOR:
This module covers an explicit overview of tourism and hospitality industry. The
relationship of Tourism and hospitality industry. The food and beverage component.
The lodging component. Recreation and Entertainment component. Travel and tourism
component. Transportation. Travel agencies and tour operators. Elements of travel.
Nature of a tour. Tourist Services. Characteristics of tourism and Hospitality and the
importance of tourism and hospitality.

NUMBER OF HOURS: 3 hours (1 week)

LEARNING OUTCOMES:
At the end of the module, you MUST be able to:

1. Explain the relationship of tourism and hospitality.

2. Discuss the components of the tourism and hospitality industry.
3. Understand the various elements of travel used as criteria for defining traveler
and or/ tourists.
4. Describe the characteristics of a tourist product and a tourist destination.
5. Compare tourism and hospitality industry.

Contents:

1. The Relationship of Tourism and Hospitality

2. Elements of Travel
3. The Tourist Product, The Tourist Destination and Tourist Services.
4. Characteristic of Tourism and Hospitality
5. Importance of tourism and Hospitality

Conditions:

The students must be provided with the following:

1. Hard copy or soft copy of the course syllabus
2. MS Word
3. Pen
4. Paper

Assessment Method:
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 1. Submission of Research paper.
2. Written examination.
3. Quizzes using EDMODO app.

Learning Activities (Study Guide)

1. Using EDMODO app on your phone or the website on your laptop, go to the
Macro Perspective of Tourism and Hospitality class.
2. Click on the FOLDERS section (on menu bar)
1. Click the folder MODULE 1: Introduction to Tourism and Hospitality
3. The digitized Modules, Task Sheets and Job Sheets are available in this folder.
4. All the Self-Checks are contained in the folder MY ACTIVITIES.

Learning Activities Special Instructions

1. Read Module No. Contained in the Module 1: (Introduction to

1.1(Introduction to Tourism and Tourism and Hospitality folder in EDMODO
Hospitality) (Module 1.2)
2. Answer self-check for 1.2a The self-checks are available thru the folder
SELF CHECKS. The activity is timed (15
minutes). The results will be immediately be
available after clicking SUBMIT and the
system will run through the items incorrectly
answered (and show the correct answer)

MODULE 1.1

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 Introduction to Tourism and Hospitality

Learning Objective: After reading this MODULE, you should be able to:

1. Explain the relationship of tourism and hospitality.

2. Discuss the components of the tourism and hospitality industry.
3. Understand the various elements of travel used as criteria for defining traveler
and or/ tourists.
4. Describe the characteristics of a tourist product and a tourist destination.
5. Compare tourism and hospitality industry.

INTRODUCTION TO TOURISM AND HOSPITALITY

Tourism and hospitality has been one of the largest and fastest-growing
industries in the world. It contributes greatly to global economic development,
particularly in countries that are leading in tourism and hospitality revenues.
Governments of many nations are encouraging the growth of tourism and hospitality
as a means of job creation, economic diversification.

Beyond its economic significance, tourism and hospitality promotes mutual

understanding among people of different culture. Tourism and hospitality is fast
becoming the world’s first peace industry-an industry which recognizes promotes, and
supports the belief that every traveler and every host can be an “ambassador for
peace” promoting understanding, goodwill, and respect among the peoples of the
world.

Tourism is the temporary, short-term movement of people to destinations

outside the places where they normally live and work and their activities during their
stay at these destinations. It involves two elements: a dynamic one-the journey, and a
static one-the stay. This implies the movement of a person away from his or her place
of residence and his or her stay in another location. The stay is temporary and is
motivated by search for personal pleasure in the form of rest, relaxation, and self-
improvement.

The word “hospitality” is derived from the Latin word hospitare which means
“to receive as a guest”. Other words derived from hospitare are hospital, hospice,
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and hostel. In each of these words, the main meaning is a host who receives,
welcomes, and caters to the needs of people who are temporarily away from their
homes.

Tourist are temporary visitors staying at least 24 hours in the country visit
whose purpose is not for employment but for leisure, business, family, mission or
meeting. Excursionists are temporary visitors staying less than 24 hours in the
destination visited and not making an overnight stay.

A tour may be domestic or international, independence or package. A package

tour may either be individual or group. A tourist destination depends on their
interrelationship of three basic factors: attraction, amenities or facilities and
accessibility.

The Relationship of Tourism and Hospitality

The tourism and hospitality strongly affect one another. Several associations
and industry leaders considered the combined industries of tourism and hos(pitality as
one large industry-the tourism and hospitality industry. The components of this large
industry include: (1) the food and beverage services, (2) lodging services (3)
recreation services, and (4) travel related services. These components constitute the
tourism and hospitality network. “Network means a complicated interconnection of
parts or components.

The Food and Beverage Component

The public looks for food and beverage services anywhere-in hotels, motels,
airlines, airports, cruise ships, trains, and shopping malls. There must be food service
available to them for breakfast, lunch, dinner, and snacks. There are commercial
restaurants that provide food and beverage services such as fast service restaurants,
ethnic restaurants, and specialty restaurants. Aside from restaurants, taverns, bars,
kiosks, vending machines, supermarkets, food stalls. Food carts and food trucks now
offer food and beverage services.

The Lodging Component

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 The lodging involves providing overnight or even long-term service to the
guests. For many people, lodging is a place to sleep. For others, lodging facility not
only provide beds but also entertainment and recreational facilities. Hence, the lodging
industry component has begun to accommodate several customer preferences-from
budget motels to luxury hotels and expensive resorts.

Lodging facilities such as inns, motor hotels, lodges, or motor inns are hotels
and motels that use different names. There are lodging establishment that use
different term such as bed and breakfast, resort hotel, resort condominium, conference
center, and time-sharing. There are lodging establishments that offer special facilities
such as ski lodges in Colorado and casino hotels in Las Vegas and Atlantic City.

Campgrounds, transient trailer parks, school and college dormitories, summer

camps, and health spas also attend to the lodging needs of those who re away from
home.

In other countries, there are lodging establishment such as the paradore-an

old Spanish monastery or castle that was converted to a hotel; pension or pensione-a
French or Italian home in which guest are provided with a room and board; chateau-a
French castle or elegant country home used as a hotel; ryokan-a Japanese inn in
which traditional customs are observed, and hostel-a lodging facility in which
inexpensive accommodations are provided to students and guests on a nonprofit basis.

Recreation and Entertainment Component

Entertainment originated from the traditional duties of a host to entertain his or

her guests, whether they are neighbors or travelers from other places. The host has
always felt an obligation to attend to the need of his or her guest not only for food and
beverages and lodging, but also for entertainment.

Many centuries ago, innkeepers, tavern-keepers, and their descendants have

attended to their guests’ needs for entertainment by talking to their guests. Others told
stories. Some provided games such as darts, draughts, backgammon, or chess.

Nowadays, the concept of entertaining guests is broader. Guest is offered

different kinds of entertainment and recreational activities such as golf, tennis, hiking,
boating, swimming, handball, casino gambling, and concerts.

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Travel and Tourism Component

Travel and tourism are used together as an umbrella term to refer to those
businesses that provide primary services to travelers. These include not only food and
beverage services, lodging services, recreation and entertainment services, but also
transportation services, and the services of travel agencies and tour operations.

Transportation

The main purpose of transportation is to make it possible for people to go from

one place to another. There are many ways to do this, from the primitive to the
modern and complex. The common means of transportation are automobiles,
recreational vehicles (RVs), buses, trains, ships, and airplanes.

Travel Agencies and Tour Operators

Travel agencies and tour operators are modern additions to the travel and
tourism world. Both have become important in the survival of many businesses in
tourism and hospitality industry.

A travel agent is one who sells travel services in the travel agency. He or she
sells travel services that are assembled by others into “packages”. In the travel
business, travel package is a bundle of related travel services offered to a buyer at a
single price.

Tour operators are wholesalers who make the necessary contacts with hotels,
airlines, and other providers of travel services and devise packages which will appeal to
retail buyers. They are volume purchasers who are able to negotiate lower prices
because of their high-volume purchases. They are able to sell our packages at a
cheaper price than the individual customer.

Definition of Tourism

Tourism is the temporary, short-term movement of people to destinations

outside the places where they normally live and work and their activities during their
stay at these destinations. The movement to destinations is temporary and short-term,
with the intention to return within a few days, weeks, or months. Destinations are
visited for purposes not connected with paid work, that is not to be employed and not
for business or vocational reasons.

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 Tourism in the pure sense is essentially a pleasure activity in which money
earned in one’s abode is spent in places visited. In these sense, tourism represents a
particular form of leisure and a particular form of recreation, but does not include all
uses of leisure and all forms of recreation. It includes much travel, but not all forms of
travel. Tourism therefore, is distinguished from the concepts of leisure and recreation
on one hand, and from travel and migration on the other hand.

Definition of Hospitality

The word “hospitality” is derived from the Latin word hospitare which means
“to receive as a guest”. This phrase implies that a host is prepared to meet a guest’s
basic requirements while the guest is away from home. The requirements of a guest in
these circumstances are food, beverages, lodging, or shelter.

Several related words came from the same Latin root, including hospital,
hospice, and hostel. In each of these words, the principal meaning is a host who
receives, welcomes, and caters to the needs of people who are temporarily away from
their homes.

Meaning of Tourist

In 1937, the League of Nations defined “tourist” as follows: “A tourist is a

person who visits a country other than that in which he or she usually resides for a
period of at least 24 hours”. This was held to include a person travelling for pleasure,
domestic reasons or health, person travelling to meetings or on business, and persons
visiting a country on a cruise vessel even if less than 24 hours.

In 1963, a United Nations Conference on International Travel and Tourism

recommended a new definition of a “visitor” as “any person visiting a country other
than that of earning money”. This definition covers two classes of visitors:
1. Tourist. Temporary visitors staying at least 24 hours, whose purpose could be
classified as:
a. Leisure, such as recreation, holiday, health, study, religion, or sport;
b. Business;
c. Family;
d. Mission; and
e. Meeting
2. Excursionist. Temporary visitors staying less than 24 hours in the destination
visited and not making an overnight stay, including cruise travelers, but excluding
travelers in transit.

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Elements of Travel

Four basic elements have been used as criteria for defining travelers and/or tourists.
These are: distance, length of stay at the destination, residence of the
traveler, and purpose of travel.

A. Distance
What must be considered under distance is the difference between local
travel and travelling away from home. It excludes commuting to and from work and
change in residence.
A measure that has been used to distinguished travel away from home is the
distance traveled on a trip. A trip is defined as “each time a person goes to a
place at least 100 miles away from home and returns”. Travelers, on this
basis, are individuals who travel at least 100 miles in one direction from home. This
definition may be applied in measuring travel by the residents of a country.

B. Length of Stay at the Destination

The second basic element of travel used as criteria for defining travelers is
the length of destination. The definition of tourists and excursionists as proposed
by the WTO is largely based on length of stay. Tourist are temporary visitors who
make at least one overnight stay, while excursionists are temporary visitors who do
not stay overnight in the country that they visit.

C. Residence of the Traveler

The residence or origin of the traveler is the third basic element of travel.
For business and research purposes, it is important to know where people live.

D. Purpose of Travel
The fourth basic element is the purpose of travel. It can be divided into seven:
1. Visiting friends and relatives;
2. Conventions, seminars, and meetings;
3. Business
4. Outdoor recreation-hunting, fishing, boating, and camping
5. Entertainment-sightseeing, theater, and sports;
6. Personal-family, medical, funeral, wedding; and
7. Others.

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The Nature of a Tour
To analyze the nature of a tour systematically, it will be helpful to understand
the difference between domestic and international tourism, as well as independent and
package tour. Domestic tourism refers to travel taken exclusively within the national
boundaries of traveler’s country. People find it easy to do because there are no
language, currency, or documentation barriers. International tourism involves the
movement of people across international boundaries. It is more difficult to travel
outside one’s country the country visited has a different language, currency and
documentation requirements, such as passports, visas, and other condition of entry to
be met by tourists.

A package tour, sometimes called inclusive tour, is an arrangement in which

transport and accommodation is bought by the tourist at an all-inclusive price and the
price of the individual elements cannot be determined by the tourist. The tour operator
who organizes the package tour purchase transport and hotel accommodation in
advance, usually obtaining these at a lower price because he or she is buying them in
bulk. He or she then sells the tours individual to tourist direct or through travel agents.
On the other hand, an independent tour is arrangements in which the tourist buy
these facilities separately, either making reservation in advance through a travel agent
or en route his or her tour.

Tourist purchasing package tours may do so on the basis of either individual or

group travel. An independent inclusive tour is one in which the tourist travels to
his or her destination individually, while in the group inclusive tour, he or she travels
in the company other tourist. The abbreviations IIT and GIT are used for individual
inclusive tour or group inclusive tour respectively.

The Tourist Product

In a narrow sense, the tourist product consists of what the tourist buy. In a
wide sense, the tourist product is a combination of what the tourist does at the
destination and the services he or she uses during his or her stay.

The first characteristic of a tourist product is that it is service. It is an intangible

item. It cannot be inspected by prospective purchasers before they buy as they can
with a washing machine, a stereo, or other consumer goods. The purchase of a
package tour involves a high degree of trust on the part of the buyer.

The second characteristic is that the tourist product is largely psychology in its
attraction. It is more than a collection of services such as an aircraft seat and a hotel

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room. It is temporary use of a strange environment plus the culture and heritage of the
region and other intangible benefits such as atmosphere and hospitality.

Another characteristic is that the product tends to vary in standard and quality
over time unlike the production of a television set. A package tour cannot be
consistently of equal standard. A bumpy flight can change an enjoyable experience into
a nightmare a good room in a hotel may be spoiled by poor food; and a holiday at the
seaside can be destroyed by a prolonged rainy spell.

Still another characteristic is that the supply of the product is fixed. The number
of hotel rooms available at a particular resort cannot be change to meet the changing
demands of tourists during a particular season. The unsold hotel room or aircraft seat
cannot be stored for another sale as is the case with tangible products. Thus, great
efforts are made to fill hotel rooms and aircrafts by discounting the prices of these
products at the last minute.

The Tourist Destination

The tourist destination is a geographical unit where the tourist visits and
stays. It may be a village, a town, a district, a region, an island, a country, or a
continent. The success of a tourist destination depends upon the interrelationship of
three basic factors: attractions, amenities or facilities, and accessibility.

Attractions may be site and event attractions. A site attraction is one in which
the destination itself has appeal, while an event attraction is one in which tourist are
drawn to the destination solely because of what is talking place there. A site attraction
may be a country, a geographical region such as the Alps, a city, or a resort such as
Boracay. Event attractions include congresses, exhibitions, festival such as the Ati-
Atihan Festival, and sports events such as Olympic Games.

Attractions may also be natural or man-made. Natural attractions include

mountains, beaches, and climatic features such sunshine and pure air. Man-made
attractions include buildings of historical or architectural interest such as Fort-Santiago,
holiday camps, or theme parks such as Disneyland in Los Angeles,USA.

Amenities or facilities include accommodation, food, local transport,

communications, and entertainment at the site. However attractive a destination, its
potential for tourism will be limited unless the basic amenities which a tourist requires
are provided. Amenities will differ according to the attraction in the case when a resort
hotel is built to offer different kinds of entertainment in a previously undeveloped
region.

Accessibility means having regular and convenience of transport in terms of

time/distance to the destination from the originating country at a reasonable price. If
private transport is to be the means of access, tourism flow will depend upon a

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adequate roads, gasoline stations, and the like. Good railways and coach services,
airports, and seaports are designed to facilitate accessibility.

Tourist Services
Travel and stay of tourist give rise to a wide range of services in the course of a
holiday. The principal tourist services are supplied by passenger transport, which
provides the means to reach the destination, as well as the movement at the
destination. Distinctions in transport are between public and private, domestic are
international, and among the various modes- land, sea, air.

Accommodation, food and beverages, and entertainment constitute the second

group of tourist services. Hotels are vital concern to a large proportion of tourists.
However, many stay with friends and relatives, and in other private accommodation in
the form of caravans and tents. At other present, food and beverages operations cut
across all sectors of the travel industry since eating is a necessity, as well as a pleasure
for travelers. Entertainment, combined with amusement and recreation, is the primary
reason why millions of people travel.

The third group of tourist services consists of those provided by the travel agent
and by the tour operator. The travel agent is the distributor of the product, while the
tour operator is the manufacturer of the product. The travel agent provides an
intermediary function between the tourist and the providers of transport and
accommodation, while the tour operator combines the individual components of a
holiday into a product, which is then sold directly to the public through travel agents.

Other tourist services include currency, documentation, information, sightseeing

and shopping.

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 Module 1.2
Characteristics of Tourism and Hospitality
Tourism and hospitality has special characteristics which make it different
from other industry.

1. In tourism and hospitality, the product is not brought to the consumer; rather
the consumer has to travel and go to the product to purchase it. In order
industries, an item manufactured in a factory is brought to the wholesaler and
retailer and ultimately to the consumer.

2. The products of tourism and hospitality are not used up; thus, they do not
exhaust the country’s natural resources. The products of other industries have a
limited life and at the end of it are either junked or replaced with new ones.

3. Tourism and hospitality is a labor-intensive industry. It requires more

manpower than other industries.

4. Tourism and hospitality is a people-oriented. It is primarily concerned with

people. One of the most important motivations of tourist is to meet other people
and see how other people live.

5. Tourism and hospitality is a multidimensional phenomenon. It is dependent on

many and varied activities which are separate but interdependent.

6. The tourism and hospitality industry is seasonal. During vacation seasons,

millions of tourists travel, which result in increased revenues for several tourism
agencies; but when vacations are over, these companies experiences a big
decline in dollars earned.

7. The industry is dynamic. It is characterized by the changing ideas and attitudes

of its customers and therefore must be always prepared are willing to adjust to
these changes.
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Importance of Tourism and Hospitality
Tourism and hospitality has become one of the world’s major industries. Both
developing and highly developed nations are now taking a closer look at the following
potential benefits from tourism and hospitality;

1. Contribution to the balance of payments. Tourism and hospitality can help

correct the balance of payments and deficits of many countries by earning the
much-needed foreign currency in international trade. Examples of countries in
which the tourism and hospitality industry has helped reduce the deficits are;
Spain, Mexico, Philippines, Thailand, Hongkong, and Singapore.

2. Dispersion of development. International tourism and hospitality is the best

means to spread wealth among countries; thus, bridging the economic gap
between the rich and the poor nations.

3. Effect on general economic development . Expenditures by tourist can have

beneficial effects on all economic sectors and can lead to the development of
different industries and other economic activities .

4. Employment opportunities. Tourism and hospitality is a source of employment.

It is a service industry, which could have a significant effect on those countries
with surplus labor such as the Philippines. For countries where there is high
rate underemployment, tourism and hospitality can provide a ready solution.

5. Social benefits. Social exchange takes place when tourist comes in contact with
the inhabitants of the place they visit. Their social background and their
presence affect the social structure and the way life of the local residents. In
the same way, tourists are also affected by the experience so that they often
carry with them new habits and a new outlook on life when they return home.

6. Cultural enrichment. Tourism and hospitality emphasizes a sharing and

appreciation of cultures rather than the lack of trust brought about by isolation.

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 Though tourism and hospitality, we can appreciate the rich human and cultural
diversity that the world offers and evolve a mutual trust and respect for one
another and the dignity of life on earth. Likewise, tourism and hospitality
contributes to the preservation and development of the world’s cultural
heritage. It encourages governments to preserve historical sites and
monuments and motivates indigenous groups to preserve their heritage in the
form of dance, music, and aircrafts.

7. Educational significance. Tourism and hospitality enhances one’s education.

International conferences, seminars, and study trips held each other enable
people of all nations to exchange ideas, propose solutions to problems, and
share their concerns. They provide up-to-date information for the enhancing
the knowledge and skills required for the development of the tourism and
hospitality industry.

8. A vital force for peace. A properly designed and developed tourism and
hospitality can help bridge the psychological and cultural distances that
separate people of different races, colors, religions, and states of social and
economic development. In facilitating more genuine social relationship among
individuals, tourism and hospitality can help overcome prejudices and foster
international brotherhood and world understanding. Thus, tourism and
hospitality can become a real force for world peace.

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