Creating your Personal Logo and Tagline

AUDIENCE
Think of your dream job. (Some repetition is okay)

1. What is your professional title? _______________________

2. What companies have your dream job? Collect communications and images from those
companies.

Look at the images and documents. Ask yourself, if these companies were people, how would
you describe that person’s personality? List three words that describes that personality
(traditional, wild, friendly)
________________________ ________________________ ________________________

3. List three words that describe what that job is like.

________________________ ________________________ ________________________

4. What characteristics would a hiring manager look for when hiring someone for your dream job?

________________________ ________________________ ________________________

CONTENT
You – Think of what you do or how you act in different situations. Then how you’d describe
yourself.
1. Ask yourself what you have to offer that others don’t. List three words that describe your unique
professional personality.

________________________ ________________________ ________________________

2. List three words that describe what you’re like with your family or friends.

________________________ ________________________ ________________________

3. List 3 words that describe how your co-workers might use to describe you.

________________________ ________________________ ________________________

4. List 3 words that describe what you’re like...

________________________ ________________________ ________________________

5. Circle the 3 words/phrases that describe the message you want to convey.

6. Why do you do this work? What do you believe in?

_____________________________________________________________________________
Your Competition

7. Describe your competition for the job you want. List three words that describe their professional
personalities.

________________________ ________________________ ________________________

8. You must be Unique. Compare the three words that you circled with the three words for your
competition. If your words are not unique, go back and ask yourself more questions.

BRAND IN ACTION CHART

3 Words Similar Words / Phrases What you Do What you Don’t do

Create an identity IN A TAGLINE

Formula: [Title/job] + [who... (does something]) + [why] = Tagline

1. What is your professional role?

_____________________________________________________________________________

2. What do you do that’s unique?

_____________________________________________________________________________

3. Why do you do it?

_____________________________________________________________________________

4. Write your tagline. You may have to play rewrite it a few times.

_____________________________________________________________________________

5. Play with your tagline so that it matches the media.

_____________________________________________________________________________