“Genius Games is a newly launched gaming software services company.

Their software
development is outsourced to Pheebee Infoteh. Their target customers are around the globe
using internet and having interest in gaming. They host all the gaming applications and require
users to register with them”

Abstract

The rise in popularity and the rapid growth in the Gaming Industry have created a much more
competitive environment for all properties. Industry leading Gaming companies have expressed
the need to identify and develop their clientele so as to enhance the guest experience, increase
guest loyalty, and generate new business.

Information Technology used to meet Strategic objectives

 To setup a company website to make smoother inroads in the online Business for
making people aware about the gaming applications available on the website.
 Having appropriate softwares for respective domains so that the functioning of each will
be effective.
 Database management will be an important role when it comes to usage of the database
with respect to the number of employees or clients or customers.
 Being in the Gaming Industry we need to ensure that we have strategic tie-ups with few
multi-national companies around the globe through virtual media so that we can inherit
business across boundaries.
 One of the comprehensive softwares required to host the gaming applications online will
be the Game Server - is a remotely or locally run server used by game clients to
play multiplayer video games

Flow of Strategic Decision Making and Investment in IT

 The objective of every business is to make money for the owners now and in the future.
Hence, the strategic decision making and Investment in IT plays a very important role in
giving impetus to the profits.
 Basically the set of decisions made by IT and senior management comes in the
strategic decision making which can include - deployment of technology infrastructures,
relationship of technology choices to business choices
 Being a Online Gaming application provider – The investment in IT will be more than the
substantially traditional business patterns.
 A skeleton of the Financed Planning( can be a budget, a plan for spending and saving
future income.) for IT in the organization can laid down as follows:
 Organization Structure and its implication of IT requirement

An organizational structure consists of activities such as task allocation, coordination and

supervision, which are directed towards the achievement of organizational aims. It can also be
considered as the viewing glass or perspective through which individuals see their organization
and its environment.

Here are several ways that core IT functions can be organized. The following discussion
describes some of the more popular models.

Centralized: In the centralized model, top-down responsibility for solutions delivery,

conceptualizing, developing and implementing IT solutions for all parts of the business is
controlled by some central authority. A centralized model is economical from both a skill and
an overhead standpoint, but does little to build client relationships, foster business knowledge in
IT staff, or further align IT with business needs since customizing the solution to fit the business
can be difficult.

Centralized, - with CRM Role: In this model, the conceptualization and delivery of IT services
is still carried out by a central authority, but that authority is augmented with the addition of
customer relationship managers—people who deal directly with customers on behalf of the
centralized authority to mitigate some of the disadvantages of the central model. This model
does much better than the pure centralized model because it aligns IT with business needs and
builds client relationships. Nevertheless, it does require the additional overhead of staffing the
CRM function and also requires that effective coordination to occur between the CRM staff and
solution delivery teams.
A Federated Model: In the federated model, a statewide IT unit such as the CIO's office has
primary responsibility for architecture, common infrastructure and services, and standards
decisions, while each agency IT department has primary responsibility for application resource
decisions. Agency IT managers report into the agency director as well as the central IT
organization. The federated model gives good balance between enterprise and local
innovation. Also, it is quite effective at aligning IT with the needs of the business. The
disadvantages of the federated model are the complexity of coordinating among so many
players, the problem of dual reporting relationships, and, most importantly, the high
administrative and staff costs of supporting multiple IT organizations.

Decentralized: The decentralized model is the loosest of the organizational choices. In the
decentralized model, solutions delivery is aligned with the agency line of business and IT
managers report to the agency director. When coordination happens, it is achieved in IT
management and executive councils. The decentralized approach gives agencies the most
control over IT direction and closely aligns IT service delivery with agency needs.

HR Domain in Information Technology for the Organization

A bridge between HR strategy, processes and technologies - thereby enabling your HR to better
align with an ever increasing business role. Payroll Application, HR Application Outsourcing,
Enterprise Learning Management, Portal Implementation/Integration and HR Analytics are key
components of the solution set.
HR Product Based Services

 SAP, Oracle-PeopleSoft
 Employ!, BrassRing, RecruitSoft

Solutions

 Payroll Solutions
 HR Portals & HR-Analytics
 Enterprise Learning Systems

HR Product Based Services

 HR-IT Architecture and Design

 HR Product Evaluation/Selection
 Business Process Re-engineering (BPR)

HR BPO Services for Pheebee Infotech as an Outsourcing Partner

 Payroll Processing
 Recruitment Process Outsourcing
 Learning Process Outsourcing
 Benefits Administration
 Employee Life Events Data/Records Management
 HR Helpdesk

To conclude the Human resource for the IT, the company’s IT department will be headed by a
CTO (Chief Technology Officer) then the President of Technology followed by VP, AVP and the
Team Leaders under which supervision the IT executives, programmers, designers will be
working in tandem to achieve a common goal for the organization.

Operational – Involvement of IT

The operations department usually monitors the announcements which are to be done in the
organization and the involvement of Information Technology will be the use of Microsoft Outlook
Exchange – Webmail for every employee so that proper communication happens between the
employees in the organization.

Many offers, schemes and event details can be circulated through the Operations Team of the
organization within.
Knowledge Based – Involvement of IT

Management Based – Involvement of IT

Information Technology Management is concerned with exploring and

understanding Information Technology as a corporate resource that determines both the
strategic and operational capabilities of the firm in designing and developing products and
services for maximum customer satisfaction, corporate productivity, profitability and
competitiveness.

Genius Games Management will be making the decision process

Strategic Based – Involvement of IT

It determines the firm’s scope with respect to technology. Also, the sequence of activities
that transforms current alignment state to future alignment state. Actively involve IT staff
in development of vision and strategies. Strengthen degree of strategic alignment

Business Intelligence

Basically, Business intelligence (BI) refers to computer-based techniques used in spotting,

digging-out, and analyzing business data, such as sales revenue by products and/or
departments, or by associated costs and incomes. BI technologies provide historical, current,
and predictive views of business operations. Common functions of business intelligence
technologies are reporting, online analytical processing, analytics, data, business performance
management, benchmarking, text mining, and predictive analytics.

Customized Business Intelligence for Genius Games for gaming applications online

This will provide a complete, integrated end-to-end set of solutions being utilized throughout the
complete gaming industry. We will provide a framework that can access any type of property
source system, from any platform and create a centralized data store for guest and property
information providing a wide array of reporting and analytic capabilities. The system can clean
and consolidate information for guest activity across the property. Once the
cleaned/consolidated data is in place and available, the system allows for several strategic
options for leveraging this full property and guest level information. The diagram below
illustrates the information platform and the wide spectrum of information it can provide
 Gaming
SOLUTIONS

This will improve Genius Games by providing business insights to all employees leading to
better, faster, more relevant decisions.

Requirement of Hardware

1. Web Space Servers – Storage Devices

2. Game Server – only for gaming applications
3. Cloud Computing devices (Virtual Servers)
4. Computers, Laptops
5. Laser Printers
6. Scanners
7. Leased Line
8. Barcode Readers
9. Biometric Device
10. Input and Output Devices
11. Mobile Phones (for testing various game applications on Mobile interface such as
iPhone, Android, Blackberry, Symbian, etc...)
 Requirement of Softwares

1. Verisign Billing Software for payments online for games

2. Payroll software for Accounting and HR department of the organization
3. Network Operating System – manages networks and security like LINUX, UNIX or
Windows NT
4. Application softwares such as webmail for intranet and on internet.
5. Time Management System software for employees in the Organization
6. Animation system for 3D Gaming applications
7. Video Editing
8. Online tutorial software for educating users about the games online.
9. PeopleSoft by Oracle
10. Siebel Customer Care by IBM

Requirement of Networks

It will allow people or devices to share information or data. In addition a network will be able to
transmit this information quickly, with reliability and efficiency. It will interconnect users and
devices such as computers, telephones, printers, scanners, mobile phones, terminals, etc..

Even the smallest businesses can take advantage of networking to share the cost of peripherals
such as printers and scanners and provide access to shared data.

However, the growth of wireless networks and the increasing use of virtual private networks,
which allow a user to access a business' network via the internet, have not only resulted in a
wider choice of solutions for the business owner, but also a number of additional business
benefits.

In order to sustain in the competitive market we can build customized applications (apps) for
Facebook, Orkut ,MySpace for gaming so that the use base will increase as these Social Media
networking websites which are widely used by many people around the globe.

Conclusion

All of this information will empower Genius Games to deliver a gaming and online experiences
that will have customers feel important and well served. Additionally, it will allow company
executives to make better and informed decision towards their guest’s and properties.