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Managing healthcare quality using combined SWOT and the analytic hierarchy
process approach
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111
2 Managing healthcare quality using combined SWOT
3 and the analytic hierarchy process approach
4
5
Is Prasanta K.
Dey cited as
the correct
Prasanta K Dey*
corresponding
author? Thanks Aston Business School, Aston University, Birmingham B4 7ET, UK
E-mail: p.k.dey@aston.ac.uk
6 *Corresponding author
7
8 Seetharaman Hariharan
Please supply
e-mail address Anaesthesia and Intensive Care, The University of the West Indies,
for
Seetharaman St. Augustine, Trinidad
Hariharan.
Thanks E-mail:
Abstract: Improving healthcare quality is a growing need of any society.
9 Although various quality improvement projects are routinely deployed by the
1011 healthcare professional, they are characterised by a fragmented approach,
1 i.e. they are not linked with the strategic intent of the organisation. This study
2 introduces a framework which integrates all quality improvement projects with
3 the strategic intent of the organisation. It first derives the strengths, weaknesses,
opportunities and threats (SWOT) matrix of the system with the involvement of
4 the concerned stakeholders (clinical professional), which helps identify a few
5 projects, the implementation of which ensures achievement of desired quality.
6 The projects are then prioritised using the analytic hierarchy process with the
7 involvement of the concerned stakeholders (clinical professionals) and
8 implemented in order to improve system performance. The effectiveness of the
method has been demonstrated using a case study in the intensive care unit of
9 Queen Elizabeth Hospital in Bridgetown, Barbados.
2011
1 Keywords: analytic hierarchy process; healthcare services; project prioritising;
2 quality management; SWOT matrix.
3
Reference to this paper should be made as follows: Dey, P.K. and Hariharan, S.
4 (0000) ‘Managing healthcare quality using combined SWOT and the analytic
5 hierarchy process approach’, Int. J. Healthcare Technology Management,
6 Vol. 00, Nos. 0/0, pp.000–000.
7
8 Biographical notes: Prasanta Kumar Dey is a senior lecturer at Aston Business
School in the UK. He was previously with the University of the West Indies,
9 Barbados, and the Indian Oil Corporation Ltd, India. He has a PhD in
30 Engineering, a Master’s in Industrial Engineering and Management and a
1 Bachelor’s in Mechanical Engineering. His research interests include
2 performance measurement and management in manufacturing and services
3 industry, project management, risk management, and supply chain management.
He has published extensively in internationally refereed journals. He is the
4 co-editor of International Journal of Energy Sector Management.
5
6 Seetharaman Hariharan is a senior lecturer in anaesthesia and intensive care with
7 the University of the West Indies, St. Augustine, Trinidad and Tobago. After
gaining his MBBS degree, he has had experience in internal medicine for six
8
9
40
Copyright © 0000 Inderscience Enterprises Ltd.
2 P.K. Dey and S. Hariharan
111 4 Application
2
3 One of the most important areas of a hospital is the ICU, which provides support for
4 critically ill patients. ICU consumes a large share (about 10%) of budgetary allocations of
5 a hospital. Until recently, the performance of ICU was measured by prognostic scoring
6 systems such as the ‘Acute Physiology and Chronic Health Evaluation’ (APACHE); the
7 Simplified Acute Physiology Score (SAPS) or the ‘Mortality Prediction Model’ (MPM)
8 (Zimmerman, 2002). All of these systems consider binomial patient outcome namely
9 ‘survival’ or ‘death’ as the indicators of measurement. These systems incorporate logistic
1011 regression equations to predict the mortality for a case-mix in a particular ICU. The ratio
1 of the predicted mortality to the observed mortality (Standardised Mortality Ratio – SMR)
2 is used to compare the performance of different ICUs (Becker and Zimmerman, 1996).
3 Although used by many studies, there are many inherent problems with these models: a
4 study which has used all three models to compare ICUs from 32 hospitals (Project
5 IMPACT) reported only a fair-to-moderate agreement in the identification of quality
6 measures (Glance et al., 2002). Other studies have reported poor goodness of fit for these
7 scoring systems, implying that the prognostic models do not perform consistently in all
8 ICUs (Katsaragakis et al., 2000; Marik and Varon, 1999; Markgraf et al., 2000). Although
9 patient outcome should always be the primary goal of any ICU, there are many other
2011 contributory factors that also have to be considered which are omitted from these scoring
1 systems. Attempts have been made to resolve these omissions using such methods as Data
2 Envelopment Analysis (DEA) which have helped to improve structural measures
3 (Dlugacz et al., 2002; Field and Emrouznejad, 2003).
4 Changes in individual ICU outcome factors such as an increase in ‘mortality rate’ could
5 be interpreted as a reduction in the level of overall performance. However, it is imperative
6 that before any conclusions are finalised all possible causes must be considered.
7 Many of the outcome-based models do not incorporate root cause analysis of the
8 problems, which may be the causative factors for the reduced performance. They do not
9 suggest enablers for correcting the problems once they are identified and do not provide a
30 framework for strategies for correction and improvement. The managers of the units
1 design their own methods from the performance appraisal level to the implementation
2 strategy level. With the presently available models of performance measurement, most of
3 the units qualify with honours and it is difficult to distinguish whether they genuinely
4 perform well or it is grade inflation (Green et al., 1997; Popovich, 2002). Therefore, there
5 is a need of new models, which provide all these aspects of quality improvement as a
6 package for the manager and link them with the organisational strategies. The proposed
7 quality improvement framework has been applied to the ICU of a hospital in Barbados in
8 order to demonstrate its effectiveness in improving quality of specific healthcare unit.
9
40 4.1 Hospital and ICU setting
1
2 Barbados is an island of the Eastern Caribbean, with a population of 268,000. It is an
3 English-speaking country of the British Commonwealth with a high quality-of-life index.
4 The Queen Elizabeth hospital is a 650-bed tertiary care centre, affiliated to the University
5 of the West Indies and a referral centre for several Caribbean countries. The
6 multidisciplinary ICU in the Queen Elizabeth hospital is a six-bed open unit, admitting
711 patients from all specialties.
8
Managing healthcare quality 5
111 4.1.1 Step 1: identifying a system for quality improvement and its environment
2 An organisation may select a specific system for performance improvement on the basis
3 of either the criticality of its operations in terms of customer satisfaction and business
4 success or unsatisfactory current performance. In this study, the ICU of the hospital had
5 been chosen on the basis of the criticality of its operations for overall patient satisfaction.
6 Figure 1 shows the ICU system for the case under study and its environment.
7
8 4.1.2 Step 2: deriving strengths, weaknesses, opportunities and threats
9 After identifying the system for the study, the next step of the model was to identify the
1011 strengths, weaknesses, opportunities and threats of the ICU. Strengths and weaknesses
1 refer to those within the organisation of the ICU. Opportunities and threats are those forces
2 arising from developments or changes often outside the ICU. The clinicians involved in
3 the day-to-day management of the ICU were interviewed and the existing problems of the
4 ICU were identified by discussions and brainstorming sessions.
5 The participants identified appropriate ICU setting for 14-bed occupancy, availability
6 of state-of-the-art monitoring equipment, aggressive therapeutic intervention, competent
7 clinical professionals, the presence of a high dependency unit close to ICU, availability of
8 adequate research facilities, link with academia and good working environment, as
9 strengths of the ICU in Queen Elizabeth Hospital. They also identified a critical shortage
2011 of nurses and support staff, weak patient administration, weak human resource
1 management practices, a poor information and communication technology framework,
2 and slow adoption of newer recommendations and technology as the weaknesses.
3 Additionally, advancement in healthcare technology as well as information technology,
4 government support in healthcare, rapid development in healthcare management research
5 and globalisation, were identified as the opportunities, and increasing awareness,
6 competition from other hospitals, increasing legal complication and poor functioning of
7 other units of hospital were identified as the threats to the ICU under study.
8
9 4.1.3 Step 3: formulating SWOT matrix with various strategies
30 The next step was to construct the SWOT matrix using information from the previous step.
1 Figure 2 shows the SWOT matrix for the ICU under study. It revealed various strategies
2 of the ICU under study. The strategies, which had been formulated by capitalising the
3 organisation’s strengths and environmental opportunities are developing a supply chain
4 management framework in order to develop long-term relationship with technology
5 providers, equipment, drug and disposable suppliers; retaining of competent consultants
6 and doctors; encouraging the clinical professionals to get involved in healthcare
7 management research; and developing the information and communication technology
8 framework. Recruiting of competent clinicians and developing human resources
9 management policy for ICU management were derived as WO–strategies. The participants
40 derived continuous performance improvement, integrating medical practices with the legal
1 framework, and developing the communication framework with other units of hospital as
2 ST-strategies. Organising both technical and management training for clinical
3 professionals and putting emphasis on changing hospital policy for customer-focused
4 patient care using standardised processes were WT-strategies, as derived by the
5 participants of the ICU under study.
6
711
8
6 P.K. Dey and S. Hariharan
111 4.1.6 Step 6: developing hierarchical framework for project prioritising using
2 analytic hierarchy process
3
4 Steps 4 and 5 demonstrate the characteristics of the projects and the factors for their
5 prioritising. These reveal that factors are both objective as well as subjective. Additionally,
6 they are conflicting in nature, i.e. if a specific factor prioritises a project, other factors
7 prioritise another project. These call for using multi-attribute decision-making techniques
8 for prioritising projects for quality improvement. The participants decided to use the
9 analytic hierarchy process (AHP), a multi-attribute decision-making technique (Saaty,
1011 1980) in order to prioritise quality improvement projects for the ICU under study.
1 Figure 3 shows the hierarchical project selection framework for ICU using AHP.
2
3 4.1.7 Step 7: prioritising projects for implementation using AHP
4
5 The AHP developed by Saaty (1980) provides a flexible and easily understood way of
6 analysing complicated problems. It is a multiple criteria decision-making technique that
7 allows subjective as well as objective factors to be considered in decision-making
8 processes. The AHP allows the active participation of decision makers in reaching an
9 agreement, and gives managers a rational basis on which to make decisions. AHP is based
2011 on the following three principles: decomposition, comparative judgement, and synthesis
1 of priorities. The AHP is a theory of measurement for dealing with quantifiable and
2 intangible criteria that has been applied to numerous areas, such as decision theory and
3 conflict resolution (Vargas, 1990). AHP is a problem-solving framework and a systematic
4 procedure for representing the elements of any problem (Saaty, 1983).
5 Formulating the decision problem in the form of a hierarchical structure is the first step
6 of AHP. In a typical hierarchy, the top level reflects the overall objective (focus) of the
7 decision problem. The elements affecting the decision are represented in intermediate
8 levels. The lowest level comprises the decision options. Once a hierarchy is constructed,
9 the decision-maker begins a prioritisation procedure to determine the relative importance
30 of the elements in each level of the hierarchy. The elements in each level are compared as
1 pairs with respect to their importance in making the decision under consideration. A verbal
2 scale is used in AHP that enables the decision maker to incorporate subjectivity,
3 experience, and knowledge in an intuitive and natural way. After comparison matrices are
4 created, relative weights are derived for the various elements. The relative weights of the
5 elements of each level with respect to an element in the adjacent upper level are computed
6 as the components of the normalised Eigenvector associated with the largest Eigen value
7 of their comparison matrix. Composite weights are then determined by aggregating the
8 weights through the hierarchy. This is done by following a path from the top of the
9 hierarchy to each alternative at the lowest level, and multiplying the weights along each
40 segment of the path. The outcome of this aggregation is a normalised vector of the overall
1 weights of the options. The mathematical basis for determining the weights was
2 established by Saaty (1980).
3
4
5
6
711
8
10 P.K. Dey and S. Hariharan
111 Project selection is usually a team effort, and the AHP is one available method for forming
2 a systematic framework for group interaction and group decision making (Saaty, 1982).
3 Dyer and Forman (1992) describe the advantages of AHP in a group setting as follows:
4
both tangibles and intangibles, individual values and shared values can be included
5
in an AHP-based group decision process
6
7 the discussion in a group can be focused on objectives rather than alternatives
8
the discussion can be structured so that every factor relevant to the discussion is
9
1011 considered in turn
1 in a structured analysis, the discussion continues until all relevant information from
2 each individual member in a group has been considered and a consensus choice of
3 the decision alternative is achieved.
4
5 A detailed discussion on conducting AHP-based group decision-making sessions,
6 including suggestions for assembling the group, constructing the hierarchy, getting the
7 group to agree, inequalities of power, concealed or distorted preferences, and
8 implementing the results, can be found in Saaty (1982) and Golden et al. (1989). For
9 problems with using AHP in group decision making, see Islei et al. (1991).
2011 The participants derived through extensive brainstorming the importance of each
1 factor and the sub-factors by pair-wise comparison using a nine-point numerical scale
2 (Table 1). Table 2 shows the pair-wise comparison in factor level and Table 3 shows the
3 normalised matrix with weights of each factor. Similarly, relative importance of each
4 subfactor was also derived. Subsequently, the alternatives are pair-wise compared with
5 respect to each sub factor in order to develop priorities of each alternative. Then the results
6 were synthesised across the hierarchy to derive the overall priority of the projects. The
7 results are shown in Table 4. The study used Expertchoice™ software and consistencies
8 of all the matrices were checked along with overall consistency, which were within 10%.
9
30 Table 1 Nine point scale for pair-wise comparison
1
2 Intensity of pair-wise Importance
3 comparison
4
1 Equal importance, two activities contribute equally to the object
5
6 3 Moderate importance, slightly favours one over another
7 5 Essential or strong importance, strongly favours one over another
8 7 Demonstrated importance, dominance of the demonstrated importance in
9 practice
40 9 Extreme importance, evidence favouring one over another of highest
1 possible order of affirmation
2 2, 4, 6, 8 Intermediate values, when compromise is needed
3
4 Source: Saaty (1980).
5
6
711
8
12 P.K. Dey and S. Hariharan
40
30
111
711
2011
1011
Criteria Weights Sub-criteria Weights Project 1: Managing Project 2: Improving Project 3: Recruitment and
supply chain infrastructure training
LP GP LP GP LP GP LP GP
Cost 0.23 Capital cost 0.600 0.138 0.380 0.052 0.210 0.029 0.410 0.057
Operating cost 0.400 0.092 0.370 0.034 0.380 0.035 0.250 0.023
Benefit 0.42 Morbidity 0.280 0.118 0.380 0.045 0.350 0.041 0.270 0.032
Mortality 0.300 0.126 0.360 0.045 0.420 0.053 0.220 0.028
Advanced patient 0.300 0.126 0.350 0.044 0.450 0.057 0.200 0.025
Managing healthcare quality
occurrences
Patient throughput 0.120 0.050 0.370 0.019 0.250 0.013 0.380 0.019
Customer 0.23 Patient 0.480 0.110 0.380 0.042 0.370 0.041 0.250 0.028
satisfaction Clinical 0.270 0.062 0.350 0.022 0.200 0.012 0.450 0.028
professionals
Management 0.250 0.058 0.340 0.020 0.350 0.020 0.310 0.018
Table 4 Prioritising projects using an analytic hierarchy process
Project 0.12 Risk 0.330 0.040 0.180 0.007 0.340 0.013 0.480 0.019
characteristics Faster 0.120 0.014 0.280 0.004 0.280 0.004 0.440 0.006
implementation
Complexity 0.230 0.028 0.190 0.005 0.390 0.011 0.420 0.012
Schedule 0.170 0.020 0.350 0.007 0.250 0.005 0.400 0.008
User friendly 0.150 0.018 0.420 0.008 0.360 0.006 0.220 0.004
0.354 0.341 0.306
111 Information from the microbiology laboratories was assimilated to reveal the spectrum of
2 microbial infections in the ICU and their sensitivity to various antibiotics. This culminated
3 in formulating an antibiotic protocol. The clinical director of the ICU had arranged
4 conferences with the various departments who admit their patients in the ICU, which
5 improved interdepartmental communication. The Ministry of Health had recently
6 formulated a National Policy for admission and discharge to ICUs, which had also been
7 implemented in the institution.
8 Long-term partnership was developed with drug and disposable suppliers, equipment
9 and instrument manufacturers and suppliers, and infrastructure maintenance contractors.
1011 Dynamic monitoring of customers’ satisfaction and effective communication with
1 government was done through IT infrastructure.
2
3
4 5 Discussion
5
6 Quality in healthcare is usually assessed by three parameters namely structure, process and
7 outcome of healthcare (Donabedian, 1988). Quality improvement measures should always
8 include all the three parameters, which are remarkably missing in the current models. The
9 structure of the hospitals is assessed by the human and material resources available in each
2011 hospital. Processes of hospital operations has been difficult to measure by specific metrics
1 (US News & World Report, 1990). Some authors have recommended process measures,
2 but this may require large databases, which may not be consistently available (Palmer
3 1997). Researchers used various performance measurement methods using data envelop
4 analysis (DEA), fuzzy theory, balanced score card, analytic hierarchy process etc. in order
5 to identify quality improvement projects in healthcare systems (Hariharan et al., 2005).
6 However, they suffer from not having sufficient link with the organisational strategies
7 (Hariharan et al., 2004, 2006). The proposed model incorporates all the three parameters
8 (structure, process and outcome) of healthcare evaluation along with the consideration of
9 organisational strategies.
30 As mentioned earlier, most of the performance appraisal methods of healthcare units
1 have a fragmented approach. Some institutions have peer review committees to audit the
2 morbidity and mortality of patients (Snelson, 1992). Peer review is invariably done
3 retrospectively and analyses the deficiency in patient care, which could have contributed
4 to the adverse patient occurrences. Although effective as a quality improvement measure
5 with respect to patient care there are many inherent difficulties when this is considered as
6 the major or one and only approach (which is true in many institutions). The multifarious
7 schools of thought involved in patient care could justify the approach taken towards the
8 patient, unless it is an obvious deficiency in patient care. Peer review predominantly
9 approaches the technical aspect of patient care and most often may not give weight to the
40 other aspects, such as human and material resources, which could have possibly
1 contributed to the morbidity and mortality. Thus, this method does not appraise the
2 performance as a whole. Furthermore, it is too focused on the aspect of the deficiency of
3 patient care and may not approach the performance of the organisation from other factors
4 not involved with deficiency in patient care. Additionally, this method might only find the
5 deficiencies and may not be able to provide enablers to mitigate various factors involved
6 in a framework for the manager to implement.
711
8
Managing healthcare quality 15
111 The present model addresses many of the aforementioned disadvantages of the
2 existing quality improvement methods:
3
it approaches the performance of the organisation from a holistic point of view by
4
incorporating every factor
5
6 it does not limit itself to the morbidity and mortality of patients
7
it reviews the various important aspects of the infrastructure of the healthcare unit
8
such as material and human resources
9
1011 it also provides the manager a project management framework in order to plan and
1 implement improvement projects
2
it is not necessary to wait for adverse patient occurrences to do a retrospective
3
analysis, but the model may be applied in continuum on an ongoing basis for
4
continuous quality improvement
5
6 it also facilitates the prioritisation of implementation measures objectively to quickly
7 improve the performance of the unit
8
quality improvement measures are linked with the strategic intent of the organisation
9
2011 it involves the process owners in making decisions.
1 The major pitfall of the present model is that it has only been applied in an ICU setting of
2 a hospital. Additionally, both the SWOT matrix and project prioritising using AHP totally
3 rely on organisational effectiveness in making a right decision.
4
5
6 6 Conclusion
7
8 Quality improvement projects are not always linked to the strategic intents of the entire
9 organisation (e.g. specific departmental initiative to improve quality). A synergy between
30 the bottom-up and top-down approach for quality improvement improves organisational
1 effectiveness. An integrated approach to quality improvement by identifying quality
2 improvement projects using strategic management tools like SWOT and subsequently
3 prioritising those projects using the analytic hierarchy process with the involvement of the
4 concerned stakeholders ensures synergies between operational requirements and
5 organisations’ business strategies. Today’s healthcare services are extremely demanding
6 because of the constant variations in the customers’ needs, the intense competitive
7 environment and rapid technological advancement. Hence, a dynamic analysis of the
8 environment with the involvement of the stakeholders, deriving improvement measures
9 and fast implementation of those improvement projects are keys for success. The proposed
40 model has been successfully implemented in the ICU of a hospital in a developing country
1 and a subsequent stakeholder validation survey revealed that the model could be used
2 dynamically for evaluating the performance of any system along with other existing
3 performance measurement models in healthcare services.
4
5
6
711
8
16 P.K. Dey and S. Hariharan
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711
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