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Introduction
Of the world’s 6.4 billion people, about 2.6 billion live on less than US$2 a day. They not only lack access to clean
water, electricity, health services, sanitation etc. but also sustainable means of earning income. They are caught in a
vicious circle of poverty where low income, unemployment and negligible wealth creation make them vulnerable.
They need support to come out of this situation. This requires integrated approach wherein government, community
and the private sector strive to build win-win inclusive business models.
Planning Commission has recognized Public Private Partnerships (PPP) as a strategy for achieving Vision 2020. Even
State Governments have taken initiatives to promote PPPs. Rajasthan has formally launched a Viability Gap Funding
Scheme for promoting PPPs in the Social Sector. Sulabh, Narayana Hrudaylaya, e-Choupal, Project Shakti etc.
understood that needs of poor are different and forged partnerships to create win-win models.
While the scope of working in these markets is huge there are constraints in the way wherein limited market
information, lack of community preparedness and effective facilitators, ineffective regulatory environments, missing
knowledge and skills and restricted access to financial products and services have to be factored in to design
appropriate strategies. Moreover, these markets requires players to adapt to products and processes, invest to
remove market constraints, leverage the strengths of the poor, combine
resources and capabilities with other stakeholders and engage in policy
dialogue with governments.
Presentation I: Trade Facilitation Centres, SEWA / Safe drinking water, Byrraju Foundation
Presentation II: Marketing health products in poor economy, AED, US / Agri Business, TECHNOSERVE, US
Presentation I: Value Chain Integration in Poultry sector – Suguna Poultry Farm Ltd.
Presentation II: Indoor Air Pollution, SHELL FOUNDATION, UK
Presentation I: Creating sustainable livelihoods for poor rural youth - Employment Generation and Marketing
Mission (EGMM), Govt. of AP
Presentation II: Promoting private sector participation for poverty alleviation - SWISSCONTACT/KATALYST,
Bangladesh
Panel Discussion
Panel consisting of eminent experts from different sectors will debate and crystallize the days’ learning and attempt to
formulate a way forward.
Participants Profile
Heads of organizations (from social, corporates and public sectors)
Senior managers and professionals from corporate involved in new business and CSR
Development professionals involved in PPP models
Academia
Tentative Agenda
Registration 09.00 am
Theme Address – Arun Maira, BCG (20 mins) 9.00 am - 9.30 am
Track 1: Social sector driven PPPs 9.30 am - 11.15 am
Chair – Shankar Venkateswaran, Executive Director-India, AIF (15 mins) Question and Answer (20
India experience – Mona Dave, SEWA (20 mins) min)
International Experience – Reed Ramlow, AED / Simon Winter, Head of African and
Asian Operations, Technoserve (20 mins)
Tea 11.15 am - 11.45 am
Track 2: Private Sector driven PPPs 11.45 am - 1.00 pm
Chair – S. Sivakumar, CEO, Agri Business Division, ITC Ltd. (15 mins) Question and Answer (20
India experience – B. Soundararajan, MD, Suguna Poultry Farm Ltd. (20 mins) min)
International experience - SHELL FOUNDATION, UK (20 mins)
Lunch 1.00 pm - 2.00 pm
Track 3: Donor/International PPP models 2.00 pm - 3.15 pm
Chair – Subash Pani, Secretary, Planning Commission / Manfred Haebig, GTZ (15 mins) Question and Answer (20
India experience – Meera Shenoy, EGMM (20 mins) min)
International experience – Manish Pandey, Swisscontact (20 mins)
Tea 3.15 pm - 3.45 pm
Panel Discussion and Valediction 3.45 pm - 5.00 pm
About MART
MART is a leading Rural Consultancy working on rural livelihood and rural marketing. MART enjoys a unique position as
a rural-solutions facilitator for both the corporate and development sectors. We bring to the table expertise and
experience that have been garnered by handling mega assignments for the corporate sector as well as the development
sector. We offer end to end solutions through a range of comprehensive services, including research, strategy,
implementation and training and have pioneered several public private partnership initiatives ensuring ‘Inclusive
Development’ through win-win strategies.
MART is a team of 40 professionals with regional offices in Bhubaneswar, Kolkata and Ranchi. While our list of clients in
the development sector includes DFID, The World Bank, IFAD, UNDP, UNIDO, CARE, ACTION AID, OXFAM, PLAN,WVI,
NRIL-UK, KATALYST-Bangladesh, EWV-USA, Broederlijk Delen–Belgium, NABARD etc, Corporate sector clients include
HUL, Colgate, Airtel, Vodafone, Intel, Microsoft, Tata Steel, HPCL, Honeywell, Philips, Novartis etc.