Beruflich Dokumente
Kultur Dokumente
ISTD: Flatland
Introduction:
With this brief we take a different approach. Rather than offer a theme that requires you to
generate the content, we are directing you towards existing content – the Victorian (1884)
novella Flatland by the English schoolmaster, Edwin A. Abbott. You will find a mass of
references and the full text freely available online.
The Brief:
Your task is to produce a proposal for a new edition of Flatland that doesn’t necessarily
engage with the conventions of ‘the book’ as we understand them, although it may have text
matter, pages and a cover – or not. It could be a pamphlet, a chapbook, a poster, a
landscape, a happening, a dream, an installation, a text, a sound piece, an animation, a
moment.
Interpret the text typographically – you can be as ambitious as you wish to be, but you must
deal with the full contents of at least one chapter and show how the rest of the text would
develop.
There are no restrictions, no conventions, no rules, no given formats. Static work, moving
image, physical, virtual, ephemeral are all up to you, as is the navigation of the piece, its
viewer/ reader/user engagement, its scale, simplicity, complexity, composition.
What can it become? There is a quote in the film Amadeus that says if you have four people
talking at once, then that’s an argument . . . if you have four people singing at once, then
that’s Opera. Make an opera, not an argument!
Target Market:
Define your market, and how you will target it, in your Strategy.
Requirements:
- Research and Development
- Strategy
- Dummy/Prototype(s)
Submissions will only be accepted in one robust portfolio no larger than A2.
You will present your finished work to the rest of the group. Failure to attend this
presentation will result in your work not receiving any feedback which could seriously
effect your grade.
During this presentation you will have the opportunity to talk about and answer questions
regarding your work. You will receive an indicative grade and both verbal and written
feedback that you should use to improve your work for the final Summative Assessment.
Failure to hand in your work on time will result in you failing this course unit and
having to resubmit the work at a later date. Unless supported by upheld extenuating
circumstances, late or failed work will be capped at 40% by the exam board on
successful reassessment.