Dinamika Pendidikan 11 (2) (2016) 102-107

Dinamika Pendidikan
http://journal.unnes.ac.id/nju/index.php/dp

Enterpreneurship at Digital Era

Nur Achmad1, Edy Purwo Saputro1, Sih Handayani2

DOI: 10.15294/dp.v11i2.8934
1
Universitas Muhammadiyah Surakarta, Indonesia
2
AMIK Cipta Darma Surakarta, Indonesia

History Article Abstract

Received 3 October 2016 This research aims to know about the entrepreneurship as one of the key issues
Approved 4 November 2016
related to many aspects, including its relevance to the economic, business and
Published 17 December
2016 em- ployment. The researches on entrepreneurship are the references to
identify the success factors which supported the entrepreneurial success. The
Keywords internet develop- ment in the digital age indirectly influenced the
Entrepreneurship; Labor; entrepreneurial ethos. It is not only influenced by the market potential and
Development product innovation, but also by the com- mitments to entrepreneurship
education and training model. Therefore, the studies on entrepreneurship in the
industrial and developing countries are attractive. It is relevant to the internet
era which provided opportunities for the development of entrepreneurial
ethos, especially for the younger generation.

How to Cite
Achmad, N., Saputro, E. P., & Handayani, S. (2016). Enterpreneurship at
Digital Era. Dinamika Pendidikan, 11(2), 102-107.

© 2016 Universitas Negeri

Semarang

Correspondence Author:
Jalan A. Yani, Pabelan, Kartasura, Surakarta,
p-ISSN 1907-3720
57162 E-mail: nur.achmad@ums.ac.id e-ISSN 2502-5074
 Nur Achmad et al. / Dinamika Pendidikan 11 (2) (2016) 102-
107
researches, theoretical development from various
INTRODUCTION
observational setting for the success of
enterpre- neurship will be studied
Enterpreneurship currently appears as an
impotant issue in global trade era because it
re- lates to both economic growth aspects and
emp- loyments. Enterpreneurship can contribute
to the economic growth in both developing and
poor countries. This indirectly confirms the
importan- ce of enterpreneurship to the
economy. Encoura- ging enterpreneurship to
grow is crucial but it is not easy for achieving
that goal. Many problems come up for
supporting enterpreneursip not only in
indutrialized countries but also developing
countries (Steenekamp, et al., 2011). These
facts have made various researches widely
open to be developed. Shane and Venkataraman
(2000) de- fined enterpreneurship as a process
of discove- ry, evaluation and exploitation of
opportunities. The theoritical study of
enterpreneurship shows that enterpreneurship
can grow well because of one’s external and
nternal drives. Internal drives cover willingness
for changing life and improving welfare. This
indicates that the stronger ones’ in- ternal
drive, then they will be motivated to join
enterpreneurship. Further, the internal factors
consist of rapidly growing environmental
condi- tions and increasingly complex reality
of life de- mands (Al-Dajani & Marlow, 2013).
The synergy between internal and
external
drive will strengthen enterprenership potential,
so that, the goverment has a commitment to
support the national movement on the ethos of
enterpre- neurship. Next, the goverment has a
duty to issue the rules of enterpreneurship
development. The rules of banking and
funding should be issued as capital problem.
They become important aspects in
enterpreneurship too. Eventhough, capital is
not the main obstacle in enterpreneurship, but
it is undeniable that capital becomes a
classical is- sue in business. Here, the capital
can be obtained from debt or one’s money
(Kwong, et al., 2012).
One’s understanding of enterpreneurship
improves nowdays, so that, many researchers
pay more attention on it (George & Bock,
2011). Some researches have showed various
apects that contribute to the success of
enterpreneur. The fin- dings have been
references for growing the ene- terpreneurial
ethos (Dawson & Henley, 2012). Moreover, the
findings of researches can be as re- ferences to
map the obstacles of enterpreneurship and to
develop the future researches. For future

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107
young generation becomes the reference to the
METHODS
continui- ty of generation. Further, the interest
of youth to enterpreneurship has been an issue
The study of enterpreneurship can not
and a control to economic growth. The study
be separated from the phenomena appears,
of enterpreneur- ship also emphasizes on
so that, the observational setting to the
whether enterpreneur-
findings of rese- arches are also noticed.
Enterpreneruship is still interesting to be ship can be created through enter-
explored since it can enrich one’s mind widely and trained. It is preneurship
(Grégoire et al., 2011). However, to contribute because that not all of (Steenekamp, et al.,
and develop digital enterpreneurship, it is youths are interested 2011). The pre-
necessary to identify the various branches of in starting up a bu- position constructed
enterpreneurship study (Bansal and Corley, siness and not all of in this study is:
2011). Furthermore, the researches done businesses can be P1= Younger
include various problems and complicated sucessful. This reality generation groups
factors that determine the success of is as a reference to have higher inter- est
enterpreneurship (Jo- nes, et al., 2011; identify sucessful to enterpreneurship
Teixeira, 2011). The facts show that the factor of than other groups
enterpreneurship without young
studies of enterpreneurship cannot neg- lect
generation.
some factors such as capital, marketing and done by youth.
market. It means that the correlation between The youth’s
Enterpreneurship and
each successfull enterpreneurship factor can be interest on
Online
a reference for future researches and research enterpreneurship can
Digital media
gaps (George & Bock, 2011). The successfull not be separated with
grows rapidly as a
factor of enterpreneurship is urgently needed, formal sectors. This
conse- quence of
so that, enterpreneurship in digital era is means that if formal
internet and the
interesting to be explored deeper. Finally, sectors are still
internet tariff. Com-
there are some aspects to be studied: considered as a
monly, the affordable
promising thing for
tariff of internet plays
RESULTS AND DISCUSSION the improvement of
great and unique roles
one’s welfare and
in providing new
Enterpreneurship and Young Generation social status, youth
forms of exter- nal
Young generation is one of interesting will unde- restimate
drive to support the
objects to be studied; especially, about their the role
spirit of
real enterpreneurship potential. It is based on enterpreneurship. In
enterpreneurship
an as- sumption that the quantity of young this case, mindset of
(Andersen, 2005;.
generation increases and their quality also working means one
Katz et al, 2003).
develops. This phenomena occurs not only in works at formal
Then, it can also
industrialized countries but also in sector. Unfortunately,
market the products
developing countries. Then, it encourages the it can discourage
to customers widely.
development of researches in- volves young youth to trigger
(Chandra & Coviello,
generation. The researches done do not only enterpreneurship.
2010). This
focus on the increasing number of Goverment should
phenomena gives
unemployment, but also the issue of build a mindset that
bigger opportunities in
employment at the formal sector. This reflects success can be
enterpreneurship in
how important the development of reached by both
both developed and
enterpreneurship for young generation is joining
developing countries.
(Steenekamp, et al., 2011). enterpreneurship and
The fact shows that
The enterpreneurship findings, exactly working at formal
the issued policies and
on young generation becomes current and sector. Here, building
regulation also
attractive issues in both developed and mindset means foster
support the digital
developing count- ries. In developed the enterpreneurial
media and
countries, there are many lite- rartures ethos indirectly. If the
automatically, they
discuss about internal motivitaion and mindset building
foster the development
willingness of young generation to get succeeds, youth
of enterpreneurship. In
involved at enterpreneurship (Krueger et al., contribution to
one side, this condition
2000). economic will
provides enormous op-
The underlying assumption is that develop, especially
portunity for
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 Nur Achmad et al. / Dinamika Pendidikan 11 (2) (2016) 102-
107
enterpreneurs to run online one. This enterpreneurship effect to the interest
new busines- ses. phenomena support should involve those and ethhos of
However, on the the growth of online three synergies. The enterpreneurship in
other side, high shopping not only in second preposition developed
competition between industrialized that can be (industrialized) and
enterpreneurs will be countries, but also in constructed from this developing countries
very high and this developing countries. stu- dy is (Moore, et al., 2011).
should not be ignored Online service and P2 = Online Identification
(Cumming & Johan, online transactions and on various findings
transaction service models pro-
2010). Competition model can not be and on observational
vide more
and internet at era of separated from less convenience than setting in
digiti- zation media cash society too. It offline transaction industrialized or
give chances for the causes in cash and service models. develo- ped countries
development of high transaction is have shown
competitiveness increasingly Enterpreneurship and illustration of
(Reuber & Fischer, abandoned. Onli- ne Industrialized obstacles appear.
2011). transaction is apart Countries Next, they become
Competitiveness is of lifestyle and The references for develo-
crucial for winning commonly, it is called dichotomous fact ping the further
the com- petition, so as e-lifestyle as all between developed model of
that innovation is service models are and developing enterpreneurship. At
always required. In online based countries gives least, the mapping of
this case, the ethos of (Sullivan & Meek, changes in the pa- enterpreneurship in
enterpreneurship 2012). Online radigm of some idustrialized
does not only refer to transaction that enterpreneurship countries has
product value, but supports business and development. On the explained how a mo-
also product and enterpre- neurship one hand, the fact del of
market innovations. are mostly chosen as illustrates that enterpreneurship can
The consequence of a result of one’s high enterpreneur- ship at be developed, so that,
innova- tion demand mobility. The developed countries it gives added value
is that traditional transaction grows rapidly, while and improves
offline marketing constraints can not be on the other hand sustainab- le welfare.
model should be limited by time and the development of This is important
shifted into online space. Further, this enterpre- neurship at since each model of
transaction model. should be supported developing countries enterpreneurship has
Then, offline services by infrastructures, should not be its own uniqueness.
is shifted into the include hardware or underestimate It can not be
software. The because the potential generalized and
promising of economic growth implemented
convenience such as and the market concretely. This means
self-service attractiveness widely that different
technology lets the open there. The use observational setting
customers become of internet and as well as the
independent. They innovative techno- background will
will not rely on logy gives positive influence the success-
customer ser- vices ful factor that becomes a reference to
anymore. This supports the create a model. The
means self-service development of ethos model will be used to
techno- logies, and enterpreneurial develop enter-
internet commitment (Hirschi preneurship both in
development, & Fi- scher, 2013). developing and
affordable tariff of Based on developed countries.
internet, and high research findings, the This means that the
mobility of individu enterpre- neurship result findings in
influence the e- potential tends to developing countries
lifestyle indirectly, so increase in developing and in developed
that, countries. This countries can be

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107
different. Moreover, Generalizations of Enterpreneurs uneducated ones?
there should be syner- research results, hip education can be Second, are people
gy between cases whet- her occurring in con- ducted by with for- mal
occur at industrialized implementing education more
industrialized and countries or in de- mentoring method successful than the
de- veloping countries veloping countries, and or business ones with infomal
for knowing can not be directly or consultation. education? Those two
enterpreneuship concre- tely applied Developing enterpre- questions become
issues. These facts because each of them neurship should be interestingly studied,
indicate that has a different set of done in teaching and mainly about the
enterpreneurship observations. It lear- ning process. enterpre- neurship
model as well as its indicates that there is Further, it is actully development in both
successful factors not any single model explained at the industialized and
needed in that can answer the curriculum. Actually, developing countries.
indutrialized and question of this emphasizes that Then, the fourth
developing countries entrepreneurship enterpreneurship preposi- tions that
are diffe- rent. Then, (Kumar, 2013; can be created at the can be constructed
the third constracted Javadian & Singh, teaching and are
preposition for this 2012). learning process P41=An individual
study is Initially, the
formally and gets the model of
P31=The main goal of
enterpreneur- informally. Based on enterpre- neurship
enterpreneurship education is more
model in industrial- ship is the growth and above explanation, successful than the
ized countries is expansion of enterpreneurship one who does not
more developed than organization through should be taught at have any
models in developing innovation and vocational schools, enterpreneurship
countries. creativities. In fact, it so that, it will education.
P33=Successful is not for having decrease P42=An individual
entrepreneurial profit (Suhermini & unemployment from gets formal education
factors in indus- Safitri, 2010). In the univesities’ of en- terpreneurship
trialized countries past, having graduates is more successful
are more complex enterpreneurship (Anggraeni & than the one with
than in de- veloping Harnanik, 2015). In informal education
countries spirit was not
absolute. Society still fact, the number of
job seekers and job Enterpreneurship and
Enterpreneurship and considers that being vacancies in In- Training
Education an enterpreneur is
one’s destiny. donesia are not Basically,
Classical balanced (Amalia & enterpreneurship is a
question relate to Enterpreneurship can Hadi, 2016). It practice. In this case,
enterpreneur- ship is be studied, imitated should be solved as it
and innovated. Every an education model
whether will have negative without practice can
enterpreneurship can one can have the effects to this
opportunity to be a not create a
be created or country such as
successful successful
doomed. This poverty, crime and
enterpreneur. enterpreneur. Then,
appears because of social inequalities problems relate to
the urgen- cy of Moreover, goverment (Atmaja &
regulation has enterpreneurship such
enterpreneurship and
the lack of enterpre- provided an Margunani, 2016). as capi- tal, product
opportunity too for Enterpreneursh innovation, marketing
neurs in industrialized ip can be and competi- tion can
and developing everyone to do created by
not be overcome.
countries. Therfore, entrepreneurship, imple-
regardless of his (Gonzalez-Alvarez &
identification of menting good
Solis-Rodriguez,
successful factors and business, so that, educational model.
various models of 2011).
the ways to solve Based on that
enterpreneurship edu- Enterpreneurship is
problems should be understanding, some
lear- ning by doing, so
important references cation have been questions can appear.
developed. that, there should be
for further research First, are educated
practices in
(George & Bock, people more
enterpreneurship
2011). successful than the
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 Nur Achmad et al. / Dinamika Pendidikan 11 (2) (2016) 102-
107
education. The periodically training is more
mented, training
training mo- del for structured training successful than the
one without model which become
successful (Kyrgidou & Petridou, referen- ces, the
enterprenurial factors 2013). The diverse entrepreneurship
training. phenomena of online
can be de- veloped in option of
various ways, for enterpreneurship P52=An individual services are the
gets formal impacts of internet
example whether the models, indirectly, development and the
eneterpreneurial
training should be influence alternative training is more roles of young
massed or classical enterpre- neurship successful than the generation in
training. Moreover, development, so one with in- formal enterpreneurship.
the training model that, they can enterpreneurial This be- comes
can also be done by support a successful training trending and crucial
having mentor or enterpreneurial issues in digital era,
implementing a model. Unfortunate- CONCLUSION especially about the
ly, there is not any thing that should be comitment of growing
appropriate model for noti- ced is the Enterpreneurshi enter- preneurship.
answe- ring many different influences p is an important The diversity of
enterpreneurship between formal and factor as it contributes factors support the
problems. Therefore, non-formal training for to the development of success of
trial and error trainings solving a country. Then, the enterpreneurship
are implemented enterpreneurship mapping of successful become the answers of
mostly. This essentially problems enterpreneurial enterpreneurship
refers to the findings of The factors become the problems indirectly.
emperical studies enterpreneurship reference of future Therefo- re, the
synchronized with training is very im- researches and generalization
obeservational setting portant as well as research gap. Many obtained from
of each case (Kumar, enterpreneurship various successful various re- sults of
2013; Javadian & education. Therefore, factors emerge researches are not
Singh, 2012). This learning by doing because of various directly addressed to
means the training becomes the refe- problems. The factors all the issues of
model in one case has rence to support the become references to entrepreneurial
possibility for not education and see the observational failure.
being able to be training mo- dels of setting appear. In
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