Brand Guidelines June 2020

Scura, Wigfield, 1599 Hamburg Turnpike (973) 696-8391

Heyer, Stevens & P.O. Box 2031 scura.com
Cammarota, LLP. Wayne, New Jersey 07470 @jjscura
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Scura, Wigfield, Heyer, Brand Guidelines
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Section
Contents
 1.0 Brand Story 04
1.1 Overview 05

2.0 Logo 06
2.1 Primary 07
2.2 Variations 08

3.0 Color 09
3
3.1 Color Palette 10

4.0 Typography 11
4.1 Typographic Hierarchy 12

5.0 Print 14
5.1 Business Cards 15
5.2 Stationery 16
Brand Guidelines
Version 1.0
Stevens & Cammarota,
Scura, Wigfield, Heyer,

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Scura, Wigfield, Heyer, Brand Guidelines
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1.1
Overview
05

Section
Brand Story

1.0
 1.1 Brand Story For individuals and companies facing legal
Overview challenges, Scura is a team of trustworthy
New Jersey lawyers that are committed
to representing their best interest when
resolving bankruptcy, personal injury, estate
planning, real estate law, and litigation
cases.

5 At Scura, we’re determined to offer the

planning, protection, and performance our
clients need. For the last 48 years, we’ve
been putting our work ethic and experience
at our clients’ disposal, building a track
record they can rely on.
Brand Guidelines

We believe in helping people be in a better

Version 1.0

position when they leave us than when they

walked in the door.

Brand Problem solvers you can trust.

Promise
Stevens & Cammarota,
Scura, Wigfield, Heyer,

Brand Empathy
Values Trustworthiness
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Honesty
Transparency
Leadership
Service
Efficiency
Justice
Hard work
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2.1
2.2
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Primary Logo
Logo Variations

Logo
08
07

Section

2.0
 2.1 Logo The maze is the primary signature of the Scura

Primary
brand. The identity can only make a positive
impact if used consistently and correctly
throughout all brand communications.

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Brand Guidelines
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 2.2 Logo
Variations

8
Logo Mark Logotype With Year
Brand Guidelines
Version 1.0

Logotype with Logotype with

Stevens & Cammarota,
Scura, Wigfield, Heyer,

Partners Promise
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Scura, Wigfield, Heyer, Brand Guidelines
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3.1
Color Palette

Color
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Section

3.0
 3.2 Color
Color Palette

10 1
1. Black Blue
#061D38
RGB: 6, 29, 56
CMYK: 97, 83, 47, 58

2. Navy

#1B325F
RGB: 27, 50, 95
CMYK: 100, 88, 34, 25 2
Brand Guidelines

3. Classic Blue
Version 1.0

#3A80BF
RGB: 58, 128, 191
CMYK: 77, 44, 0, 0

4. Periwinkle
3
#92BADA
RGB: 146, 186, 218
CMYK: 41, 17, 4, 0

5. Serenity
Stevens & Cammarota,
Scura, Wigfield, Heyer,

#DFE8EF
RGB: 223, 232, 239
CMYK: 11, 4, 3, 0 4 5
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6. White Blue

#EDF4F9
RGB: 237, 244, 249
CMYK: 5, 1, 0, 0

7. Orange Bolt
6 7
#E86C4F
RGB: 232, 108, 79
CMYK: 5, 71, 75, 0
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4.1
Typographic Hierarchy
12

Section
Typography

4.0
 4.1 Typography
Typographic
Hierarchy

12
Goldplay Semibold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
01234567890$&?/+”(.,:;)
Character Tracking: 0
Leading: 28pt
Brand Guidelines
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Goldplay Regular abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ
01234567890$&?/+”(.,:;)
Character Tracking: 0
Stevens & Cammarota,

Leading: 28pt
Scura, Wigfield, Heyer,

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Regular
Lorem ipsum dolor sit amet, minima
consectetur adipiscing elit, sed do et
eiusmod tempor incididunt ullamcod
labore et dolore magna aliqua. Utsed enim
ad minim veniam, quis nostrud exercitation
ullamco laboris nisi utme aliquipred ex ea
commodo et dolore. Lorem ipsum dolor
sit amet, minima consectetur adipiscing
elit, sed do et eiusmod tempor incididunt
aliqua.
Semibold
Lorem ipsum dolor sit amet, minima
consectetur adipiscing elit, sed do et
eiusmod tempor incididunt ullamcod
labore et dolore magna aliqua. Utsed
enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi utme
aliquipred ex ea commodo et dolore.
Lorem ipsum dolor sit amet, minima
consectetur adipiscing elit, sed do et
eiusmod tempor incididunt aliqua.
 4.1 Typography
Typographic
Hierarchy

13

HEADINGS
Brand Guidelines

Lorem ipsum dolor sit amet, minima consectetur adipiscing

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elit, sed do et eiusmod tempor incididunt ullamcod labore et

dolore magna aliqua. Utsed enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi utme aliquipred ex ea commodo
et dolore. Lorem ipsum dolor sit amet, minima consectetur
adipiscing elit, sed do et eiusmod tempor incididunt aliqua.
Stevens & Cammarota,
Scura, Wigfield, Heyer,

LLP.
 Scura, Wigfield, Heyer, Brand Guidelines

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Stevens & Cammarota, Version 1.0
5.1
5.2
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Stationery
Business Cards

Print
16
15

Section

5.0
Scura, Wigfield, Heyer, Brand Guidelines

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Stevens & Cammarota, Version 1.0
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Print 5.1
Business Cards
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Stevens & Cammarota, Version 1.0
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5.2
Print

Letterhead
Stationery

DL Envelope
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Questions or changes?

Web — www.laurabusche.com
Email — laura@laurabusche.com
Instagram — @laurabusche
Facebook — @laurabusche