Beruflich Dokumente
Kultur Dokumente
1. Introduction
Name of the company hornenous café Address of the these company found in Nekemte town in
Wollega university. The worker location are in Nekemte Wollega university. This is the business
plan of hornenous Cafe created to help starting an hornenous -café. This business plan is part of
our end project for our town. For our end project we have chosen to participate with the ‘local
business’ project which is a project that is meant to support any third regional country. In order to
finish this project successfully we have informed our contact person with all the questions we had.
At first the task was to create a business plan for a local business in Wollega university; however
this hornenous Cafe already seemed to be present. So to make our business plan useful we asked
what other help we could give to the village of local business controls. The task which we got
appointed was to create a business plan for an hornenous -café. In this business plan we have tried
to make a plan to realize the hornenous -café and keep it running while making some profit.
Furthermore this business plan will show how the hornenous -café itself will be built and realized.
And what the expected costs and upkeep costs will be.
2. Executive Summary
Hornenous cafe will specialize in meat, vegetable and fruit made using old-country traditional
family recipes from the UP. Our cafe will be baked fresh every day and sold hot directly to
customers through our retail stores. We will also sell frozen hornenous cafe in lunch and family
sizes that can be cooked at home in an oven or microwave. Our products are low fat and free of
genetically modified ingredients and will be complemented by an assortment of fresh premium
salads and desserts.
By importing our products directly from a private label bakery in the UP we avoid high labor
costs, expensive investment in manufacturing and production equipment, and additional
warehousing and production facility costs. Our major costs will be limited to product purchasing,
shipping and cold storage.
We have plans to expand the company through further retail outlets and are focused on developing
a business model that is favorable to permission possibilities. With an exclusive import license that
could be used to sell frozen product through supermarkets and bulk wholesale food
chains, hornenous cafe could quickly and clearly establish itself as the market leader.
We have identified four main keys to our success. The first is to secure stores in highly visible
locations. The second will be our unique value-for-money product line. The third will be a focus
on superior customer service and education, and the fourth key will be employee retention through
training and internal promotion.
The proposed business location for the first hornenous cafe store will be in downtown Wollega
University. At this stage five possible sites are being considered in three areas. Hornenous cafe
will target three market segments within the core metro district. Our largest target market is young
adults and business people (42%). Our next largest market, and the one with the greatest growth
potential, is families with children (36%), and our final target market will be 15-24 year olds
which includes students (22%).
Our marketing strategy will be to attract new customers, educate those customers and then create a
loyal customer base. Hornenous cafe will attract consumers through highly visible signage, print
media advertising, flyers, and entertainment book coupons, word-of-mouth advertising and
strategic alliances.
Our sales strategy includes hiring employees who genuinely enjoy their jobs. We will continually
assess all aspects of the business and interact with our customers personally, evaluating food
choices for popularity and keeping favorites on the menu as we rotate weekly and seasonal
specials.
Hornenous cafe is a Limited Liability Company. All membership shares are currently owned.
Manager with the intent of using a portion of shares to raise capital. Hornenous café is currently
seeking a bank loan with an additional private investment contribution from outside investors. The
majority of these funds will be used for corporate design, remodeling and lease payments three
months prior to opening.
Start-up costs include initial inventory for the first store including shipping and cold storage fees
associated with the product.
3.1 Objectives
Achieve first year sales above 120,000.
3.2 Mission
Customer satisfaction and education are our paramount missions. We will endeavor to meet the
highest standards of excellence through super customer service and consistent product delivery in
a friendly and comforting environment.
We seek fair and responsible profit, enough to keep the company financially healthy and ensure
continued growth and development. Responsible profit will fairly compensate owners and
investors for their risk and reward employees for their hard work, loyalty and commitment.
Employee welfare, participation, and training are equally important to our success. Every
employee will be treated fairly, with dignity and the highest respect. It is our responsibility
to provide employees with a friendly, comfortable and challenging work environment with
opportunities for growth and development.
4 .Company Summary
Hornenous cafe is a specialty meat and fruit retailer importing its products from Upper in Wollega
University. Hornenous cafe will offer hot ready-to-go meat and fruit and frozen take-home
options as well as an assortment of fresh salads and cold beverages.
We are considering five possible locations for its first store in downtown Wollega University.
Implementing a sound business model into our first store will aid expansion plans and open up the
possibility of permission.
Hornenous cafe is currently seeking a bank loan and an additional private investment contribution
from outside investors and family members.
Major costs include initial inventory purchases, equipment purchases, shop rental, personnel
wages, site remodeling, marketing and various other operating expenses. Projected gross sales for
the first year of business are expected to be over 120,000.
Start-up Requirements
Start-up Expenses
Legal 0
Stationery 600
Liability insurance 2,000
Rent (3 months prior to opening) 8,000
Computer 1,200
Licenses 700
Corporate design 9,000
Web design & implementation 3,500
Lease-hold improvements 20,000
Total Start-up Expenses 45,000
Start-up Assets
Cash Required 118,000
Start-up Inventory 12,000
Other Current Assets 0
Long-term Assets 65,000
Total Assets 195,000
Total Requirements 240,000
The manufactures process of these company is milk, bread cask and so on .it have the machine of
tea and milk. The product and service these company is it selling kinds of eating and drinking.
Pepsi and so on
The kind of meals is : food with eggs
food with butter
Red cook
Tibsi
Special tibsi
Beef: Lean savory ground beef in a smooth sauce with fresh herbs and spices in a low-fat
pastry.
Steak: Prime lean steak in rich hearty gravy wrapped in a low-fat flaky pastry.
Chicken & Vegetable: Chicken breast with garden vegetables in creamy white sauce and
wrapped in a low-fat flaky pastry.
Bacon & Egg: One egg cracked on top of a lean slice of shoulder bacon wrapped in a low-
fat flaky pastry.
Potato Top: A traditional Shepherd’s pie with lean ground minced beef and a creamy
mashed potato topping.
Steak & Mushroom: Chunky steak prepared in a smooth dark sauce with fresh sliced
mushrooms in a low-fat flaky pastry.
Steak & Cheese: Chunky steak in a dark gravy mixed with pizza blended cheese and
wrapped in a low-fat flaky pastry.
Beef & Cheese: Ground beef in rich gravy mixed with pizza blended cheese and wrapped
in a low-fat flaky pastry.
Market Analysis
Young adults and business people have the potential of providing large volume sales to the
company during the peak hours of 11 a.m. to 2 p.m. The lunch business is driven by individuals.
Many go out to lunch to get out of the office setting or have business meetings at lunch either in or
out of the office. We will endeavor to accommodate surrounding businesses placing phone-
in orders for business meetings. Satisfaction of this group will provide a vital long-term revenue
stream.
Families with children are a growing population, both numerically and in their choice for
convenient foods. Two-income families have less time to prepare meals so they are an easy group
to market to because their lifestyle is very specific. We will aggressively target single and working
mothers who tend to turn to fast and convenient food choices to accommodate family demands.
7.3 Inventory
Our imported products will be stored locally with a company that specializes in cold storage. Lead
time for ordering, production, shipping and receiving is expected to be two months, although this
will depend on sales volumes and product demand during the first year of business. This lead time
will be reviewed constantly and altered in accordance with company expansion and seasonal
demands.
1. Wondimu Lulu:
He is the general manager of our enterprise his role and responsibilities are to control and
run the overall activities of the enterprise and also control and guide all departments.
2. Bojia Gedefa:
He is marketing expert of our venture, his role and responsibility are collecting information
about the marketing condition and analysis this situation, so he is going to create good
market share and marketing environment.
3. Adane Maru :
He is the accountant of our venture his role and responsibilities are to control the overall
activities that related to finance, so, his work is very essential to our enterprise.
4. Zenu Fayisa:
She is the secretary of our enterprise her role and responsibilities are the arrangement of
plan, write the report of the organized meeting etc. This activity also vital venture.
5. Habtamu Fikadu
he is the purchaser of our enterprise and her responsibilities are to buy all material which is
necessary to our venture.
8.2. Location
The proposed business location for the first hornenous café store will be in downtown in Wollega
University. Five possible sites are being considered in three areas:
the new town Station presently under construction, central downtown Wollega unversity, and the
area of meeting room Street and 18th Avenue.
Each will need approximately 500-700 square feet. This area will include freezer space for on-site
storage of frozen product.
The stores will be located on high traffic commuter routes and close to shopping facilities in order
to catch customers going to or from work, while they are out for lunch, or on a shopping
expedition. The business will operate from Monday through Sunday. Hours of operation will
depend entirely on the area and final location of each store.
Sales Forecast
Year 1 Year 2 Year 3
Sales
Pies & Pastry 56,149 185,298 308,820
Pies & Pastry (Frozen) 36,531 120,552 200,921
Desserts 18,726 61,796 102,993
Desserts (Frozen) 5,444 17,965 29,942
Salads 3,586 11,834 19,723
Cold Beverages 3,154 10,408 17,347
Total Sales 123,589 407,853 679,746
Direct Cost of Sales Year 1 Year 2 Year 3
8. Management Summary
The strength of our management team positions us for success. We have assembled a team that
embraces different disciplines with expertise in all areas of the business. Overhead for
management will be kept to a minimum and initially all managers will be hands-on workers. There
is no intention of having a top-heavy organization that drains profits and complicates decisions.
In addition to the day-to-day operations, the management team, as principals within the company,
will oversee product development, purchasing, positioning, pricing, inventory control and approval
of all financial obligations of the company. They will plan, develop, and establish customer service
policies and objectives, write employee job descriptions and draft an employee manual for all
employee-related policies. They will:
Manage working capital, including receivables, inventory and cash.
Perform financial forecasting, budgeting, cash flow analysis and external financing
requirements.
Prepare financial analyses for guiding management, including income and expense reports.
Prepare budgets and financial forecasts and arrange for audits of the company's accounts.
Planned Investment
Investor 1 8,000
Investor 2 8,000
Investor 3 8,000
Investor 4 8,000
Investor 5 8,000
Investor 6 10,000
Investor 7 10,000
Investor 8 10,000
Additional Investment Requirement 0
Total Planned Investment 70,000
Loss at Start-up (Start-up Expenses) (45,000)
Total Capital 25,000
Total Capital and Liabilities 195,000
Risk Contingency
Likelihood
Preventative Action
Priority
Description
Impact
Plans
Loss of key VL M M Take out key person insurance, effect Short term contract for
person knowledge and skill transfer to other suitable replacement
staff (until permanent staff can
do the job). Call up
insurance policy
Grill 45 No
Food warmer 200 No
Large spoons 470 No
Soup server 35 No
Kitchen knives 100 No
Cutting boards 35 No
Salt shakers 50 No
Sugar holders 75 No
13. APPENDIX:
SAMPLE CUSTOMER SATISFACTION SURVEY
Your opinion is very important to us and we’d like to know what you think. Please take 5 minutes
to complete this short survey of our products and service. Thank you for being a valuable part of
our store, we hope we can serve you even better in the future.
o Daily o Weekly
o Definitely o Probably