PARK’S COLLEGE (AUTONOMOUS),TIRUPPUR

DEPARTMENT OF MANAGEMENT

QUESTION BANK

COURSE : BBA & BBA (CA)

SUBJECT : RETAIL STRATEGY & PLANNING

SEMESTER : V

BATCH : 2012-2013 ONWARDS

UNIT – 1

Section– A

1. Consumer Behaviour is ____________ Research.

a) Descriptive b) Analytical c) Motivation d ) Observation

2. The socio-economic background of the consumer largely determines____________

a) Life style b) Family life cycle c) Personality d) Purchase decision
3. ________ is a good predictor of one’s consumer behaviour.
a) Pricing b) Stores c) Post purchase behaviour d) Personality
4. Consumer behaviour refers to the action and_______ of people purchase goods and services

(A)Business processes (B)Decision processes (C)market processes (D)Profit processes

5. The theory of buyer behaviour given by?

(A)Adam smith (B)G.Schiff man (C)J.Sheth (D)Lazer kanuk

6. Consumer buying process is a _________step activity?

(A)Two (B)Three (C)Four (D)Five

8. Retailers are the best agents to _______the products?

(A)Advertise (B)Promote (C)Analyser (D)Design

9. Retail business exists to ______________ Customers.

A)Compromise B) Deceive C) satisfy D) Motivation

10. _______ data are already collected

A) Primary B) Secondary C) Sample D) Convenience

11. The word “ strategy” comes from ancient ______________.

(A) Greece (B) French (C) English (D) All of the above
 12.Strategy is that which ___________ does that is of great importance of the organization.

(A) Top level (B) Middle Level (C) Lower level (D) None of the above

13. Retailer is a person who sells the goods in a ____________

(A) Large Quantity (B) Small Quantities (C) Both A & B (D) None of these

14. __________ represents how a retailer is perceived by consumers and others.

(A) Image (B) Sales (C) Profit (D) None of these

15. __________ is the cost of running a retail business.

(A) Production (B) Distribution (C) Selling (D) Operating Expenses

Section – B

1. What is retailing ?

2. What is retail and what is its role in marketing?

3. what is consumer behaviour ?

4. Explain the significance of retail as an industry?

5. Why is a research essential to a retailer?

6. What are the factors influencing the customer’s decision making process ?

7. How the research helpful to setting up a retail store ?

8. Explain the strategic retail planning in detail

9. What is merchandise? Explain the factors necessary for sales forecasting ?

10.Describe the factors influencing buyer characteristics

11. What is Market Research?

12. What is Consumer data ?

13. What are the factors influencing the retail shopper?

14. What do you mean by consumer behaviour?

Part – C
 1. How the market research help full to understand the retail market?
2. What are the factors which affect the buying behaviour of a retail shopper?
3. How has the India consumer changed? What are the challenges that the new consumer poses for the
retailer?
4. What is the consumer buying process? Does this process vary for convenience products and for high priced,
high involvement products?
5. How can research aid the retailer in building a competitive advantage?
6. How the before & after research helpful to setting up a retail store ?
7. What are the internal & external influences of consumer behaviour?
8. What are the factors that the retailers need to take into account while choosing a location for a
retail store ?
9. Who is wholesaler? Explain his functions?
10. Who is retailer? State about his services
11. What is customer decision making process
12. W hat is consumer behaviour? Explain the need for studying consumer behaviour/
13. Explain the importance of consumer behaviour and how it influence the purchase decision?
14. What do you mean Market Research? How it help to a retailer?

UNIT – II

Section - A

1. Search for knowledge about consumer is ____________

A) Consumer research b) Customer satisfaction C) Customer orientation

D) Consumer motivation

2. _______ is a inner drive that reflects goal directed arousal .

(A) Motivation (B) Perception (C) Consumer (D) Personality

3. ________ helps the retailers to face the crisis situations.

(A) Risk Management (B) Credit Management (C) Financial Management (D) All of these

4. CSR stands for __________

(A) Customer Standard Relationship (B) Customer Standard Reward

(c) Customer Social Responsibility (D) Corporate Social responsibility

5. FDI stands for _____________

(A) Foreign Diverse Insurance (B) Foreign Direct Investment

(C) Foreign direct Insurance (D) Foreign Direct Instrument

6. Who is end user of the product.

(A) Customer (B) Dealer (C) Consumer (D) Producer

7. The activity of buying, selling and service is done in _________

(A) Business (B) Organisation (C) Market (D) Economy

8. Segmentation is a_______ oriented marketing strategy?

(A)Profit (B)Business (C)Organisation (D)Consumer

9. Personality, Life style, Culture and social class influence _____________ decision.

A) Investment B) Production C) Finance D)Purchase

10. ____________ data are the newly collected and fresh data.

A) Primary B) Secondary C) Sample D) convenience

PART- B

1. Briefly explain consumer motivation.

2. Write short notes on consumer perception.
3. What is consumer research?
4. Define consumer Perception?
5. Define consumer Motivation?
6. What are the process of consumer research?
7. Explain – significance of research?
8. Define consumer research?
9. Explain types of research.
10. Explain- Importance of research.

PART- C

1. Elaborate the consumer research process.

2. Explain consumer dynamics and motives.
3. Describe the consumer motivation and perception in detail.
4. Explain the concept of consumer process.
5. Elaborate Consumer Motivation.
6. What do you mean by consumer research? Explain its importance.
7. Explain types of Motivation.
8. Explain importance of consumer research.
9. Explain the importance of consumer perception.
10. Explain the significance of research?
 UNIT – III

Section - A

1. Expand : FMCG.

2. Community shopping centre belongs to which type of retail location.

A) Free standing B) Part of shopping centre C) Isolated centre D) Part of business district

3. A clear and definite plan that the retailer outlines to tap the market is called retail ______

A) procedure B) Program C) strategy D)method

4. When did Huff’s model introduced?

A) 1936 B) 1963 C) 1693 D)2003

5. Primary of a retail strategy enables other areas within the organization to determine their strategy.

A) Store Location B) Merchandising C) Pricing D) Segmentation

6. Penetagon player focuses on _________

(A) Product (B) Place (C) Value (D) Promotion

7. Triangler player focuses on ________

(A) Systems (B) Logistics (C) Suppliers (D) Customers

8. Consumer research is a non profit organization established in ____________

(A) 1929 (B)1939 (C) 1949 (D) 1959

9.Who is regularly buying a product ____________

(A) Customer (B) Dealer (C) Consumer (D) Producer

10. Which of the following is not an important consideration in selecting the best site for a new retail store.

(A) Nature of the site (B) Traffic characteristics of the site.

(C) Alternative investments available to the retailer (D) Potential profitability of the site

Section – B

1. What is retail value chain ?

2. Explain types of retailer in retail value chain
3. Explain ethics in retailing.
4. Explain part of a shopping center in retail locations.
5. What are the types of Retail location?
6. Give brief note on retail value chain.
7. What is Huff’s Model?
8. What is retail chain?
9. What are the factors influence to select a store site.
10. How to evaluate trade area?
11. Define retail Value chain?
12. Explain Types of players in retail value chain?
13. Explain types of trade area s ?
14. Explain Reilly’s Law of Retail Gravitation in trading area.
15. Explain The Index of Retail saturation in trading area.
16. Explain The Herfindahl – Herschman Index in trading area.
17. Explain Central Place theory in trading area.

Section – C

1. What is Retail ? Explain types of retail locations?

2. What are the steps involved in selection of retail location?
3. Describe the methods of evaluating a trading area briefly.
4. Explain HUFF’S model of evaluating trading area .
5. What are the factors that a retailer needs to take into account while choosing a location for a retail store?
6. How do facilities like adequate parking and easy access to public transportation affect the developments of
shopping areas?
7. Discuss the development in the retail property in india.
8. Explain the factors influencing retail shopper in detail.
9. Explain the methods of evaluating trading area?
10. Discuss the developments in retail industries of India. Explain the pros and cons.
11. What are the facilities to be provided for trading areas?
12. Explain trends in retail property development in india.

UNIT – IV

SECTION – A

1. The term Franchising originated from _______ word ‘Franchise’.

(A)French (B)Greek (C)Latin (D)Hindi

2. Who is the provider of the franchise?

 (A) Franchisee (B) Franchisor (C) Retailer (D)Buyer

3. Which is the statement of long term purpose of the organization?

(A) Forecast (B) Mission (C) plan (D) Vision

4. Relationship marketing focus on _____________

(A) Customer orientation (B) Profit orientation (C) Cost orientation (D) Labour orientation

5. ________ represents a great way to develop a national brand.

(A) Economy (B) Royalty (C) Advertisement (D) Franchise

6. The year of The Indian Contract act_______.

(A) 1969 (B) 1970 (C) 1870 (D) 1872

7. Which one of the following is not an internal sources of generating ideas for new product development ?

(A) Market Research (B) Directed research (C) Need – gap analysis (D) Top management

8. _____________ is a strategic partnership between a local retailer and an Foreign retailer.

(A) Acquisition (B) Mergers (c) Joint Venture (D) Organic Growth

9.__________ implies one organization acquiring another organization.

(A) Mergers (B) Joint Venture (C) Acquisition (D) Organic Growth

10. _________ imply two organizations coming together to form a combined entity.

A) Mergers (B) Joint Venture (C) Acquisition (D) Organic Growth

11. ______________ is the main centre of commerce and trade in the city.

(A) Central Business District (B) Secondary Business District (C) Part of shopping center

(D) Foreign Direct Investment

SECTION – B

1. What is strategy ?
2. What is strategy in retail perspective?
3. Explain the strategic alternatives in retail strategy?
4. Explain – Situation Analysis in retail strategy?
5. Describe the concept of franchising?
6. Explain Advantages of franchising?
7. Explain Disadvantages of franchising?
8. Discuss franchising in India.
9. State the primary areas of retail strategy.
10. Brief out the types of franchising.
11. What is franchising?
12. What is direct marketing Strategy?
13. What is customer Acquisition?
14. Explain Organic growth?
15. What is Mission statement?
16. What are strategies for Market Penetration?
17. State the advantages of ethics in retailing.
18. Discuss the concept of Franchising.
19. Explain PEST Analysis in retailing.
20. Explain : i.) Acquisitions ii.) Mergers
21. What is mean by Joint Venture.
22. What is Vision statement?

SECTION – C

1. Briefly explain the strategy in retail perspective.

2. Explain international expansion growth strategy.
3. What are the ethics in retailing?
4. Explain Evolution of franchising?
5. Define Franchising ? Explain the types of franchising and evolution of franchising?
6. What are the concept of franchising and Explain the Advantages & Disadvantages of franchising?
7. What are the legal issues in franchising in india.
8. Describe the concept of business model ?
9. Discuss the franchising and its legal issues in Indian retailing.
10. Discuss international expansion in retail.
11. Differentiate between National Retailer and international Retailer.
12. Explain Porter’s Five Force of Competition.
 UNIT – V

SECTION- A
1. Expansion occurs without the vast amount of __________
(A) Attractive profit picture (B) Operating Capital (C) Potential (D) All of the above
2. Expand KFC.
3. The advertising strategy that a company adopts to build competitive advantage by _____ comparing its
strengths with other competitor’s strength is called
(A) Growth strategy (B) Competitive strategy (C) Generic strategy (D) None of the above
4. Define Direct Market?
5. The consumer are maintained through _________________
(A) Delivered Satisfaction (B) Offers (C) Gifts (D) None of the above
6. ________________ increases the sales.
(A)Targeting Customers (B)Creating Demand (C)Minimizing the Price (D)All of the Above

7. ___________________implies one organization acquiring another organization.

(A) Acquisition (B) Mergers (C) Joint Venture (D) None of the above

8. Retail snapshot focuses on the methodology adopted by the retailers in___________________

(A) Saturating Market (B) Decline Market (C) Hyper Market (D)Maturity Market

9. Organic Growth is replicating the retail format in the ________________

(A) Non-Domestic Market (B) Domestic Market (C) Direct Market (D) None of the above

10. Creating and implementing the relationship between the consumer and the retailer is good example
for______________________

(A)Market Strategy (B)Retail Strategy (C)Business Strategy (D) None of the Above

SECTION- B

1. What are the steps involved Customer Acquisition?

2. What are the strategies used in Direct marketing?
3. What is Direct market strategy?
4. Explain scope of direct market strategy?
5. Explain strategies used in Direct marketing.
6. Explain : i.) Consumer development ii.) Consumer Targeting
7. Define Consumer Acquisition.
8. What is mean by relationship market strategy.
9. Explain : How to create relationship market.
10. What is mean by Customer satisfaction?

SECTION- C

1. Explain the modern Integration in Direct Marketing.

2. Explain the role of direct selling.
3. Explain the various methods of Direct Marketing Communication.
4. Define strategy and Explain modern integration in direct marketing.
5. Define Relationship market strategy and explain creating & implementing relationship market strategy.
6. Explain strategy of managing & maintaining delivered satisfaction.
7. Explain Development & targeting Consumer acquisition.
8. Explain Scope of direct marketing strategy.
9. What are the strategies used in direct marketing?
10. What are the strategies used in Indian marketing?