POPULATION and SAMPLING

The identification of the population and respondents will be coming from

the people or the resident near the area where the business will be put up. The

sampling method that shall be used by the researchers to develop the sample

will be random sampling in which each sample has an equal probability of being

chosen and is meant to be an unbiased representation of the total population.

DATA GATHERING PROCEDURES

The gathering of data will be using questionnaires to the people or

residents within the business area with the sample size of fifty (50) which will be

randomly selected by the researchers. We recognize that the approach is not strictly

statically valid, but we must balance that concern with our requirements for obtaining

relevant data given the cost and time budgets of the study.

Then the data gathered shall be analyzed with the intention of applying the

information to the objective of the current study.

TIME TABLE: “Singkwenta Eatery”
Activities
1. Market Analysis

2. Strategies

 Organization

 Financial

 Marketing Strategies

 Improvement of Menu

3. Launching of the Business

4. Profit Maximization

5. Implementing the Marketing

Strategies
6. Increase Sales
DATA GATHERING PROCESS

Understand the
target maket and
analyze their buying
behavior.

Plan the required

strategies needed
based on the data
gathered.

Implement the
Marketing Plan.
 In today's generation, there are lots of fast food chains and restaurants
that offer a variety of food and beverages. They also offer different kinds of
delicacies from different parts of the world.
Talking about the price fast foods and restaurants are a bit pricey for
ordinary people. Thus, we came up with an idea that opening a business, like
eatery, will be a good business opportunity. We decided to open the eatery at the
Rotunda of tricycle drivers at Gogon, since most of our target customers are
located there and the said area is near at the church, hotel, and school. Thus, the
chances of the maximization of profit is high. One of the main advantages of
opening an eatery is that it only requires small space. We named our business
"Singkwenta" because the price of the foods starts at 50 pesos and shall not
exceed 100 pesos. This makes our food more affordable and promotes the lutong
bahay of a typical Filipino Family.

SINGKWENTA