Investment

Deck
PREPARED ON FEB 2020

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 52 million middle class in
Indonesia spend on clothing.
They are not high valued individuals or
celebrities that can afford personal stylist
to teach what to wear.

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 Style Shopping in eCommerce

VS

Size Misfit Expectation Poor Customer

VS Reality Experience

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 Your Personal Style Matchmaker

Work

Dinner
CONSUMERS

MOMENTS
Date
D ATA

Weekend
STYLIST

BFF’s
Wedding

A style matchmaker that provides spot-on style for customers

at a good value with great personal service at scale.

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 How It Works

STEP 1 STEP 2 STEP 3 STEP 4 STEP 5

Create your Style Order a Stylist curates Try-on at the Keep what you
Profile Matchbox items for your comfort of your like and return
Matchbox home the rest

First-time Order Subsequent Order

MINI BASIC DELUXE

IDR 360,000 IDR 660,000 IDR 1,000,000

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 Market Possibilities

2025
2019 3.5-4.5

Fashion e-Commerce
2.5-3.5
South East Asia
Fashion e-Commerce 1.5-2.5
South East Asia
$18B 4.5-5.5

$12B 7% 3-4

Fashion e-Commerce CAGR 2-3

in Indonesia Fashion e-Commerce 6.5-7.5

in Indonesia 4-5

$6B
$9B
Source: McKinsey’s Business of Fashion 2019

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 Competition Landscape

ONLINE
SELF-SERVE PERSONALIZED

OFFLINE

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 Traction

Boxes Delivered Quarterly

since June 2018

4,000
Repeating Purchase 32%
3,000
4x Growth from
%Revenue Growth
2,000 January to December

Total Registered
32,000+
1,000 Members

50+ Brands, including

0 Suppliers Zalora, Cotton Ink,
Berrybenka & more
18

18

19

19

19
1'1

2'

3'

4'
3'

4'

Q
Q

Q
Q

*Q1’20 includes only January & February

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 Team
Hello, I’m Winzendy Tedja Hello, I’m Antonius Murdhani
and I’m the CEO and I’m the Chief Experience

EXPERIENCE EXPERIENCE

• Founded XITUZ, acquired by WPP in 2012 and • Won 3 creative adver tising awards from Spikes Asia &
rebranded to XION & Aleph, finished earn out on 2016. Yahoo!
• Built the company from 30-130 people, with millions of • Created multiple consumer facing products and lead on
dollars in yearly revenue and 30% in net profit. UI/UX for brands ranging from Telco, Banking, FMCG

Hello, I’m Melodya Lukita Hello, I’m Daniel Santoso

and I’m the Head of Fashion and I’m the Chief Strategy

EXPERIENCE EXPERIENCE

• Previously worked as a fashion editor in a number of • Long experience in the hospitalit y industr y, including
magazine with 1.5 million reach. the consultation in the development of a resor t.
• A fashion lecturer in Raffles Universit y of Bangladesh • Star ted and managing different retail businesses.
and Lasalle College in Jakar ta

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 Financial Projection

US$
(‘000)
2,400 Other Potential Revenue Drivers
•Expand service to baby, kids,
1,920
men, maternity & athletic
•Other non-fashion related
1,440 products but has a high
relevance to style such as
cosmetics and/or other lifestyle
960
related products.
•Brand advertising within the box
480 through branding & product
sampling & survey.
0
2018 2019 2020(e) Year

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 Thank you!
For more information, reach out to:
zendy@helloyuna.io
+62 812 2760 0423
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