<Insert Picture Here>

Recent Demantra Improvements &

Roadmap
Margie Bell, Director of Oracle Demantra Product Management
Safe Harbor Statement

The following is intended to outline our general

product direction. It is intended for information
purposes only, and may not be incorporated into
any contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions. The
development, release, and timing of any features
or functionality described for Oracle’s products
remains at the sole discretion of Oracle.
Oracle Value Chain Planning Solution
Complete, best-in-class e-business planning process platform

Service Demand Signal

Parts Management
Planning
Order
Promising

Demand
Risk Management
Management
Plant
Scheduling and Sales and
Monitoring Operations
Performance Planning
Management

Collaboration and
Vendor Managed
Inventory Trade Promotion
Management

Supply and Distribution • Single source of truth

Planning • Integrated with ERP
• SOA enabled
Oracle Demantra
Best-in-class demand-driven planning platform

Service Demand Signal

Parts Management
Planning
Order
Promising

Demand
Risk Management
Management
Plant
Scheduling and Sales and
Monitoring Operations
Performance Planning
Management

Collaboration and
Vendor Managed
Inventory Trade Promotion
Management

Supply and Distribution • Single source of truth

Planning • Integrated with ERP
• SOA enabled
 Oracle Demantra
Best-in-class demand-driven planning platform

• Demand Excellence for

Service
Oracle Value Chain Parts
Demand Signal
Management
Planning
Planning Suite Order
• UnderstandingPromising demand and
its business impact Risk
Demand
Management
Management
• Sense,Scheduling
Predict,
Plant
and
Shape, Sales and
Align Monitoring Operations
Planning
Performance
• Solutions for multiple Management

stakeholders across the

Collaboration and
Vendor Managed
business Inventory Trade Promotion
Management

• Tailored for visibility, Supply and Distribution • Single source of truth

• Integrated with ERP
productivity, insight and Planning
• SOA enabled
collaboration
New in Demantra 7.2.0.x
• Integrated to EBS:
• Real Time Sales & Operations Planning (S&OP)
• Integrated to JD Edwards EnterpriseOne:
• Predictive Trade Planning (PTP)
• Trade Promotion Optimization (TPO)
• Deductions and Settlement Management (DSM)
• Integration with Advanced Planning Command Center
• Integration with Demand Signal Repository
• Application configuration management/migration
• Enhanced support of multiple forecast streams
• Web-services enablement
• Miscellaneous enhancements
 Oracle Sales and Operations Planning
Supports the typical sales and operations planning process

Integrated Scenario
But also enables the next generation
Analysis best-in-class S&OP process
Enact and
Measure
plan • Interactively engage management
S&OP Management
Review Publish
plan
• Move from a periodic reactive process to
a real time iterative and proactive
Supply
What-If
process
• Reduce cycle time and improve
New Product Demand Review Supply Review alignment by automating the
Review
• Product mix
• Consensus
forecast
• Production plan
• Inventory plan Base consensus process
changes Supply
Sales Plan • Profitably balance supply, demand,
input and budgets

• Drive tactical decisions into execution,

Marketing and monitor performance
input Process

• Start quickly with best practice

Demand
Base Demand Consensus
templates and easily adapt to your
Plan Demand Shaping business
What-If
Sales & Operations Planning Integration
Demantra
Items, Orgs, etc
Calendars, Users Sales & Operation Planning
Shipments,
Bookings, UOM,
Currency,
Conversion Rates, S&OP
Oracle EBS
Price Lists
PLUS
Supply Chain SCI data and unit
Management cost
and Financials
ASCP data, Supply Plan Consensus
members, SNO publish Forecast
data files

Supply Chain Planning

Inventory Optimization
SNO/ASCP
collections
Strategic Network Optimization

Adv. Supply Chain Planning

 S&OP Dashboard for Executive Analysis
Oracle Advanced Planning Command Center

Analyze profit
and loss
Compare alternate
scenarios

Link directly to
RTSOP
worksheets

Analyze key
Planning metrics
Analyze constrained
forecast

360 degree view of supply, demand, inventory, and cost details

Direct link to Demantra S&OP for detailed activities
 Oracle Demantra Predictive Trade Planning
Modules

Predictive Trade Planning Promotion Optimization

• Top-Down / Bottom-Up Volume and Fund • Determine optimal promotions based on goals
Planning and constraints
• Baseline and Lift Forecasting • Profitability
• Trade Funds Management
• Revenue
• Live Accrual
• Fixed Fund Allocation • Volume
• Advanced Account Planning
• Promotional Events
• Projected Sales vs. Quota
• Authorized and Available Fund Balances
Deduction & Settlement Management
• Promotion Simulation
• Incremental Volume
• Research and resolve Invoice Deductions
• Manufacturer & Retailer Profitability
• Lift Decomposition • Process Payment Claims
• Pre / Post Effect (Pantry Loading) • Propose planned promotional event matches
• Cannibalization for deductions and claims
• Halo Effect
• Attach notes and supporting documentation
• Competitive Brand Switching
• Shipment or Consumption Based
Predictive Trade Planning – E1 Integration
Integration Points
Customer Hierarchy

Product Hierarchy

Sales Activity (Historical and Current)

JDE
JDE Legacy
Legacy
Demantra
Demantra Client
Order
Order List Pricing and Standard Costing Client
PTP
PTP Promotion History
TPM
Mgmt
Mgmt TPM
Promotional Pricing System
System
(Off-Invoice & Bill-Back Allowances)

Actual Promotional Spending/Accruals

Volume Forecast Addressed During Implementation

Deductions
JDE
JDE A/R
A/R
Credit Memo / Write-Off / Chargeback

Demantra
Demantra Manual
Manual
Claims
DSM
DSM Entry
Entry
Payment Requests
JDE
JDE A/P
A/P
Confirmation

Addressed by Demantra Demand Management Integration

 Sense Demand Closer to the Consumer
Retailer POS - Demand Signal Repository

Retail Store Data

DEMAND SIGNAL REPOSITORY

INTEGRATE
• POS data

RESPOND
ANALYZE
CAPTURE
MANAGE

Pre-built Integration
• Price
• Store inventory DEMANTRA PREDICTIVE TRADE PLANNING
• Promotional plans
• Store replen. rules
• Store forecasts DEMANTRA SALES & OPERATIONS PLN
• Data sources centrally cleansed,
harmonized and aggregated DEMAND
MANAGEMENT
Retail DC/ • Pre-built dashboards and reports ORACLE SUPPLY & DISTRIBUTION PLN
Distributor Data • Powerful BI capabilities
• DC shipments • “Sense & Respond” event
• DC inventory management
• DC replen. rules

• POS and Onhand data streams into DM,PTP, RT-S&OP

• For Retailer DC and Stores
• Aligned with Enterprise Hierarchy
• Multi-stream forecasting enables POS forecasting
• Consensus Forecast to downstream applications
 Application Configuration Management
Customer
Instance
Customer Instance
with upgrades in New Release

Installs and activates

Released upgrade objects
Applications

• Reads Application Configurations for multiple schemas

• Compares Application Configurations
• Produces difference and overlap reports
• Creates “Upgrade” Packages based on comparison
• Deploys Packages into selected Schemas
 Migrate Changes between Schemas
Comparison Report

Upgrade
package created
by BAL
 Enhance support of multiple forecast streams
Description

• Ability to forecast multiple data streams (i.e. shippings vs. bookings

history
• Each stream can be versioned
• Each stream can have a batch forecast as well as simulation
Engine Performance Improvements

• Insert Units is automatically distributed and requires

no set up
• Remove non-essential parts from everyday process:
• Branch allocation
• Branches are not re-allocated for combinations
previously forecasted
• Only new combinations receive a new branch
‘No Summary’ Option for Summary
Line
• Within Business Modeler:
Configure Series >
Display Properties

No Summary option
for Summary Line

No summary value is
displayed
 General Improvements

• Improved password security:

• Auto-complete of password during login has been
disabled
• Password rules have been introduced:
• Password length must be 8 to 12 characters
• At least one character must be in UPPER CASE
• At least one digit or special character must be used
• Password should NOT be same as User name
• Time Level sort by code
• API to integration interfaces
• Control load and purge options and time range
New in Demantra 7.2.1

• Integrated to Siebel Consumer Goods:

• Predictive Trade Planning (PTP)
• Trade Promotion Optimization (TPO)
 Siebel CRM + Demantra PTP
Siebel
Comprehensive End-to-End
CRM Solution
• Trade Promotion Management (core)
- Promotion Planning
- Promotion Execution
- Fund Management
- Volume Planning
• Deductions Management
• Retail Execution
• Analytics and Reporting
• Marketing Resource Management
• Brand and Category Management
• Sales Force Automation
• Consumer Call Center Operations
Demantra
Advanced Planning for
Improved Sales Performance
• Volume Intelligence
• Baseline Forecast generated by Demantra
and populated to existing Siebel baseline
structure
• Promotion Intelligence
• Promotional Lift Coefficients generated by
Demantra and populated to existing Siebel
lift factor structure
• Planning Intelligence
• Advanced Account Planning
• Promotion Optimization
• Lift Decomposition
• Consumption and Shipment-Based
Planning
Integration Architecture
Siebel CRM Oracle Data Integrator Demantra PTP

Base Tables Base Tables

Transform Transform
Extract Load

EIM Tables Staging Tables

• Utilize Oracle Data Integrator (ODI) for ETL (Extract, Transform,

Load) functionality
• AIA compliant
• Utilize Siebel EIM (Enterprise Integration Manager) for importing
into Siebel
• Supports Siebel 7.x forward
• Utilize Demantra Integration Interfaces and Workflows for
importing and exporting with Demantra
 <Insert Picture Here>

Oracle Demantra
The Road Ahead
 CTO Attach Rates and Dependant Demand
• Load options data from EBS – CTO structures, manual attach
rates, sales history
• Automatically calculate planning attach rates using sales history
• Manage attach rates at aggregate or detail level
• Browse BOM in Worksheet view
• Dynamically recalculate dependant demand
 New Product Introduction
•Create new product
•Create associations based on similar products
• Manage product lifecycle
• Launch date and range
• Cannibalization of prior item and end of life
•Manage combinations through web, including removal
 Pooled Time Series Modeling
Item A

160

140

120

100
Aggregation
80 Item A

60

40

20

0
1 2 3 4 5 6 7 8 9 1 11 1 1 1 15 1 17

It em B

200

180

160

140

120

100 It em B
200
80

60 180
40

20 160
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
140

120

160

140
It em C

Pooling 100 Series1

80
120

100
60
80 It em C

60 40
40

20
20

0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 0
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49

• Aggregate or Pool data for statistical analysis

• Preserve detail and model common cross-product characteristics
• Improved New Product and Lifecycle Modeling
Analytical Engine on Linux
Web Browser

Web server

J2EE Application Server

Chaining/Member Promotion
Demantra Web Optimization
Management Platform Server Engine

Business Modeler Analytical

(limited)
Engine

Demantra
Database
Services Database

Windows OS required Linux supported

 Worksheet Improvements
• Series as rows
• Summary line:
• Flexible summary position: Top/Bottom, Right/Left
• Hide/show
Internationalization
• First translated release will support 8 languages:
• Korean, Russian, Japanese, Simple and Traditional Chinese, Brazilian
Portuguese, Latin Spanish, Canadian French
• Infrastructure enables translation to many more
Link to Financial Planning
Hyperion-Demantra AIA Integration Annual Plan, $
Budget, $
Financial Forecast, $

Consensus Plan, $, Units

COGS, $
 Demantra – Hyperion Planning Integration
Extend S&OP process to include integrated Financial Review

Sales: Plan by Product Line Marketing: Plan by Region

• Create consensus plan through
Sales Reps Asia Americas
continuous collaboration across
sales, marketing, supply chain,
finance, and customers
Sales • Support disparate hierarchical
Mgrs
Marketing
requirements from different roles
Forecast
Sales “Successful S&OP processes balance
Forecast
sales and marketing activities with
operational considerations to give
executive guidance on the most
Operations
Forecast profitable operating plan. Successful
Finance
Forecast S&OP processes are inputs into the
Plant
financial forecasting process and the
Mgrs financial forecast is used as guidance in
Manufacturing: Plan by Plant Finance: Budget in Dollars profitable response.”

August 21, 2006 Oracle Corporation - Confidential

 General Performance & Security Improvements

• Improved client memory management

• Index adviser
• Distribute key processes to improve performance:
• EP_LOAD_SALES
• MDP_ADD
• PROPORT
• Server side exception performance improvements
• Forecast change threshold for engine write out
• View attachments directly
• Extend password security to include password
dictionary and lockout
Longer term
Price Sensitivity for Items
•How does price impact volume?
What is the % change in base sales when a $.10
dollar promotional discount price is executed ?
 Calendar Month Aggregation

• Extend calendar support so that customers on weekly

system can roll-up to calendar months
• Eliminate need for daily system to support calendar roll-up
 Improved Application Business Flow

• Promote more logical, simplified business flows by

• Controlling availability of ‘Open With’ worksheets and
methods by:
• Worksheet
• User/User Group
• Sort control on ‘Open With’ and method lists
• Method and worksheet groupings
 General Improvements

• S&OP improvements:
• Improved cost modeling
• Demand Scenarios
• Continued exception performance improvements
• Synchronization between Business Modeler and
application sever
• Integration performance improvements
 Oracle Demantra Release and Roadmap
Nov 07
Version 7.2
Feature Highlights
• S&OP Application
• Consensus Forecast
Process
• Supply Plan Simulation
Control
• Supply Plan & Capacity
Review
• Critical Component
Review
• Multi-series Forecasting
• Enhanced EBS User
Integration
Enterprise Packaging
• DM, S&OP integration
with EBS 12.0
ƒ DM, S&OP integration
with APS 12.0 (SNO,
IO, ASCP)
• DM, PTP, DSM
integration to JDE-E1
Jan 08 May 08 Oct 08 CY09 CY10
Version 7.2.0 CU1 Version 7.2.1 Version 7.2.0 CU2 Version 7.3 Version 7.4
Feature Highlights Feature Highlights Feature Highlights Feature Highlights Feature Highlights
• Web-services • Predictive Trade • Application • Configure-to-Order • Price Planning
Enablement Planning for Siebel Change Package • Improved Fund Mgmt
• Demantra integration CRM CG Management • New Product Introduction • S&OP enhancements
with APCC • Promotion • Pooled Time-Series • Replenishment
• Demand Signal Optimization for Enterprise Modeling Planning
Repository Siebel CRM CG
Packaging • Worksheet and General • Exceptions
Integration • Supply Chain Usability Enhancements improvements
• DM, S&OP
connectivity for Siebel • Worksheet Performance •
integration to Calendar months
CRM CG
Enterprise Packaging 11.5.10 • Loading performance • Model mix view
• AIA Oracle Data
• Advanced Planning • Engine Performance • Horizon Forecasting
Integrator
Command Center • Internationalization
(APCC) Integration
• Hyperion integration
• Integration to Enterprise Packaging Enterprise Packaging
• Linux Engine
Demand Signal • Integration to Siebel • Integration to EBS
12.1, 12.2 Integration
Repository CRM Consumer
Goods Enterprise Packaging to APS 12.1, 12.2
• Integration to JDE
World • DSR Integration to • Integration to EBS 12.1 & • Integration to Siebel,
PTP, DM - Demand 11.i.10 JDE
Signal Repository
• Integration to APS 12.1
• Integration to Siebel CG,
JDE
 Integrate with Oracle and non-Oracle
Integrated with all other planning processes

SCM & Financials Advanced Planning Command Center

E1 World Demand
Predictive Trade Planning

Real-Time
Management

S&OP
Trade Promotion Optimization
SCM
Advanced Forecasting
& Demand Modeling
Deduction and Settlement Mgmt
Legacy
Systems
SCM

Strategic Network Advanced Supply Demand Signal

Optimization Chain Planning Repository
Sales CG PIP
Inventory Service Production
Optimization Parts Planning Scheduling
Financial Planning
Global Order Collaborative Manufacturing
Promising Planning Operations Center

PLM
VALUE CHAIN PLANNING
 Demantra Integration – By Version
JDE
Demantra EBS JDE E1 PSoft Siebel Hyperion
World

11i10 R12 12.1 8.12 9.0 9.1 9.1 7.8 11.1.1

7.1.1 DM 9 DM 9

DM
DM DM DM DM
PTP
7.2 DM 9 S&OP S&OP
9 9
DSM 9 ~
9
DM DM DM
DM DM
7.2.0.2 9 S&OP S&OP
PTP PTP
S&OP DSM DSM
9 9
~ 9 ~
PTP
7.2.1 TPO
9
DM
DM DM PTP
PTP DM DM S&OP
7.3 S&OP S&OP TPO
DSM ~ ~ ~
~ ~ ~
~
Q U E S T I O N S
A N S W E R S