Maria Castro - WEEKLY SESSION PLAN

for
BSB61315: Advanced Diploma of Marketing and Communication (April Term)

Week beginning 08 June 2020

Days Unit(s) Lecture Topics In-class Activities Assessment Performance Criteria

Tasks
1
8:30 - BSBMKG608 – ● Marketing Assessment 2: 3.1 Identify and analyse marketing
12:30 Develop opportunities Types of Marketing Opportunities Case Study opportunities for viability and likely
organizational Ways to Identify marketing Written Report contribution to the business
marketing ● Diversification opportunities
objectives and joint 3.2 Use an assessment of external factors,
venture ACTIVITY costs, benefits, risks and opportunities to
1:00 – marketing Students will use social media to determine the scope of each marketing
5:00 promote 3 products opportunity and targets

5:15 – BSBMKG608 – ●Franchising ● Define Franchising Assessment 2: 3.2 Use an assessment of external factors,
9:15 Develop ● Benefits of franchising Case Study costs, benefits, risks and opportunities to
PM organizational ● Types of Franchising Written Report determine the scope of each marketing
marketing opportunity
objectives

Version: 1.1/May 2020

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Days Unit(s) Lecture Topics In-class Activities Assessment Performance Criteria
Tasks
3

8:30- BSBMKG608 –
12:30 Develop ● Analyse ● Define market opportunity 3.3 Analyse opportunities for likely fit with
organizational opportunities analysis organisational goals and capabilities
marketing ● Keys to Conducting a Market Assessment 2:
objectives ● Evaluating Opportunity Analysis Case Study 3.4 Evaluate each opportunity to determine its
opportunities ● Enumerate the different strategic Written Report likely impact on current business and customer
business tools used by base
organizations to discover,
evaluate, organize, and track
macro-economic factors of a
business.
1:00 –
5:00
Activity

Case Study Scenario

Version: 1.1/May 2020

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