g a d f l y (g)nma.co.
uk
» You couldn't be
blamed for thinking
new media age had
shifted offices to the
1 luxurious location of the
I Hospital Club in Covent
I Garden last week. Along
¡ with sister site
I Reputation Online, we
were there twice hosting
parties for the great and good from
the digital agency and PR worlds.
First, on Tuesday, it was the grand
unveiling of the 2010 nma Top 100
Interactive Agencies. More than
200 people crammed into the Bellini
Bar and Lounge, crowding round the
display boards to see where their
agency had ranked.
While the evening went off
without a hitch, the following
morning an email arrived from the
venue saying two naughty men,
the last to leave, had booked a cab
from reception and then scarpered
without paying their fare, like
penniless students with even less
sense and certainly less of an excuse.
Little is known about the identity of
the perpetrators other than the taxi
was booked under the name of
Dominique. If you know who it was,
or if it was you and the sober light of
IllOVeS@nma.co.uk
Digital marketing
agency Saint@>
RKCR/Y&Rhas
appointed former
operations partner
Adam Graham to
the role of managing partner. He
will take over the responsibilities
of Zaid Al-Zaidy, who left the
agency earlier this month,
including new business, client
relationships and strategy. Along
with creative directors, Simon
Labbett and David Gamble,
Graham founded SaintiffiRKCR/
Y&R in 2007. He was a global
account director at Wunderman.
User-centred design
specialist Flow Interactive
has hired Souleymane
Cámara (top) and Nik
Horn as user experience
consultants. Cámara is
currently completing his
PHD, while Horn joins from
digital agency LBi where he was a
senior user researcher.
my
current
favourites
day has helped you
see the error of your
ways. Gadfly is very
them, he did exactly what he was
told. Gadfly will let your imagination
take over from there. Anna Jones
keen to hear from you. On Thursday it was back to the Digital and strategy
Anonymity will be Hospital Club for the inaugural director. Hachette
guaranteed*. Reputation Online Effectiveness Filipacchi
Gadders himself Awards ceremony. In keeping with
would have been last the instant nature of reactions to the O designspongeonline
to leave had he not type of online activity the awards .com
needed to be fresh and were celebrating, Chris Wilson from If you're a homes and interiors
ready for Ad:tech the following day. "graphic facilitators" Scriberia nut like me, this site is a visual
As the conference drew to a close, he provided illustrations, representing treat. Easy to navigate with a
adjourned to a local Olympia pub to client, campaign or agency, as each fun, quirky design, it offers
discuss the effects of real-time gong was handed out. beautiful photography and
bidding, before moving on to topics Gadfly adds his congratulations to interiors eye-candy.
such as the lingering effects of all those who were nominated for 0 youtube.com/user/
tequila. One agile display ad player, and won awards. tippexperience
with a beautifully Irish name, One of the most amusing user-
confessed to having activated ads I've seen in some
been so disturbed time. Hopefully it will give
by a shot of tequila advertisers food for thought
once that he was when they consider user
forced to reach for engagement in creative briefings.
the nearest available O Flipboard app
receptacle, which Perfect for those old-media
just happened to be a traditionalists who have
cocktail shaker on converted to digital, like myself.
the bar. With his It has the design values of a print
mother having always magazine, tailored content from
told him to put things your own networks and all the
back where he'd found functionality you could need
* Neither Gadfly nor nma from an iPad app.
can guarantee anonymity O nestoria.co.uk
Easy-to-use functionality
through its map search makes
TöTöTTrlrishest jobs follow ©propeLiöbTötTTwitter 1 looking for a new property in a
^ ^ www.propellondon.com • hello@propellondon.com • 020 7004 0550 • @iPropelLondon \ specific area a doddle.
O http://uk.burberry.coin
I'm currently ogling the new
Social enterprise agency Online gift retailer season collection. Loved the live
Livity has recruited Tariq Firebox.com has hired streamed shows with comments
Duff to the newly created Pete Danks as head of and click-to-order functionality
role of account director. He online marketing. He joins during London Fashion Week.
was a senior account director at from business card specialist
marketing agency Iris Digital. Moo.com where he was business
Content distributor Goviral
development lead. coming up...
has strengthened its UK Agency Lida has recruited 1 October 2 0 1 0
publishing and delivery Lee Briggs (top) as social Drupal Ecommerce Solutions
team with two new hires. media strategist and Robyn withUbercart
Lucy Hattersley has been Waldron-Cooper as an Unit 8, Zeus House, London
appointed as UK publisher information architect. Briggs brightlemon.com/events
manager, having previously was a digital planner at 4-7 October 2 0 1 0
worked at online lead marketing agency Saint@ Digital Content Monetization
generation specialist Clash Media as RKCR/Y&R while and Conference ZOIO
senior account manager. Former Waldron-Cooper had the same role at The Eventi Hotel, New York, USA
social media digital marketing design agency SapientNitro. content-monetization.com
planner at Sam Global Peter Ross 6 October 2 0 1 0
joins as UK publisher manager. Full-service recruitment No-Nonsense Social Media
company Expand The Club at The Ivy, London
Integrated creative agency Recruitment has hired readingroom.com
TheAgency has hired Paul former digital recruitment 10-12 October 2 0 1 0
Sturridge (left) as art manager at Aquent Kieran AdMonsters Publisher Forum
director and Sophie Donnelly as digital media specialist. The Grand Hotel, Brighton
Bullock as account executive. admonsters.com/event/cn-eu-15
Sturridge was a creative director at 020 7004 0550
full-service agency Bright Light.
Sophie Bullock was a senior account
executive at Future Publishing. Propel Full diary at nma.co.uk
Send entries to nma.diary@centaur.co.uk
nma.co.uk 30 September 2010 nma 35
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