QUESTIONNAIRE

Dear

I wish to collect certain information through a set of questionnaire, which would help me in
completing my project work on "Consumer Perception of Online Purchase in Pakistan”. Your answers to
these questions would be used exclusively for the research work.

Your kind co-operation will be highly appreciated.

1. Do you use Internet?

a. Yes b. No

2. How long have you been using internet services?

a. More than 10 years d. 6 to 10 years

b. 4 to 6 years e. 1 to 4 years

c. Less than 1 year

3. Which sites you normally visit

a. My e-mail sites d. Social Networking sites

b. News sites e. Educational sites

c. Shopping sites f. Gaming sites

g. Other

4. Have you ever made a purchase over the Internet?

a. Yes b. No

(If your answer to above question is ‘No’, then kindly switch to Question No. 11)

5. How many times have you purchase online

a. Once c. 2-3 times

b. 3-10 times d. more than 10 times

6. What items you normally purchase on the Internet?

a. Books
b. Videos / DVDs / Games
c. Airline Tickets / Reservations
d. Clothing / Accessories / Shoes
e. Groceries
f. Electronic Equipment
g. Computer Hardware / Software
h. Tours / Hotel Reservations
i. Event Tickets
j. other items

7. Do you normally bought from one same site or different sites

a. Same site
b. Different sites

8. If the answer of above question is “Same site”, then please tell us why? Otherwise skip this
question.

9. Which method (or methods) of payment did you use to make your last purchases over the Internet?

a. Credit /Debit Card

b. Bank Transfer
c. Cash on Delivery
d. Money Transfer
e. Other Method, Specify

10. My past experience with online shopping was fairly good.

Totally Disagree Totally Agree

1 2 3 4 5

(If you answer all above questions, kindly move to Q. 15)

11. Have you ever think of buying online

a. Yes b. No

12. Have you ever visited any online shopping website?

a. Many times c. Frequently

b. Once d. Never

13. The reason of not purchasing online.

 a. I don’t have internet at home
b. I don’t have credit card
c. Online purchase is not safe
d. I am not aware of online selling websites
e. There is no banking infrastructure for online purchases in Pakistan
f. International shopping websites don’t ship to Pakistan
g. Other

14. If your above mentioned problem is removed then would you like to buy online

a. I love to b. Yes c. May be d. No

15. Do you use web stores to search products or prices

a. Always c. Very often

b. Sometimes d. Very rare
e. Never

16.Do you think it is important for the local stores to nowadays have an online shopping facility?

a. Yes b. No c. I don’t care

17.On the basis of my past experience, I believe that / In my perception

No Totally Totally
Idea Disagree Agree
i. Online shopping is useful: 0 1 2 3 4 5
ii. Online shopping is easy to do: 0 1 2 3 4 5
iii. Online shopping is enjoyable: 0 1 2 3 4 5
iv. Online shopping is secure: 0 1 2 3 4 5
v. Online shopping is time saving: 0 1 2 3 4 5
vi. Online shopping is expensive 0 1 2 3 4 5

18. If the product has the same price both in shops and on the internet, where do you prefer to buy it?

a. Shops b. Internet

19.If you have a choice of pay cash on delivery, where do you prefer to buy?

a. Shops b. Internet

20. Do you trust online shopping?

a. Yes b. No c. 50/50
21.For each of the following factors, please tell do these concern you if you would making a Online
Shopping Decision

a. Yes, Very much b. Fair amount c. A little d. Not at all e. Not sure

i. Transaction security / Credit card misuse a b c d e

ii. Convenience and save time a b c d e

iii. All time shopping accessibility a b c d e

iv. Ease of product price and quality comparison a b c d e

v. Variety of globally products a b c d e

vi. Customer’s review availability a b c d e

vii. Not sure of product quality a b c d e

viii. Unavailability of bargaining/negotiation a b c d e

ix. Waiting time of product delivery the Factors a b c d e

x. Unavailability of product touch and feel a b c d e

22. Can you name any three global web stores

a.
b.
c.
d. Don’t know any

23. Can you name any three Pakistani web stores

a.
b.
c.
d. Don’t know any
NAME:

GENDER: Male
Female

AGE: below 23 yrs

23 yrs- 30 yrs
30 yrs-40yrs
40 yrs-50yrs
50yrs and above

MONTHLY INCOME: below Rs. 20,000

Rs. 20,000-50,000
Rs. 50,000-100,000
Rs. 100,000 and above
Dependant on Parents

EDUCATION: Undergraduate
Graduate
Masters
Other, Specify

PROFESSION:

CONTACT NO:

EMAIL ID:

Thank you for your time and cooperation.

I would like to be informed of the conclusion of this report.