CS5605 < Digital Innovation >

Department of Computer Science

Assessment/Coursework for 2019/20

TABLE OF CONTENTS
Main Objective of the assessment..........................................................................................................................1
Description of the Assessment...............................................................................................................................1
Learning Outcomes and Marking Criteria...............................................................................................................1
Format of the Assessment......................................................................................................................................1
Submission Instructions..........................................................................................................................................1
Avoiding Plagiarism.................................................................................................................................................1
Late Coursework.....................................................................................................................................................2

Assessment Title Reflective Essay

Module Leader Dr. Fang Wang
Distribution Date 05/07/2020
Submission Deadline 16/08/2020 at 11am
Feedback by 31/08/2020
Contribution to overall module assessment 100%
Indicative student time working on assessment 35 Hours
4000 Words (not including references, but see
Word or Page Limit (if applicable)
below)

Assessment Type (individual or group) Individual

MAIN OBJECTIVE OF THE ASSESSMENT

Important Notice: You should note that this assignment is learning-outcome based. This means that in order
to pass this assignment you should demonstrate the accomplishment of all 3 learning outcomes for this
module in the essay.

The reflective essay aims to test the accomplishment of the learning outcomes at an individual level.

Learning outcome 1. Describe and discuss the state-of-the-art in digital business improvement and change.

In order to be able to demonstrate this learning outcome in your essay you need to give a good description of
the background of the research area related to your chosen topic, such as relevant business models, change
theories or data management methods. Apart from the issues discussed in the class you need to be able to
introduce additional sources of information through books, journals or conference proceedings.

Learning outcome 2. Demonstrate practical skills related to digital business improvement and change.

In order to demonstrate this learning outcome you have to analyse and evaluate the case study by using an
appropriate model, theory or method. Apart from the approaches discussed in the class you need to be able
to introduce additional sources of information through books, journals or conference proceedings.

Learning outcome 3. Reflect critically on the state-of-the-art of theory and practice in digital business
improvement and change.

In order to demonstrate this learning outcome you have to identify and briefly but effectively describe and
reflect on the digital business improvement and change ideas and show how well these ideas perform in the
case study and how to improve the performance in the future by using a short science-fiction story.
Department of Computer Science
DESCRIPTION OF THE ASSESSMENT

Reflective essay

The reflective essay is a report with a suggested maximum of 40001 words that will be graded individually.
This essay should fully explore and reflect on one of the following three topics by using a chosen case study.

Topic 1: It is predicted that the number of devices connected to the Internet of Things (IoT) will reach 75
billion by the year 2020. The adoption of IoT will cause change to an organisation both internally (e.g., within
the organisation) and externally (e.g., the relationships with customers and partners). Use a single case study
of your choice to critically analyse and illustrate how to manage the change caused by IoT in the organisation
so as to survive in the changing environment and use a short science-fiction story to demonstrate how to
improve the organisation’s performance in the future.

Topic 2: A business model demonstrates how an organisation creates and delivers value to customers.
Developments in digital innovation such as IoT have changed the traditional balance between customers and
suppliers. Use a single case study of your choice to critically analyse and illustrate how the digital business
model of the organisation works to make profit from the adoption of IoT and use a short science-fiction story
to demonstrate how to improve the organisation’s performance in the future.

Topic 3: The mountain of data generated by the devices used in IoT is forcing organisations to rethink how to
capture, store, process and retrieve data. Use a single case study of your choice to critically analyse and
illustrate how to effectively manage the data of IoT so as to derive more value from it and use a short science-
fiction story to demonstrate how to improve the organisation’s performance in the future.

You need to consult academic references relevant to the topic selected that will help you in the essay. The
literature review undertaken will need to be fully referenced following the Harvard style. This should be used
to give a critical analysis of the subject.

Your essay should be your individual work. Although it may be based on the same case study as other
members of your class, and possibly similar analysis topics, it has to be developed and written by yourself.
Thus all essays must be distinct and individual. Any that are copied in whole or in part will be subject to
plagiarism penalties – see the ISC Student Handbook. It is your individual responsibility not to let other
members of your class, or indeed anyone else, copy your work.

LEARNING OUTCOMES AND MARKING CRITERIA

The marking criteria for the re-sit assessment are as follows:

Learning outcomes for the assessment Assessment and marking

criteria
Learning Outcome 1: Describe and discuss the state-of-the-art in digital
business improvement and change.
There is no evidence of an ability to demonstrate this learning outcome, or E+, E, E-, F+, F, F-
little evidence and not enough to come close to the threshold. Fail or Narrow fail
The coursework does not demonstrate this learning outcome unequivocally D+, D, D-
in the manner specified in the requirements for this task. However, there is Fail (near miss)
some evidence that the work overall is very close to demonstrating this
learning outcome.
Threshold requirements: The essay demonstrates understanding of the C+, C, C-
fundamental theories and research done in the area of their selection. There Pass
is clear evidence of well referenced sources from relevant literature.
Merit requirements: The threshold requirements are met. In addition, the B+, B, B-
essay shows: Merit
 journal and supporting articles and secondary research are well chosen
1
This limit is for your guidance. If you exceed this guideline, you need to carefully consider whether all the
content is essential for your report. The marking is based on quality, not quantity.
Department of Computer Science
(relevant to the subject and which demonstrate good skills in searching
the research literature);
 it demonstrates skill in organising, presenting and interpreting
knowledge from the relevant research literature;
 it is well structured and identifies terms that make the essay
understandable to a reader.

Distinction requirements: The merit requirements are met. The essay is A+, A, A-
written at an excellent level. The essay is structured and focused. Distinction
Additionally, the essay displays a high rate of maturity when describing and
discussing the application of theory(ies) in a practical context. In addition, the
essay:
 demonstrates skill in critical evaluation of the research literature;
 demonstrates skill in synthesising the material from the research
literature with the material from the taught course;
 demonstrates insight and a high level of understanding through the
interpretations of the literature presented and the arguments made.
Learning Outcome 2: Demonstrate practical skills related to digital business
improvement and change.
There is no evidence of an ability to demonstrate this learning outcome, or E+, E, E-, F+, F, F-
little evidence and not enough to come close to the threshold. Fail or Narrow fail
The coursework does not demonstrate this learning outcome unequivocally D+, D, D-
in the manner specified in the requirements for this task. However, there is Fail (near miss)
some evidence that the work overall is very close to demonstrating this
learning outcome.
Threshold requirements: The essay describes and evaluates the outcomes C+, C, C-
and consequences of the state-of-the art in the case study. The analysis and Pass
evaluation are supported by some evidence from the case study, current
literature or any other sources.
Merit requirements: The threshold requirements are met. In addition, the B+, B, B-
analysis and evaluation are strong, well-argued and supported by clear Merit
evidence from the case study and current literature or any other sources
Distinction requirements: The student clearly provides their own perspective A+, A, A-
on the case and effectively combines an understanding of the application of Distinction
the theory with a clear identification of the industrial problem and
implications of the solution.

Learning Outcome 3: Reflect critically on the state-of-the-art of theory and

practice in digital business improvement and change.
There is no evidence of an ability to demonstrate this learning outcome, or E+, E, E-, F+, F, F-
little evidence and not enough to come close to the threshold. Fail or Narrow fail
The coursework does not demonstrate this learning outcome unequivocally D+, D, D-
in the manner specified in the requirements for this task. However, there is Fail (near miss)
some evidence that the overall work is very close to demonstrating this
learning outcome.
Threshold requirements: The aims and objectives of the essay are identified C+, C, C-
and then explained to a partial extent showing how they have been achieved. Pass
The essay illustrates, in the context of the chosen article, the use of at least
one critical reflection and a science-fiction story that can be applied when
examining digital business improvement and change.
Merit requirements: The threshold requirements are met. The aims and B+, B, B-
objectives of the essay are well identified and the essay explained very well Merit
how they have been achieved. In addition, the essay defined and discussed
within the confines of the essay the application of critical reflections of
theoretical concepts and a science-fiction story in practical contexts.
Distinction requirements: The merit requirements are met. In addition, the A+, A, A-
essay described and discussed the critical reflections and science-fiction story Distinction
at an extremely high level.
Department of Computer Science

Overall Module Grading Assessment and marking

criteria
Fail: Some fails or some learning outcomes are at ‘narrow fail’ only E+, E, E-, F+, F, F-
Fail or Narrow fail
Fail: No fails but some learning outcomes are at ‘near miss’ only D+, D, D-
Fail (near miss)
Pass: Three learning outcomes are met at threshold level in the task (thereby C+, C, C-
demonstrating broad knowledge of the module topics). Pass
Merit: The requirements for a grade B band are met. B+, B, B-
A merit overall WILL be awarded if all three learning outcomes are graded at Merit
Merit level. At the marker’s discretion a Merit overall MAY be awarded if 2 out
of three learning outcomes are met at Merit level and the remaining outcome
is a pass.

Distinction: The requirements for a grade A band are met. A+, A, A-

A Distinction overall WILL be awarded if all learning outcomes are met at Distinction
Distinction level. At the marker’s discretion a Distinction overall MAY be
awarded if 2 out of 3 learning outcomes are met at Distinction level and the
remaining outcome is a Merit.

FORMAT OF THE ASSESSMENT

An indicative essay structure is:

1. Introduction
2. Literature review (e.g., relevant change theories, business models or data management depending
on the topic of your choice)
3. Case outline and the topic to be addressed
4. Analysis of case using the chosen framework (e.g., a change theory, business model or data
management method)
5. Discussion and critical reflection (including aim and objectives, critical reflections and a science-
fiction story for improvement)
6. Conclusions
7. Reference list

SUBMISSION INSTRUCTIONS
You must submit your coursework as a PDF file on Wiseflow by 06/01/2020 at 11am. You can follow the link
to Wiseflow through the module’s section on Blackboard Learn or login in directly at
https://uk.wiseflow.net/brunel. The name of your file should follow the normal convention set out in the
student handbook, and must therefore include your student ID number (e.g., 0612345.pdf). It can also
include the module code (e.g., CS2001_0612345.pdf).

AVOIDING PLAGIARISM
Please ensure that you understand the meaning of plagiarism and the seriousness of the offence. Information
on plagiarism can be found on the College’s Student Handbook.

LATE COURSEWORK

The clear expectation is that you will submit your coursework by the submission deadline stated in the study
guide. In line with the University’s policy on the late submission of coursework (revised in July 2016),
coursework submitted up to 48 hours late will be accepted, but capped at a threshold pass (D- for
undergraduate or C- for postgraduate). Work submitted over 48 hours after the stated deadline will
automatically be given a fail grade (F).

Please refer to the Computer Science Student Handbook, available on Blackboard Learn, for information on
submitting late work, penalties applied and procedures in the case of mitigating circumstances.