SBM-NMIMS: COURSE TEACHING PLAN

Course Code
Business Visualisation
Course Title

Course Dr. Shailaja Rego

Instructor/s
3credits
Credit Value
Programme MBA Decision Science and Analytics Trim I
& Trimester

Pre-requisite

CLOs – (in bracket state the PLOs to map with)

1)Get a knowledge of appropriate analytical tools to address the problem at hand and
understand the limitations / advantages of these analytical tools. (PLO2b)

Learning 2) To formulate and synthesize the problem at hand and present it graphically incorporating
Objectives all conditions. (PLO3a)

3) To learn effective Documentation of the process and communication of the results in a

systematic manner in the form of dashboards. To also learn the process of putting the details
in a presentable and easy to learn mode. (PLO4b)

Successful students of Advanced Data Analysis should be able to

1) Make a judicious selection of analytical tools appropriate to the problem at hand, informed
by the knowledge of theory and based on experience. (PLO2b)
Learning 2) Express vague ideas graphically in a way that should allow users from all functions to
Outcomes extract advantages of the dashboards(PLO3a)

3) Communicate statistics in a clear, organized, and inspiring way, using a variety of graphs
in ways that are appropriate for the audience(PLO4b)

This course teaches how to explore data and build reports using Visual Analytics.
You will learn how to build queries and you will also learn the basics of Visual
Analytics administrator.

It helps develop a comprehensive understanding of this emerging, multidisciplinary

field, and apply that understanding toward a focused research problem in a real-
world application or a domain of personal interest.
Course
Description After finishing this course the students will be able to use Visual Analytics to

 interact with the environment via the Visual Analytics Hub

 access and prepare data for exploration, analysis, and reporting
 Basic and Advanced Visual Explorations
 Designing visual reports and dashboards
 Data building and administration
 Report viewing and presentation
Attempt SAS Visual Analytics Global Certification
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 Specific assessment methods / % Weightage
Intended CLOs to be assessed
tasks
CLO 1 CLO 2 CLO 3
Quizzes (Embedded questions) 20/20 20
Evaluation Assignment (Rubric) 20/30 20
Pattern
Project (Rubrics) 30/30 10 10 10

Presentation(Rubrics) 20/20 10 10

Sessions Topics Chapter /article reference Cases / remarks

Pre-reads/ Articles/ Chapters
Introduction to Visual Analytics SAS Visual Analytics Fast track Introduction to
Pages 1.1 to 1.41 Customer and
1 Scope of Visual Analytics Product analysis
case by SAS
Data for Visual Analytics

SAS Visual Analytics Tool SAS Visual Analytics Fast track Customer
Pages 1.1 to 1.41 Analysis(SAS)
Getting Started with Visual Analytics
 exploring Visual Analytics concepts
2
 using the Visual Analytics
 discussing the course environment and
scenario

Administering the Environment and SAS Visual Analytics Fast track Supermarket
Managing Data Pages 2.1 to 2.37 Case(Kaggle)
3  Data building and exploration
 Data Administration

Case Study : Customer Analysis SAS Visual Analytics Fast track Customer Analysis
4 Pages 2.38 to 2.51

Using the Visual Analytics Explorer SAS Visual Analytics Fast track Product
 examining the Visual Analytics Pages 3.1 to 3.68 Analysis(SAS)
Explorations
5  selecting data and defining data item
properties
 creating visualizations

Case Study – Product Analysis SAS Visual Analytics Fast track Airline delay case
6
Pages 3.69 to 3.77

 enhancing visualizations with advanced SAS Visual Analytics Fast track Product
analytics
7
Pages 3.88 to 3.107 Analysis(SAS)
 interacting with visualizations and
explorations

Designing Reports with Visual Analytics SAS Visual Analytics Fast track Placement Data
 examining the Visual Analytics Designer Pages 4.3 to 4.47 case
8
 creating a simple report
 working with graphs

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Sessions Topics Chapter /article reference Cases / remarks
Pre-reads/ Articles/ Chapters
 working with filters and report sections SAS Visual Analytics Fast track Placement Data
9  establishing interactions Pages 4.66 to 4.101 case
 working with gauges

 working with tables SAS Visual Analytics Fast track Megacorp Case
10 (SAS)
 working with other objects Pages 4.128 to 4.225

Viewing Visual Analytics Reports SAS Visual Analytics Fast track Product
• viewing reports on the Web Pages 5.3 to 5.24 Analysis(SAS) &
11 • viewing reports on a mobile device
Customer
Analysis(SAS)

Case Study: Product Analysis Continued SAS Visual Analytics Fast track Product Analysis
12 (SAS)Continued
Pages 4.145 to 4.225

Case Study: Creating Analyses and Reports Customer

with Visual Analytics Analysis
13 Software Requirements:
SAS Visual Analytics Case(SAS)

Case Study: Creating Analyses and Reports Product

with Visual Analytics Analysis
14 Software Requirements:
Case(SAS)
SAS Visual Analytics

Data visualization, Data Exploration and EdX Course : Data Visualization Movie
Visual Analytics using Tableau for All By Trinity University USA data(Kaggle)
Link :
 Introduction to Tableau https://courses.edx.org/courses/
 Data transformation with Visual course-
concepts
15 v1:TrinityX+T005x+1T2017/cours
Programming with Tableau
e/

Data Visualization for All Section

1.8.6 to 1.8.9

Data Exploration and Visual Analytics using Data Visualization for All Superstore
Tableau Case(Kaggle)
Pages 45 to 76
 Connecting Tableau to a Data file -
CSV file
16
 Navigating Tableau
 Creating Calculated Fields
 Adding Colors
 Adding Labels and Formatting
Exporting Your Worksheet

17  Working with Data Extracts in Data Visualization for All Pages Placement Data
Tableau 86 to 102 case
 Working with Time Series
 Understanding Aggregation,
Granularity, and Level of Detail
 Creating an Area Chart and Learning
About Highlighting

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 Sessions Topics Chapter /article reference Cases / remarks
Pre-reads/ Articles/ Chapters
Adding a Filter and Quick Filter

 Joining Data in Tableau Data Visualization for All Pages Telecom

 Creating a Map, Working with 108 to 153 Case(Kaggle)
18 Hierarchies
Creating a Scatter Plot, Applying Filters to
Multiple Worksheets

Sales
19 Case study: Sales Data Data(Analytics
Vidya)

 Creating Dashboard in Tableau Data Visualization for All Pages Sales Data
 Adding an Interactive Action – Filter 161 to 208 Continued
20  Adding an Interactive Action –
Highlighting
Case Study: Sales Data Continued

Reading List
and Prescribed Text book
References SAS Visual Analytics : Fast Track Volume I & II SAS Institute(2015)

References
Business Analytics: The Science of Data Driven Decision Making by Dinesh Kumar 2017 Wiley
Publications

Practical Tableau : 100 TIPS Tutorials and Strategies by Ryan Sleeper publisher O’REILLY(2018)

Expanding the Frontiers of Visual Analytics and Visualization By Dill, J., Earnshaw, R.,
Kasik, D., Vince, J., Wong, P.C. Pak Chung Wong Copyright 2012 Publisher :Springer-Verlag
London

Visual Analytics and Interactive Technologies: Data, Text and Web Mining Applications
(Premier Reference Source) 1st Edition by Qingyu Zhang,, Richard S. Segall, Mei Cao
Publisher: IGI Global(2011);

Rapid Graphs with Tableau Software 6: Create Intuitive, Actionable Insights in Just 15 Days
Paperback – February 28, 2011
by Stephen McDaniel, Eileen McDaniel Ph.D., Cristy Miller Publisher :CreateSpace
Independent Publishing Platform; 6 edition

Prepared by Faculty Team Recommended by Recommended by

Area Chairperson Program Chairperson

Approved by Faculty Approved by Approved by Dean SBM

Chair AOL Associate Deans

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