Training Program

Training Title: Entrepreneurship

Training Duration: 12 training hours (four sessions - 3 hours per day)

Course title: Entrepreneur Guide Duration 1 Day

The main objective of program
Familiarizing participants with the different types of private business, the main steps to start, and
providing them with the skills to study and manage these businesses to achieve success and appropriate
profit.
After studying this course, the student will be able to:
 Learn about the concept and types of private business.
 Learn the basics of planning and establishing private business.
 Gain the skills of preparing a feasibility study and market analysis.
 Acquire the skills of selecting customer segments and conducting interviews with them.
Syllabus
Session 1: Private Commercial Enterprise
Session 2: Feasibility Study
Session 3: Customer Segments and Calculating the Monthly Profit

Course title: Online Marketing Duration 1 Day

The main objective of program
Providing participants with marketing skills through social media, and creating digital content capable of
attracting customers and branding his/her business
After studying this course, the student will be able to:
 Learn about the concept and tools of marketing through social networks.
 Implementing the marketing strategy through social networks.
 Gain the skills of designing effective successful content.
 Acquiring e-marketing skills using social networks.
 Acquiring the skills of increasing fans and followers of social media pages.
Syllabus
Session 1: Social Media Marketing
Session 2: Marketing Ideas and how to Use Social Media in Marketing
Session 3: Preparing the Marketing Content and How to Create a Page on Facebook to Market the
Product

Course title: Customer Services Duration 1 Day

The main objective of program
Identify the concept of customer services, and its modern trends, and apply the skills of providing
outstanding service.
After studying this course, the student will be able to:
 Identify the concept of excellence in service provision, and its importance.

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  Acquiring the skills of excellence in providing services.
 Gain communication skills and communicate with clients.
 Distinguish the skills of body language in communicating with clients.
 Acquiring skills to deal with the customer from the moment he enters until he leaves.
 Learn about the different types of clients, and the methods of dealing with them.
Syllabus
Session 1: Communication Skills and How to Deal with Clients
Session 2: Excellence in Customer Service
Session 3: How to Deal with Customer Service

Course title: Business Plan Duration 1 Day

The main objective of program
Providing participants with the necessary knowledge and skills to write detailed business plans for a
startup.
After studying this course, the student will be able to:
 Prepares a SWOT analysis for his/her own project.
 Formulate a business plan for his/her own project.
 Apply the skills of market and competitor analysis.
 Apply special exercises on how to write a business plan.
Syllabus
Session 1: Business Plan Basics and SWOT Analysis
Session 2: Practical Exercises on How to Write a Business Plan
Session 3: Practical Exercises on How to Write a Business Plan

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