Google is undoubtedly today’s most famous and interesting business

in the globe. It’s the mission, according to its corporate website, is to

“organize the data of the world and make it widely available and
helpful” (Google, 2010).

Google ranked first in the annual “Best companies” of Fortune

Magazine, winning other top businesses in 2007 and 2008 for two
successive years. His performance as a top employer is due to his
inner corporate culture the most quoted reason. Google is the ultimate
global company and is defined as a “fast-paced, high-energy working
setting” (Google, 2010).

Because Google is focused on its “young” internet-savvy market, its

employees ‘ average age is significantly smaller than most
businesses. Google’s median age is 30 and the distribution of sex is
65% male and 35% female (Linkedin, 2010).

The dress code is “casual” and laid-back because it values skill and
hard work, not appearance. Google has a very engaging culture of the
business. Also, Google Mountain View’s headquarters, CA called
Googleplex, is intended to have a “campus-like” feel in tune with its
predominantly young new recruits at the college level (Google,
2010).

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Google and Rivals

Microsoft and Yahoo both invest strongly in search technology and

gain market share on an ongoing basis. 2. With few rivals like Yahoo
and MSN, Google operates in an oligopoly sector.

Thus, Google may find it hard to maintain its customers with low
differentiation within the consequence of the search engine. Also,
Yahoo and MSN launch their own search engines and targeted
marketing systems; Google is in a race to create fresh search
instruments to attract customers and grow their marketing networks.

Click fraud mentioned by Google as one of the potential “concerns”

that may influence its income. In reality, due to click fraud, Google
confessed to frequently paying refunds.

In reality, due to click fraud, Google confessed to frequently paying

refunds. Click fraud happens when an individual, automated script or
computer program imitates a lawful user of a web browser clicking
on an advertisement in order to generate an inappropriate charge per
click in the online pay-per-click advertisement.

For instance, Network click fraud-you are hosting ads on your own
private website from Google AdSense. Google charges you each time
you click on your website’s ad. Its fraud if you sit on the desktop
constantly clicking on the ad or writing a computer program that
clicks on the ad constantly. Such fraud is simple for Google to spot,
so smart network click fraudsters simulate distinct IP addresses, or
install Trojan horses on pcs from other people to produce fake clicks.

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