***

Week 2

Mission #4
HOoks,
Hooks, &
more hooks
***
 One Funnel Away: Week Two

Mission #4
Hooks, Hooks,
& More Hooks
Checklist for Today:

…… Watch Russell’s Video

…… Practice finding hooks inside your stories to create a publishing schedule!
…… Go to the One Funnel Away (OFA) community and comment on today’s
mission thread when you’re done with the word - #MISSIONCOMPLETE

Part I
For every story, there are at least several hooks (or pattern interrupts) that
will get people to listen to that story. You need multiple hooks for every
story otherwise people will get bored of the same hook over and over again.

Write down 5-7 hooks that you can pull out of your origin story you
published yesterday:

1.

Mission #4: Hooks, Hooks, & More Hooks - 1

2.

3.

4.

5.

6.

7.

Each of these hooks can be the springboard for you next several publishing
pieces!

Part II
Go back to your funnel wireframe we did in Week One…

Mission #4: Hooks, Hooks, & More Hooks - 2

For each step in the funnel, you have a product as part of your entire offer...
and they all need a story and a hook.

So write down the STORY and at least 3-5 HOOKS for each step in your
funnel. Write them down and use them as the springboard for the next
several weeks of publishing. We’ll also circle back to them when it’s time to
build the funnel.

Squeeze Page Offer

The Story:

The Hooks:
1.
2.
3.
4.
5.

Sales Page Offer

The Story:

Mission #4: Hooks, Hooks, & More Hooks - 3

The Hooks:
1.
2.
3.
4.
5.

OTO Page Offer

The Story:

The Hooks:
1.
2.
3.
4.
5.

Do you need more training on hooks? Check out these links!

Hooks & Testing Your Material

https://marketingsecrets.com/hooks-and-testing-your-material/

Rebirth of the Squeeze and Focus on the Hook

https://marketingsecrets.com/the-rebirth-of-the-squeeze-and-the-refocus-
on-the-hook/

Mission #4: Hooks, Hooks, & More Hooks - 4

Why I Throw Out So Many Hooks
https://marketingsecrets.com/why-i-throw-out-so-many-hooks/

The Hook, The Story, The Offer

https://marketingsecrets.com/the-hook-the-story-and-the-offer/

Hook, Headline, Framework

https://marketingsecrets.com/hook-headline-framework/

Simplifying & Sexifying Your Message

https://marketingsecrets.com/simplifying-and-sexifying-your-message/

5 Sexy Secrets to a Presentation That Sells 100% of the Time

https://marketingsecrets.com/5-sexy-secrets-creating-presentation-wins-
100-time/

Why The Hook To Your Sales Message Is Everything

https://marketingsecrets.com/explainer-video-script/

Mission #4: Hooks, Hooks, & More Hooks - 5

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