MarkNtel Middle East & Africa OTT Platforms Market Analysis, 2020

Middle East & Africa OTT
Platforms Market Analysis,

2020
marknteladvisors.com
Document Outline
Introduction
02
About Us, Key Questions Answered In This Study
Table of Content 05
Market Segmentation, Scope of Work
Research Process & Methodology

Primary Research, Secondary Research, Companies Interviewed, Respondent Profile, Research 17
Methodology, Forecasting
Sample Pages 25
Middle East & Africa OTT Platforms Market Analysis, 2020
Commercials 51
Disclaimer 53
Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 2

MarkNtel Advisors LLP
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Document Outline
Introduction
02
Table of Content 05
Market Segmentation, Scope of Work

Sample Pages 25
Commercials 51
Disclaimer 53

Market Segmentation
Middle East & Africa OTT Platforms Market Segmentation
By Type By Monetization Model By Service Vertical By Streaming Device By Country
• Advertising-Based • Education and • Desktops and

• Video on Demand • UAE
• Subscription-Based Learning Laptops
• Online Gaming • Saudi Arabia
• Transaction-Based • Media & • Smartphones and
• Music Streaming • Qatar
Entertainment Tablets
• Communication • Bahrain
• Gaming • Internet Protocol • Oman
Television • Kuwait
By Company
• Others (Gaming • Egypt
• Telly • beIN Connect
Consoles, etc.) • South Africa
• Amazon • Turkcell
• Turkey
• Netflix • Wavo (OSN Streaming)
• Israel
• StarzPlay • Icflix
• Others
• Apple TV+

Historical Year: 2015
Base Year: 2019
Table of Content (1/10) Forecast Year: 2025
Table of Content
1. Introduction
1.1. Market Segmentation
1.2. Product Definition
1.3. Research Process
1.4. Assumptions
2. Executive Summary
3. Middle East & Africa Market Overview
4. Middle East & Africa OTT Platform Startups Ecosystem
5. Impact of COVID-19 on Middle East & Africa OTT Platform Market
6. Expert Verbatim- What our Experts Say?
7. Middle East & Africa OTT Platforms Market Analysis, 2015-2025F
7.1. Market Size & Analysis
7.1.1. By Revenues (USD Billion)
7.2. Market Share & Analysis
7.2.1. By Type
7.2.1.1. Video on Demand
7.2.1.2. Online Gaming

Base Year: 2019
Table of Content
7.2.1.3. Music Streaming
7.2.1.4. Communication
7.2.2. By Monetization Model
7.2.2.1. Advertising-Based
7.2.2.2. Subscription-Based
7.2.2.3. Transaction-Based
7.2.3. By Service Vertical
7.2.3.1. Education and Learning
7.2.3.2. Media & Entertainment
7.2.3.3. Gaming
7.2.4. By Streaming Device
7.2.4.1. Desktops and Laptops
7.2.4.2. Smartphones and Tablets
7.2.4.3. Internet Protocol Television
7.2.4.4. Others (Gaming Consoles, etc.)
7.2.5. By Country
7.2.5.1. UAE

Base Year: 2019
Table of Content
7.2.5.2. Saudi Arabia
7.2.5.3. Qatar
7.2.5.4. Bahrain
7.2.5.5. Oman
7.2.5.6. Kuwait
7.2.5.7. Egypt
7.2.5.8. South Africa
7.2.5.9. Turkey
7.2.5.10. Israel
7.2.5.11. Others
7.2.6. By Company
7.2.6.1. Market Shares, By Revenue
7.2.6.2. Strategic Factorial Indexing
7.2.6.3. Competitor Placement in MarkNtel Quadrant
7.3. Market Attractiveness Index
7.3.1. By Type

Base Year: 2019
Table of Content
7.3.5. By Country
8. UAE OTT Platform Market Analysis, 2015-2025F
8.2.1. By Type
9. Saudi Arabia OTT Platform Market Analysis, 2015-2025F
9.2.1. By Type

Base Year: 2019
Table of Content
10. Qatar OTT Platform Market Analysis, 2015-2025F
10.2.1. By Type
11. Bahrain OTT Platform Market Analysis, 2015-2025F
11.2.1. By Type

Base Year: 2019
Table of Content
12. Oman OTT Platform Market Analysis, 2015-2025F
12.2.1. By Type
13. Kuwait OTT Platform Market Analysis, 2015-2025F
13.2.1. By Type

Base Year: 2019
Table of Content
14. Egypt OTT Platform Market Analysis, 2015-2025F
14.2.1. By Type
15. South Africa OTT Platform Market Analysis, 2015-2025F
15.2.1. By Type
16. Turkey OTT Platform Market Analysis, 2015-2025F

Base Year: 2019
Table of Content
16.2.1. By Type
17. Israel OTT Platform Market Analysis, 2015-2025F
17.2.1. By Type
18. Middle East & Africa OTT Platforms Market Policies, Regulations, Product Standards
19. Middle East & Africa OTT Platforms Market Trends & Insights

Base Year: 2019
Table of Content
20. Middle East & Africa OTT Platform Price Analysis
21. Middle East & Africa OTT Platform Customer Behavior Analysis
21.1. Consumer Trends and Preferences
21.2. Factors Affecting Buying Decision
22. Middle East & Africa OTT Platforms Market Dynamics
22.1. Growth Drivers
22.2. Challenges
22.3. Impact Analysis
23. Middle East & Africa OTT Platforms Market Hotspot & Opportunities
24. Middle East & Africa OTT Platforms Market Key Strategic Imperatives for Success & Growth
25. Competition Outlook
25.1. Competition Matrix
25.1.1. Service Portfolio
25.1.2. Target Markets
25.1.3. Research & Development
25.1.4. Strategic Alliances
25.1.5. Strategic Initiatives

Base Year: 2019
Table of Content
25.2. Company Profiles of top companies (Business Description, Product Segments, Business Segments, Financials,
Strategic Alliances/ Partnerships, Future Plans)
25.2.1. Telly
25.2.2. Amazon
25.2.3. Netflix
25.2.4. StarzPlay
25.2.5. Apple TV+
25.2.6. beIN Connect
25.2.7. Turkcell
25.2.8. Wavo (OSN Streaming)
25.2.9. Icflix
26. Disclaimer

Document Outline
Introduction
02
Table of Content 05
Market Segmentation, Scope Of Work

Sample Pages 25
Commercials 51
Disclaimer 53

Middle East & Africa OTT Platforms Market Outlook, 2015-2025F
Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

Middle East & Africa OTT Platforms Market Outlook, By Revenues
Figure XX: Middle East & Africa OTT Platforms Market Revenues (USD Million), 2015- 2025F
Revenue: XX% Revenue: XX%
CAGR
CAGR
2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F
Source: MarkNtel Advisors
• The Middle East & Africa OTT Platforms Market is in its embryonic stage in 2020. However, the technological advancement in data
compression and video streaming has enabled individuals to use such services at comparatively poor infrastructure, over the past few
years. For instance: Simplestream services allow individuals to watch videos from 2G to 5G network with only 100 Kbps bitrates and
enable them to enjoy HD videos at low speed as 1Mbps. Hence, expected that demand for the OTT platform would mount over the next 5
years.
• The spread of COVID-19 has led to lockdown in various Middle East & African countries, this snowballing the demand for communication
platform for performing the official tasks from remote places. To cope with this, telecom regulators in emirates such as Oman & UAE have
lifted the ban on OTT communication platforms comprise Zoom, and Skype, etc., thus the market is supposed to rise during 2020-25.

Middle East & Africa OTT Platforms Market Revenue Share, By Type
Figure XX: Middle East & Africa OTT Platforms Market Revenue Share (%), By Type, 2019 & 2025F
Video on Demand
Online Gaming
2019 2025F
Music Streaming
Communication

*These are dummy charts and do not represent actual value
• Video on Demand: This segment is expected to dominate the global OTT platform market due to the ubiquity of high speed fixed
broadband connection in some of the Middle East & African countries such as UAE and Qatar. For instance: The fixed broadband speed
reached 100Mbps in UAE in the year 2020 as per UAE's Telecommunication Regulatory Authority (TRA).
• Currently, the video on demand market has been majorly driven from the developed gulf countries. The introduction of 5G network in
populated countries such as Egypt, Morocco, etc. is expected to attract individuals for video on demand services in the forthcoming years.
Thereby, it is expected that the market share of video on demand segment would rise by 2025.
• The OTT providers focus to expand their target customers which is driving the number of partnerships with operators in the region. This
is expected to add more video on demand subscribers due to the expansion of services in the number of states by 2025.

Middle East & Africa OTT Platforms Market Revenue Share, By Monetization Model
Figure XX: Middle East & Africa OTT Platforms Market Revenue Share (%), By Monetization Model, 2015 - 2025F
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Advertising-Based Subscription-Based Transaction-Based
*These are dummy charts and do not represent actual value Source: MarkNtel Advisors
• Subscription-Based: This segment is expected to account for the highest revenue share in the Middle East & Africa market. This is
attributed due to the increasing number of OTT companies providing a subscription-based model. Furthermore, the rising number of
subscribers for video on demand and linear online video in the Middle East region, particularly in UAE and Saudi Arabia is further
supporting the segment to grow from the past few years.
• The companies provide subscription model in the different paying periods such as weekly, monthly, etc. in the region, this provides
flexibility to join and leave choices to end-users. Moreover, companies such as StarzPlay and Netflix provide subscription-based full 4K and
HD content in different internet-enabled devices, these factors help to lure more customers in the region. Thereby, it is estimated that the
video on demand segment would boost over the next 5 years.

Middle East & Africa OTT Platforms Market Size, By Service Vertical
Figure XX: Middle East & Africa OTT Platforms Market Size (USD Million), By Service Vertical, 2019 & 2025F
2019 2025F
Gaming Gaming
Media & Entertainment Media & Entertainment
Education and Learning Education and Learning
• Media & Entertainment: The Middle East region has more than 50% population aged less than 30 years and they have a greater traction
towards the latest technology than traditional television. Thereby, is expected the demand for an OTT platform for media and
entertainment services is burgeoning during the forecast years 2020-25.
• The popularity of Bollywood and Hollywood video content in the region is growing, the availability of such videos at an affordable price is
expected to drive the demand for subscription-based media and entertainment videos by 2025.
• Recommendation and personalization of entertainment contents according to customer preference support companies to engage existing
customers to use OTT platforms. This is among the major factors that contribute to increasing the market share of the segment from the
past few years.

Middle East & Africa OTT Platforms Market Revenue Share, By Streaming Device
Figure XX: Middle East & Africa OTT Platforms Market Revenue Share (%), By Streaming Device, 2019 & 2025F
• Smartphones & tablets • According to the GSM

Desktops and
segment expected to Laptops Association, 10 operators
dominate the Middle have introduced 5G
2019 2025
East & Africa OTT services in 5 countries of
XX% XX%
Platforms Market over the gulf region as of
the next 5 years. This is October 2019. Increasing
attributed due to the 5G services in the region
rising penetration of is anticipated to surge
such devices for viewing *Others Smartphones adoption of the OTT
2019: and Tablets
entertainment content platform among
and for playing games 2019 2025 USD XX 2019 2025
individuals by 2025.
XX% XX% Million XX% XX%
from the past few years • Moreover, increasing
in the Middle East & penetration of
Africa. smartphones in the
Middle East region is
Internet Protocol expected to generate
Television
more demand for OTT
2019 2025 services over the next 5
XX% XX% years.
*Others: Gaming Consoles, etc. Source: MarkNtel Advisors

Smartphone Adoption in the Middle East & North Africa, 2018 & 2025
GCC Arab States Iran Other Arab States
2018: 75% 2018: 42% 2018: 39%

2025: 81% 2025: 70% 2025: 64%
North Africa Israel Turkey
2018: 52% 2018: 72% 2018: 79%

2025: 75% 2025: 75% 2025: 87%
Source: GSM Association

Telecom Technology Mix in the Middle East & North Africa, 2018 & 2025
GCC Arab States Iran Other Arab States
2G: 2% 2G: 7%
2G: 15% 3G: 7% 2G: 41% 3G: 52% 2G: 56% 2G: 27%
3G: 44% 4G: 74% 3G: 39% 4G: 39% 3G: 37% 3G: 51%
4G: 41% 5G: 17% 4G: 20% 5G: 2% 4G: 7% 4G: 22%
2018 2025 2018 2025 2018 2025
North Africa Israel Turkey
2G: 6%
2G: 33% 3G: 31% 2G: 6% 3G: 14% 2G: 16% 2G: 2%
3G: 50% 4G: 57% 3G: 59% 4G: 79% 3G: 9% 4G: 84%
4G: 17% 5G: 6% 4G: 35% 5G: 7% 4G: 75% 5G: 14%
2018 2025 2018 2025 2018 2025
Source: GSM Association

Middle East & Africa OTT Platforms Market Revenue Share, By Region
Figure XX: Middle East & Africa OTT Platforms Market Revenue Share (%), By Region, 2019 & 2025F
Country 2019 2025F CAGR (2020-25)
UAE XX% XX% XX%
Saudi Arabia XX% XX% XX%
Qatar XX% XX% XX%
Bahrain XX% XX% XX%
Oman XX% XX% XX%
Kuwait XX% XX% XX%
Egypt XX% XX% XX%
South Africa XX% XX% XX%
Turkey XX% XX% XX%
Israel XX% XX% XX%
Others XX% XX% XX%

UAE OTT Platform Market Outlook, 2015-2025F
Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.

UAE OTT Platform Market Outlook, By Revenues
Figure XX: UAE OTT Platform Market Revenues (USD Million), 2015- 2025F
Revenue: XX% Revenue: XX%
CAGR
CAGR
2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F
• The UAE OTT platform market is growing at a significant rate from the past few years. The companies promotional strategies are expected
to support the UAE market to surge in the coming years. For instance: Etisalat introduced a new OTT platform named Switch TV in 2020
in the country. The telco operator is growing awareness about the new launch through SMS to its customers. Also, the video content
enables customers to watch videos at free of cost in introductory promo offer. This expected to support the company to draw more
individuals.
• The growing awareness about the OTT platform among individuals coupled with the availability of the internet at an affordable cost in
UAE is anticipated to increase the number of subscriptions on the OTT platform over the next 5 years.

UAE OTT Platform Market Revenue Share, By Type
Figure XX: UAE OTT Platform Market Revenue Share (%), By Type, 2019 & 2025F
Video on Demand
Online Gaming
2019 2025F
Music Streaming
Communication
*These are dummy charts and do not represent actual value

• Video on demand is among the major segment that contributes to the UAE OTT platform market from the past few years. Some of the
factors that support the video on demand segment to grow are as follows:
o The customers in the UAE are preferred to watch series at the time while it airs in the US. If the companies air series on their OTT
platform according to customers' preference, it helps them to gain more customers in the country, which in turn the UAE video on
demand market would experience the increasing trend during 2020-25.
o The consumers majorly subscribe to the OTT platform for watching sports, followed by International TV series and latest
Hollywood release in the country. With the growing demand for such content in UAE, the video on demand segment is supposed to
boost during the forthcoming years.

UAE OTT Platform Market Revenue Share & Market Size, By Monetization Model
Figure XX: UAE OTT Platform Market Revenue Share (%) & Market Size (USD Million), By Monetization Model, 2015 - 2025F
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Advertising-Based Subscription-Based Transaction-Based
CAGR
Solutions 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025F
(2020-25)
Advertising-Based XX XX XX XX XX XX XX XX XX XX XX XX%
Subscription-Based XX XX XX XX XX XX XX XX XX XX XX XX%
Transaction-Based XX XX XX XX XX XX XX XX XX XX XX XX%

UAE OTT Platform Market Size, By Service Vertical
Figure XX: UAE OTT Platform Market Size (USD Million), By Service Vertical, 2019 & 2025F
2019 2025F
Gaming Gaming
Media & Entertainment Media & Entertainment
Education and Learning Education and Learning
• The increasing coronavirus cases lead the closure of cinema hall, prohibit large gathering, canceled sports events, this switch individuals
preference towards indoor activities, in-house entertainment, etc. which surge the demand for entertainment and games streaming OTT
platform in the country. Hence, expected that the market share of gaming, media, and entertainment segments would augment in 2020
and consecutive years.
• The changing customer lifestyle on the back of high disposable income is shifting individuals' choice from traditional paying television to
the OTT platform for viewing entertainment videos. Moreover, the increasing number of OTT platform startups with exclusive content
related to kids' entertainment, inspirational, etc. in the country is supposed to contribute to rise the market share of media and
entertainment segment by 2025.

UAE OTT Platform Market Revenue Share, By Streaming Device
Figure XX: UAE OTT Platform Market Revenue Share (%), By Streaming Device, 2019 & 2025F
Desktops and
Laptops
2019 2025
XX% XX%
*Others Smartphones
2019: and Tablets
2019 2025 USD XX 2019 2025
XX% XX% Million XX% XX%
Internet Protocol
Television
2019 2025
XX% XX%
*Others: Gaming Consoles, etc. Source: MarkNtel Advisors

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sales@marknteladvisors.com

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Middle East & Africa OTT

Platforms Market Analysis,

Research Process & Methodology

Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 2

 We specialize in niche industries and emerging geographies to support our clients in

Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 3

Research Process & Methodology

Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 4

Middle East & Africa OTT Platforms Market Segmentation

By Type By Monetization Model By Service Vertical By Streaming Device By Country

• Advertising-Based • Education and • Desktops and

Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 5

1.1. Market Segmentation

1.2. Product Definition

1.3. Research Process

3. Middle East & Africa Market Overview

4. Middle East & Africa OTT Platform Startups Ecosystem

5. Impact of COVID-19 on Middle East & Africa OTT Platform Market

6. Expert Verbatim- What our Experts Say?

7. Middle East & Africa OTT Platforms Market Analysis, 2015-2025F

7.1. Market Size & Analysis

7.1.1. By Revenues (USD Billion)

7.2. Market Share & Analysis

7.2.1.1. Video on Demand

7.2.1.2. Online Gaming

Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 6

7.2.2. By Monetization Model

7.2.3. By Service Vertical

7.2.3.1. Education and Learning

7.2.3.2. Media & Entertainment

7.2.4. By Streaming Device

7.2.4.1. Desktops and Laptops

7.2.4.2. Smartphones and Tablets

7.2.4.3. Internet Protocol Television

7.2.4.4. Others (Gaming Consoles, etc.)

Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 7

7.2.5.8. South Africa

7.2.6.1. Market Shares, By Revenue

7.2.6.2. Strategic Factorial Indexing

7.2.6.3. Competitor Placement in MarkNtel Quadrant

7.3. Market Attractiveness Index

7.3.2. By Monetization Model

Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 8

7.3.4. By Streaming Device

8. UAE OTT Platform Market Analysis, 2015-2025F

8.1. Market Size & Analysis

8.1.1. By Revenues (USD Billion)

8.2. Market Share & Analysis

8.2.2. By Monetization Model

8.2.3. By Service Vertical

8.2.4. By Streaming Device

9. Saudi Arabia OTT Platform Market Analysis, 2015-2025F

9.1. Market Size & Analysis

9.1.1. By Revenues (USD Billion)

9.2. Market Share & Analysis

9.2.2. By Monetization Model

Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 9

9.2.4. By Streaming Device

10. Qatar OTT Platform Market Analysis, 2015-2025F

10.1. Market Size & Analysis

10.1.1. By Revenues (USD Billion)

10.2. Market Share & Analysis

10.2.2. By Monetization Model

10.2.3. By Service Vertical

MarkNtel Middle East & Africa OTT Platforms Market Analysis, 2020

MarkNtel Middle East & Africa OTT Platforms Market Analysis, 2020