Fleet and Asset Management Conference

Using A Technology Platform

To Drive Productivity

November 18, 2010

Discussion Topics

• Ford’s Connectivity Strategy

• Ford Work Solutions Products

• Winning with Small and Large Fleets

• Collaboration Opportunities
The Technology Enabled Car

Space Shuttle Boeing 777 Ford Fusion/Taurus

5 Computers on
3 million LOC/
40-60 Computers on
board Instructions board

700 kByte software
10 MByte of Software

500,000 LOC/
10 Million
Instructions LOC/Instructions

A typical C/D class vehicle has higher system and

software complexity than the Space Shuttle....
Technology marches on…
Ford’s Connectivity Strategy

• Turn-by-Turn
Navigation
Information
Traffic
• 911 Assist

Multiple connectivity options

Driven by application and the customer
Technology Drives Productivity

In-vehicle technology unlocks

significant productivity gains

•Industry-first technology
•Customer-driven innovation
•Flexible platform and integration
friendly
In-dash Computer

•Windows CE-based productivity tool

•White-space product
•The office is now mobile
Tool Link by DeWalt

•Patented RFID technology

•Right tool, right place, right now
•Reduce tool losses/improve production
Crew Chief

•First factory-engineered and installed

commercial telematics offering

•Delivers ROI and sustainability

objectives

Crew
Chief
+

Idle
CO2 Emissions Time
Maintenance Tire
Driver Performance
Intervals Pressure
Winning in Today’s Market

• Small to Mid-sized Fleets

– Off the shelf technology

– Ease of use

– Do the work for them

– Confidence
Winning in Today’s Market

• Remote Desktop Access via LogMeIn

• CrewChief
– Simple web-based dashboard
– User-focused from colors to reporting
– Exportable data
Winning in Today’s Market

Wining with large fleets

• Adaptability
• Support the “0 to 100” Goal
• Experience

Example
• Customer application friendly
– Customer used Citrix VPN app
– App now runs on the in-dash computer
Creating Value for Large Fleets

Technology alone is rarely key to

unlocking economic value

Companies create real value when they

leverage new technology to drive
change in their business
Challenge: How to integrate
and leverage

• Ford can deliver the technology foundation…

• But much more than technology is required

• Solution: work with technology partners to deliver the

new technologies and unlock productivity gains
Individual Solutions

In-Vehicle Office
Integrated Solutions

Integrated Communication
Dispatching
Collaboration
Integrated Solutions

ToolLink RFID Technology

for Remote Visibility
Smart Dispatching
Supply Chain Management
Inventory Replenishment
SOx Compliance
Integrated Solutions
Ecosystem Collaboration

Customer

3Rd Party
Integrator

•Integration is heavy lifting

•Everyone plays a role
•Opportunities are abundant
Customer-centric
Collaboration-ready
Making Fleets…
• More productive

• Greener

• More efficient

• Smarter
Bill Frykman Steve Walsh
Prod. & Bus. Dev. VP of Sales & Ops
Ford Motor Company Microlise Limited
Q and A Discussion
“Innovation distinguishes between
a leader and a follower”

Steve Jobs, Apple