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CONTACT PERSON Rose Ann Engreso

CONTACT DETAILS

BUDGET

OVERVIEW

Blue Sky Outdoor Living Stores is entrenched in modernization from producing bicycle gears and
equipment to developing technologies that make gears and equipment more comfortable, lightweight
and worry free. The brand strives to constantly advance Blue Sky Outdoor Living Stores world renowned
comfort, bringing customers the most advanced technologies available in bicycle gears and equipment
today. The project consists in developing an advertising marketing campaign of the Blue Sky Outdoor
Living Store that provides comfort and relaxation just by wearing them, because these characteristics
are invaluable and enables them to find one more reason to relax.

ADVERTISING OBJECTIVE

● Plan an ad campaign thru product launch


● Develop a new campaign to increase brand awareness and demand of Blue Sky Outdoor Living
Stores.
● Get people to consider Blue Sky Outdoor Living stores when looking for bicycle gears and
equipment.

ADVERTISING AND BRANDING GUIDELINES

The company program provides an invaluable avenue to reach the target audience by:

● Sharing stories, not statistics


● Promote the bike culture that we want
● Market a lifestyle, not a product
● Make it look safe, and simple yet stylish
● Be the diversity that you want to see

DELIVERABLES REQUIRED/ADVERTISING MEDIUM

● In-store and Outdoor Advertising (Brochure)


● Tarpaulin
● Billboard+Bicycle Outdoor Advertising
● Product Launch

TARGET AUDIENCE

Cycling enthusiast, male and female from ages 20 to 45 where the audience should belong to Class A,
Class B and portion of Class C whose rate of life requires: comfort, functionality and style. Customers
wearing these bicycle gears should need to feel natural, relaxed, authentic, with a young spirit, free,
simple and healthy.
BENEFIT SUPPORT

● Whether it is water, stain, scuff resistant Blue Sky Outdoor Living Stores strives to provide the
benefit that enables one to yyth find one more reason to be comfortable.
● Fine-tune gears that suit their strength, level of fitness, and expected use.
● Environmental aware products.

ADVERTISING TONE

Comfortable, Durable, Modern and Innovative. They’re trustworthy companies with authentic products.

MESSAGES

“Hardwearing products at its Finest!”

COMPETITION

Setting aside the discount department stores, University Cycle Works has the following direct
competitors.
● 1 local multi-sport store at the local mall
● 1 statewide chain of bicycle shops which started out as Schwinn-only shops, but has had to
take on other brands and products.
● 1 used bike store that has made a fine business reputation for itself, dealing strictly in used
bikes.
● 3 local, including the oldest shop in town.
● 1 local multi-location chain, that has specialized in opening shops in small local malls in
areas of new housing development.
● Several garage mechanics offering service only.

SUPPORT INFORMATION

For further information, suggestions and comments : kindly email us at info@bluesky.com

SELECTION IMAGE
MANDATORY ELEMENTS

Blue Sky Outdoor Living Stores Logo, Real Product Image, Attention drawing text or Taglines, Price and
Technology(s), Value and Benefits, Availability (retailers, online and physical stores), Company Website.

SCHEDULE (Project Timeline and Implementation)

Date Activities
Meeting with the organizer

Managing and creating of committee and subcommittee

Location visit and reservation

Committee orientation

Finalization of event with the event committee and organizer

Finalization of suppliers and contract signing

Food tasting for the catering

Final presentation of the committee and organizer for the event

Photoshoot of the products to be launched

Preparation of flyer lay-out, souvenirs and tarpaulin

Program preparation

Final meeting with the organizers

Preparation of the legal permits

Finalization of stage design


Technical and stage rehearsal

Scheduled event

Evaluation

PROGRAMME (Ad Campaign Launch)

Time Program flow


5:00-6:00 Registration / attendance

6:00-6:15 Assembly

6:15-6:20 Invocation Prayer

6:20-6:25 Opening Remarks

6:25-7:10 Launching of Ad (Bicycle Gears and Equipment)

7:10-7:20 Little chit chat / comments with the audiences

7:20-7:30 Guest Performance

7:30-8:15 Presenting the different Cycling Equipments

8:15-8:25 Little chit chat / comments with the audiences

8:25-8:55 Photo opp / Brochure distribution

8:55-9:10 Freebies/Souvenir distribution and closing speech

9:10 onwards Late Dinner for the company employees and Staffs

COSTING

Item Total Amount


Venue – $1500
Light sounds and LED 4pcs AX12C columns x 2000 $1000
2pcs SW2100A 21” Subs x
2000
3 units Aero beam380 x
1000
P3 Led Wall and 2set stage

Photo and video With Photo Wall and Photo $1000


coverage Shoot of the products to be
launched
Tarpaulin 8ft x 5ft x 10pcs $210
Flyers 1000pcs standard size x $2 $55
each

Souvenirs 200pcs of printed tumblers x $600


$3 each

Catering Services 80pax x $10 per head $800


Stage Design $500
Cocktails $450
Emcee 2pax x $100 $200
Professional fee Staff $1200
(organizer) Floor Director
Stage Director
GRAND TOTAL $7515

Crisis Management

To provide a preparation plan for possible disruption scenarios, each team will be given with a leader
who is capable of handling incidents that may occur. Possible Interruption / disruption scenario:

● Electrical Sabotage
● Natural calamity such as earthquake
● Event intruders

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