Small Tail

Hazwan|Jordan|Yilan|Mengqi|Xinyue
Our Vision
“Our clients and animals are our foremost
priority.”

Our Mission
To provide quality and convenient pet care
service for our clients without breaking a sweat.
The Problem?
Travellers with pets at home requiring attention and care.

Travellers looking for a place to house their pets while abroad.

Inconvenience for travellers who need to move their pets around before
flying off.

Pet owners in Singapore (2016) → around 824,000 (Pet Backer, 2017) Target Customers

Travellers with pets

Travels made by Singapore residents in 2016 → 7.77 million (Statista, 2017)
The Solution- Our MDP

Home pet care service

Convenient pet Individualised and

boarding service personal care for
pets
Revenue Model
Estimated Revenue $28,000 per month
Gross Margin $14,100 per month
Net Profit $6899 per month
Return of Investment -24.73% (1st year)

Break-even Point (Unit) 9043 units

Marketing Strategy
Initial target of 20-30 customers per month.
Attracting Customers
● Social media platforms e.g.
Facebook, Instagram
● Offer promotions for first
time customers
● Collaborate with travel sites
● Advertise in pet shops
Maintaining Customers
● Offer club memberships
● Loyalty prices and
packages
● Earning their trust - allow
clients to monitor their
pets while away
● Promote home service
Increasing Customer
Base
● Offer incentives for
referrals
● Obtain feedback from
clients
● Increase trust of our
clients, attracts more
customers
Financial Projection
Year 3 (Peak)

1 $200,000 Net profit

81.8% ROI

Year 2 (Expansion)

$130,000 Net profit 2

27.27% ROI
Year 1 (Foundation)

3
$83,000 Net profit
-24.73% ROI
Our Competitors - Other Pet Businesses
● Fur Kids Pte Ltd
○ Well established Targeting pet owners.
○ Variety of services
All 3 are similar in brand
● Wanderlodge positioning - to provide quality
pet care and service while the
○ Large space
owner is busy.
○ Variety of services
● Pet Boarding Centre Singapore
○ Import and export service included
The Master Plan

Now 6 months 12 months 3 years

20-30 customers per Regular clientele. Home services well Expand manpower.
month established.
Start to push home Target: 100 customer
Monthly revenue: $28,000 care services. Increase in number of per month
customers, targeting
Focus more on pet 40-50 per month. Possible second
boarding at our facility, : facility in service.
increase client trust. Target revenue:
>$28,000 per month 4 times as many
number of staff.
Investment Opportunity
$50,000 from our own pocket.

We are looking for an additional $60,000 for our start-up.

We hope that you will consider investing

into our business as the pet industry in
Singapore will be ever increasing.
THANK YOU
References
Pet Backer. (2017). Facts about pet ownership in Singapore. Retrieved from
https://www.petbacker.com/blog/facts/facts-about-pet-ownership-in-singapore

Singapore: Outbound departures by Singaporean residents by mode of transport 2017 | Statistic. (2017). Retrieved from
https://www.statista.com/statistics/755762/outbound-departures-singaporean-residents-mode-of-transport/