CASE 2

5G FOR DIGITAL TOMORROW

FACULTY OF MANAGEMENT STUDIES,

UNIVERSITY OF DELHI
MBA (FULL TIME – 2 YEARS)
GRADUATION – APRIL 2021

TEAM VKRV

ABHISHEK UPADHYAY | MARKETING

Ex. TCS – 14 MONTHS | MONDELEZ INTERN
ANAND SHARMA
MONDELEZ INTERN
MANDAR PARULEKAR
EDELWEISS | VIXITA PEOPLE SOLUTIONS | SARASWAT BANK – 3 YRS| HAITONG SECURITIES INTERN
 OVERVIEW
Strengths Weaknesses Opportunities Threats
Communication & Automotive business Integration of 5G Consumers spending
Media + Healthcare Lower market capital In house less, downturn in
Multiple geographies Decreasing revenue entertainment automotive sector,
Scope for market demand crunch
penetration owing to recession,
logistics issues
VISION
To embrace service excellence driving ultra-reliable, available, & low-latency infrastructure
crafting world-class services supporting medical and telecommunication-based applications
by implementing next-generation technologies and fostering global network presence. 
GOALS
Short Term  Medium Term Long Term
Aim to limit impact of COVID Policy implementation to Work on building business
by spending & expanding improve revenue & bottom synergies & setting up /
corrective measures & line as well as fostering acquiring new businesses
supporting sustainability. positioning in 5G space.
STRATEGY
India North America APAC Europe

Communication Mkt. penetration Mobility & IOT Mkt. penetration

+ Inc. bottomline offerings + 5G + Inc. bottomline -
applications

Automobile Employing automotive inventory for hyperlocal delivery applications

Healthcare E-pharmacy + E- Ultra-reliable Telemedicine + Telemedicine +

medical records monitoring + Telemetry + VR Telemetry + &
+ fitness / record keeping apps to train record keeping
medical apps  apps & centres medical students apps & centres
Prioritizing healthcare applications with low CAPEX requirements for market penetration &
increasing bottomline in key geographies. Employing IOT and big data services to setup
hyperlocal delivery, distance learning & remote working applications. Limiting CAPEX &
selling non-essential automotive business to support growth in healthcare & communication
verticals. Working on organic growth while the world is recovering and inorganic growth in
new sectors.
PERFORMANCE ANALYTICS
1. Top Line: New customers added, new services / bundle of service taken, ARPU increase,
penetration in new geographies
2. Bottom Line: Decrease in average CAPEX & other costs, synergies obtained  
LESSONS LEARNED
Strategy optimization through dynamic management, expansion plans and exit strategies.
Integration of automotive business to scale up operations in the healthcare domain.