MDSG CONFERENCES KOTA KINABALU 2020

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MDSG CONFERENCES KOTA KINABALU 2020

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 MDSG CONFERENCES KOTA KINABALU 2020

2020 MDSG CONFERENCES

KOTA KINABALU, MALAYSIA

KOTA KINABALU, MALAYSIA

03-05 JANUARY 2020

Welcome to MDSG Conferences 2020

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 MDSG CONFERENCES KOTA KINABALU 2020

Dear Professor, Dr and distinguished delegates,

Welcome to the MDSG Conferences 2020 in Kota Kinabalu, Malaysia. On behalf of MDSG-
RG, I would like to thank all the Conference Chair, Program Chairs and the Technical
Committees. Their high competence and professional advice enable us to prepare the high-
quality program. For the participants, we hope all of you have a wonderful time at the
conference and also in Kota Kinabalu, Malaysia.

We believe that by this excellent conference, you can get more opportunity for further
communication with researchers and practitioners. For the conferences IREITIC 2020,
BIZTEM 2020, ICMAER 2020, more than 25 submitted papers have been received and 12
papers have been accepted and published finally.

In order to hold more professional and significant international conferences, your

suggestions are warmly welcomed. And we are looking forward to meet you again next
time.

Best Regards,
Thank you.

Yours Sincerely,

Datin MZ Zainab
Director – Conference Management
Chairman, MDSG Conferences 2020 Kota Kinabalu, Malaysia

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Message from MDSG Honorary

Advisor
On behalf the MDSG-RG, it is my privilege to welcome you to the MDSG-RG Kota Kinabalu,
Malaysia 2020. MDSG-RG is an independent, non-political, non-governmental organization
of distinguished scientists dedicated to advancing science around the world. We aim to
help scientists and researchers to publish their findings in scientific journals and to
promote and help to organize worldwide conferences. We believe that has no boundaries,
regardless of the great distances between countries and continents. Thus, MDSG-RG
welcomes contributions from researchers from all concern irrespective to the race, colour,
religion and nationality.

Best Regards

Prof. Dr. Abdel Rahman Mohammad Said Al Tawaha

Honorary Advisor
MDSG Conferences 2020 Kota Kinabalu, Malaysia

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About MDSG-RG
The MDSG-RG is a non-profit international association dedicated to the promotion of
international education and university cooperation in the field of Business, Art, Social
Science, Management, Education, Science, Technology, Engineering and any other related
field.

Through the organization of different international events, it brings together institutions,

bodies and organizations from different countries of the world for discussion and
cooperation MDSG-RG Mission is to promote and enhance the dialogue in education among
the institutions devoted to field mentioned above through:

▪ Promotion of best practice standards in the service of international education.

▪ The facilitation of relevant forums, training and information exchange.
▪ Creation and dissemination of knowledge; exert an influence in public policy.
▪ Production of publications used as a database document for research works,
projects and innovation activities held on the international education field.

MDSG-RG believes that this is best achieved through international cooperation and
promotes the development of closer links among relevant institutions and individuals
around the world. MDSG-RG supports that such international cooperation can help
countries learn from each other and promotes the dissemination of scientific and
engineering activities. MDSG-RG intends to achieve the mentioned objectives and get an
international visibility by the organization of international conferences and by interacting
with public and private organisms from all parts of the world.

www.malaysiadsg.org
www.academicconferencealert.com

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ANNOUNCEMENT
All accepted papers will be published in:

• Active Scopus Indexed Journal

• ESCI Journal
• Active ERA Journal
• Chemical Engineering Transactions (CET) (Issn: 2283-9216)
• International Journal of Mechanical and Production Engineering Research and
Development (IJMPERD) (EISSN: 2249-8001/ISSN: 2249-6890)
• Management Science Letters (MSL) EISSN:1923-9343/ISSN:1923-9335
• Journal Of Mechanics Of Continua And Mathematical Sciences EISSN:0973-8975,
ISSN: 2454-7190
• Amazonia Investiga Journal (ISSN: 2322-6307)
• Journal of Asian Scientific Research EISSN:2223-1331, ISSN:2226-5724
• International Journal of Asian Social Science EISSN: 2224-4441 ISSN:2226-5139
• Advances in Environmental Biology (AEB) (ISSN 1995-0756)

One Best Presenter Award will be selected from each oral session. The Certificate for Best
Presenter award will be awarded after presentation session.

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KEYNOTE SPEAKER:

Dr. Mohamed Saladin Abdul Rasool

Universiti Teknologi MARA

Mohamed Saladin Abdul Rasool is a Senior Lecturer in the Faculty of Business & Administration
(FP&P), Universiti Teknologi Mara (UiTM) Melaka. He obtained his PhD (Business Management)
from Universiti Teknologi MARA (2016). At present, he serves as the Director of Islamic
Philanthropy and Social Finance (CIPSF), UiTM. His research areas include the Islamic Social
Finance (Zakat and Waqf), poverty and wellbeing of the society. One of the output of his study has
been registered as a copyright control with MYIPO entitled Islamic Household Wellbeing Index
(2018). His writings were published in various publications such as Jurnal Ekonomi Malaysia
(SCOPUS), Science International (WoS), AKADEMIA (WoS) and also as chapter in book. Currently,
he studies on Modelling health behaviour through Islamic principles in Enhancing Communities
Wellbeing. He was a visiting lecturer at Universiti Islam Negeri (UIN) Walisongo Semarang
Indonesia in 2017. He also supervises at postgraduate level and also been appointed as a panel
penilai for defence of research proposal for both PhD and Masters level at the Faculty of Business
Management, UiTM Shah Alam. In terms of teaching, his innovation entitled Participative Teching:
Interactive Islamic Perspective in Malaysian economy has been awarded with gold medal in
various competition. He is also the Curriculum Advisor for a proposed new program named
Diploma in Business Studies (Digital Enterpreneurship) to be introduced in UiTM Melaka. He is
also involved with consultation jobs with organizations within and outside of the country such as
Pusat Zakat Wilayah Persekutuan (PPZ) and World Zakat Forum (WZF). He is a contributor (panel
of writers) of International Standard of Zakat Management (ISZM) series 2015 & 2017 published
by World Zakat Forum (WZF).

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Abstract

PRODUCTIVITY, HEALTH BEHAVIOUR AND WELLBEING :

CHALLENGES IN THE INDUSTRIAL REVOLUTION 4.0

Mohamed Saladin Abdul Rasool, Amyra Mat Isa, Siti Nurul

AkmaAhmad

Productivity have been recognized to have a major impact on economic growth and higher
standard of living of human being. Thus, it is vital to address issues such as employees
wellbeing in maintaining productivity, particularly health and other related matters.
Employees health wellbeing is becoming the leading concern of employers as health
wellbeing is closely related to employees’ productivity, In addition, health status is also
closely related with productivity where most of previous studies reveal that employees
productivity will increase with the improved health status. Employees health status,
wellbeing and productivity are widely explored in past studies. However there are limited
study exploring the role of physical and mental health on household health status,
wellbeing and their productivity especially in developing countries like Malaysia. Whether
physical health interventions as a whole can influence mental health and wellbeing, is an
area of research that has not yet been synthesised. Moreover, the importance of wellbeing
research is highly emphasized especially by the national policies as a potential guidance to
the policy choices. Wellbeing measure will contribute to the understanding of progress and
welfare of the societies as well as their health status. For example, The European Strategy
Health 2020 main targets include improving the wellbeing of the European Region
Population. Hence, Malaysia and other developing countries should set the same efforts in
enhancing the wellbeing of population by conducting a robust research on the wellbeing
with the adding appropriate values. Therefore, the aim of this paper is to present a health
behaviour framework comprising Islamic and conventional principles in enhancing
communities' health wellbeing. This paper specifically outlines the challenges faced in
today’s world especially with the existence of industrial revolution 4.0. The digital world
and information technology have changed the lifestyle of mankind in every aspect of life.

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LIST OF THE CONFERENCE COMMITTEE

MDSG Conferences 2020 Kota Kinabalu, Malaysia, Honorary Advisor

Prof. Dr. Abdel Rahman Mohammad Said Al-Tawaha (Ph.D McGill University)

MDSG Conferences 2020 Kota Kinabalu, Malaysia, Chairman

Datin MZ Zainab

MDSG Conferences 2020 Kota Kinabalu, Malaysia, Academic Committee

Conference Chair

Prof. Dr. Abdel Rahman Mohammad Said Al-Tawaha (Ph.D McGill University)

Reviewers/Technical Committee

• Prof. Dr. Balasundram Maniam, SAM
Houston State University, USA
• Prof. Dr. Azman Jalar, Universiti
Kebangsaan Malaysia, MALAYSIA
• Prof. Dr. Abdul Talib Bon, Universiti Tun
Hussein Onn, MALAYSIA
• Prof. Dr. Cesar Demayo, MSU-ILIGAN,
PHILIPPINES
• Prof. Dr. Makhmud Kharun, RUDN
University, RUSSIA
• Prof. Dr. Kei Eguchi, Fukuoka Institute of
Technology, JAPAN
• Dr. Hany ElMesiry, Jiangsu University,
CHINA
• Assoc. Prof. Dr. Norsiah Fauzan, Universiti
Malaysia Sarawak, MALAYSIA
• Dr. Puteri Fadzline Tamyez, University
Malaysia Pahang, MALAYSIA
• Assoc. Prof. Dr. Napat Watjanatepin,
Rajamangala University of Technology
Suvarnabhumi, THAILAND
• Assoc. Prof. Dr. Nor ‘Adha Abdul Hamid,
Kolej Universiti Islam Antarabangsa
Selangor, MALAYSIA
• Assoc. Prof. Rozanah Ab. Rahman,
Universiti Putra Malaysia, MALAYSIA
• Assoc. Prof. Dr. Cordulo P. Ascaño II,
Mindanao University of Science and
Technology, PHILIPPINES
• Dr. Syaiful Baharee Jaafar, Poli Tunku
Sultanah Bahiyah, MALAYSIA
• Dr. Tan Tse Guan, Universiti Malaysia
Kelantan, MALAYSIA
• Dr. Posma Sariguna Johnson Kennedy,
Indonesian Christian University,
INDONESIA
• Assoc Prof Dr Normala Daud, Universiti
Teknologi MARA, MALAYSIA
• Dr. Habibullah Magsi, Sindh Agriculture
University Tandojam, PAKISTAN
• Dr. Norazura Ibrahim, Universiti
Teknologi MARA, MALAYSIA
• Dr Saiful Farik Mat Yatin , Universiti
Teknologi MARA, MALAYSIA
• Dr. Nurulwahidah Fauzi, Universiti Sains
Islam Malaysia, MALAYSIA
• Dr. Mohd Hafiz Bin Zawawi, Universiti
Tenaga Nasional, MALAYSIA
• Dr. Ong Meng Chuan, Universiti Malaysia
Terengganu, MALAYSIA
• Dr. Mohd. Tahir Ismail, Universiti Sains
Malaysia, MALAYSIA
• Dr. Dmitry D. Koroteev, RUDN University,
RUSSIA
• Dr. Norzalina Zainudin, Kolej Universiti
Islam Antarabangsa Selangor, MALAYSIA
• Dr. Daleleer Kaur Randawar, Universiti
Teknologi MARA, MALAYSIA

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• Prof. Dr. Wan Rosli Wan Ishak, Universiti
Sains Malaysia, MALAYSIA
• Assoc. Dr. Mohar Kassim, Universiti
Pertahanan Nasional Malaysia, MALAYSIA
• Asst. Prof. Dr. Surapol Naowarat,
Suratthani Rajabhat University,
THAILAND
• Assoc. Prof. Dr. Cheng Fan Fah, Universiti
Putra Malaysia, MALAYSIA
• Ir. Dr. Faiz Turan, University Malaysia
Pahang, MALAYSIA
• Dr. Muhamad Khalil Omar, Universiti
Teknologi MARA, MALAYSIA
• Dr. Analiza Molina, Angeles University
Foundation, PHILIPPINES
• Dr. Seniwati, Hasanuddin University,
INDONESIA
• Assoc. Prof. Dr. Subadrah Madhawa Nair,
HELP University, MALAYSIA
• Assoc. Prof. Dr. Geetha Subramaniam,
Universiti Teknologi MARA, MALAYSIA
• Assoc. Prof. Dr. Muhammad Shahar bin Hj
Jusoh, Universiti Malaysia Perlis,
MALAYSIA
• Asst. Prof. Merell Billacura, Mindanao
State University, PHILIPPINES
• Dr. Rokiah Ishak, Universiti Utara
Malaysia, MALAYSIA
• Dr. Nurulwahida Hj. Azid @ Aziz ,
Universiti Utara Malaysia, MALAYSIA
MDSG Conferences 2020 Kota Kinabalu, Malaysia Organising Committee
Nurul Faezah Mohd Talib Nabihah Husin
Noor Hidayah Abdullah
• Dr. Mardzelah binti Makhsin, Universiti
Utara Malaysia, MALAYSIA
• Dr. Sheela Jayabalan, Universiti Teknologi
MARA, MALAYSIA
• Dr. Hjh. Maimunah Mohd Shah, Universiti
Teknologi MARA, MALAYSIA
• Dr. Hasber Salim, Universiti Sains
Malaysia, MALAYSIA
• Assoc. Prof. Jackie D. Urrutia, Polytechnic
University of the Philippines, PHILIPPINES
• Assoc. Prof. Dr. Faieza Abd Aziz, Universiti
Putra Malaysia, MALAYSIA
• Dr Krishna Veni Veloo, Universiti Malaysia
Kelantan, MALAYSIA
• Dr. Punyapon Tepprasit, Sripatum
University, THAILAND
• Dr. Norziaton Ismail Khan, Universiti
Teknologi MARA, MALAYSIA
• Assoc. Prof. Dr. Indah Martati, Politeknik
Negeri Samarinda, INDONESIA
• Ir. Amirul Rashid, Universiti Teknologi
MARA, MALAYSIA
• Dr. Feroza Begum, Universiti Brunei
Darussalam, BRUNEI
• Dr. Tan Chai Chin, Mae Fah Luang
University, THAILAND
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INSTRUCTION FOR ORAL PRESENTATION

Devices Provided by the Conference Organizer:

▪ Laptop (with MS-Office & Adobe Reader)

▪ Projector & Screen
▪ Laser Sticks

Materials Provided by the Presenters:

▪ PowerPoint or PDF files

Duration of each Presentation (Tentatively):

▪ Regular oral presentation: about 15 minutes (including Q&A)

▪ Keynote speech: about 40 minutes (including Q&A)

Notice: Please keep your belongings (laptop and camera etc) with you!

During registration:

Original Receipt
Representative / Pass Card with lanyard
Printed Program
Lunch Coupon
Participation Certificate (collected from Session Chair after the session)
Conference Bag

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MDSG Conferences 2020 Kota Kinabalu

Conference Program

Venue:
January 03, 2020 1000 - 1100 Registration

Venue:
Opening Opening Remarks &
0830 - 0930
Remarks Keynote Speech

0930 - 1000 Group Photo and Coffee Break

January 04, 2020
Venue:
1030 - 1230 Session 1
Venue:
1300 - 1400 Lunch
Venue:
1400 - 1600 Session 2

Lobby
January 05, 2020 0800 - 1200 Networking
hotel

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Session 1
Time: 1030 - 1230
Venue:
Session Chair: Dr. Mohamed Saladin Abdul Rasool

No Paper ID Presenter
Using Shariah Indicators To Analyze Wellbeing : Influence of
Socioeconomic & Demographic Factors
1
008-bki Mohamed Saladin Abdul Rasool, Siti Nurul Akma Ahmad and Hamidah
Muhd Irpan
Universiti Teknologi MARA, Malaysia
Structure Performance Evaluation of the Modular System Connection
2
004-bki Daehee Jang, Keunyeong Oh and Kangmin, Lee
Chungnam National University Daejeon, Korea
Exploring the Integration between Human Resource and Management
Accounting in Flexible Working Arrangement
3
007-bki
Sharifah Rahama Amirul, Rasid Mail, Jakaria Dasan, Sharifah Milda Amirul
and Mohd Aliff Anwar
Universiti Malaysia Sabah, Malaysia
Accelerated Thermal Aging of Kraft Papers Impregnated in Dielectric
Fluids
4
005-bki
Imran Sutan Chairul, Norazhar Abu Bakar, Sharin Ab Ghani, Nur Hakimah
Ab Aziz and Mohd Nur Hisyamuddin Ajmal Hamid
Universiti Teknikal Malaysia Melaka, Malaysia
The Emerging of Qualitative Labour Productivity Measures in the
Service Sector
5
009-bki
Sharifah Rahama Amirul, Sharifah Milda Amirul, Khairul Hanim Pazim,
Mohd Aliff Anwar, Rasid Mail, Jakaria Dasan
Universiti Malaysia Sabah, Malaysia
The Influence of Tour Activities on Tourist Satisfaction: Mapping the
Tourism Activities in Highland Bario
6
001-rmp
Nigel Nicholas Spykerman
Curtin University, Malaysia
The Accounting Practices and Environmental Agenda in the Malaysia
Airports
7
002-rmp
Noor Muafiza Masdar, Hanudin Amin and Shariff Umar Shariff Abdul
Kadir
University Malaysia Sabah, Malaysia

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Session 2
Time:
Venue: TBA
Session Chair:

No Paper ID Presenter
Calculate Waist and Hip Ratio Using Automatically Detected Body Shape
by Deep Learning Methodology
1
001-bki
Seunghyun Choi, Yong-shin Kang and Sekyoung Youm

Dongguk University Seoul, Korea

Implementation of Deep Learning Model for Prediction of Five Chronic
Diseases using Lifestyle Data
2
002-bki
Changgyun Kim and Sekyoung Youm

Dongguk University Seoul, Korea

CMOS LNA for Readerless RFID

3
003-bki Mohammad Arif Sobhan Bhuiyan, Fan Zhang, Yi Jie Leem, Mamun Bin Ibne
Reaz, Md Torikul Islam Badal and Khairun Nisa Binti Minhad

Xiamen University Malaysia, Malaysia

Gratification and Continuance Intention of Watching Movies on
YouTube Among Malaysians: A Business Opportunity
4
006-bki
Mohd Syuhaidi Abu Bakar, Jusang Bolong and Rosmiza Bidin

Theatre and Animation (FiTA), Malaysia

The Relationship of School Facilities to Students' Achievement Tests
and Their Impact on University Admission
5
001-icmaer
Dr. Abdulaziz Saeed Alqahtani

King Khalid University, Saudi Arabia

Young Children’s Progression In Understanding Addition

6
002-icmaer Kamariah Abu Bakar, Faridah Yunus, Suziyani Mohamed, Aidah Abdul
Karim

Universiti Kebangsaan Malaysia, Malaysia

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Conference Venue

Mercure Hotel Kota Kinabalu City Center

41, Jalan Gaya, Pusat Bandar Kota Kinabalu, 88000 Kota Kinabalu,
Sabah
Phone: 0154-876 1881

Conference Secretariat Contact:

L3A-2, Level 3A SPICE Arena
180, Jalan Tun Dr. Awang
11900 Relau,
Pulau Pinang, Malaysia

Phone No. : +6013-4234705 (call/sms/whatsapp)

Programme website:
www.malaysiadsg.org

Contact Person:
+6018-2189487 (MDSG Conference Management)
+6013-4234705 (Nurul Faezah)

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Note

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List of Abstract

No Paper Abstract
1 004-bki Structure Performance Evaluation of the Modular System Connection

Daehee Jang, Keunyeong Oh and Kangmin, Lee

Department of Architectural Engineering, Chungnam National University Daejeon,

Korea

Abstract: This paper conducted an experimental study of the modulator

system. It was evaluated to external connection specimen and internal
connection specimen. H-shaped steel was used for beam-to-column
connection and bracket was applied. The result of experiment, excessive
shear deformation occurred in the bracket of all the specimens. However, all
of the specimens did not show reduction in strength until 2% story drift. Thus,
all specimens satisfied the requirement for intermediate moment frames
(IMF) targeted in this study.
2 005-bki Accelerated Thermal Aging of Kraft Papers Impregnated in Dielectric
Fluids

Imran Sutan Chairul, Norazhar Abu Bakar, Sharin Ab Ghani, Nur Hakimah
Ab Aziz and Mohd Nur Hisyamuddin Ajmal Hamid

High Voltage Engineering Research Laboratory, Centre for Robotics and Industrial
Automation, Fakulti Kejuruteraan Elektrik, Universiti Teknikal Malaysia Melaka, 76100
Durian Tunggal Melaka, Malaysia.
Abstract: In this study, accelerated thermal aging of kraft papers
impregnated in mineral insulating oil (MO) and palm insulating oil (PO) are
conducted, where the effect of aging time on oil and papers were observed.
All samples are aged without any contact with air, to imitate the sealed-type
transformer. Each sample consists of insulating oil, kraft papers, and metal
catalysts in a bottle. In preparing samples, oils were pre-treated so that the
moisture content of MO and PO is less than 30 ppm and 200 ppm respectively.
In the case of kraft papers, it was dried in the air-ventilated oven so that its
weight is less 0.05 wt.% of the initial weight. Metal catalysts (copper, iron,
zinc, and aluminum) are also weighted. Prior to aging, bottles are left for 24
hours at room temperature, so that the impregnation could take place. The
thermal aging is fixed at 130 °C for 250, 500, and 750 hours. At the designated
time, data on oil (moisture content, acidity, UV-Vis) and kraft paper (tensile
strength, colour) are presented and discussed. It is noticeable that the aged
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PO showed higher moisture than aged MO. Yet, kraft papers impregnated in
PO has better tensile strength after 750 h of aging, where it might be due to
the affinity of PO to moisture, causing it to slow down the hydrolytic
degradation mechanism on kraft paper, resulting in kraft papers impregnated
in PO have higher tensile strength compared to kraft papers impregnated in
MO. Additionally, it is shown that kraft paper samples are darker than their
original colour as tensile strength decreased.
3 007-bki Exploring the Integration between Human Resource and Management
Accounting in Flexible Working Arrangement

Sharifah Rahama Amirul, Rasid Mail, Jakaria Dasan, Sharifah Milda Amirul
and Mohd Aliff Anwar

Universiti Malaysia Sabah, Faculty of Business, Economic & Accountancy, Kota Kinabalu
Sabah, Malaysia

Abstract: The context of this paper is a relatively new area in the FWAs
research field, which is expected to discover the idea of integrating human
resource (HR) and management accounting (MA) as strategic partners in
implementing flexible working arrangement (FWA). This paper is important
as it develops the groundwork of more conclusive research. We highlight four
main integration points between HR and MA, hence the FWAs
implementation can be both effective and efficient: Acquisition Plan,
Budgeting Process, Return on Investment and Performance Measurement.
4 008-bki Using Shariah Indicators To Analyze Wellbeing : Influence of
Socioeconomic & Demographic Factors

Mohamed Saladin Abdul Rasool1, Siti Nurul Akma Ahmad2 and Hamidah
Muhd Irpan3

1,2Faculty of Business and Management & Center for Islamic Philanthropy and Social
Finance, Universiti Teknologi MARA, Cawangan Melaka, KM26, Jalan Lendu, 78000 Alor
Gajah, Melaka, Malaysia
3 Faculty of Computer Science and Mathematics & Center for Islamic Philanthropy and

Social Finance, Universiti Teknologi MARA, Cawangan Melaka, KM26, Jalan Lendu,
78000, Alor Gajah, Melaka, Malaysia

Abstract: Wellbeing is an important aspect of human life. It consists of

various aspects such as material (financial), relational (family) and subjective
(psychological). From an Islamic perspective, wellbeing is viewed in various
ways. Normally it is based on maqasid al-shariah principles. The objective of
the present paper is to discuss wellbeing using the five dimensions or
principles of maqasid al-shariah, namely religosity, wealth, physical self,
posterity and knowledge. The cross section data employs a simple systematic
random sampling in Alor Gajah, a district with one of the highest score of
Malaysian Wellbeing Index 2016. Descriptive analysis and ANOVA test were
undertaken in this quantitative study with a sample size of 160 muslim
household heads. The ANOVA test revealed various relationship between
each maqasid dimensions with socioeconomic and demographic factors.

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5 009-bki The Emerging of Qualitative Labour Productivity Measures in the

Service Sector

Sharifah Rahama Amirul1, Sharifah Milda Amirul2, Khairul Hanim Pazim3,

Mohd Aliff Anwar4, Rasid Mail5, Jakaria Dasan6

Universiti Malaysia Sabah, Faculty of Business, Economics & Accountancy, Kota

Kinabalu Sabah, Malaysia

Abstract: Over 200 years, productivity is analysed in manufacturing domain

and identified based on the economic position that scheming output and input
relation that is more on quantitative in nature. While manufacturing is
remained important for economic growth, the world has evolved into reliance
of service value, where the service sector is becoming increasingly important
for nations to contend in today’s highly competitive business challenges.
Productivity measures in the service sector are more complex than the
manufacturing sector as it is not merely about quantity but depend
intensively on labour quality. In service industry, qualitative measure is
critical because the service tends to be more interactive and depending on
personnel and customer intensive in the service process. The core idea of this
paper is to identify the qualitative labour productivity measure at micro -
level in the service sector, which is still under-research and not captured by
most of the productivity studies. This paper presents a conceptual framework
on the formulation of qualitative labour productivity measure through a
comprehensive systematic review to critically making sense of available
information in current literature and maps out intensive qualitative labour
productivity measures from empirical studies and identifying where little
research have been done in related areas.
6 001-rmp The Influence of Tour Activities on Tourist Satisfaction: Mapping the
Tourism Activities in Highland Bario

Nigel Nicholas Spykerman

Faculty of Business and Humanities, Curtin University

Abstract: There are more prevailing issues with tour activities especially in
rural areas today. On thing for sure, tourism in rural areas offers its own
uniqueness which attracts and satisfies tourists. This paper defines tourist
issues and satisfaction levels are and how a homestay operators’ role can be
transformed to support value creation. This paper’s objective will facilitate to
determine what tourists’ expectations are, what their recent satisfactions are
and how homestay operators can make more to enhance the tourism
activities in Bario. The quantitative research method is used to ascertain the
present expectation and satisfaction levels of tourists in Bario. It is based on
a number of tourism components and features. A survey with mainly closed
ended questions was established and delivered. 235 legible and acceptable
responses were gathered. Respondents gave feedbacks of why they visited
Bario . A Likert scale driven questionnaire was used. The results from
hypothesis testing was fully accepted after detailed analysis and testing. The
study demonstrated a strong correlation between tourist expectations and
satisfaction. The pivot which prevails between tourists and their satisfaction
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levels principally lies in the impact and roles of homestay operators. The later
can be said shows a very significant aspect in tourism delivery. Homestay
operators which run the activities for tourists are primed as an additional
substance for tourism development for Bario and its community.
7 002-rmp The Accounting Practices and Environmental Agenda in the Malaysia
Airports

Noor Muafiza Masdar, Hanudin Amin and Shariff Umar Shariff Abdul
Kadir

Labuan Faculty of International Finance, University Malaysia Sabah, 87000 Federal

Territory of Labuan, Malaysia, Malaysia

Abstract: The environmental agenda is a big thoughts by the United Nations

especially to the aviation business due to its high regulated industry involve.
Malaysia is one of the member states and this agenda should be implemented
by the airport business. More or less this environmental agenda will influence
the accounting practices among Malaysia airports especially in terms of cost
and budget allocation. The Malaysia airports have the awareness to
implement this environmental practices, however, in which way this practice
being implemented and how far it will impact to the accounting approach still
being question. Therefore, this study seek to examine the way in which the
environmental agenda influences the accounting practices in the Malaysia
airports. The data collected in this study are through interviewing the East
Malaysia Airports with nine (9) personnel altogether. The observation also
take place by visiting the environmental project in the airports. The data then
been analyzed by using thematic approach. Underlying to the social capital
theory, it is found that Malaysia airports have implemented the
environmental practices based on the level of needed and budget that they
have. Then, this environmental practices shapes the accounting approaches
in terms of budget and cost allocation of the East Malaysia airports.

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