Netflix Social Media Marketing

In this present world where clock ticks quick and nobody has the opportunity to stop, one
thing that is common among all is, that they are online consistently. And that is what has
made social media an essential part of every brand’s existence. One such brand that has taken
social media marketing to the next level, is none other than the market leader of the
entertainment industry, Netflix. They not only understood the mindset of their customers but
also resonated with it very well. 
IF YOU AREN’T WATCHING NETFLIX, THEN YOU ARE WATCHING A MEME
BY NETFLIX
And that’s how amazing is the social media presence of Netflix. They believe in pure
entertainment, which is depicted not just by the shows they come out with, but also by how
effectively they communicate with their audience. Unlike, other brands in the industry,
Netflix has its voice. A voice of deep sarcasm and intense humor. All the effort is majorly put
in to understand their customers well and come with relatable content. Be it their witty
comebacks, Bollywood jokes or befitting reply to its competitors they have built a strong
relationship with their customers, making itself a human friend rather than a mere brand
trying to mint profits. 
Not only this, but Netflix is also committed to creating awareness through social media
platforms. It deals with sensitive issues such as bullying, abuse, aggression and suicide
circumstances encountered by people these days. Netflix recently launched a campaign to
help customers recognize and address these issues before it's too late to be reversed.
Netflix very well strategizes its post; it understands the different outlook of each social media
platform. While on Facebook it focuses more on video content on the other hand on
Instagram 90% of the post published are pictures. Another fact that makes the social media
marketing of Netflix so special, is the fact that it creates a sense of excitement among its
users. Be it by making its audience indulge in different hashtag contests or by retweeting
memes, Netflix knows exactly how to retain its audience.

Conclusion
Having a strong brand is not just about the product or service that is being offered, but rather
about the feedback that the company has acquired from its audience. Netflix is therefore
involved in creating an inside and outside environment that lets them create loyal customers.
By excluding the traditional rigidity that marketers exhibit, they have shown that they are true
market leaders.