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PROJECT- 1ST YR PGPM(MARKETING MANAGEMENT)

This project is intended for 1 st Yr PGPGM students studying marketing fundamentals through
marketing management.

The aim of the project is to develop in students an understanding of marketing fundamentals

through a real life brand.

The project will revolve around any chosen dairy brand(Gopaljee Anand, Paras, Amul, Mother Dairy,
Milkfood, Healthways, Gowardhan, Namaste India).

The student is expected to do an analysis of marketing mix of the selected ghee brand and bring
forth and suggest various marketing strategies to augment sales and improvise marketing. The
students shall try to compare the level of sales/market share of the selected ghee brand in
comparison to other ghee brands .

The student may do a through online research for the same. Students are expected to make group
presentations on the same .