WIFI ADS FOR BUSINESS

Updated 1/2015
INTRODUCTION

KEY POINTS: OPPORTUNITIES:

• 36,1+ millions VN netcitizen (42% VN • Wifi become a media channels

population)
• Advertiser can target audience who are
• 20+ Millions smartphone users (May similar with wifi location.
2014)
• Ad can delivery directly with audience
• Mobile Devices become second who come to specific location
touchscreen beside desktop

• Devices can access internet via wifi.

TABLE OF CONTENTS

DIGITAL LANDSCAPE
LOCATION TARGETING
WIFI USERS JOURNEY
AD PRODUCTION
WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE
CASE STUDY
DIGITAL OVERVIEW

Source: nielsen 2014

DIGITAL OVERVIEW

Source: nielsen 2014

WHAT DEVICES THEY USE USE

Source: nielsen 2014

WHO THEY ARE – AGE GROUP

Source: nielsen 2014

WHERE THEY GO ONLINE

Source: nielsen 2014

INTERNET ACCESS LOCATION HAS INCREASED PAST 3 YEARS
WHO ENJOY LOCATION INTERNET ACCESS

Source: nielsen 2014

TABLE OF CONTENTS

DIGITAL LANDSCAPE
LOCATION TARGETING
WIFI USERS JOURNEY
AD PRODUCTs OVERVIEW
WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE
CASE STUDY
SPECIFIC LOCATION

University Hospital Café Shop Airport

Bus/Train Station
WHO MAY THERE

University Hospital Café Shop Airport

Bus/Train Station

Youth – Student Doctor/ Patient/ Youth/ Officer Business

Age: 18 - 22 Patient’s Home Age: 16+ Person/Traveler
Age: Un-define Age: 16+
TABLE OF CONTENTS

DIGITAL LANDSCAPE
LOCATION TARGETING
WIFI USERS JOURNEY
AD PRODUCTs OVERVIEW
WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE
CASE STUDY
WIFI USERS JOURNEY

Explore
Connect Login Click to Ad Brand
Platform
TABLE OF CONTENTS

DIGITAL LANDSCAPE
LOCATION TARGETING
WIFI USERS JOURNEY
AD PRODUCTs OVERVIEW
WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE
CASE STUDY
WHAT ADVERTISER CAN DO
SOCIAL LOGIN

• Create campaign awareness

• Create Engagement users to Brand’s fan page.
• Create brand’s social content go viral with the highest CTR (8,64%).
FORM FILLING

• User can take part in your promotion or the campaign directly

• Create engagement of users to brand
• Create conversion as a survey.
MOBILE APP INSTALL

• Create App awareness .

• Engaged users to download mobile App.
Mini Game Ad

• Create brand awareness

• Create engagement by a simple quiz game.
WIFI AD

• Create brand awareness

• Create engagement users click to site
• Create traffic for mobile site
WIFI AD ADD IN VALUE – CUSTOMER DATABASE

 User can chose to leave personal contact as below:

 Survey
 Email
 Phone number
TABLE OF CONTENTS

DIGITAL LANDSCAPE
LOCATION TARGETING
WIFI USERS JOURNEY
AD PRODUCTs OVERVIEW
WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE
CASE STUDY
BRANDS MAY SUIT

FMCG Banking
Pharmacy FMCG
F&B Real Estate
Heath care F&B
Education Automobile
Medical Service Real Estate
Tourism
Automobile
Hotel&
Banking
Restaurant
Game
Game
TABLE OF CONTENTS

DIGITAL LANDSCAPE
LOCATION TARGETING
WIFI USERS JOURNEY
AD PRODUCTs OVERVIEW
WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE
CASE STUDY
 REAL TIME TRACKING

Wifi Dashboard
Can Track:
 Mobile IP
 Impression
 Click
 Session
 Location
Access
 IOS/Adroid
Access
TABLE OF CONTENTS

DIGITAL LANDSCAPE
LOCATION TARGETING
WIFI USERS JOURNEY
AD PRODUCTs OVERVIEW
WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE
CASE STUDY
VIET CAPITAL BANK

Wifi Location: Noi Bai

Airtport
Ad Type: Click to Website
Impression: 2,083,333
CTR: 24%
Clicks: 511,980
 TREsemmé

Wifi Location: 47 Café Shop

Ad Type: Click to Website
Impression: 68,286 CTR: 53% Clicks: 36,656
 THANK YOU

Contact Your Digital Consultant:

vupfc88@gmail.com
Phone: 093 27 55778