Beruflich Dokumente
Kultur Dokumente
Course Objective:
This is multidisciplinary course. It deals with the integrative role of philosophy of Total Quality Management, Business Policy and Strategic
Management of all areas of management in business; the prescriptive and descriptive ideas and the principles of management and their
relevance in business; and the methods and techniques of strategic choice and strategic implementation over different industries. It also
underscores measurement of performance in various business and effect of strategies, and difference between traditional and contemporary
business management.
Course Contents:
Module I: Value Chain, Competitive Advantage and Total Quality Management
Competitive scope and value chain, Basic concepts of TQM, History of Quality Revolution, Leadership policy, External leadership, Strategic
Planning – Strategic development process, Company Strategy, Customer & market Integration, Customer Satisfaction Enhancement
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Pearce John A & Robinson R B, 1977, Strategic Management: Strategy Formulation and Implementation, A.I.T.B.S. Publishers &
Distributors.
• Aaker David Strategic Market Management, 5th Ed., John Wiley and sons
• Porter Michael, Competitive Advantage: Creating and sustaining superior performance, Free press.
• Thomson & Strickla d, Business policy and Strategic management, PHI.
• Munjal, A. Cases and readings in Strategic Management, ABS Handbook.