BUSINESS POLICY AND STRATEGIC MANAGEMENT

Course Code: MBA 301 Credit Units: 04

Course Objective:
This is multidisciplinary course. It deals with the integrative role of philosophy of Total Quality Management, Business Policy and Strategic
Management of all areas of management in business; the prescriptive and descriptive ideas and the principles of management and their
relevance in business; and the methods and techniques of strategic choice and strategic implementation over different industries. It also
underscores measurement of performance in various business and effect of strategies, and difference between traditional and contemporary
business management.

Course Contents:
Module I: Value Chain, Competitive Advantage and Total Quality Management
Competitive scope and value chain, Basic concepts of TQM, History of Quality Revolution, Leadership policy, External leadership, Strategic
Planning – Strategic development process, Company Strategy, Customer & market Integration, Customer Satisfaction Enhancement

Module II: Strategic Process Management

Management of product process, service process & support process, Supplier & partnering process, Managing Change, Human Resource
Development & Management, Work Systems, Training, education & development, Employee well-being & satisfaction

Module III: Measurement & Continuous Improvement

Measurement of Quality, Performance Measures, Cost of Quality, Basic tools of continuous improvement, Statistical application, Advanced
improvement tools, House of Quality, Quality Function Deployment; ISO 9000-2000, Malcolm Baldridge Examination, Quality Audit, Re-
engineering, Benchmarks & Landmarks, Best practices

Module IV: Six-Sigma Methodology of Strategic Management

Concept & understanding, Continuous improvement, Tools and techniques, problem resolution, Training, Deployment and management of Six-
sigma Organization.

Module V: Strategic Implementation with special reference to Balanced Scorecard

Operationalizing Strategy, Institutionalizing Strategy, Strategic Control, Balanced Scorecard concepts and applications.

Examination Scheme:

Components C A CT EE
Weightage (%) 10 5 15 70

Text & References:

Text:
• Jausch & Glueck, 1988, Business policy and Strategic Management, McGraw Hill.
• Kaplan Robert & Norton David P., 2001, Strategic Focused Organization, Harvard Business School Press.
• James R. Evans and Williams M. Lindsay, The Management and Control of Quality, Thomson Press
• Oakland, J. S. 1997, TQM: Text with Cases, Elsevier India

References:
• Pearce John A & Robinson R B, 1977, Strategic Management: Strategy Formulation and Implementation, A.I.T.B.S. Publishers &
Distributors.
• Aaker David Strategic Market Management, 5th Ed., John Wiley and sons
• Porter Michael, Competitive Advantage: Creating and sustaining superior performance, Free press.
• Thomson & Strickla d, Business policy and Strategic management, PHI.
• Munjal, A. Cases and readings in Strategic Management, ABS Handbook.