AMUL KOOL STP

SEGMENTATION

GEOGRAPHIC : URBAN AREA (PATNA)

DEMOGRAPHIC : Age- 5 yrs to above
Family size - Small and big size family

TARGETING
Main target are middle class and upper class kids, youth , gym goers adults and
working class who look for ready to drink flavor milk
Hospitals, schools , near gym, railway station

POSITIONING
Aim is to provide taste of India by providing quality and refreshing milk with
different flavor and the goodness of amul milk