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Co-working
The office of the future?
CO-WORKING:
RESEARCH
THE OFFICE OF THE FUTURE?
CHANGING PERCEPTION
OF THE WORKPLACE
The office space format has come a It comes as no surprise that with
long way since it was regarded solely improvements in office space design and
as a place of work at a convenient development and the varied priorities of
location, with plain desks, chairs and the new age employer, a workplace today
cabins comprising the set up. Over has ceased to be a single, fixed address
the past few decades we have seen in a commercial district. Like most
the workplace evolve significantly in commodities in present times, workplaces,
terms of space utilization, equipment too, have come to be re-defined as space
placement and automation. Over the past that can be accessed anytime and from
decade especially, the role of the work anywhere, providing Just-In-Time services
environment in enhancing employee enabled by technology.
productivity has been acknowledged as
office design, amenities and even colour While this forms one aspect of co-
have been observed to have a significant working, the concept of co-working
impact on the operational efficiency of the spaces essentially involves groups of
employee. individual professionals and small and
Co-working increasingly large-scale businesses who
Recent research has also shown that the share workspaces and breakthrough
The use of an office or other working environment by people who are
introduction of natural elements such ideas, enhance their business horizons
self-employed or working for different employers, typically so as to share as fresh air, sunlight, greenery and even and gain a fresh standpoint on their
equipment, ideas and knowledge. natural smells and sounds in a workplace own businesses by the virtue of sharing
play an important role in reducing the workspaces. In an age when business
employee’s work stress and enhancing his cycles have dramatically reduced and
creativity. With newer business avenues companies need to constantly innovate to
opening up, office space design continues survive and remain competitive over the
to evolve at an incessant pace, covering long term, a co-working workplace may
not only its structural facet but also provide the environment that fosters fresh
involving aspects such as amenities and thinking and innovation.
the digitalisation of the office.
2 3
CO-WORKING:
RESEARCH
THE OFFICE OF THE FUTURE?
HALLMARKS OF A
CO-WORKING ENVIRONMENT
High quality,
often data driven, Service
design oriented workplace
Supports employee Plug and Play
retention
Collaboration Community
Cost advantages for Elasticity of occupancy
smaller occupiers tenure and scale
4 5
CO-WORKING:
RESEARCH
THE OFFICE OF THE FUTURE?
CO-WORKING IN INDIA
India, today, is witnessing a proliferation of start-ups and requirements of fit outs and operational hassles of a traditional office
SMEs, buoyed by the government’s concerted efforts to create space and opt for the flexibility of a co-working office. This not only
a sustainable eco-system for entrepreneurs in the country. On allows the new business to occupy a contemporary workplace on
their part, the entrepreneurs—a large number of them being a per seat basis but also the flexibility to increase, reduce or to exit
millennials—believe in harbouring global aspirations with a the workplace. This is a critical feature in early stage businesses
staggeringly ambitious mind-set that was not in evidence a few particularly. More importantly, it allows them to focus on their core
years back. This provides a perfect platform for dynamic business rather than non-core operational areas such as real estate.
co-working business centres to cater to the office space needs of This is also why additional services such as print-room and repo
these aggressive growth-seeking start-ups. Besides companies, offered within co-working facilities are an attractive proposition
people such as business nomads, expats or those travelling to
the country for a limited period are amongst those preferring to
work out of plug-and-play co-working spaces. Another constituent
is the growing volume of freelance workers (gig economy) who
support corporate entities with specialised outsourced services in
the advisory, consulting and designing domain such as recruiting
5-15%
and advertising. It is apparent that corporate supply chains are
broadening and lengthening in India today. Till a few years ago, these
businesses would have opted to work from coffee shops or so called
3rd spaces. Thus, with the increasing number of new and growing savings per seat in co-working space
businesses, there is a palpable demand for co-working spaces in compared to standard lease
metro cities that had hitherto been lying untapped.
6 7
CO-WORKING:
RESEARCH
THE OFFICE OF THE FUTURE?
CO-WORKING
SWOT ANALYSIS –
THE OCCUPIER PERSPECTIVE
Ability to scale up / down quickly Expense @ scale Rise of enterprise model – Provider failure
allows scale
Ease of entry & exit (turn-key Disruptive influence of others in Mainstream market movements
solution) the space Greater agility to business reduce benefit
change
Exposure to external innovation Security challenges (OR) lack of mainstream
Leverage pricing due to depth of alternatives
Accommodation of corporate Dilution of corporate identity provision
supply chains Service failure leads to staff
Customer service standards Opportunities for tie-up with churn
Alternative to corporate may slip provider
mother-ship Exposure to cost inflation
Lack of control over space & Rapid expansion in new markets (services and space)
More productive space ? service
Managed but effective space Appeal lessons
8
SSTRENGTHS
9
CO-WORKING:
RESEARCH
THE OFFICE OF THE FUTURE?
The co-working phenomenon is just taking root in India as operators 5%-15% lower priced in the serviced workspace than if he leased in currently account for approximately half of the occupier base of this Co-working spaces are geared to offer an organised and synergised
endeavour to wean large-scale occupiers from conventional office a similar property in the vicinity. Thus, the co-working option is quite operator. We believe that the operator is currently investing heavily working environment along with business networking opportunities
spaces and give them a taste of modern flexible office space more viable for the small start-up and corporate occupier alike because to acquire and retain customers and hence pricing his bouquet with the other members. Moreover, the co-working business model
in keeping with a more disruptive, uncertain, collaborative and it comes bundled with the promise of a plug and play facility. Single of co-working services extremely competitively. The market also also provides access to a number of shared amenities and services
innovation heavy operating environment. To this end, co-working occupancy cost (No CAM, OPEX etc) and the wider added benefits seems to have responded well with the operator maintaining 80% such as conference rooms, Wi-Fi connection, refreshments and
players are adopting aggressive pricing strategies in order to poach of adding further capacity as required and perks such as being to 85% occupancy consistently, while more established players in recreational space, as well as the flexibility to scale up or decrease
the large occupier and showcase their service focused real estate able to access other office spaces of the operator across different the vicinity have not fared as well. This depicts the strong underlying the number of seats, based on business needs. Companies can also
offering as a turn-key business solution for all their real estate locations, only sweeten the deal further. Thus, ease of working in demand that this flexible office workplace format commands. base their key project teams out of co-working places in order to let
requirements. As evidenced by the rates for dedicated desks offered such pocket-friendly and hassle-free set-ups is quickly increasing them be located close to their clients. While co-working business
by a prominent co-working operator in BKC (New CBD) and Andheri the popularity of co-working space across occupier groups. Due to the changing perceptions of the office, the workplace is centres provide a viable model for corporates looking for flexibility
(Prominent SBD) in Mumbai, the occupier actually gets a deal that is Corporates have increasingly been taking up co-working space and now being looked at as an environment that needs to be managed in work locations, companies are slowly realising the fact that a
and optimised. It is being viewed as an instrument that could drive collaborative work environment is in stark contrast to the standard
a dynamic and vibrant culture of corporate productivity impacting corporate workplace and at one with the needs of the talented
TABLE: VALUE PROPOSITION OF A CO-WORKING SPACE the financial, cultural and environmental ethos of the organisation. employee that corporate employers need and must retain. They are
This far reaching agenda warrants an element of specialisation. The also becoming aware of the wider corporate benefits of fostering
Andheri East BKC co-working operator is filling this niche and is fast being regarded a corporate environment of creativity and innovation that directly
as a specialist in workplace design and management who can impacts employee productivity. As co-working spaces have a wide
cultivate an environment of collaborative enterprise that yields range of occupiers, they are spaces that expose corporates to
Cost Profile Standard Lease Co-working Standard Lease Co-working tangible benefits to the occupier. People costs make up a much more external ideas and inputs that are critical to being truly innovative
significant 50% - 60% of operating expenses of a company and real and which are totally necessary in the context of a collaborative
Office rent (INR/ sq.mt./ month) 1,292 (120) NA 2,583 (240) NA estate can have a key role in retaining staff within a business. Good economy.
working environments can support worker contentment and this is a
CAM (INR/ sq.mt./ month) 129 (12) NA 161 (15) NA great cost mitigation as it is much more expensive for a business to Much like Uber, new-age co-working operators are using big-data
lose an employee than it is to accommodate them. Thus, while the generated from their existing facilities to better understand how to
OPEX (INR/ sq.mt./ month) 194 (18) NA 161 (15) NA
occupancy cost of a co-working space in today’s competitive context optimise their services, maximise the utilisation of their facilities and
Occupancy Cost (INR/ sq.mt./ month) 1,615 (150) NA 2,906 (270) NA works out cheaper than a similar conventional office, the enormous establish what is working and what is not. The result is a virtuous
value that a co-working space generates for the occupier can in fact feedback loop which ensures that service is maintained at levels
Occupancy cost/seat/month (INR) 15,000 14,300 27,000 23,800
warrant a premium over its conventional counterpart. An increase in relevant to the occupier and also that future investment decisions
Source: Knight Frank Research real estate occupancy cost can be easily absorbed if it results in a are smart and based on hard evidence. Data is thus being efficiently
corresponding increase in employee productivity. used to optimise occupancy and investment decisions.
Note: Area allocated to a single seat in a standard lease assumed to be 9.3 sq mt (100 sq ft); NA = Not Applicable; Numbers in brackets ( ) are in sq ft: CAM = Common Area
Maintenance; OPEX = Operating Expenses
10 11
CO-WORKING:
RESEARCH
THE OFFICE OF THE FUTURE?
20000
18,900
Number of co-working spaces worldwide from 2005 to 2018
19000 Source: Deskmag; Nexudus; essensys; GCUC ID 554273, Statista Dossier
Note: Worldwide; 2005 to 2017
18000
17000
15,500
16000
There has been an explosion in co-working
15000 provision in recent years.
NUMBER OF CENTRES
54% per annum since 2010.
8000
7000
5,780
INDIAN CO-WORKING 6000
0
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018*
12 13
CO-WORKING:
RESEARCH
THE OFFICE OF THE FUTURE?
1.7mn
prominently on the tenant roster of prestigious office markets globally. Co-working is thus
creating a structural change in commercial office markets with a growing need for the supply
side to provide flexibility, services, turn-key solutions, scalability & well-designed, optimal
space. Number of co-working
seats globally in 2018
MAJOR CO-WORKING
PLAYERS IN INDIA
0.20
0.19 While Regus is arguably the most established shared workspace
operator in the country today with approximately 0.2 mn sq mt (2 mn
00
,0
10
0.18
0-
sq ft) and 20,000 seats under operation, WeWork and CoWrks are
0.17
00
5,
among the newest and most aggressive players in the co-working
D
CB
0.16 space. These companies started their India operations since 2016 and
0
MN SQ MT
00
6,
0-
already operate approximately 0.4 mn sq mt (1.5 mn sq ft) and 0.1
00
4,
0
00
0.15 mn sq mt (1 mn sq ft) respectively with plans well underway to more
7,
-1
D
00
SB
,0
than double their footprint by the end of 2019. Both these companies
10
0.13 have acquired 65,000 sq mt (0.7 mn sq ft) each of co-working space in
D
CB
00
,0
Mumbai, Bengaluru and the NCR in the six months since October 2017.
12
0-
00
0.11 While both companies are expanding aggressively, there is a stark
7,
NE
00
PU
,0
difference in their market entry strategy. The US based shared office
10
SB
0-
00
0.09 space giant WeWork has adopted a franchising model and partnered
5,
2017 Q1 2018
with the Embassy Group in 2016 to operate a facility in Bengaluru at an
D
CB
AM
Source: Knight Frank Research
0
00
estimated investment of $100 million. The Embassy Group will provide
GR
8,
0-
00
RU
4,
the capital and handle the real estate and construction aspects while
GU
0
D
operations will be handled by the American company. CoWrks on the
00
600000 Co-working activity in Q1 2018
SB
0,
-3
00
other hand is an Indian start-up that is promoted by the RMZ Group.
,0
18
540000
D
D
BA
CB
Private Equity players have also been looking to invest in co-working
00
RA
480000
,0
15
DE
0-
startups. One prominent example is that of Sequoia Capital that
00
HY
9,
420000 invested $ 20 million in mid-2017 in co-working space start-up, Awfis.
00
SB
,0
Awfis is the first of many companies in this space to have introduced
15
0-
360000
00
SQ MT
a mobile app that enables users to find and book office and meeting
8,
D
300000 spaces on a real time basis in its centres across the country. Besides its
CB
I
00
BA
,0
own managed co-working spaces, Awfis also offers a large repository
-8
UM
0
00
240000
4,
M
of listed third-party meeting rooms in hotels in various cities.
00
SB
,0
180000
15
0-
00
7,
120000
D
CB
UR
00
AL
,0
10
60000
NG
0-
00
BE
7,
0
D
SB
WeWork
Smart works
Awfis
Table Space
Redbrick
Simpli Work
Tablespace
Alt F
Isprout
Smartworks
Workenstein
Vatika
Indiqube
Innov8
The Address
Iplex
Dev Accelerators
N AI
EN
CH
Source: Knight Frank Research
Of late, several developers are planning on starting their own co-working offices or collaborating with a co-working operator to provide
incubation spaces, or divide large floor plates for smaller occupants. This serves to further the shift of the property sector from a product to a Source: Knight Frank Research
Note: Costs in INR per desk per month
service based platform.
16 17
CO-WORKING:
RESEARCH
THE OFFICE OF THE FUTURE?
WeWork which is arguably the largest co-working company globally competitor. Parallels can be drawn with E-tailers who were seen
Co-working work-spaces used to be the domain of the quintessential The general flexibility around work, and the ability to reduce or
is valued at approximately $20 billion and has grown from 1,000 first as disruptors by established retailers but now co-exist as both
start-up that required the flexibility of tenure as well as cost that increase real estate costs and capacity as the business requires
members in two locations in New York in 2010 to over 130,000 online and offline retail formats are essential for the omni-channel
a standard leased office space cannot offer. This office format have been persuasive factors for corporates to consider the
members across 163 locations today. This, along with the fact that experience that the modern retail customer has come to expect.
naturally evolved as a collaborative community space that allowed co-working model. However, a co-working environment being
its current client roster includes names such as Microsoft, GE, Dell,
and encouraged the dynamic and creative start-up community to seen as a major factor in improving work-life balance, employee
Sales Force, Deutsche Bank and HSBC is a testament to the fact that A recent Request For Proposal (RFP) floated by Equity Office, owned
interact and thrive. This shared workspace format also adopted the productivity and talent retention that are critical and tangible
mainstream occupiers are definitely looking at co-working spaces as by the Blackstone Group and Hines, seeking partners in the
dynamism of its occupiers and was always the first to adapt, evolve business benefits, are major motivators for corporates to increase
a longer-term option. co-working space to provide the best possible working environment
and often pioneer changes in the workplace. The revenue model their co-working footprint. The growth of specialist project teams,
for the Howard Hughes office complex in Los Angeles, underscores
of the co-working space also demands that it earns more on a per often multi-disciplined, sensitive and short lived, are intended as
The changing appetites of mainstream occupiers have not escaped the undeniable leadership status accorded to the co-working
square feet basis for its property than what it was leased for. This game-changers for the organization, often with the mandate to
the attention of landlords as co-working players increasingly operator as a doyen of the modern workplace. Though the Indian
constant strife to outperform market rents and stay on the cutting initiate change. The co-working environment is a natural foil for
poach those occupiers that have been the exclusive domain of the co-working environment is a long distance away from its western
edge of workplace design to attract and retain the demanding these teams as is fosters a creative and dynamic environment ideal
quintessential Grade A office space. The fact that, a co-working counterparts, aggressive expansion underway by the likes of
occupier also brought it to the attention of the more established and for their purpose. Approximately 50% of the client roster of an
operators’ need to outperform market rents tends to improve the CoWrks, WeWork and Smartworks suggests that we might not be so
mainstream occupier. Indian co-working operator is made up of big corporates. This can go
prospects of the entire property they occupy, has also led the far behind after all.
as high as 80% in the more premium priced offerings.
landlord to consider the operator as collaborator rather than a
18 19
CO-WORKING:
RESEARCH
THE OFFICE OF THE FUTURE?
CO-WORKING
SWOT ANALYSIS –
THE LANDLORD PERSPECTIVE
Activates schemes & increases Covenant strength of Partnership with operator Enterprise model could erode
utilisation co-working operator large scale deals
Best practice examples to drive
Creates occupier connection Churn of occupancy self-provision Operator failure
with building
Irregularity of income if delivered Alternative revenue streams from Forces a focus on service and
Supports occupiers scaling up directly services flexibility (structural change in
operation)
Can reduce leasing risk through Absence of a hospitality mind-set Increased density / utilisation =
tenant diversification can limit effectiveness increased income per sq ft Co-workers will become
investors creating competition for
Can pass leasing risk to Investor perception of tenant Upcoming lease accounting assets
co-working provider covenant changes could drive greater
demand
Adoption of technology to make
more effective assets
20
SSTRENGTHS
21
CO-WORKING:
RESEARCH
THE OFFICE OF THE FUTURE?
“Cool”
22 23
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RESEARCH
Vivek Rathi
Vice President, Research
vivek.rathi@in.knightfrank.com
Yashwin Bangera
Assistant Vice President, Research
yashwin.bangera@in.knightfrank.com
Pradnya Nerkar
Associate Consultant, Research
pradnya.nerkar@in.knightfrank.com
OFFICE AGENCY
Viral Desai
National Director
viral.desai@in.knightfrank.com
PRESS OFFICE
Girish Shah
Executive Director – Marketing &
Communications
media@in.knightfrank.com
Knight Frank India Research provides development and strategic advisory to a wide range of clients
worldwide. We regularly produce detailed and informative research reports which provide valuable
insights on the real estate market. Our strength lies in analysing existing trends and predicting future
trends in the real estate sector from the data collected through market surveys and interactions with real
estate agents, developers, funds and other stakeholders.
INDIA REAL ESTATE INDIA WAREHOUSING THE WEALTH INTERNATIONAL VIEW content within which it appears.
JULY-DECEMBER MARKET REPORT REPORT 2018 CIN No. – U74140MH1995PTC093179
2017 2016