 scuss the factors that constitute the economic environment of Exxon Mobil.

 Explain why it is important to understand when markets are at different stages of economic
development.
 Explain how the World Bank’s four-category classification system, which measures gross
national income (GNI), adds value to an organization.

 Here is the background information on your task

 Based on the initial use case development, the team ran a couple of
sprints to develop two features for the existing mobile app. The team
managed to build these two features and ran several market validation
to test how the various customer value propositions are resonating and
converting customers.
 Note: Sprint is a term used in Agile project management. In Agile
project management, large tasks are broken down into smaller bite-
sized pieces for people to execute in the next 1-2 weeks. Teams give
individual daily updates, and then the sprint culminates with “demo
sessions” to demonstrate the progress made on the product or analysis.
It gives sufficient room for teams to pivot after testing and gathering
feedback from end-users. The traditional way of using Gantt charts
(which plan a project from end to end) to run projects does not allow
you to change direction without much implication.
 Each pilot ran for a week. In the first pilot, a personalized offer was
sent to all CoffeeCo app users where they get a 10% discount on the
large drink if they make a purchase within 24 hours. In the second pilot,
a personalized recommendation was sent to all CoffeeCo app users
where users who upgrade their drink to large size are entitled to a 50%
discount on a pastry that complements the drink. The team have
gathered some data and would like to analyze the data and evaluate
which feature is more effective.
 Here is your task
 Sub-task 1:
 Think through what key performance indicators (KPIs) can be used to
measure the performance of each feature.
 Sub-task 2:
 Think through what data would you need to collect in order to make
this assessment.
 Sub-task 3:The team has received some raw data from the client in MS
Excel. The Consultant, Elisse, wants you to analyze the data and
evaluate the impact should each pilot (separately) be scaled up
nationwide.You are advised to calculate the impact on the revenue and
profits pool as well as the average ticket size.
 Sub-task 4:
 Create a slide to showcase the impact of each pilot run and the revenue
impact if the pilot run is scaled up to the entire China market.