Muhammad Ahmad Rana

Yes, we use credit card transactions. If payment Is less than five thousand, then we use cash and
if payment is five thousand or more than five thousand then we use bank account for payment.
Online credit card fraud is less because we use our bank account for payments. It means that the
chances of fraud are very less. We don’t use e wallets because most of our customers are not
familiar with e wallets. We use alternate consumer payment options because we accept payments
through easy paisa, jazz cash, HBL connect or like other digital apps for payment. We accept
digital currencies and peer to peer payments. We also use cash in hand. We use e payment
methods in business to business transactions. We use mobiles and laptop as a hardware in our
business and we also have a server. Our members have access to the website and when an order
generates, that social media app or account give us notification. We use internet of different
companies like PTCL, ZONG. We have intercommunication through WhatsApp and we also use
WhatsApp and other social media sites for advertising and to introduce our new product firstly to
our consumers that they can buy easily.

E-commerce relationship management:

We are engaging our customer through e commerce relationship management we define our
business to be not that much different from our competitors we have managed customer’s
relation management with a great number of developed answers of frequently asked questions.
We explore various components of an Internet marketing campaign, such as marketing research,
advertising, promotions and public relations. We also discuss the importance of understanding
how search engines work in meetings, which can help our business increase traffic to its
Website. Generating traffic to the website is not and is also keeping user profile, records and
analyzing promotion and advertising results so for that purpose we have proper management
system and that helps us to maintain and record that things in the form of document. We make
our business profitable with the help of targeted audience and this targeted audience is gained
from different websites and views and to gain targeted audience we use marketing research and
click bait model. To keep tracking business consumers, we gather data through log file analysis
of the customers, data mining and customer registration this help us find the trend and pricing
strategy of the customers and also the consumer behavior towards the products we sell which
product is most sold and which is least sold.
Log file analysis:
When you visit a site, you are submitting a request for information from the site’s server. The
request is recorded in a log file. Log files consist of data generated by site visits, including each
visitor’s location, IP address, time of visit, frequency of visits and other information. Log-file
analysis organizes and summarizes the information contained in the log files. We analyze the log
file and it helps us to determine the number of visitors and this information is used for the
advertising purpose.
Data mining:
Data mining uses algorithms and statistical tools to find patterns in data gathered from customer
visits. Data mining help us analyze trends and help us determine the average spending of a
customer online and mostly on our site and which age group is interested in our products.
Muhammad Ahmad Rana

Customer registration:
When any customer buys a product we have a management system that shows the customer that
he/she has to fill a registration form that helps us gin audience data and we use that data for
advertising and other purposes but only for the betterment of the business and we assure the
customer that his/her data is not being used in wrong way. It is a difficult process because mostly
consumers are afraid to enter their details so we have setup a minimal information technique and
that includes username passwords and email address and we have also provide a 2% discount to
the customer who creates a profile or register him/herself as our customer and this help us gain
more and more customer registration. And we use to send discount coupons to the email of the
customer who provided their email this also helps us in Email marketing.
Personalization:
Personalization uses information from tracking, mining and data analysis to customize a person’s
interactions with a company’s products, services, Website and employees. When a regular
customer visits our profile he/she sees the same product or the product he/she searched for the
last time this help the customer to find out the better product and less time consuming and tis has
also increased our sales.

Contact centers:
When an international transection is not fulfilled or the customer has any other question he/she
can contact us through our contact center which is in Pakpattan and other cities. Most probably
the customer asked the same questions so we have designed answer that covers mostly the most
part of the frequently asked questions.
Frequently asked questions:
Almost every user asked the same question and we have some multiple frequently asked
questions and so we have designed answers for each of them. For example
1) I haven’t received my order yet?
2) How much time my order would take to come to my house?
3) Why the things are cheap?
4) Do I really have to pay Online? Why not COD?
these are some FAQ’s that most customer’s askes us. If a question is out of this box, then we
respond personally and solve the customer’s question.